📅 11 December 2024
DOI: 10.58192/populer.v3i4.2767
Analisis Business Model Canvas pada Bisnis Creative Package di Industri Kreatif Digital
Populer: Jurnal Penelitian Mahasiswa
Universitas Maritim AMNI
📄 Abstract
The Business Model Canvas (BMC) is a crucial tool for mapping out strategic components of a business. This paper examines the application of BMC in the creative package business within the digital creative industry. The study aims to understand how value propositions, customer segmentation, revenue streams, and other elements interact to drive innovation and competitiveness. Using qualitative methods, including literature reviews and case studies, the research identifies key insights for optimizing BMC elements to improve business performance in this sector. The findings highlight the importance of continuous adaptation to market trends and leveraging digital platforms for marketing and distribution.
🔖 Keywords
#Business Model Canvas; creative industry; digital packaging; strategy; innovation.
ℹ️ Informasi Publikasi
Tanggal Publikasi
11 December 2024
Volume / Nomor / Tahun
Volume 3, Nomor 4, Tahun 2024
📝 HOW TO CITE
Lubis, Muhammad Anggi; Banyubasa, Apik; Kuntari, Wien, "Analisis Business Model Canvas pada Bisnis Creative Package di Industri Kreatif Digital," Populer: Jurnal Penelitian Mahasiswa, vol. 3, no. 4, Dec. 2024.
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