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Mastery of technology positively impacts the competitiveness of MSMEs, but there are still MSMEs who do not master technology. This community service activity aims to provide Canva training to optimize digital marketing for MSMEs. 25 MSMEs attended the training. The training consisted of four sessions @ 45 minutes. The training method was in the form of lectures, questions and answers and practice. Participants were measured for their knowledge and skills regarding promotion, marketing communications, and the Canva application before and after training. The level of knowledge and skills was then analyzed using Mann-Whitney U. The study results showed that Canva training for MSMEs succeeded in increasing the knowledge and skills of participants using the application to design attractive promotional media. MSMEs need to apply the ability to use Canva to optimize digital marketing so that their products have competitive competitiveness.

The restaurant business continues to grow, but few business actors understand how to seize business opportunities to increase competitiveness. This study aims to analyze the application of the Canvas Business Model (BMC) in the culinary industry, with a focus on the fast food business in the city of Surakarta. BMC is used to evaluate nine key elements: value proposition, customer segments, distribution channels, customer relationships, key resources, key activities, key partnerships, cost structure, and revenue streams. The method used in this study is a qualitative descriptive approach, with data collection through surveys, interviews, and observations. The results of the study show that the implementation of BMC can increase the effectiveness of business strategies, especially in terms of product innovation, improved customer experience, and optimization of digital marketing and partnership networks. In addition, a SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats of the culinary business, which is then used as a basis in designing a growth strategy. The main findings of this study propose new business models that are more adaptive and sustainable, including product diversification strategies, the use of digital technology, and strengthening partnerships with suppliers and food delivery service platforms. This research is expected to be a reference for culinary entrepreneurs in developing more competitive and sustainable business strategies in the digital era.

The purpose of this activity is to develop digital marketing skills through training on the use of digital applications Canva and Capcut to promote Micro, Small, and Medium Enterprises (MSMEs) in fish processing and tourism in the Fisherman Village located in Salira Village, Serang Regency. This activity aims for MSME entrepreneurs to enhance their skills in taking photos and videos, as well as processing these images and videos into more engaging, innovative, informative, and professional content.The method used in this activity involves training on the use of the Canva and Capcut applications with the theme "Application of CANVA and CAPCUT in Digital Marketing." The research results indicate a positive and significant improvement in marketing content compared to previous efforts. However, there are still challenges to address, such as the inadequate facilitation of supporting tools for content creation, which must be improved for the content produced to continue evolving for display on various digital marketing platforms.

This research aims to describe the implications of using Canva media in increasing students' interest in learning in class X in the subject of using Canva media in increasing the learning motivation of class This research uses a qualitative approach using the case study method, which provides descriptive data about the reality in the field using observation, interviews and documentation instruments. The research subjects were class X students at SMA Muhammadiyah 3 Jember. The object is the PAI teacher at SMA Muhammadiyah 3 Jember. The use of Visual Learning Media Based on the Canva Application makes children more active and enthusiastic in learning, because the appearance of Canva media is attractive, the images and colors are appropriate and attracts children's interest in learning which is supported by children's curiosity about this visual media is very high, so that children don't get bored of learning. So it can be concluded that the research results are expected to show that the use of Canva-based learning media can increase students' interest in learning. in PAI subjects."    

In this modern era, technological advancements have reached their peak, impacting almost every aspect of human life. In education at schools, educators must also be able to provide innovation to their students so that they are more motivated to learn. To do this, educators can use digital technology to create different and still educational learning content, but there are several obstacles faced at SDN 1 Rejosari, namely the lack of a computer lab, resulting in insufficient implementation of technology in the curriculum. Thus, the goal of this community service is to introduce infographics and advertisements using the Canva application, aimed at enhancing the creativity of the students at SDN 1 Rejosari. This community service activity began with the preparation stage, the implementation stage, and the evaluation stage. The results of the evaluation stage showed a percentage of 90 – 100% in understanding the introduction to the material presented, but in practice, only 65% was achieved. Therefore, further action is needed, specifically continuous training on infographic and advertisement design using Canva.

The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.

In today's digital era, teachers are faced with increasingly greater learning challenges. The ability to create interesting, innovative and creative learning media must be possessed by teachers at all levels of education. However, not all teachers have the facilities to learn hpw to create learning media. Various tools and applications have been developed to support the learning process. Some of these applications are Canva, crossword puzzle and Assemblr Edu. These three applications are very helpful in creating learning media to attract students' interest in learning. Community service activities have been carried out at SDN 01 Duren Seribu which is located in Depok City, West Java. The activities carried out were in the form of training in creating learning media by utilizing the Canva, crossword and Assemblr Edu applications for teachers of SDN Duren Seribu 01. The teachers were asked to practice directly creating learning media according to their respective subject areas. After this training, the teachers stated that this training was very useful and made them more proficient in the application in creating learning media so that they could create interesting and creative learning media

Technological progress is something that cannot be avoided in this life, where the world has shifted from the era of industrialization to the era of digital technology. The Canva application is a web-based platform that can be used to create various interesting designs. There are many features that can be used in Canva, including graphics, posters, presentations, flyers, brochures, and so on. The approach used in this research is descriptive qualitative. Qualitative research is a research method used to examine the condition of a natural object. The researcher's aim is to determine the use of Canva media in STAI Ibnu Rushd Kotabumi learning presentations. The results and discussion of this researcher are that the Canva application is a web-based platform that can be used to create various interesting designs. The material that will be made into a learning video uses Canva design.

The Business Model Canvas (BMC) is a crucial tool for mapping out strategic components of a business. This paper examines the application of BMC in the creative package business within the digital creative industry. The study aims to understand how value propositions, customer segmentation, revenue streams, and other elements interact to drive innovation and competitiveness. Using qualitative methods, including literature reviews and case studies, the research identifies key insights for optimizing BMC elements to improve business performance in this sector. The findings highlight the importance of continuous adaptation to market trends and leveraging digital platforms for marketing and distribution.

In the rapidly evolving digital era, effective business models are crucial for sustaining competitiveness. This research explores the application of the Business Model Canvas (BMC) to TemplateKuy, a digital platform providing Notion and Spreadsheet templates. The study aims to identify how BMC's nine components—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures—can be optimized for business growth and sustainability. A qualitative descriptive method was employed, involving interviews, observations, and SWOT analysis to evaluate TemplateKuy’s strategic positioning. The findings reveal that BMC helps TemplateKuy create tailored strategies that align with market demands, improve operational efficiency, and increase value for its users. However, challenges such as resource limitations and market competition persist. These results offer valuable insights for similar businesses aiming to leverage BMC for strategic planning. The study emphasizes the importance of continuous innovation and customer feedback to maintain relevance in the dynamic digital industry.

Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochure with the Omah Jamu business profile with the results being a ready-made brochure for the Omah Jamu business

This service activity aims to provide an understanding of making a Business Identification Number (NIB) and the application of Digital Marketing in Micro, Small and Medium Enterprises (MSMEs). This service was carried out at Warung Soto Seger Bu Tini MSME located in Sumbersari Village, Moyudan District, Sleman Regency, Yogyakarta. This activity was carried out using observation, training and evaluation methods directly to business actors consisting of 2 stages of activities, namely Making a Business Identification Number with the Online Single Submission (OSS) system and implementing digital marketing in the use of social media, making catalogs in the Canva application and digital payments (QRIS). As a result of this activity, business actors can get a Business Identification Number as proof of an official business license and obtain legal representation guarantees, as well as an increased understanding of MSME actors in using digital tools to market their products.

SMA Dr. Soetomo Surabaya is one of the private high schools in Surabaya that has a vision to create a school with a religious, nationalistic, independent, high-achieving and global perspective. SMA Dr. Soetomo Surabaya has around 50 teachers and education personnel and 654 active students in the odd semester of 2024/2025. To improve the quality of teachers and the learning process at school, SMA Dr. Soetomo sent 33 teachers to learn about creating learning media using the Canva application. This application is a platform for creativity in managing learning content in various forms, such as power points. There are many templates from power points that have been provided in the Canva application that can be selected by teachers to support the creation of learning media. Teachers can innovate in arranging power point components, inserting supporting components such as images/audio/video/ animation to attract students' attention. The results of participant feedback at the end of the training showed that 97,8% Teachers can understand the material given and trainers can provide innovative learning media solutions according to the current needs of students.

This study investigates the impact of Canva, a digital literacy tool, on enhancing student engagement and academic performance through the lens of Self-Determination Theory by Johnmarshall Reeve (2012). Using qualitative methods, data were collected from student responses via questionnaires. The findings reveal that Canva positively influences the four dimensions of engagement: behavioral, emotional, cognitive, and agentic. Behavioral engagement is supported through its intuitive tools that promote focus and persistence. Emotional engagement is enhanced by evoking positive emotions and reducing stress. Cognitive engagement is fostered by encouraging critical thinking and creativity, while agentic engagement empowers students to take ownership of their learning processes. Despite challenges such as limited free features, students effectively utilized Canva’s resources to overcome these barriers. The study concludes that Canva offers a transformative approach to education, promoting 21st-century skills and bridging traditional learning with digital literacy. Future improvements could expand free templates, collaborative features, and educational resources, further amplifying its benefits in academic settings.

Community service activities are carried out in two locations of Micro, Small and Medium Enterprises (MSMEs), namely Slanden Banjaroyo Chocolate Cocoa Park and Bas and Reng Wonosobo Buffet. This activity aims to examine the use of digital marketing to increase sales. In the era of digitalization, Micro, Small and Medium Enterprises (MSMEs) must adapt to changes in consumer behavior who are more likely to use digital platforms. In reality, MSME actors focus more on business income, but less on the use of digital marketing in expanding public reach. Chocolate Cocoa Park and Bas and Reng Buffet face obstacles in product marketing and the lack of product brand identity. In this community service activity, the author supports MSME actors to increase promotional activities through social media and the creation of logos and brochures on the Canva application. The results achieved after this activity was carried out was an increase in the understanding of business actors in applying digital media to market products and business actors already have a product brand identity.

English proficiency is a crucial skill in the globalization era, especially in business, communication, and industry sectors, which demand this international language as a competitive advantage. Over the past decade, advancements in Information and Communication Technology (ICT) have significantly impacted English learning, including through online platforms like YouTube and Canva. This study examines the utilization of these two platforms in English teaching at MA Hidayatul Insan Palangka Raya, particularly on the topic "Word Order of Adjective." The methods used include visual presentations with Canva and interactive videos from YouTube. In its implementation, students engaged in dialogues, watched instructional videos, and participated in quizzes as a form of comprehension assessment. The study results indicate that using YouTube and Canva significantly enhances students' participation and learning motivation while reinforcing vocabulary acquisition and comprehension through an interactive approach. Recommendations are provided for the application of these digital media in high school English learning, with suggestions for further research involving long-term impacts and variations in teaching methods across different educational contexts.

The purpose of this community service activity is to help the guardians of the students of Jauharotul Huda Kindergarten, home-based entrepreneurs, so that they can develop skills and indirectly improve the family's economy, especially by using the Canva application. To achieve this goal, the training method for making simple designs is training. directly. The target of this community service activity is the guardians of students of home-based businesses at Jauharotul Huda Kindergarten with a total of 9 trainees. The training is carried out with three stages of activities consisting of observation, training implementation, as well as evaluation and monitoring. During the observation stage, an analysis of the problems and needs of the parents of home-based businesses was carried out to create simple designs using the Canva application. At the implementation stage of the activity, material exposure and direct practice were given. In the evaluation and monitoring phase, direct evaluation and monitoring is carried out to see the abilities that have been achieved by the guardians of students at Jauharotul Huda Kindergarten in making simple designs with the Canva application. Through this simple design training, it is hoped that it can improve the skills and economy of the families of the guardians of students who do home-based businesses at Jauharotul Huda Kindergarten

This service focuses on strengthening the prohibition of alcohol among students of SMAN 2 Palangka Rayat through the use of canva application-based posters. This service was conducted in response to the challages of alcohol abuse among teenagers and the need is Service Learning, whic involves preparation, planning, and implementation stages. This service activity was aimed at Muslim students from class XI 2 and XI 3. The result of the service showed an increase in students digital skills, creaticity in designing posters, enthuasiasm for the liquor prohibiton campaign, and a better understanding of the dangers. In conclusion, this activity succeeded in raising students awareness about the dangers of alcohol through a creative an interactive approach, while developing graphic design skills and digital literacy.

This Community Service aims to provide assistance to the people of Karangtawar Village, especially farmers, by providing training in digital marketing, packaging and branding of existing agricultural products. The method used is Participatory Action Research (PAR) where in our actions we involve the community so that solutions to existing problems can be identified. The results of Community Service are Digital Marketing training in the form of: Creating Social Media Facebook, Instagram and e-Commerce Platforms such as Shopee, Lazada. Packaging takes the form of: product packaging that is more attractive than before in order to increase sales results and people's income. Branding takes the form of: creating a brand logo for agricultural products using the CANVA application to be implemented in Karangtawar Village, Laren District, Lamongan Regency.

This research assesses the strengthening of community empowerment in Semau District, East Nusa Tenggara, through digital marketing training to optimize local tourism potential. The training includes the use of the Canva application for promotional design, village registration on the Village Tourism Network platform (Jadesta), and the establishment of the Semau Tourist Information Center (S-TIC). The results of the training indicate an improvement in digital skills among village cadres and the effective establishment of the S-TIC. However, administrative challenges such as the lack of Village Tourism Decrees hinder registration in Jadesta. This effort is expected to enhance visibility and economic well-being, as well as ensure sustainable tourism development in the Semau District.