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Satar Saman; Rahmayanti Rahmayanti; M. Zulkifli Muchsin; Aldi K. Mangopa

Jurnal Pelayanan Hubungan Masyarakat 2024 International Forum of Researchers and Lecturers

This community service activity aims to integrate theory and practice through the construction of simple shelters by the academic community of the Vocational Program at Gorontalo State University. The activity is motivated by the need to improve the technical competence and social skills of building architecture students. The method used is participatory action learning, involving students and faculty members from planning to evaluation. The activities include group division, case studies at brick and block factories, construction of the lower, middle, and upper structures, and final assessment. The results showed that 70% of students mastered construction skills in accordance with simple building standards, with the final product being a functional shelter. The main challenges faced were team coordination and time management. Discussions confirmed that this model is effective in enhancing technical skills, teamwork, and understanding of sustainable construction, and is worth replicating in other vocational programs. The shelter construction also provided an opportunity to reflect on real-world applications of architectural theory, while addressing pressing community needs. Through active participation, students gained firsthand knowledge in applying design concepts and construction techniques that are crucial to the construction industry. Furthermore, the activity demonstrated the potential for developing students' abilities to apply architectural concepts that are not only relevant to academic requirements but also to practical, community-based construction needs. The project also emphasized the importance of sustainable building practices, focusing on materials and methods that minimize environmental impact. The construction of the shelter not only provided practical experience but also enriched students' knowledge in creating environmentally friendly and sustainable construction solutions.

Wiyanti Wiyanti; Ratri Wikaningtyas

DHARMA EKONOMI 2024 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study is titled "Analysis of the Level of Digital Marketing Literacy Using the Experiential Learning Method Among Hospitality Students at Politeknik Harapan Bersama." The objective of this research is to evaluate and understand the level of digital marketing literacy possessed by hospitality students at Politeknik Harapan Bersama across various aspects, including the use of information technology, digital communication, online collaboration, and data security. This study employs a quantitative approach using a survey method, with questionnaires distributed to 26 students. The findings indicate that most students have an excellent level of digital marketing literacy, with an average percentage of 84.78%. However, there are still areas that need improvement, such as understanding digital ethics and selecting valid information. These findings provide valuable insights for developing more effective training programs to enhance digital skills in Hospitality Study Program.

Naufal Izz; Syafiq Irfan

Proceeding of the International Conference on Global Education and Learning 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

Higher education institutions play a critical role in advancing the Sustainable Development Goals (SDGs) by integrating global citizenship into the curriculum. This study examines the implementation of SDG-focused education, highlighting strategies for embedding global citizenship principles in higher education programs. Using a qualitative approach, data were collected through literature analysis and case studies from various universities. The findings indicate that interdisciplinary collaboration, experiential learning, and digital technology integration enhance students' awareness and engagement with global challenges. The study underscores the importance of institutional policies and educator training in fostering SDG-oriented education. These insights contribute to the development of comprehensive frameworks for embedding global citizenship in higher education curricula, promoting responsible and ethical leadership for sustainable development.

Waldo Venalosa Harianja; Nazwa Aliya; Tiara Akta Meipia; Hartoti Sitohang; Febe Wahyuni Br. Sihombing +2 more

Outbound untuk anak usia dini adalah kegiatan pembelajaran di alam terbuka yang Kegiatan ini dilakukan dengan metode experiential learning, yaitu belajar melalui pengalaman langsung. Dalam Perkembangan kognitif anak usia dini dapat meliputi: belajar dan pemecahan masalah, berpikir logis dan berpikir simbolik. Salah satu kegiatan yang dapat menarik minat anak untuk meningkatkan kemampuan kognitif adalah kegiatan outbound karena kegiatan ini dapat menstimulasi anak untuk memecahkan masalah melalui beragam aktivitas dengan mengeksplorasi lingkungan sekitar. Penelitian ini bertujuan untuk mengetahui implementasi kegiatan outbound dalam meningkatkan kemampuan kognitif anak pada sekolah Al – Ishan yang berjumlah 20 orang anak. Jenis penelitian ini adalah penelitian tindakan kelas dengan menggunakan empat tahapan yaitu: perencanaan, pelaksanaan, pengamatan dan refleksi. Metode pengumpulan data yang digunakan saat penelitian yaitu: observasi, wawancara.  Rubrik penilaian yang dsusun sebagai acuan dalam mengukur kemampuan kognitif anak. Hasil observasi awal menunjukkan terdapat 2 orang anak mencapai kriteria ketuntasan (11,76%). Setelah diberikan kegiatan outbound yang beragam kegiatan pada Siklus I mengalami peningkatan terdapat 15 orang anak mencapai kriteria ketuntasan (70,59%), terjadi peningkatan kembali pada Siklus II sehingga ketuntasan kemampuan kognitif anak mencapai kriteria ketuntasan (88,24%) dari 15 orang anak, setelah diberikan kegiatan outbound yang beragam sehingga dapat disimpulkan, bahwa melalui kegiatan outbound menjadi salah satu kegiatan pembelajaran alternatif yang mampu meningkatkan kemampuan kognitif anak.

Aulia Risky Harlina; Nurul Indah Ramadina; Rita Hartati

Jurnal Ilmuan Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

Reader response theory offers a dynamic approach to understanding literary interpretation, shifting focus from text-centered analysis to reader engagement. This study investigates reader responses to Diana Wynne Jones's "Howl's Moving Castle" through an analysis of reviews on Goodreads, utilizing Beach's framework of reader-response theory. Employing a qualitative descriptive method, the research collected 60 reader comments, systematically sampling one review per month over the past year. The analysis categorized responses across five dimensions: textual, experiential, psychological, social, and cultural, revealing that experiential responses (33.33%) and textual responses (27.08%) predominated. Additionally, the study examined reader engagement across cognitive (50%), emotional (36.4%), and behavioral (13.6%) dimensions. Findings demonstrate how online reading communities like Goodreads transform literary interpretation from a solitary to a collaborative experience, highlighting the complex ways readers interact with literary texts. By exploring the nuanced responses to "Howl's Moving Castle," this research contributes to our understanding of contemporary reading practices, critical thinking literacy, and the evolving landscape of digital literary engagement.

Rezeki Putra Gulo; Rheinhard David Sutrisno; Jonius Halawa

International Perspectives in Christian Education and Philosophy 2024 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Study explores the integration of eco theology into Christian higher education curricula, focusing on the role of faith based environmental education in fostering environmental stewardship. Introduction: As the global ecological crisis intensifies, there is a growing need to incorporate ecological ethics into religious education, preparing future leaders to address environmental challenges. By integrating eco theology with sustainability practices, students are encouraged to view environmental stewardship as a spiritual responsibility grounded in biblical teachings. Literature Review: Previous studies emphasize the success of faith based educational approaches in raising ecological awareness and fostering sustainable practices, particularly in Islamic and Christian communities. Eco theology combines theological principles with environmental ethics, offering a holistic perspective on sustainability. Materials and Method: This study employs a mixed methods approach, combining qualitative and quantitative data from interviews, surveys, and focus groups with students and faculty members at Christian institutions that integrate eco theology into their curriculum. The research examines changes in students' attitudes toward sustainability before and after participation in eco theology courses, focusing on practical applications of creation care. Results and Discussion: The findings indicate that the integration of eco theology significantly enhances students' ecological awareness and commitment to sustainability practices. Students report an increased understanding of the ethical and moral responsibility to care for creation, as well as greater engagement in community based conservation efforts. The results highlight the potential of eco theology as a transformative model in Christian higher education, equipping students with both ethical and practical tools to address the global ecological crisis.

Aida Raihani Subandi; Awalia Izza Ari Putri; Hilman Achmad Sanusi; Hesti Kusumaningrum

Jurnal Inovasi Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

In the era of globalisation and rapid technological development, developing the competencies of teachers and education staff is key to improving the quality of education. This article discusses various strategies for competency development in education human resource management (HRM), with a focus on teachers and education staff. Adopting an evidence-based approach identifies effective methods for training and professional development, including the utilisation of technology, online courses, and experiential learning. In addition, it explores the critical role of constructive feedback and continuous evaluation in the competency development process. The research underscores the importance of integration between HRM theory and daily educational practice to achieve optimal results. The results of this article are expected to provide practical guidance for educational institutions in designing effective development programmes to improve teacher and staff performance and advance the education system as a whole.

Nur Aisyah Nasution; Sri Indayani; Jeihan Vanindah

Proceeding. of The International Conference on Business and Economics 2024 Universitas 17 Agustus 1945 Semarang

This study aims to analyze the influence of the use of Instagram social media, business location, and destination image on the interest in visiting Karo Strawberry Garden again. Along with the development of experiential tourism, the use of social media is one of the important factors in attracting visitors, especially for natural tourist destinations such as strawberry farms. This study uses quantitative methods with multiple linear regression approaches to measure how much influence each independent variable has on return visit interest. The results showed that all three variables - Instagram usage, business location, and destination image - had a significant effect on return visit interest. Of the three variables, destination image has the most dominant influence in shaping visitors' interest in returning, followed by business location, and finally, the use of Instagram social media. This indicates that while promotion through social media plays an important role in attracting initial visits, adequate in-person experience at the destination determines interest in repeat visits more. Thus, the management of Karo Strawberry Farm is advised to focus more on improving the destination image through the quality of facilities, services, and overall experience, as well as supporting social media promotion and location accessibility as supporting factors.

Maisy Afriliany; Siti Najla P; Umi Kalsum; Herlini Puspika Sari

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Education aims to help students become more independent and critical in the process of discovering their own identity. Participatory education is a relevant approach that allows students to actively participate in the thinking process. The philosophy of educational progressivism pioneered by John Dewey reflects much of this approach. According to progressivism, education should be student-centered by emphasizing hands-on experience to teach and build critical thinking skills. Relevant works on progressivism and Dewey's concept of education are investigated in this qualitative research. The results show that the idea of progressivism is strongly related to Indonesia's national education goal, which is to create innovative, independent, and flexible students. A student-centered curriculum and a supportive education system are needed to implement this theory.

Burhanudin Burhanudin

Jurnal Riset Rumpun Ilmu Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

Active learning strategies are considered one of the most effective approaches in creating meaningful, participatory learning processes that enhance students’ intrinsic motivation. In the context of Fiqh learning, the implementation of active learning strategies plays a crucial role because Fiqh not only requires cognitive understanding but also involves strengthening attitudes and internalizing religious values. Traditional teacher-centered learning methods often lead to passive participation, boredom, and a lack of motivation among students. Therefore, the use of active learning strategies—such as group discussions, simulations, problem-solving activities, and experiential learning—can encourage students to participate more actively, think critically, and develop a stronger motivation to achieve better learning outcomes.This study aims to describe how active learning strategies can improve students’ motivation in Fiqh subjects. The analysis shows that engaging students directly in learning activities increases their attention, interest, and sense of responsibility in understanding the material. Additionally, two-way interactions between teachers and students create a more dynamic and enjoyable learning atmosphere. Thus, active learning strategies serve as a relevant and effective approach to enhancing learning motivation and improving the overall quality of Fiqh education.

Suhendra Suhendra; Agustinus Priyowidodo; Alexander Alexander; Limajatini Limajatini; Nana Sutisna +2 more

Jurnal Nusantara Berbakti 2024 Universitas Kristen Indonesia Toraja

The Digital Marketing 6.0 Training Program at SMA Perguruan Buddhi Dharma Tangerang was implemented to improve students' digital literacy and marketing skills in the era of digital transformation. The underlying problem of this training is the low level of students' understanding of technology-based marketing, which is an essential skill in the modern world of work and entrepreneurship. The purpose of this activity is to equip students with an understanding of the concept of digital marketing 6.0, technical skills in using digital tools, and skills in developing data-based marketing strategies. The methods used include the Community-Based Action Planning approach involving students, teachers, and community service teams, as well as experiential learning through simulations and direct practice.The results of the training showed a 40% increase in students' understanding of the concept of digital marketing as well as the ability to use digital tools and develop effective marketing strategies. In addition, this training gave rise to local leaders among students and created new awareness in the school community about the importance of technology integration in education. The collaboration between SMA Perguruan Buddhi Dharma and Universitas Buddhi Dharma also created a more inclusive and sustainable learning ecosystem. This training is expected to be a model for developing digital literacy for other schools in facing the challenges of the digital era.

Sindy Aliffiarantika; Abdul Waris

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

Product quality is able to influence consumers' perspective on the company. In addition, companies also need to pay attention to the company's image by focusing on the experience obtained by customers. This research intends to find out the impact of product quality and consumer experience on the interest in repurchasing  Narcisse Beauty Care skincare porduk. This study is a quantitative research with variables  of product quality, experiential marketing, and repurchase intention. Simple random sampling was used as a data collection technique using a questionnaire and as many as 100 people as respondents. The results of this research explain that product quality and experiential marketing have a partial or negative effect on repurchase intention in  Narcisse Beauty Care skincare products in Probolinggo City. Narcisse Beauty Care is expected to improve product quality by providing a pleasant smell and making attractive packaging and conducting promotions to attract consumers to repurchase, on the other hand holding discounts to increase repurchase intention.

Kusuma Putra, Rengga

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research, titled "OVERVIEW OF THE INFLUENCE OF STORE ATMOSPHERE, EXPERIENTIAL MARKETING, AND VALUE PERCEPTIONS ON CONSUMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE" (Case Study at Teman Semeja Coffee & Space Pekalongan), aims to analyze the effects of store atmosphere, experiential marketing, and perceived value on consumer loyalty, with customer satisfaction as an intervening variable. Data were collected through questionnaires from a sample of 100 respondents using a non-probability sampling method and purposive sampling technique. The study utilized validity and reliability tests, classical assumption tests, hypothesis testing (t-test), determination coefficient, path analysis, and the Sobel test with IBM SPSS 20.0. The results show that the store atmosphere has no significant effect on consumer loyalty (tcount = 1.901 < ttable = 1.984; Sig. = 0.060 > 0.05). Experiential marketing also shows no significant effect on consumer loyalty (tcount = 0.089 < ttable = 1.984; Sig. = 0.929 > 0.05; direct effect < indirect effect). However, perceived value has a significant effect on consumer loyalty (tcount = 2.046 > ttable = 1.984; Sig. = 0.044 < 0.05). Regarding the indirect effects, store atmosphere significantly affects consumer loyalty through customer satisfaction (Sobel test: tcount = 9.745 > ttable = 1.984; Sab = 0.0029 < 0.05), as does experiential marketing (Sobel test: tcount = 17.054 > ttable = 1.984; Sab = 0.0028 < 0.05) and perceived value (Sobel test: tcount = 34.191 > ttable = 1.984; Sab = 0.0029 < 0.05). Additionally, customer satisfaction has a significant direct effect on consumer loyalty (tcount = 4.889 > ttable = 1.984; Sig. = 0.000 < 0.05).

Tri Cahyadi; Ahmad ahmad; Larsen Barasa

International Journal of Sociology and Law 2024 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

This research investigates the integration of maritime law education and navigation skill development within vocational school settings. By leveraging qualitative methods, the study engages maritime professionals and vocational educators to assess curriculum effectiveness and alignment with industry standards. Key findings highlight the importance of practical application in maritime law education, emphasizing case studies and scenario-based learning to prepare cadets for real-world challenges. Simulator training emerges as pivotal in developing navigation skills and critical decision-making abilities essential for safe maritime operations. The study also underscores the significance of regulatory compliance, advocating for continuous curriculum adaptation to meet evolving STCW and IMO regulations. Recommendations include enhancing collaboration between stakeholders, expanding experiential learning opportunities, and integrating regulatory awareness throughout educational frameworks. By fostering these initiatives, vocational schools can nurture competent maritime professionals equipped to navigate global maritime challenges while upholding safety, sustainability, and regulatory standards.

I Komang Andre Kusuma Sardana; Gede Bayu Rahanatha

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Nowadays, many people spend their vacation time traveling to a new destination or a destination that has already been visited. This potential must be used by a destination to increase the interest of tourists to visit again. This research was conducted at Bali Dive Resort and Spa Tulamben which is located in Tulamben village, Karangasem. The purpose of this study was to test and explain the role of destination image, perceived value, experiential marketing on revisit intention in domestic customers of Bali Dive Resort and Spa Tulamben. The sample in this study were 120 respondents. Data collection was carried out by distributing questionnaires via google form. The collected data were analysed by classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the variables of destination image, perceived value, experiental marketing have a significant positive effect on revisit intention. The implications of this research can be taken into consideration and input for Bali Dive Resort and Spa Tulamben in maintaining the revisit intention domestic customers by considering the variables of destination image, perceived value and experiential marketing.  

Ayu Rizkia Hutagaol; Dewi Manda Anggraini

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

Experiential marketing's importance and This study is primarily driven by a desire to understand how Bank Sumut KCP Syariah's corporate image impacts customer satisfaction in Rantauprapat, North Sumatra. The research strategy used in this study is a quantitative correlational approach. The term "purposeful sampling" describes one method of collecting samples. Respondents to the survey serve as the primary data collectors for this investigation. Data analysis nowadays makes use of a variety of tools, including multiple linear regression analysis, classical assumption testing, and hypothesis testing. This study aims to examine the relationship between experiential marketing, corporate image, and customer happiness at North Sumatra's Bank Sumut KCP Syariah Rantauprapat. The following outcomes were derived from the SPSS 26 5% significance level test. (1) Experiential marketing has a positive and substantial impact on customer satisfaction. The findings of the determination coefficient test and the regression coefficient both corroborate this, demonstrating that experience marketing contributes 0.401, or 40.1%, to consumer satisfaction with multipurpose motorbike finance. A significance level of (0.000 < 0.05) is used. The impact of corporate image on customer satisfaction is positively and significantly correlated with 0.401 or 40.1% of customer satisfaction, as shown by the coefficient of determination test, with a significance level of (0.003 < 0.05) and a regression coefficient of 0.389. (3) The positive F_count value of 27.740 demonstrates that experiential marketing and corporate image surpass the F_table value of 3.11 at a significance threshold of 0.000 < 0.05. Coefficient of determination values of 0.401, or 40.1%, further demonstrate that experiential marketing and corporate image variables are substantial results determinants. Other factors account for 59.9% of the total, with multipurpose motorbike financing making up 40.1%.

Nabilah Syadza Mahdiyyah

Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Some students feel that mathematics is unnecessary, resulting in their interest in learning being low and learning outcomes also being low. To overcome this, one approach that can be taken is experiential learning. This approach is based on four phases, namely real experience, reflective observation, abstract conceptual, and active experimentation. The four phases involve students in the learning process through acting, reflecting, thinking and applying. The aim of this research is to describe the learning process carried out using an experiential learning approach to trigonometry material to improve student learning outcomes. The research was conducted on 35 class X students. The data collection methods used were tests and field notes. The research results show an increase in student learning outcomes in three aspects, namely student learning completeness which reaches a score of more than or equal to 75, students' activeness in asking questions, arguing and working together in groups, and students' enthusiasm in taking tests given by the teacher. In conclusion, the application of experiential learning in class X trigonometry material can improve student learning outcomes.  

Bayu Adhi Nugroho; Andriya Risdwiyanto

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Information technology (IT) plays an important role in supporting various aspects of modern life and industry. This research used quantitative methods with purposive sampling technique for sampling. Respondents were taken from members of the Seal Online Gladius community in an application called Discord totaling 298 members with a sample of 58 respondents. The research results showed that the contribution of the independent variable influence to the dependent variable was 13.8%, while partially the experiential value and the promotion did not have a significant effect on players’ loyalty. However, the player satisfaction has a significant effect on their loyalty.

Imrotul Ummah; Rachma Hasibuan

Jurnal Mahasiswa Kreatif 2024 International Forum of Researchers and Lecturers

This research is motivated by the problem of competence of Early Childhood Teachers in Mojoagung District which is not yet in accordance with the competency demands mandated by Minister of Education and Culture Regulation No. 137 of 2014 concerning PAUD Standards. They need training to improve the competency of preschool teachers so they are able to provide learning for early childhood in accordance with the latest PAUD National Curriculum currently in effect. This research aims to find a training model that can improve the competence of PAUD educators. To achieve the aim of this research is to develop a competency training model with an experiential learning approach so that after being trained, the competency of PAUD educators can increase in accordance with the mandate of Minister of Education and Culture Regulation No. 137 of 2014 concerning PAUD Standards. This research uses a qualitative approach. Data collection techniques use questionnaires, interviews, observation and documentation studies. The data analysis technique uses a qualitative approach. The research results show that: The results of data analysis show that there are four themes that are the main focus in Experiential Learning-based training. These aspects of involvement are: 1) The teacher's understanding of the competence of Early Childhood Teachers after participating in Experiential Learning-based training, 2) Plans for implementing Experiential Learning into learning, 3) Special aspects in Experiential Learning training that help understand the needs and characteristics of Aud 4) Readiness to create a learning environment based on Experiential Learning in Early Childhood Classes. The implications of the research results are discussed further in the article.                    

Sukma Mulyani; Retno Nurasisyah; Yasinta Fitria Sawalina

Sabar : Jurnal Pendidikan Agama Kristen dan Katolik 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study tested the effectiveness of an interactive learning model in improving children's understanding of biblical values. With a quasiexperimental design, the study involved 120 elementary school students in three churches. The results showed that interactive approaches, such as roleplaying and group discussions, improved students' retention and engagement. This study suggests the application of an experiential learning model for Christian religious education.