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Zahwa Zuhro; Wibowo Ady Sapta

VitaMedica : Jurnal Rumpun Kesehatan Umum 2026 STIKES Columbia Asia Medan

Acute Respiratory Infection (ARI) is one of the main causes of morbidity and mortality among children under five years old worldwide, especially in developing countries including Indonesia. Poor housing conditions such as inadequate ventilation, high occupancy density, humidity, and insufficient lighting may increase the risk of ARI in children. This study used a descriptive observational method. The population consisted of all toddlers suffering from ARI in the working area of Kupang Kota Health Center in 2025 totaling 911 cases. The sample consisted of 91 houses of toddlers with ARI determined using the Slovin formula. The results showed that several houses of toddlers with ARI did not meet healthy housing requirements, particularly in terms of occupancy density, ventilation, humidity, and lighting. The condition of healthy housing for toddlers suffering from ARI in the Kupang Kota Health Center working area has not fully met environmental health standards.

Maria Agnestasia Ndu; Veki Edizon Tuhana; Sandra Clarissa Umbu Datta

Jurnal Media Administrasi 2026 Universitas 17 Agustus 1945 Semarang, Indonesia

This study aims to analyze the persuasive communication carried out by Bank Sampah Mutiara Timor in educating waste management among the people of Kupang City and to identify the obstacles faced in the communication process.This research uses a qualitative approach with a case study method and is based on a constructivist paradigm. Data collection techniques include in-depth interviews, participatory observation, and documentation. The informants consist of the managers of Bank Sampah Mutiara Timor and community members who participate as waste bank customers. Data analysis is conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing and verification. The theoretical framework applied in this study is Joseph A. DeVito’s persuasive communication theory.The results show that the persuasive communication of Bank Sampah Mutiara Timor is implemented through several strategies, including direct socialization, waste management education, storytelling approaches, and hands-on practices in waste sorting and management. The communication process is carried out in three stages: preparation, implementation,and evaluation. This persuasive communication has been able to increase public awareness and understanding of the importance of proper waste management, although community participation has not yet been fully optimal. The obstacles encountered include cognitive or perceptual barriers, technical limitations, and a lack of public awareness and consistency in sorting waste.This study concludes that persuasive communication plays an important role in community-based waste management education. Therefore, Bank Sampah Mutiara Timor is encouraged to continuously develop innovative and sustainable communication strategies to further enhance community participation in waste management efforts in Kupang City.

Floren Sartika Ayu Humendru; Palupiningtyas, Dyah

Jurnal Ilmiah Serat Acitya 2026 Universitas 17 Agustus 1945

Transformasi digital dalam sistem pembayaran telah mengubah lanskap pengelolaan keuangan Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan mengeksplorasi pengaruh penggunaan pembayaran digital terhadap praktik pengelolaan arus kas dan transparansi keuangan UMKM. Pendekatan kualitatif dengan desain studi kasus multipel diterapkan, melibatkan 14 pemilik/manajer UMKM di Kota Semarang yang dipilih melalui purposive sampling. Data dikumpulkan melalui wawancara semi-terstruktur, observasi non-partisipan, dan analisis dokumen, kemudian dianalisis menggunakan kerangka Miles, Huberman, dan Saldaña. Hasil penelitian mengungkapkan bahwa pembayaran digital mentransformasi pengelolaan arus kas melalui percepatan settlement (85,7%), otomatisasi pencatatan (92,8%), dan peningkatan efisiensi biaya (78,6%). Transparansi keuangan meningkat melalui ketersediaan audit trail digital (100%), pemisahan keuangan pribadi-usaha (71,4%), dan akurasi pencatatan (85,7%). Permintaan pelanggan dan kemudahan penggunaan menjadi pendorong utama, sementara gangguan konektivitas dan keterbatasan literasi digital menjadi penghambat. Penelitian ini memperkaya literatur adopsi fintech dengan perspektif kualitatif mengenai dampak pasca-adopsi pembayaran digital terhadap pengelolaan keuangan UMKM.

Dio Bella Yung; Afni Nooraini

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

This study investigates collaborative governance in road infrastructure repair in Pekanbaru City, Riau Province, driven by the urgent need to address the high number of damaged roads and the limitations of local government capabilities. Utilizing a qualitative method with a descriptive approach, data were gathered from interviews with five stakeholders, field observations, and supporting documents. The study applies collaborative governance theory by Emerson and Nabatchi to analyze road repair efforts in Pekanbaru, highlighting effective collaborative dynamics. Key findings reveal the establishment of a Coordination Team, role clarity, trust, and commitment among stakeholders as factors of success. Essential contributing elements include shared cooperation needs, consequential incentives, leadership support, and sufficient resources. However, challenges such as a volatile political climate, unequal information distribution, and power imbalances pose barriers to collaboration. Overall, the study concludes that collaborative governance in Pekanbaru's road infrastructure enhancement has yielded positive outcomes but calls for improvements in transparency, communication strategies, and the establishment of an integrated information system for effective progress monitoring. Additionally, independent oversight mechanisms are recommended to sustain equitable role distribution and responsibilities among all parties involved.

Amealiea Prihatiningsih Malandy's; Ria Amelia; Ika Arinia Indriyany

Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Women’s representation in legislative institutions is an important indicator for assessing the quality of democracy and gender equality in a political system. Indonesia has implemented an affirmative policy requiring a minimum quota of 30% female candidates in legislative elections. However, its implementation at the local level still faces various challenges. This study aims to analyze the phenomenon of tokenism and the forms of women’s political representation in the nomination and election process of members of the Cilegon City Regional House of Representatives (DPRD) for the 2024–2029 period. This research employs a qualitative method with a descriptive approach using literature review and secondary data analysis. The analysis is based on Hanna Pitkin’s theory of political representation, which categorizes representation into four types: formal, symbolic, descriptive, and substantive. The findings show that only 4 out of 40 seats in the Cilegon City DPRD are occupied by women, representing approximately 10% of the total membership, and this figure has remained unchanged compared to the previous period. This condition indicates a gap between the fulfillment of the female candidate quota at the nomination stage and the low level of electoral success. Furthermore, the political recruitment process within parties also reflects indications of tokenism, where female candidates are often included merely to fulfill administrative requirements without sufficient political support. As a result, women’s representation in the Cilegon DPRD tends to remain at the formal and descriptive levels, while substantive representation remains a challenge in local political practice.

Widyastuti, Retno; Sugiyarti, Gita; Nurchayati, Nurchayati; Sulistiyani, Sulistiyani

Jurnal Ilmiah Serat Acitya 2026 Universitas 17 Agustus 1945

Abstraksi Penelitian ini dilaksanakan dengan tujuan untuk menganalisis pengaruh yang dihasilkan oleh pengalaman pelanggan dan personalisasi terhadap keputusan pembelian produk tembakau di wilayah kota Semarang. Populasi penelitian mencakup seluruh konsumen yang melakukan transaksi pembelian produk tembakau di Toko Tembakau Nusantara SR Tobacco yang berlokasi di Semarang. Jumlah sampel yang di tetapkan dalam penelitian ini adalah 128 responden, dengan teknik purposive sampling diterapkan sebagai metode dalam proses pengambilan sampel. Sumber data yang digunakan dalam penelitian ini berasal dari data primer, di mana kuesioner menjadi instrumen utama dalam pengumpulan data. Analisis data dilakukan dengan mengimplementasikan teknik analisis regerensi linier berganda. Berdasarkan hasil pengujian hipotesis yang diperoleh, ditemukan bahwa pengalaman pelanggan memberikan pengaruh yang positif dan signifikan terhadap keputus pembelian, demikian pula dengan personalisasi yang juga menunjukan pengaruh positif dan signifikan terhadap keputusan pembelian. nilai koefisien determinasi yang dihasilkan sebesar 0,546, yang mengindikasi bahwa variabel pengalaman pelanggan dan personalisasi secara bersama sama mampu menjelaskan variasi yang terjadi pada variabel keputusan pembelian sebesar 54,6%. Dengan demikian terdapat ruang terbuka bagi pelaksanaan penelitian selanjutnya untuk mengeksplorasi aspek-aspek lain yang perpotensi mempengaruhi keputusan pembelian

Haikal Pontoh; Lisnawaty W. Badu; Nuvazria Achir

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2026 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the factors hindering the implementation of Regional Regulation Number 1 of 2018 concerning Public Order in Gorontalo City. The method used is empirical legal research with a descriptive analytical approach, through the collection of primary data in the form of interviews and observations, as well as secondary data from laws and regulations and related literature. The results indicate that the implementation of this regional regulation has not been effective, as indicated by the continued occurrence of various violations in public spaces. The main inhibiting factors include low public legal awareness, weak law enforcement by officials, the community's economic conditions, lack of regulation dissemination, and limited facilities and infrastructure. Therefore, comprehensive and sustainable efforts are needed to improve the effectiveness of regional regulation implementation by strengthening law enforcement, increasing public awareness, and policies that are more responsive to the community's socio-economic conditions.

Dian Imanuella

Kajian Ekonomi dan Akuntansi Terapan 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The use of population data plays a crucial role in improving the quality of public services and supporting data-driven policymaking. The Population and Civil Registration Service (Disdukcapil), as the agency responsible for population administration, is responsible for providing accurate, up-to-date, and integrated population data. This study aims to analyze collaborative patterns of population data utilization and public service innovation at the Serang City Population and Civil Registration Service. The research method used is a qualitative method with a descriptive approach. Data collection techniques were carried out through observation, documentation, and literature studies from various relevant academic sources. The results show that collaborative patterns of population data utilization are carried out through the integration of population information systems, data exchange between government agencies, and the development of information technology-based services. Public service innovations carried out include the digitization of population administration services, the use of online service information systems, and improving the quality of digital technology-based services. This collaborative data utilization can increase the effectiveness of public services and accelerate the population administration process for the community. Therefore, strengthening inter-agency coordination, improving the quality of human resources, and developing information technology infrastructure are important factors in supporting the successful utilization of population data and public service innovation.

Merry Moy Mita

Jurnal Publikasi Ekonomi dan Akuntansi 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The rapid acceleration of the digital economy has positioned Micro, Small, and Medium Enterprises (SMEs) at a strategic crossroads. This study investigates the impact of digital marketing and social media marketing on the performance of SMEs in Binjai, North Sumatra, while exploring the mediating role of Electronic Word of Mouth (e-WOM). Utilizing a quantitative approach with a sample of 182 SME owners, data were analyzed using multiple linear regression and path analysis via SPSS 26. The findings demonstrate that digital marketing and social media marketing initiatives significantly and positively influence business performance, accounting for 54.2% of the variance. Notably, social media marketing emerged as the most dominant predictor, fostering high levels of customer engagement. Furthermore, path analysis reveals that e-WOM serves as a critical mediator; effective social media strategies stimulate authentic digital testimonials, which subsequently enhance consumer trust and sales volume. This research concludes that for SMEs in emerging local markets like Binjai, the orchestration of digital reputation through e-WOM is fundamental to achieving sustainable competitive advantage in an increasingly volatile digital landscape.

Venthy Angelika; Angriyani, Dwi; Howay, Lusye; Puspita Sari, Inda

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2026 Universitas Muhammadiyah Manado

Drug abuse among adolescents has been increasing, including among youth in Papua. According to data from the National Narcotics Agency (BNN) of Papua Province, there was a 1.73% increase in 2023. One of the contributing factors to adolescent involvement in drug abuse is low self-control. This study aimed to provide self-control training to help prevent drug abuse among adolescents independently. The program involved 37 vocational high school students in Jayapura City and employed a one-group pretest–posttest experimental design without a control group. The intervention consisted of self-control training delivered through lectures, discussions, and a structured learning module. The results indicated a significant improvement in self-control before and after the intervention, as evidenced by a significance value of 0.000 (p < 0.05) using a paired sample t-test, with an increase in the mean pre-test score (M = 46; SD = 7) to the mean post-test score (M = 48; SD = 6). These findings suggest that students of SMK Negeri 9 Jayapura experienced an improvement in self-control after participating in the training. Practically, this study demonstrates that self-control training can serve as an effective psychological intervention to address drug abuse and harmful substance use among adolescents. This intervention not only helps reduce addictive behaviors but also has the potential to enhance students’ quality of life and academic achievement.

Tri Nurul Aida; Siti Dina Setiani; Ika Arinia Indriyany

Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study aims to analyze gender-based political violence in the 2020 Regional Head Elections in South Tangerang City and its impact on women’s representation in politics. The case analyzed involves social media attacks against Rahayu Saraswati Djojohadikusumo during her campaign for Deputy Mayor, in which an old photo of her while pregnant was used as material for sexually charged attacks. This study employs a qualitative method using a case study approach through literature review. The analysis utilizes Kate Manne’s theory of misogyny, which views misogyny as a social mechanism within the patriarchal system to control and discipline women entering the public sphere. The results of the study indicate that gender-based political violence manifests in the form of the moral delegitimization of women, digital intimidation or harassment, policing of women in public spaces, and the objectification of women’s bodies. These phenomena demonstrate that gender bias remains a barrier for women in securing equal space in local political contests.

Dimas Prasetya; Ryan Marina; Arditya Prayogi; Ahmad Hidayatullah

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2026 International Forum of Researchers and Lecturers

This study aims to analyze the practice of interfaith communication in the process of institutionalizing multicultural values ​​in Pekalongan City. The study uses a qualitative approach with ethnographic methods through in-depth interviews, observation, and documentation of religious leaders involved in interfaith communication activities. The results show that the practice of interfaith communication occurs through dialogue between religious leaders and open communication interactions in various community forums. From the perspective of George Herbert Mead's symbolic interaction, this communication process demonstrates an exchange of meaning (mind) that builds a shared understanding of tolerance and respect for differences. In addition, interfaith communication also shapes the self-awareness of religious leaders as social agents maintaining harmony (self) while strengthening inclusive social relations in a multicultural society (society). The research findings indicate that interfaith communication functions in two ways: first, as a means of dialogue between religious leaders, and second, as a social mechanism in the institutionalization of multicultural values ​​that supports the realization of religious harmony in Pekalongan City.

Lola Alyaning; Ayuning Budiati; Nikki Prafitri

Kajian Administrasi Publik dan ilmu Komunikasi 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze public service innovation through the Sobat Dukcapil Website Program at the Tangerang City Population and Civil Registration Office in improving the quality of population administration services. The study uses a qualitative approach with data collection techniques in the form of interviews, observations, and documentation studies. The analysis was conducted using Everett M. Rogers' Diffusion of Innovations theory, which includes five characteristics of innovation, namely relative advantage, compatibility, complexity, trialability, and observability. The results show that the Sobat Dukcapil Website has relative advantages in terms of time efficiency, reduced queues, and easy access to online services. This innovation is also considered appropriate for the needs of urban communities and the Electronic-Based Government System (SPBE) policy. However, there are still obstacles in terms of complexity, particularly related to the digital literacy of the community and technical system disruptions.

Ida Farida; Yuni Lestari

Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Women's leadership plays an important role in the success of organizations, including in the government sector at the sub-district level. Leaders not only act as directors but also as mentors who are able to understand the needs and character of their subordinates. The female head of TG Sub-district in Surabaya City demonstrates the application of reciprocal relationships between leaders and subordinates through a system of rewards and punishments according to performance achievements, actively monitors subordinate performance, identifies work standard errors, and takes corrective actions. The study aims to analyze the application of transactional leadership style by the female head of TG Sub-district in Surabaya City using Bernard M. Bass's (1990) theory. The type of research used is a qualitative research method with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation. Samples were determined using purposive sampling, and data sources included primary and secondary data. The research results indicate that the transactional leadership style of the female village head in TG Village is not yet fully optimal. The application of Contingent Reward can increase motivation and employee performance control, but its implementation in the community is still limited. Management by Exception (Active) carried out on employees has not been consistent, and its application in the community is also not sufficiently felt. Management by Exception (Passive) and Laissez-Faire are shown through corrective actions after problems arise and the freedom to take initiative and make decisions according to standards and policies. The implementation of transactional leadership by female village heads needs to be improved, especially in strengthening the mechanisms of reward and punishment as well as the consistency of supervision of employees and the community so that the leadership implementation runs more optimally.

Dormauli Manurung; Herlina Hanum

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The development of the cosmetics industry has had both positive and negative impacts on consumers, particularly in Medan City. The high demand for cosmetics has driven irresponsible business actors to produce and distribute cosmetics without distribution permits from the National Agency of Drug and Food Control (BPOM). This study aims to analyze the role of BPOM in supervising illegal cosmetics, examine criminal sanction enforcement, and identify obstacles faced by PPNS investigators at BBPOM Medan. A qualitative empirical juridical approach with field research method was used, employing in-depth interviews, observation, and documentation. The primary informant is the Head of BBPOM Medan. Results show BPOM supervises through pre-market and post-market control, enforcement, and public education. Criminal sanctions under Article 435 of Law No. 17 of 2023 impose up to 12 years imprisonment or Rp5 billion fine. Key obstacles include limited investigator legal expertise, budget constraints, low public participation, fleeing suspects, and files returned by prosecutors. Strengthening investigator capacity, improving inter-agency coordination, and increasing public awareness are urgently needed.

Rani Aulia; Orin Gusta Andini; Sulung Nugroho

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to analyze the implementation of rehabilitation at the investigation stage for drug abuse cases and the integrated assessment mechanism in influencing decisions to continue or terminate legal proceedings against drug users in Samarinda City. Drug abuse remains a serious issue in Indonesia, with more than 60% of inmates in correctional institutions being convicted of narcotics-related crimes. This condition indicates that conventional punitive approaches have not been effective in reducing drug abuse; therefore, the application of rehabilitative legal policies, as stipulated in Law Number 35 of 2009 on Narcotics and Supreme Court Circular Letter (SEMA) Number 04 of 2010, is necessary. This research employs a socio-legal research method with a qualitative approach, conducted through in-depth interviews with investigators at the Samarinda City Police (Polresta Samarinda) and officers at the National Narcotics Agency (BNN) of Samarinda, as well as a literature review of relevant laws and legal materials. The findings reveal that the implementation of rehabilitation at the investigation stage in Samarinda City has not been fully effective, due to limited resources, lack of inter-agency coordination, and the persistence of a repressive paradigm in handling narcotics cases.

Jenny Ermalinda; Chatryen M Dju Bire; Adhe Ismail Ananda; Daud Yaferson Dollu; Cyrilius Wilton Taran Lamataro

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study examines the legality of on-street parking levy practices in Kupang City from a constitutional law perspective, with a primary focus on the application of the legality principle. The background of this research stems from a significant discrepancy between the legal norms established in statutory regulations and the empirical administrative practices occurring in the field. Identified issues include the collection of levies without official tickets, the lack of clarity regarding the identity and legal status of collection officers, and the inconsistent and non-transparent application of parking tariffs. This research employs a normative-empirical legal method by applying statutory, conceptual, and empirical approaches through limited field observations. The findings indicate that although the Kupang City Government formally possesses the attribution of authority to collect parking levies, the implementation frequently deviates from the established legal procedures. Such deviant practices potentially constitute ultra vires actions and violate the principle of due process of law in government administration. This study concludes that the substantive legality of parking levies in Kupang City has not been fully realized, thereby undermining legal certainty and public trust in the legitimacy of local governance. The implications of this research emphasize the imperative for comprehensive reform of the supervision system and stricter enforcement of administrative procedures to ensure the rule of law at the local level.

Maharani Salsabila Putri Riyadi; Tuti Alawiyah

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study investigates the impact of social support and learning motivation on students' desire to pursue higher education at SMA Negeri 4 in South Tangerang City. It employs a quantitative design through survey methods, collecting data via a Google Form questionnaire from 84 participants, with instruments validated and tested for reliability using SPSS version 27. Analysis involved simple and multiple linear regression, supplemented by t-tests for individual effects and F-tests for combined influences. Social support (X1) significantly affects interest in further education (Y), showing a regression coefficient of 1.521 (p = 0.000) and R² of 0.649. Learning motivation (X2) likewise exerts a strong positive influence on interest in higher education (Y), with a coefficient of 1.307 (p = 0.000) and R² of 0.691. Together, these factors significantly predict students' interest (F = 106.418, p = 0.000), explaining 72.4% of the variance (multiple R² = 0.724), while 27.6% stems from unexamined variables. These results highlight the critical role of social support and robust learning motivation in boosting students' aspirations for advanced studies. Schools, families, and policymakers can leverage these insights to craft targeted initiatives for enhancing postsecondary enrollment. These results highlight the critical role of social support and robust learning motivation in boosting students' aspirations for advanced studies. Schools, families, and policymakers can leverage these insights to craft targeted initiatives for enhancing postsecondary enrollment.

Azharisman Rozie; Dwi Agus Sumarno; Riko Wijaya; Hendayana Hendayana

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2026 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This community service activity aims to strengthen government governance and adaptive digital human resource (HR) capacity of civil servants (ASN) in sub-districts of South Pontianak District, Pontianak City. The main problems identified through preliminary surveys were the low awareness and willingness of apparatuses to adapt to digital technology, as well as the absence of standardized operating procedures (SOPs) in internal administrative governance. Methods employed included reflective discussion, interactive lectures and discussions, and SOP drafting assistance. Evaluation was conducted using the CIPP model (Context, Input, Process, Product) along with pre-test and post-test instruments comprising 20 questions. The activity involved 18 apparatuses representing five sub-districts (Banua Melayu Darat, Banua Melayu Laut, Akcaya, Kota Baru, and Parit Tokaya) and one district representative. Results showed an increase in participants' average score from 75.00 (pre-test) to 86.47 (post-test), representing a 16% improvement. Additionally, the activity produced five internal administrative SOP documents and a Follow-Up Action Plan (RKTL) from each sub-district as a commitment to digital transformation implementation. In conclusion, education-based intervention and technical assistance proved effective in improving sub-district apparatus competency in supporting digital bureaucratic reform.

Bambang Heriawan

Jurnal Riset dan Publikasi Ilmu Ekonomi 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

TikTok Shop is a popular application that offers online shopping and interaction experiences for consumers. Marketers at TikTok Shop use various methods to encourage consumer decisions to make purchases. This study aims to determine the effect of celebrity endorsers, online customer reviews, and viral marketing on purchasing decisions for TikTok Shop e-commerce products. This study uses a quantitative method with a survey approach by providing questionnaires to respondents. The population studied was all people in Semarang City who have the TikTok Shop application and have purchased products through the application. A sample of 112 people was taken using the convenience sampling technique. Data were obtained through questionnaires and analyzed using multiple linear regression analysis, F test, R2 test, and t test. The results of the study indicate that celebrity endorsements have a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The increasing use of celebrity endorsements will encourage consumer decisions to buy. Online customer reviews have a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The more positive online customer reviews, the more it will encourage consumer decisions to buy. Viral marketing has a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The increasing use of viral marketing will encourage consumer decisions to buy.