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The method applied in this study is Systematic Literature Review (SLR) and this work examines the pertinent literature between 2020 and 2024. The sources included here were Scopus, Web of Science, Google Scholar while using the following keywords; digital communication and profitability. The findings indicate that firms that engage in anticipatory digital media communication receive higher customer interactions of between 10-30% and continued patronage and sales. Furthermore, AI and big data help organizations tailor their communication strategies, maximize CLV and minimize operation expenditures. However, the study also revealed that digital skills’ dearth and organizational reluctance to embrace digital technology are a thorn for firms, particularly MSMEs, regarding the appropriate execution of digital communication strategies. Based on the findings of this study, the conclusion is that enhanced digital communication can enhance the profitability of the company as long as adequate technological platform and increased digitization of company’s employees are in place. As for the suggestions for future research, they include examining the effects of data privacy legislation on Digital Communications Planning and analyzing how manufacturing and, especially, financial service industries can leverage Digital Technology to create a sustainable competitive advantage.

This article discusses the importance of the role of language in communication as a tool for building friendships on campus. Where language not only functions as a means of conveying information, but also functions as a bridge to understand culture, emotions, and personal identity. Interaction between students from different backgrounds on campus requires a thorough understanding of the proper use of spoken and written language. This research reveals how language facilitates social interaction, creates mutual trust, and strengthens bonds between friends. The method used for this research is a qualitative method using observation techniques and interviews with several students fr om various different backgrounds. The results of the observations and interviews conducted show how important language is to be a bridge of communication or as a means for students to interact with each other, besides that language is also a symbol of unity and unity of Indonesian society. In addition, this article also explores the challenges students face when communicating and provides recommendations for improving their communication skills. A thorough understanding of the role of language will help students develop more positive and productive friendships in a campus environment.

Learning technology continues to develop as time goes by. Technology is the science of tools and skills that make humans work more efficiently. The implementation of daily learning often follows technological developments in the world of education, as do teachers and lecturers. In the field of education, technology has an influence on improving the quality of education, types of educational technology, information technology and communication and learning technology have a major role in learning. The role of technology in the field of education is as an information center and doing new things to illustrate learning and determine online learning methods. With increasingly developing technology, it can also provide benefits that have both good and bad impacts. One of the developments in technology has had a good influence by increasing self-openness in terms of expanding knowledge as information for all life in the world across borders, places and times. Negative impacts include changes in behavior, morals, rules or morals of life so that they conflict with the moral rules that apply in society. Therefore, to prevent the negative impact of using technology in learning, it is necessary to supervise parents and educators who work together in carrying out teaching and supervising children in using technology. The presence and function of technology in the world of education provides the development and growth of human resources as a determinant in achieving success in education. This kind of thing is caused by human resources themselves which are still lagging behind in using this technology in training. With today's technological developments in education, there are many new innovations to support learning. In this case, one way is to provide changes in educational facilities which are increasingly increasing and developing rapidly through technology.

Mastery of technology positively impacts the competitiveness of MSMEs, but there are still MSMEs who do not master technology. This community service activity aims to provide Canva training to optimize digital marketing for MSMEs. 25 MSMEs attended the training. The training consisted of four sessions @ 45 minutes. The training method was in the form of lectures, questions and answers and practice. Participants were measured for their knowledge and skills regarding promotion, marketing communications, and the Canva application before and after training. The level of knowledge and skills was then analyzed using Mann-Whitney U. The study results showed that Canva training for MSMEs succeeded in increasing the knowledge and skills of participants using the application to design attractive promotional media. MSMEs need to apply the ability to use Canva to optimize digital marketing so that their products have competitive competitiveness.

Teacher leadership is critical in shaping the educational environment and promoting positive change within schools. Teacher leadership fosters educational innovation and creates supportive learning environments. This study investigates the self-perceived leadership qualities of pre-service teachers, focusing on essential domains of teacher leadership, including self-awareness, leading change, communication, diversity, instructional proficiency, continuous improvement, and self-organization. Utilizing a structured survey instrument adopted and adapted from TLSA (Teacher Leadership Self-Assessment) by Katzenmeyer and Moller (2009). Data was gathered from a sample of teacher candidates to assess their competencies in these domains. The teacher candidates were the final-year Primary Teacher Education Program students at Esa Unggul University.  The findings indicate varying levels of readiness among the participants. The categorical analysis provides insights into specific areas where future teachers demonstrate potential and highlights domains where further development may be beneficial. This research contributes to the understanding of teacher leadership in the context of teacher preparation programs and underscores the importance of targeted support in nurturing well-rounded teacher leaders. Implications for curriculum adjustments and the integration of leadership training in teacher education programs are discussed.

This study is titled "Analysis of the Level of Digital Marketing Literacy Using the Experiential Learning Method Among Hospitality Students at Politeknik Harapan Bersama." The objective of this research is to evaluate and understand the level of digital marketing literacy possessed by hospitality students at Politeknik Harapan Bersama across various aspects, including the use of information technology, digital communication, online collaboration, and data security. This study employs a quantitative approach using a survey method, with questionnaires distributed to 26 students. The findings indicate that most students have an excellent level of digital marketing literacy, with an average percentage of 84.78%. However, there are still areas that need improvement, such as understanding digital ethics and selecting valid information. These findings provide valuable insights for developing more effective training programs to enhance digital skills in Hospitality Study Program.

This research aims to explore, analyze, and formulate ALCPT passing score standards for prospective officers graduating from the Naval Academy regarding improving the quality and abilities of AAL cadets as well as improving the quality of the Naval Academy Institute. This research uses a Development or Research and Development approach. The findings of this research indicate that the ALCPT passing score standards are focused on the skills to read and understand question texts that are linear and relevant to the future needs of cadets. So that cadets after completing their education at the Naval Academy are ready to become officers who master English both theoretically and practically, even in understanding grammar. So, the standard ALCPT passing score for AAL Cadets can be a reference or basis for cadets to improve their English language skills in later service so that English is positioned as the main medium in international communication. These findings have implications for the importance of academic policy from the leadership of the Naval Academy, in this case, the Governor of AAL, for developing curriculum, syllabus, teaching materials, learning strategies, and methodologies, as an effort to formulate standards for ALCPT cadet passing scores.

Background: Leadership is one of the crucial aspects in managing a health care unit, especially in nursing. A leadership style that focuses on attention and empathy, or known as Caring Leadership, has been shown to improve the quality of service and patient satisfaction. This community service aims to improve the understanding and ability of the head of the room in implementing the Caring Leadership style. Methods: This activity is carried out through a series of training and interactive discussions involving the head of the room in various hospitals. Educational materials include an introduction to the concept of Caring Leadership, effective communication techniques, and strategies in supporting the nursing team. Results: The results of this activity show an increase in participants' knowledge and skills in applying Caring Leadership in their work environment. The impact is expected to create a more harmonious work atmosphere and support the improvement of the quality of health services. Conclusion: This activity also contributes to improving the welfare of the nursing team and patient satisfaction.

Bilingual learning in the current era of globalization, especially in English, plays an important role in international communication in various fields such as development, technology, economy, and education. With globalization, the need for English language skills is increasingly felt. The introduction of foreign language education is an important step in answering the demands of the globalization era. The purpose of this study was to determine the interactive process in bilingual learning in students' language skills, creative strategies in bilingual learning in students' language skills, and productivity in bilingual learning in students' language skills at SDI Kreatif The Naff Mojoroto Kediri. This research uses a qualitative approach and descriptive research type. Data collection techniques include observation, interviews, and documentation. Data analysis techniques include data reduction, data presentation, and conclusion drawing. The results of the study explain: The interactive process at SDI Kreatif The Naff Kediri starts with using simple words and phrases to communicate in two languages. In this case, using speakers for vocabulary addition every day, the basic stage of learning alphabets, and the addition of two vocabularies from learning alphabets, as well as one word that they like for each letter of the alphabet. Creative strategies at SDI Kreatif The Naff Kediri in implementing bilingual use strategies such as labeling in each class, students doing recalling and greeting at the end of KBM, and participating in spelling bee competitions and others. The productivity of bilingual learning at SDI Kreatif The Naff Kediri is optimized by using laptop media, participating in study tours, compiling reports, and reading the results of reports in bilingual.

Bilingualism has been widely studied for its cognitive and social benefits. This article explores how bilingualism enhances cognitive flexibility, problem-solving skills, and cross-cultural communication abilities. Using findings from linguistic and sociocultural psychology studies, this research highlights the advantages of bilingualism in promoting intercultural understanding and adaptability in multilingual societies. It concludes that bilingual education plays an important role in global communication.

Artificial Intelligence (AI) and digital technologies have revolutionized language education, providing new opportunities to enhance sociolinguistic awareness and Arabic language skills, including listening, speaking, reading, and writing. This study explores how AI-driven applications and digital platforms support learners in understanding and using various Arabic dialects alongside Modern Standard Arabic. The study uses a qualitative approach to analyse how these technologies bridge the gap between theoretical knowledge and practical communication. The study focuses on tools such as interactive chatbots, speech recognition systems, assistive technologies, virtual assistants, and language learning platforms. These tools align with the Common European Framework of Reference (CEFR) for Languages 2020 and Sustainable Development Goals 4 (SDG 4), highlighting their potential to promote inclusive and equitable language education. The study analyses how AI and digital tools contribute to Arabic learning and enhance communicative competence rather than involving testing or experiments. The findings suggest that these technologies offer significant potential for improving language proficiency and addressing diverse learners' needs.

Madrasah Aliyah Nurul Jadid faces challenges in developing limited Information and Communication Technology (ICT) learning. The main problems faced are inadequate ICT infrastructure, lack of teacher ICT knowledge and skills, and lack of structured ICT curriculum. To overcome these problems, community service was carried out using the Community Partnership Program (PKM) method. This PKM includes ICT teacher training, improving ICT infrastructure, and preparing an integrated ICT curriculum. The implemented solutions successfully increased the use of ICT in Madrasah Aliyah Nurul Jadid, improved teacher competence in teaching ICT, and provided a strong foundation for further development in ICT learning. In conclusion, community service with the PKM approach is effective in increasing ICT capacity and infrastructure in madrasahs, supporting the improvement of the quality of education in the digital era.ICT infrastructure

This study examined the Basic English ommunication skills of the Students of Clinical Nutrition Study Program at Politeknik Negeri Jember, especially in the first semester of the 2024/2025 academic year who are taking the Basic English Class. Using a quantitative and descriptive research approach, data was collected through tests designed to assess students' knowledge of English expressions used in everyday life. The test consists of 71 questions covering four topics. The test results showed good scores with most of the scores were categorized good and very good. Beside that, the difficulty index for each part of the test showed that students can answer the questions of the test that were categorized easy and very easy. The results of this study showed that students have good Basic English communication skills to prepare the students in entering the workplace in globalization era.

Writing is communication that is used to express ideas or concepts in written form. When writing, you need the ability to express thoughts, concepts and experiences to make writing easier. However, after observations were made in class VII C regarding writing, namely writing response texts, it turned out that there were still many students who were lazy, lacked enthusiasm, had difficulty expressing ideas, liked playing games, and were less interested in writing response texts. Therefore, action is needed to improve students' writing skills. The aim of this research is to describe the improvement in skills in writing descriptive response texts through flowing sentence techniques with image media in class VII C students at SMP Negeri 3 Madiun. The learning process is carried out through two cycles, namely cycle I and cycle II. The results of this study showed that the class average score on the pre-cycle knowledge test was 63.47. In cycle I there was an increase of 78 or in the quite good category and in cycle II there was another increase of 84 or in the good category. The increase in writing descriptive response texts was also followed by changes in students' learning attitudes towards a better direction during the learning process of writing descriptive response texts using flowing sentence techniques using image media.

The aim of this study is to demonstrate the role of strategic alignment through its dimensions (communications, value, governance, partnership, infrastructure, skills) and the dependent variable of strategic success represented by its dimensions (survival, adaptation, growth)" "The current study was applied in the Iraqi Ministry of Interior / Undersecretary of the Ministry for Administrative and Financial Affairs / Directorate of Civil Status, Passports and General Residence / Baghdad and through a sample of (250) respondents represented in five service departments (General Command / Directorate of National Card / Directorate of Passport Affairs / Directorate of Residence and Foreigners / Directorate of Central Information Affairs). The study information was collected using a questionnaire form," and the data and information obtained were subjected to a set of statistical methods with the help of statistical programs (SPSS.V25, Amos V23). The study reached a set of conclusions, the most prominent of which is that the Directorate of Civil Status, Passports and General Residence / Baghdad / has a strategic consensus that is positively reflected in achieving strategic success in the Ministry of Interior / Undersecretary of the Ministry for Administrative and Financial Affairs / Directorate of Civil Status, Passports and General Residence / Baghdad in its combined dimensions.

Sanggar Bhineka P4GN Sukoharjo, a community that focuses on developing children's knowledge, character and social skills. The volunteers at Sanggar Bhineka are students/internship students from various universities in Solo Raya and have the same goal. Data collection was carried out using a qualitative approach, namely participant observation and more in-depth interviews with children. The results of the research show that the activities carried out in the studio, such as fun games, learning and creative activities, still do not contribute significantly to improving the communication skills of some children. These findings emphasize the importance of an educational environment that supports social interaction for the development of children's character, so that children can express themselves and improve their communication skills.

The relationship between ICT and the accounting profession in Nigeria is assessed in this study. A closed-ended, structured questionnaire was used as the research tool in this study and was given to the employees of the chosen businesses. The chi-square statistical tool, a non-parametric test used to ascertain whether a systematic link exists between two (2) variables, is used to assess the data acquired and retrieved from the research instrument used. The data analysis was conducted using the statistical package for social science (SPSS). According to the study's findings, there is a statistically significant correlation between ICT and the accounting profession in Nigeria. The research found that the accounting profession in Nigeria is impacted by the positive and robust relationship of ICT. A nation's rapid economic and social development is largely dependent on its ICT infrastructure, which has had an effect on the accounting profession in one way or another. Hajela (2005). This, result is also consistent with Buseni James's (2003) discovery that workers' skills and ICT use are connected, indicating that companies with high ICT usage also employ more knowledge workers

This study aims to evaluate the service quality of PT TJ Bros using the SERVQUAL method, which includes five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. Data were collected through a Likert-scale questionnaire from 50 active customers selected using purposive sampling. The analysis measured the gap between customer expectations and their perceptions of the company's services.The findings indicate that all service dimensions exhibit negative gaps, meaning the service quality does not fully meet customer expectations. The responsiveness dimension shows the largest gap (-0.80), reflecting delays in responding to customer complaints or requests. The tangibility dimension also demonstrates a gap (-0.40), indicating a need for improvements in physical facilities, such as cleanliness, waiting area comfort, and employee appearance. In the empathy dimension, customers feel a lack of personalized attention, with a gap of -0.60.To enhance customer satisfaction, the company is recommended to improve its customer response system using technology-based complaint management, upgrade physical facilities, and train employees in communication and personalized service. Adjustments to employee uniforms and training to maintain service consistency are also suggested.In conclusion, comprehensive improvements in operational systems, facilities, and employee skills are necessary to enhance service quality. By meeting or exceeding customer expectations, PT TJ Bros can boost customer loyalty and strengthen its competitive position in the market.

The aim of this research is to determine the role of literacy activities in encouraging student creativity at SMPN 21 Serang City. It is hoped that literacy, as an important component in education, can help students improve their critical and creative thinking abilities. At this school, literacy activities such as writing, reading and discussions are carried out with the aim of broadening horizons and improving communication skills. This research was conducted qualitatively through case studies and using observations, interviews and documentation of literacy activities in schools. The results show that literacy activities at SMPN 21 Serang City have a significant influence on increasing student creativity, both in academic and non-academic terms. Students are more creative, complete assignments in innovative ways, and participate actively in learning activities.    

This study discusses the importance of integrating Guidance and Counseling (BK) in the Strengthening of Pancasila Student Profile (P5) Project at SMKN 1 Cilegon, as well as the factors that hinder the involvement of BK in this activity. P5 aims to internalize the values of Pancasila in students through a project-based approach, with a focus on character development and soft skills. However, the implementation of P5 at SMKN 1 Cilegon has not optimally involved BK. This research uses a descriptive qualitative approach to analyze the factors that cause BK's lack of participation in P5, its impact on students' social-emotional development, and a comparison with practices at other schools that have successfully integrated BK into P5. The results of the study show that administrative barriers, a lack of understanding of the role of BK, and limited communication between teachers and school management are the main obstacles. The impact of BK's non-involvement includes a reduction in the effectiveness of P5 in supporting character education and diminishing students' ability to face social-emotional challenges. This study recommends enhancing administrative support, providing training for teachers and counselors, and improving coordination among school stakeholders so that BK can optimally contribute to achieving the goals of P5. Effective integration of BK is expected to support the holistic development of students in line with the values of Pancasila.