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This study aims to determine: 1) The effect of the product on customer loyalty, 2) Price influence on customer loyalty, 3) The influence of place / location on customer loyalty, 4) The influence of promotion on customer loyalty, 5) The influence of people / employees on customer loyalty, 6) Effect of physical facilities on customer loyalty, 7) Effect of process on customer loyalty Bank BRI Unit Ampek Nagari Cabang Bukittinggi. Type of research conducted is Expost-Facto, the number of study population as much as 834 people, Proportional sampling technique Simple Random Sampling. The sample of this research is customer Bank BRI Unit Ampek Nagari Cabang Bukittinggi numbered 114 people. Data were collected through questionnaires using Likert scale models that have been tested for validity and reliability. Data analysis technique used is Path Analysis (Path Analysis). The research results are: 1) There is significant influence between product to customer loyalty, 2) There is a significant influence between price and customer loyalty, 3) There is a significant influence between place / location on customer loyalty, 4) There is significant influence between promotion to customer loyalty, 5) There is significant influence between person / employee to customer loyalty Training, 6) There is significant influence between physical facility to customer loyalty, 7) There is a significant influence between the process on customer loyalty Bank BRI Unit Ampek Nagari Cabang Bukittinggi. Viewed from direct or indirect influence of product, price, place / location, promotion, person / employee, physical facility and process to customer's loyalty Bank BRI Unit Ampek Nagari Cabang Bukittinggi is 84.54%, it is obtained that the promotion has the greatest influence of 21.01%. This shows that the understanding of promotion directly has a big role to the emergence of customer loyalty Bank BRI Unit Ampek Nagari Cabang Bukittinggi.

The development of the retail sector, especially with the rise of modern retail and franchise minimarkets, encourages small-scale retail businesses to adapt through effective marketing strategies. This study aims to analyze the implementation of retail promotion management at Toko SRC Satria and its role in increasing consumer buying interest and loyalty. Using a qualitative approach with a descriptive method, data was collected through observations, in-depth interviews, and documentation with the store owner and consumers. The results show that Toko SRC Satria has implemented a planned retail promotion management strategy, even on a small scale, including neat product arrangement, attractive display usage, discounts, bundled offers, and intense direct communication between the store owner and consumers. The application of these strategies creates a comfortable shopping experience and increases consumer interest in making purchases. This study also shows that retail promotion management contributes to increasing buying interest, as seen in the stable frequency of visits and the tendency for repeat purchases. A personal approach and friendly service are important factors in building consumer loyalty. The implications of this study suggest that simple yet targeted retail promotion management can enhance competitiveness and support the sustainability of businesses amid fierce competition.

This study aims to analyze the influence of service quality, product quality, and price on customer loyalty at the online shop Patricia Aksesoris. This research is motivated by the increasingly fierce competition in the e-commerce business, which requires businesses to not only attract new customers but also retain existing ones by increasing loyalty. Customer loyalty is a crucial factor because it directly impacts business sustainability and competitive advantage. This study used a quantitative approach with a survey method, distributing questionnaires to customers who had previously purchased from Patricia Aksesoris. The sampling technique used purposive sampling. The collected data were analyzed using multiple linear regression to determine the effect of each independent variable on customer loyalty. The results indicate that service quality, product quality, and price, both partially and simultaneously, have a positive and significant effect on customer loyalty. These findings indicate that responsive and friendly service, products that meet customer expectations, and competitive pricing commensurate with product quality can increase customer loyalty. This research is expected to provide practical contributions to online shop owners in formulating marketing strategies oriented towards customer satisfaction and loyalty.

This study aims to analyze the influence of relationship marketing and e-servicescape on customer loyalty of Tokopedia users in Medan City. The rapid development of digital technology encourages Tokopedia to build long-term relationships with customers while creating a convenient and secure online shopping experience. This research employed a quantitative method with an associative approach, using data collected through questionnaires distributed to 100 Tokopedia users in Medan City and analyzed using multiple linear regression. The results show that relationship marketing has a positive and significant effect on customer loyalty, where effective communication, responsive services, and loyalty programs such as Tokopedia Points increase customer trust and emotional attachment. In addition, e-servicescape also has a positive and significant effect on customer loyalty through an attractive interface, easy navigation, and reliable transaction security. Simultaneously, both variables make a substantial contribution to building customer loyalty toward Tokopedia. Thus, effective relationship marketing strategies and high-quality digital environments are crucial factors in maintaining customer loyalty and enhancing Tokopedia’s competitiveness in the increasingly intense e-commerce industry.

This study aims to analyze the influence of brand image, product quality, and price on consumer loyalty toward sports shoes among basketball athletes in Medan City. The research employed a quantitative approach with an associative design by distributing questionnaires to 78 respondents. The results indicate that brand image has no significant effect on consumer loyalty, while product quality and price show a positive influence. Simultaneously, the three variables contribute to the formation of consumer loyalty, particularly through usage satisfaction, repurchase intention, and recommendations to others. These findings highlight the importance of product quality and competitive pricing as the main factors in building consumer loyalty in the sports shoe market. This research provides insights for athletic shoe manufacturers to focus more on improving product quality and competitive pricing to maintain and expand market share among athletes. It also shows that while brand image can influence consumer perceptions, quality and price are more dominant in building long-term relationships with consumers in the athletic shoe industry.

Based on the results of interviews with HRD BW Luxury Hotel Jambi, it is stated that there are still employees who are often late for work every month. As many as 27% of employees have less than 1 year of service, indicating a high employee turnover rate. In addition, there is no compensation system provided to employees. The employee turnover rate also reached 13%, this became the focus of my research on the influence of work environment and compensation on employee loyalty at BW Luxury Hotel Jambi. Information collection was carried out through distributing questionnaires that had proven their validity and reliability to 90 respondents selected using the total sampling technique. This research is a quantitative descriptive study that uses the clausal associative method. Data analysis was carried out using multiple linear regression tests with the help of SPSS software. The results showed that: work environment variables were in the sufficient category with a percentage of 34.4%, compensation variables were categorised as sufficient with a percentage of 36.6%, and work environment variables were categorised as good with a percentage of 42.2%. The R Square value obtained is 0.325 with a sig level. 0.00 <0.05, then the effect of work environment variables and compensation variables on loyalty is 32.5% and the rest is influenced by other factors.

The growth of coffee consumption in Indonesia presents challenges for Kopi Kenangan in maintaining customer loyalty amidst the increasingly competitive beverage industry. This study aims to analyze the influence of service quality and product quality on customer loyalty at Kopi Kenangan, Ruko Sultan Hasanuddin, Binjai City, both partially and simultaneously. The research employed an associative quantitative approach with 96 respondents selected through incidental sampling. The research instrument was a questionnaire designed with indicators representing the dimensions of service quality and product quality. The data were analyzed using multiple linear regression, partial tests (t-test), simultaneous tests (F-test), and determination tests to identify the contribution of independent variables to the dependent variable. The findings reveal that service quality and product quality have a positive and significant effect on customer loyalty. For service quality, the tangible indicators, such as store comfort and adequate facilities, are dominant factors that enhance customer satisfaction. Meanwhile, for product quality, the performance indicators, including coffee taste and product consistency, play a crucial role in fostering customer loyalty. Loyalty is reflected in repeated purchases, brand commitment, and resistance to competitor products. Nevertheless, the study also indicates that menu variation has not fully encouraged repeat purchases, highlighting the need for greater product innovation. Recommendations include improving store environment comfort, providing staff training for optimal service delivery, ensuring taste and quality consistency, developing product design innovation, and implementing experience-based marketing strategies along with loyalty programs. These efforts are expected to strengthen emotional bonds and enhance Kopi Kenangan’s competitiveness in the long term.

In today’s digital era, the demand for fast, stable, and affordable internet services continues to grow alongside the rapid advancement of communication technology. Biznet Network, as one of the leading internet service providers in North Jakarta, is required to deliver optimal service quality and competitive pricing in order to maintain customer loyalty. This study aims to examine and analyze the influence of service quality and price on customer loyalty toward Biznet Network. The research employed a descriptive quantitative method with a sample of 100 respondents selected using purposive sampling from the population of Biznet customers in North Jakarta. Data were collected through observation, interviews, and questionnaires using a Likert scale, and then analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The findings reveal that service quality (X₁) has a significant negative effect on customer loyalty (Y), with a calculated t-value of -2.270 greater than the critical t-table value of 1.984, indicating that a decline in service quality leads to decreased customer loyalty. Similarly, price (X₂) has a significant negative effect on customer loyalty, with a calculated t-value of -2.023 > 1.984, suggesting that unfavorable pricing perceptions reduce loyalty. The F-test results show that service quality and price simultaneously have a significant effect on customer loyalty, with an F-value of 7.686 > 3.09 and a significance level of 0.001 < 0.05. The R² value of 0.137, or 13.7%, indicates that these two variables explain customer loyalty, while the remaining 86.3% is influenced by other factors not examined in this study.

This research is motivated by several problems. The aim of this research is to analyze the influence of product quality and service quality on consumer loyalty at Mamayu Resto, Solok City. The type of research used in this research is descriptive with quantitative data. The type of data used in this research is primary data. The population of this research is visitors who come to Mamayu Resto, Solok City. The research sample consisted of 93 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that the product quality variable shows the sufficient category, with a percentage of 46.24%. The service quality variable shows the sufficient category, with a percentage of 59.14%.  The consumer loyalty variable shows the sufficient category, with a percentage of 51.61%. The variables product quality and service quality on consumer loyalty have an influence of 13.8% and 86.2% are influenced by several other factors.

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.    

This research begins with the discovery of problems related to guests being less satisfied in terms of facilities and services at Truntum Hotel Padang. The purpose of this study was to analyze the effect of Brand Experience and Brand Image on Visitor Loyalty at Hotel Truntum Padang. The research population was 3890 guests of Truntum Padang Hotel with purposive sampling method obtained a sample of 97 respondents. Data analysis was carried out with descriptive statistical tests and SPSS.16. The results of the study were seen from the average respondents on the brand experience variable 90.46% with very good criteria, the brand image variable 89.86% with very good criteria, and the visitor loyalty variable 94.41% with very good criteria. The results of multiple linear regression tests obtained an F count value of 15.618 with a sig of 0.00 <0.05, so regression can be used. Brand experience and brand image have a significant effect on visitor loyalty. The adjusted R square value of 0.233 means that the brand experience and brand image variables affect 23.3% of the Truntum Padang Hotel.

This study aims to examine the role of interpersonal communication in increasing customer loyalty in the retail industry. The research method used is quantitative with data collection through questionnaires involving 100 respondents. The validity test results show that all research items are valid with a significance value of 0.000 <0.05. The reliability test resulted in a Cronbach's Alpha value of 0.768 which is greater than 0.700, so the instrument is declared reliable. The F test results show a calculated F value of 28.884, indicating that overall, the interpersonal communication quality variables have a significant influence on customer loyalty. The t test reveals that each independent variable has a calculated t value greater than the t table, indicating a significant effect of each variable on the dependent variable. The coefficient of determination (R Square) of 0.373 indicates that 37.3% of the variation in customer loyalty can be explained by the quality of interpersonal communication. The conclusion of this study is that interpersonal communication has a significant and positive influence on customer loyalty in the retail industry. This finding underscores the importance of effective interpersonal communication strategies in increasing customer loyalty. The results of this study can serve as a basis for developing better communication strategies in an effort to increase customer loyalty in the retail industry.

The very rapid development of information and communication technology has brought major changes in various aspects of life, one of which is transportation. In today's digital era, things are made easier for people by the existence of various online transportation services, one of which is Grab. Grab is one of the largest online transportation services in Indonesia, and Grab is very widespread, one of which is in the city of Semarang. Grab offers various transportation services, such as cars, motorbikes, taxis and goods delivery. This research uses quantitative research methods, and the sampling technique uses Non-Probability Sampling. The population in this research is Grab application customers in the city of Semarang. The number of samples taken was 100 respondents. This research uses quantitative analysis techniques. The presentation in this technique is the influence of service quality, level of customer satisfaction and promotion on customer loyalty of the Grab application among people in the city of Semarang. The data obtained in this research was then processed using SmartPLS 3

The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.

Patient loyalty is often closely related to patient satisfaction with the experience they get during medical treatment. Issues related to service quality, long waiting times, lack of effective communication with patients, or disrespectful attitudes from medical staff can all cause patients to feel dissatisfied and unmotivated to return to the same health facility. This type of quantitative research with a design using correlation analysis, cross sectional. The population in the study were 193 patients treated at a private hospital in Jakarta. The research sample was 130 with the Slovin formula, the sampling technique used quota sampling and the data collection instrument used a questionnaire. Analysis of research data used multiple linear regression. The results showed that service quality partially had a significant effect on patient loyalty with a sig value of 0.036. Partial satisfaction has a significant effect on patient loyalty with a sig value of 0.001 Service quality and satisfaction simultaneously have a significant effect on patient loyalty with a sig value of 0.001 and each effect is 94.1%. In conclusion, the quality of hospital services and patient satisfaction have a significant effect on patient loyalty..  

Penelitian ini membahas peran penting Public Relations (PR) dalam membangun kepercayaan nasabah dan memelihara citra positif Bank Negara Indonesia (BNI). PR BNI fokus pada membangun hubungan positif dengan nasabah melalui komunikasi transparan dan responsif. Penelitian ini menggunakan metode literatur review untuk mengumpulkan informasi dari berbagai sumber literatur yang relevan. Hasil penelitian menunjukkan bahwa PR BNI berperan penting dalam membangun citra positif perusahaan, merespons umpan balik dan kritik dari nasabah, serta menjaga reputasi perusahaan dalam menghadapi tantangan dan krisis. PR BNI juga berupaya membangun hubungan yang kuat dengan nasabah melalui komunikasi yang transparan dan responsif. Kepercayaan nasabah yang terbangun melalui upaya PR yang kuat dapat meningkatkan loyalitas nasabah, mendukung pertumbuhan bisnis bank, dan memperkuat posisi BNI di industri perbankan. Dengan demikian, PR BNI berperan penting dalam membangun kepercayaan nasabah, mempertahankan citra positif, dan memajukan BNI dalam persaingan industri perbankan.

Artikel ilmiah ini bertujuan untuk membangun hipotesis penelitian tentang pengaruh antar variabel yang akan digunakan pada penelitian lebih lanjut dalam bidang ilmu manajemen pemasaran. Tujuan dari artikel ini adalah untuk mengevaluasi literatur tentang pengaruh kualitas produk, kualitas pelayanan, dan citra merek terhadap kepuasan pelanggan dan loyalitas pelanggan. Metode penelusuran lembaga pustaka, seperti Google Scholar, Mendeley, dan media online akademik lainnya, digunakan dalam proses penulisan artikel Literature Review ini. Hasil penelitian menunjukkan bahwa kepuasan pelanggan dapat dipengaruhi oleh kualitas produk, pelayanan, dan citra merek. Selain itu, kualitas produk, pelayanan, dan citra merek juga dapat mempengaruhi kesetiaan atau loyalitas pelanggan terhadap produk atau jasa tersebut.

Pengaruh strategi pasar internasional yang diadopsi oleh perusahaan ritel PT. Sumber Alfaria Trijaya, Tbk (Alfamart) di Indonesia. Dalam studi kasus ini, kami fokus pada industri perdagangan modern untuk menggambarkan bagaimana strategi pasar internasional berkontribusi terhadap pertumbuhan dan keberhasilan perusahaan. Dari Hasil review mengenai penelitian ini  menunjukkan bahwa strategi pasar internasional yang diterapkan oleh Alfamart memiliki dampak positif terhadap pertumbuhan perusahaan dan posisinya di pasar ritel Indonesia. Beberapa strategi yang ditemukan dalam penelitian ini antara lain ekspansi geografis, diferensiasi produk, penggunaan teknologi informasi, dan kemitraan dengan pemasok lokal. Dan kami juga  menemukan bahwa ekspansi geografis menjadi salah satu faktor kunci dalam strategi pasar internasional Alfamart. Dengan membuka toko-toko baru di berbagai daerah di Indonesia, Alfamart berhasil mendapatkan pangsa pasar yang lebih luas dan meningkatkan kehadirannya di tingkat nasional. Selain itu, diferensiasi produk dan penggunaan teknologi informasi telah membantu Alfamart menarik pelanggan dengan menyediakan produk yang beragam dan meningkatkan efisiensi operasional.Selain itu, kemitraan dengan pemasok lokal juga terbukti berhasil dalam strategi pasar internasional Alfamart. Dengan bekerja sama dengan pemasok lokal, Alfamart dapat menawarkan produk-produk lokal yang relevan dengan preferensi pelanggan di masing-masing daerah. Hal ini tidak hanya meningkatkan hubungan dengan pemasok lokal, tetapi juga memberikan keuntungan kompetitif bagi Alfamart dalam menghadapi pesaing di pasar ritel.Penelitian ini menyimpulkan bahwa strategi pasar internasional memiliki dampak positif yang signifikan pada pertumbuhan dan keberhasilan perusahaan ritel seperti Alfamart. Dalam konteks industri perdagangan modern di Indonesia, strategi tersebut dapat meningkatkan kehadiran pasar, meningkatkan loyalitas pelanggan, dan meningkatkan keuntungan perusahaan. Oleh karena itu, perusahaan ritel lainnya juga dapat mengadopsi strategi serupa untuk mencapai keberhasilan di pasar internasional.

This study aims to analyze how effective promotion can help build customer loyalty in kebab businesses in Wonokerto, and to find out whether the business is feasible or not to run. Qualitative case studies were conducted by conducting in-depth interviews with kebab business owners and several loyal customers, as well as observing promotional activities carried out. This study uses qualitative research methods to collect data and analyze complex phenomena in a specific language and cultural context. In-depth interviews were used to collect data from purposively selected informants, namely kebab business owners and some loyal customers. Observations were also made to obtain information regarding promotional activities carried out and interactions between customers and kebab business owners. The results of the study show that effective promotion can help build and maintain customer loyalty to kebab businesses in Wonokerto. Kebab business owners need to pay attention to customer needs and preferences in designing effective promotional strategies. Effective promotion must be able to attract customers and provide significant added value for them. Therefore, kebab business owners need to understand the characteristics of customers and the market environment to design targeted and effective promotional strategies. So that the business can be declared feasible to run.

This study aims to determine the Effect of Price on Switching Barrier, Trust in brand on Switching Barrier and to determine the Effect of Price, Switching Barrier and Trust in Brand on Customer Loyalty (Survey on customers of PT. Sinar Niaga Sejahtera Garudafood Depo Tasikmalaya Distribution Division). The method used in this research is quantitative method, the research sample is 80 respondents and the analytical tool used in this research is path analysis using SPSS version 25. The method of determining the sample uses probability sampling. The results of this study indicate that the price has a significant effect on the Switching Barrier; Trust in Brand has a significant effect on Switching Barrier; Price, Switching Barrier and Trust in Brand simultaneously have a significant effect on Customer Loyalty; Price partially has no significant effect on customer loyalty; Switching Barrier partially has a significant effect on Customer Loyalty; Trust in Brand partially has a significant effect on Customer Loyalty; Price through Switching Barrier has a significant effect on Customer Loyalty; Trust in Brand through Switching Barrier has no significant effect on Customer Loyalty.