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Nabila Nur Mustafa; Zuhriati A. Djailani; Niniek Pratiwi

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

Gorontalo Province is an area with a high level of disaster vulnerability, both from hydrometeorological disasters such as floods and landslides, as well as geological disasters such as earthquakes. This condition requires an integrated, modern, and sustainable disaster training facility. Unfortunately, until now Gorontalo does not have a representative disaster management education and training center to support community preparedness. This research aims to design a Disaster Management Education and Training Center that not only functions as an education and simulation place, but also integrates green architecture principles to create an environmentally friendly and energy-efficient learning environment. The method used is qualitative descriptive with primary data collection through observation, interviews with stakeholders, and field documentation. Secondary data were obtained from literature studies, disaster architectural precedents, and spatial planning regulatory studies. The design site was chosen in Limboto District with considerations of accessibility, development potential, and geographical conditions. Analysis is carried out on spatial, functional, and climatological aspects to produce an optimal zoning concept and the orientation of building masses according to the tropical climate. The design results show that an area of 19,371 m² can accommodate all space needs with the utilization of KDB of 25.4%. The application of green architecture is realized through the use of environmentally friendly local materials, natural lighting, cross ventilation, solar panels, and rainwater management systems. The simulation facilities for floods, landslides, earthquakes, and fires are designed based on experiential learning so that participants can experience disaster scenarios firsthand. This design is expected to be a model of sustainable tropical disaster architecture, replicate in other disaster-prone areas, and encourage the creation of a disaster-aware culture. This research also opens up further research opportunities related to energy performance evaluation and the application of digital technology in disaster education.

Muchamad Nur Syaifulrahman; Dwi Afriyanto; Alwazir Abdusshomad

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to identify various types of hazards found in the Apron of Juanda International Airport Surabaya and analyze their impact on flight operational safety. The apron is a vital area in aviation activities because it is a parking lot for aircraft, the process of boarding and dropping passengers, loading and unloading cargo, and light maintenance activities. The existence of potential hazards in this area can have a direct effect on flight safety if not handled properly. The research method used was qualitative descriptive with data collection techniques through field observations, interviews with apron officers, and documentation during the implementation of On The Job Training. The data obtained is then analyzed to identify potential hazards and evaluate the level of risk. The results of the study show that there are still hazard findings in the apron area, including Foreign Object Damage (FOD) in the form of foreign objects that have the potential to damage aircraft engines, oil or fuel spills that can cause fires, the presence of wild animals in the aircraft movement area, Ground Support Equipment (GSE) that is parked out of place so as to interfere with aircraft movement, and marshalls who do not use Complete Personal Protective Equipment (PPE).  This problem is caused by the weak supervision of the Apron Movement Control (AMC) unit and the low awareness of personnel in implementing a work safety culture. Based on these findings, the author prepared mitigation measures in accordance with the guidelines of Doc 9859 AN/474 concerning the Safety Management Manual, including increasing supervision, enforcing safety standards, and periodic training for all apron personnel. It is hoped that the results of this study can be an evaluation reference for airport management to strengthen the supervision system, reduce the risk of accidents in the apron area, and build a better and sustainable work safety culture.

Anggi Mailinda Sari

Jurnal Pendidikan Dirgantara 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

TikTok social media has become an integral part of students' daily lives, yet its use in the educational context remains a topic of debate. This study aims to determine the influence of TikTok usage on students' learning outcomes in the Indonesian language subject for Phase C at SDN 007 Teratak Air Hitam. A quantitative approach with a correlational method was employed. Data collection techniques included the distribution of questionnaires and documentation of learning outcomes. Statistical test results indicated no significant influence of TikTok usage on students' learning outcomes. The conclusion of this study is that students’ use of TikTok does not have a meaningful impact on their Indonesian language learning achievement, suggesting the need for control and guidance to ensure it does not disrupt the learning process.

Naili Azkiya Sari; Reza Fandi Tyasari; Syailin Nichla Choirin Attalina

Jurnal Pendidikan Dirgantara 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

. This Classroom Action Research aims to improve students' understanding of map material in social science lessons using the Mind Map learning model. The research was conducted at SD Negeri 1 Damarjati with fifth-grade students as the subjects. The research consisted of two cycles, each comprising planning, action, observation, and reflection stages. The methods used to collect data were tests, observations, interviews, and documentation. In the pre-cycle, students demonstrated a limited understanding of map material, as reflected in both their test scores and classroom participation. The findings revealed a notable increase in students' comprehension after the implementation of the Mind Map learning model. The average class score rose from 56.1 in the pre-cycle to 70.8 in Cycle I, and further increased to 84.5 in Cycle II. Moreover, the percentage of students achieving the minimum mastery criteria (KKM) also improved significantly—from 30% in the pre-cycle to 56.6% in Cycle I, and then to 90% in Cycle II. The improvement was not only in academic achievement but also in learning enthusiasm, student engagement, and the ability to recall and connect concepts. The Mind Map learning model helped students better visualize the relationship between different elements of the subject matter, which enhanced both individual and group learning. Additionally, classroom observations indicated that students became more active in discussions and showed better collaboration with peers. These results indicate that the implementation of the Mind Map learning model not only enhances cognitive engagement and visual comprehension but also fosters students’ participation and collaborative learning environments. Thus, it can be concluded that the Mind Map learning model is an effective, student-centered method to improve understanding of map material in elementary schools.

Pitutur Tustho Gumawang; Ryndhu Puspita Lokanantasari

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The Javanese wayang kulit purwa (classical shadow puppetry) is a complex performance art form in which karawitan (gamelan music) plays a primary and crucial role, serving as accompaniment, building atmosphere, and accentuating the puppet's movements. A vital musical element within the pakeliran (puppetry performance) repertoire is the gending budhalan, a musical piece used to accompany the scene of a military departure. Ki Purbo Asmoro, one of the most influential dalang (puppeteers) of the contemporary pakeliran garap (interpretive performance style) era, is renowned for his intelligent and innovative performance concepts and musical interpretations. This study aims to analyze Gending Cundaka, a piece frequently used for this departure scene, within the context of Ki Purbo Asmoro's performances. Employing an ethnomusicological and performance studies approach, this qualitative research examines three main aspects: (1) the musical structure and aesthetics of Gending Cundaka; (2) its dramaturgical function as a gending budhalan; and (3) the uniqueness of Ki Purbo Asmoro's interpretation, or garap, that distinguishes his performances. Data were collected through participatory observation of Ki Purbo Asmoro's audio-visual performance recordings, transcription of musical arrangements, and a literature review. The findings indicate that in Ki Purbo Asmoro's interpretation, Gending Cundaka functions not merely as musical illustration but as a potent narrative instrument. Its assertive melodic structure, combined with dynamic kendhangan (drumming patterns) and dramatic tempo manipulations (seseg-kendho), effectively builds the performance's atmosphere, affirms the character of the troops, and provides psychological depth to the scene. The selection and treatment of this gending reflect Ki Purbo Asmoro's artistic intelligence in blending tradition with innovation to achieve gregel (an aesthetic thrill) and evoke a profound sense of rasa (deep feeling) in the audience.  

Erlangga, Mohammad Erlangga Syahri Ramadhan; Misbah, Misbah

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Mental health is a crucial aspect of modern life, with stress and anxiety being among the most common and impactful psychological disorders. This research proposes a stress and anxiety monitoring system based on the Internet of Things (IoT), integrating biometric sensors and Deep Neural Networks (DNN) for early detection and in-depth analysis. The system is designed using MAX30102 (heart rate and SpO₂), GSR (Galvanic Skin Response), and DS18B20 (body temperature) sensors, managed by an ESP32 microcontroller and communicating through the MQTT protocol. Physiological data is collected in real-time, formatted in JSON, and transmitted to both Android and web-based applications for visualization. The DNN model is developed using the TensorFlow framework with a layered architecture and ReLU activation functions to classify four mental states: relaxed, calm, anxious, and highly stressed. The training dataset comprises both primary and secondary data, including the WESAD dataset. Model performance is evaluated through k-fold cross-validation, showing high accuracy and strong generalization capabilities. The results indicate that the integration of sensor technology and deep learning significantly improves the effectiveness of stress and anxiety detection compared to traditional methods. This system demonstrates great potential for the development of AI-based wearable devices for autonomous, real-time, and adaptive mental health monitoring. 

Nastiti, Tashia Indah; Nastiti, Tashia Indah; Wahjusaputri, Sintha; Bunyamin Bunyamin

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

The coffee farming sector in Gunungmanik Village, Indonesia, plays a significant role in the local economy. However, the monitoring and management of coffee crops remain largely manual and conventional, making it difficult for farmers to respond quickly to environmental threats such as drought, pests, or sudden temperature shifts. This research presents the development of iotgm.id, a web-based monitoring system integrated with Internet of Things (IoT) devices designed to provide real-time environmental data for coffee plantations. The system measures key parameters including temperature, soil moisture, and motion detection (as a proxy for pest activity), and delivers this data via a user-friendly web interface. It also features digital farm record management, real-time alerts for abnormal conditions, and data visualization through interactive dashboards. Field testing with local farmers showed that the system improves decision-making, speeds up responses to environmental changes, and reduces the need for direct field visits. Unlike earlier systems that often required technical expertise or focused on single parameters, this system offers multi-parameter monitoring and is accessible to farmers without advanced digital literacy. The system bridges the gap between sophisticated agricultural technologies and practical field-level application. It contributes to the adoption of precision agriculture in rural areas, offering a scalable model for broader implementation in similar contexts

Putra, Hasbi Wicaksono; Suryani Alifah

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Abstrak  - Coal handling system berfungsi menangani pekerjaan mulai dari pembongkaran batu bara dari kapal/tongkang (unloading area) yang dipindahkan ke conveyor - conveyor, penimbunan/penyimpanan di stock area, ataupun pengisian ke bunker yang digunakan untuk pembakaran di boiler. Dalam proses pembongkaran tersebut tidak boleh terjadi penyumbatan / plugging terutama pada chute conveyor, maka dari itu diperlukan sensor proteksi untuk mencegah hal tersebut. Sensor lama yang digunakan yaitu berjenis Tilt Switch yang selama pemakaian tidak efektif karena banyak masalah sehingga dilakukan pemeliharaan, akibatnya dilakukan penggantian menggunakan sensor berjenis MBD (Microwave Beam Detector). Dari analisa setelah penggantian menggunakan sensor MBD, permasalahan penyumbatan chute berkurang dapat dilihat dari frekuensi pemeliharaan yang semakin berkurang.

Muhamad Arief Firdaus; Fadli Rahman Latarissa; Yanuar Dzaky; Hidayanti Murtina; Fadli Rahman Latarissa +2 more

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Peningkatan transaksi dalam platform e-commerce seperti Shopee menuntut adanya sistem prediksi status pesanan yang akurat, guna mengoptimalkan pelayanan dan mengurangi pembatalan maupun keterlambatan pengiriman. Penelitian ini bertujuan membangun model klasifikasi status pesanan (selesai atau batal) pada toko Stuftech.Id menggunakan algoritma C4.5. Data yang digunakan merupakan transaksi pesanan mencakup metode pembayaran, kategori wilayah pengiriman, dan ongkos kirim. Proses klasifikasi dilakukan menggunakan RapidMiner dengan tahapan preprocessing, pembangunan decision tree, dan evaluasi model. Hasil analisis menunjukkan bahwa atribut “Kategori Pulau” memiliki nilai gain tertinggi sehingga dipilih sebagai node akar. Model yang dibentuk menghasilkan akurasi sebesar 86%, dengan recall 100% untuk pesanan selesai namun hanya 6,67% untuk pesanan batal. Temuan ini mengindikasikan bahwa algoritma C4.5 efektif dalam memprediksi pesanan yang berhasil, namun perlu peningkatan dalam mendeteksi potensi pembatalan. Implementasi model ini dapat membantu pelaku usaha dalam mengambil keputusan operasional secara proaktif.

Syata, amriah; Syata, Amriah; Suryani Alifah

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Terrestrial digital television transmitter stations are the main facilities in the transmission of digital television broadcasts to the public. The quality of the transmitted signal is expected to reach the Central Java-1 service area well so as to provide optimal and reliable quality of digital television broadcast performance according to the needs of the community, but currently, complaints about signal problems such as service coverage and reception quality still occur a lot, coverage and signal quality received by community-owned television transmitters cannot be separated from the influence of the quality performance of digital television transmission stations. The purpose of this research is to analyse the coverage performance of digital television services of digital television transmitter stations using the K-Means Clustering Method, identify areas with the best signal coverage and group areas based on the level of signal performance. The data used includes field strength parameters collected through field measurements at 25 service area location points, topography factors and transmitter distance were found to be the main causes of signal quality differences. Data analysis shows that the K-Means Clustering method effectively clusters areas with signal reception quality categories of very good cluster 3 areas, good cluster 8 areas, fair cluster 5 areas and poor cluster 9 areas. The results of this study can be recommended in the evaluation and optimisation of tele-transmitting station networks.

Zanah, Umi Roikhatul; Solikah, Mar’atus; Zaman, Badrus

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the application of differential costing and variable costing methods in making special order decisions at Batik Jumantara MSMEs. The method used is quantitative descriptive with a case study approach in the period 2024. The results of the study indicate that the differential costing approach is able to provide more accurate information on the evaluation of the benefits of special orders. By using the variable costing method, companies can separate fixed and variable costs, so that business decisions can be taken more effectively. These findings contribute to strengthening the managerial accounting system of MSMEs and increasing business efficiency and profitability.

Jefiza, Adlian; Muhammad Affani; Indra Hardian Mulyadi

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

The Message Queue Telementary Transport (MQTT) protocol is able to adjust the sending and receiving of messages to monitor in accordance with the user's preferences because the sending and receiving of messages is topic based on a specified topic, making it necessary to routinely monitor the condition of patients who have been diagnosed with heart problems from a distance. With the aim to perform a Quality of Service (QoS) analysis with throughput, delay, and packet loss parameters using Unshielded Twisted Pair internet transmission media (UTP) and Wireless, the goal of this research is to design and implement (MQTT) a heart rate monitoring device with an EKG module as a sensor and ESP32 as a microcontroller. On the Ubidots website, EKG signals are transmitted over the internet and shown in real time. QoS analysis is performed using the Wireshark application. Data was collected on two scenarios at intervals of 30 minutes, 1 hour, 2 hours, 5 hours, 8 hours, 12 hours, 18 hours, and 23 hours. The throughput, latency, and packet loss metrics used in this study's results cause different value variations; these are influenced by the weather, internet bandwidth, computer, and router specifications. According to testing, the tool is portable and has a 3000mAh battery, but it has the restriction that it can only be used with reliable internet and bandwidth.

Novan Muhammad Saofi Arkaan; Rafli Aditya Rahman

Mutiara : Jurnal Penelitian dan Karya Ilmiah 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to analyze strategies that can increase companies' interest in utilizing advertising media at Minangkabau International Airport's jet bridges, Padang. The jet bridge is a strategic area with significant potential as a promotional medium due to the intensity of direct interaction with airline passengers. However, its utilization has not been optimal. This study used a qualitative descriptive approach with data collection methods consisting of in-depth interviews with airport management and advertising companies, observations of advertising media conditions at the location, and documentation studies related to policies and previous marketing data. The results showed that two main obstacles in attracting advertisers were the lack of information provided to potential clients and the high cost of advertising. Many companies were unaware of the strategic potential of advertising media at the jet bridges or the pricing schemes offered. Therefore, strategies identified as effective included increasing digital promotion through social media and the airport's official website, developing a more flexible pricing scheme according to market segmentation, and strengthening collaboration with local stakeholders such as local governments and business associations. The implications of this study emphasize the importance of professional and adaptive advertising media management. Optimizing advertising on boarding bridges not only has the potential to increase non-aeronautical revenue for the airport, but can also strengthen the region's image as a dynamic destination and support local economic growth.

Suci Febrianti

Jurnal Nakula : Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to describe the effectiveness and efficiency of the management of School Operational Assistance (BOS) funds at SMAN 2 Sidrap. BOS funds are a government program aimed at supporting the financing of school operational needs at the elementary and secondary education levels. This program is expected to improve access and quality of education, but its implementation is still faced with various obstacles such as delays in disbursement of funds, lack of transparency, and a suboptimal reporting system. This study uses a qualitative descriptive approach, with data collection techniques through in-depth interviews, field observations, and documentation studies. Informants in this study consisted of the principal, treasurer, teachers, and BOS fund management staff. The results of the study indicate that in general the management of BOS funds at SMAN 2 Sidrap has been running quite effectively and efficiently. Effectiveness is reflected in the use of funds that contribute to improving the quality of educational services, such as the procurement of learning facilities and the implementation of extracurricular programs. Efficiency is seen in the use of funds that refer to the priority scale of school needs. However, obstacles are still found such as delays in disbursement of funds from the central government that impact the smooth implementation of school activities, and financial reporting that has not been fully documented systematically and periodically. This research provides an important overview of the real conditions of BOS fund management in schools and is expected to provide input for related parties in order to improve the education financial governance system to make it more transparent, accountable, and sustainable.

Muhammad Bintang Alkindy Z; Ahmad Jauhari; Beny Mahyudi S

Master Manajemen 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study aims to analyze the influence of work discipline, work motivation, and work environment on employee performance at Prisma Billiard Kediri. The background of this study is based on the importance of employees' role in determining organizational success, especially in the service sector, which is highly dependent on human resource performance. In addition, inconsistencies were found in the results of previous studies regarding the influence of these variables on employee performance, so further studies are needed. This study uses a quantitative descriptive approach with data collection methods through questionnaires, direct field observations, interviews with relevant parties, and documentation. The sampling technique used a saturated sampling method, namely the entire population of 36 employees was used as the research sample. The data obtained were analyzed using multiple linear regression analysis techniques. The results of the analysis indicate that the variables of work discipline and work environment have a positive and significant influence on employee performance. This means that the higher the level of discipline and the better the work environment, the employee performance tends to increase. Conversely, work motivation in this study showed a negative influence on performance, indicating that the current motivation is not aligned with the goals and expectations of employees. Simultaneously, these three variables were proven to have a significant influence on employee performance. These findings imply that management needs to pay more attention to establishing a culture of discipline and creating a conducive work environment, as well as evaluating approaches to motivating employees.  

Dewi Septiyani; Heri Prabowo; Rauly Sijabat

Master Manajemen 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The cosmetics industry in Indonesia is experiencing rapid growth, encouraging local brands such as Somethinc to continuously innovate in their marketing strategies. This study aims to analyze the influence of social media marketing, online consumer reviews, and price perception on purchase intention of Somethinc products, especially among Generation Z in Semarang City. Brand image is tested as a mediating variable in the relationship between these three factors and purchase intention. This study uses a quantitative approach with a survey method of 399 Generation Z respondents who are Somethinc product users. The sample was determined using a purposive sampling technique and refers to the Slovin formula. Data processing and analysis were carried out using path analysis techniques with the help of SmartPLS 3 software. The results show that social media, online consumer reviews, and price perception have a positive and significant influence on Somethinc's brand image. In addition, brand image is also proven to have a positive and significant influence on consumer purchase intention. However, social media marketing does not directly have a significant influence on purchase intention. In contrast, online consumer reviews and price perception have a positive and significant direct influence on purchase intention. Brand image acts as a strong mediator in strengthening the influence of these three independent variables on purchase intention. These findings suggest that Something needs to strengthen its engaging and interactive social media content strategy, collaborate with influencers, and build two-way communication to enhance its brand image, which will ultimately drive purchasing interest from young consumers.

Rahmad Efendy; Infensius Gea; Ratna Ashary; Roma Pasaribu; Irwan Sinaga

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

This study aims to analyze the role of brand image as a mediating variable in the relationship between Total Quality Management (TQM) and customer satisfaction at Venambak Shrimp Farm. The background of this study is based on the importance of quality in the competitive aquaculture industry, as well as the need to build a strong brand image to maintain customer satisfaction and loyalty. This study uses a quantitative approach with the Structural Equation Modeling–Partial Least Square (SEM-PLS) method as an analysis technique. Data were obtained by distributing closed questionnaires to consumers who had purchased shrimp products from Venambak Shrimp Farm. The analysis was conducted using SmartPLS software. The results of the study indicate that TQM has a positive and significant influence on brand image and customer satisfaction. In addition, brand image is proven to significantly influence customer satisfaction and plays a role as a mediating variable in the relationship between TQM and customer satisfaction. This means that good internal quality not only has a direct impact on satisfaction, but also indirectly through the formation of positive brand perceptions in the minds of consumers. These findings emphasize the importance of quality management strategies integrated with branding strategies in the context of the aquaculture industry. The practical implication of this research is the need for management to not only focus on improving internal processes, but also strengthening brand image in order to be able to create added value and increase customer satisfaction in a sustainable manner.

Meisa Nadiatul Fadliyah; Sigit Puji Winarko; Faisol Faisol

Journal Economic Excellence Ibnu Sina 2025 STIKes Ibnu Sina Ajibarang

This study aims to determine the influence of factors in the fraud hexagon theory on the potential for fraud, which is described through the variables of compensation suitability, competence, organizational culture, effectiveness of internal control systems, and leadership style. Fraud hexagon theory is a development of the fraud triangle and fraud diamond theories, which emphasize six main elements that cause fraud, namely pressure, opportunity, rationalization, capability, arrogance, and collusion. This theory is relevant to describe various internal factors that can encourage fraudulent behavior, especially in the public sector. This study uses a quantitative approach with multiple linear regression analysis methods and is processed using SPSS software version 30. The population in this study are apparatus or village employees who work throughout the Mojoroto District, Kediri City. The sampling technique uses a purposive sampling method, with predetermined criteria. The selection process resulted in 42 respondents, consisting of the Village Head, Village Secretary, and Village Treasurer, who play important roles in administrative and financial management at the village level. Data were collected through closed-ended questionnaires distributed directly to respondents and analyzed to determine the relationship between the independent and dependent variables. The analysis results showed that partially, only the effectiveness of the internal control system and leadership style significantly influenced the potential for fraud. This indicates that strengthening the internal control system and transparent and accountable leadership can minimize fraudulent activities. Meanwhile, the variables of compensation suitability, competence, organizational culture, and unethical behavior did not show significant effects individually. However, simultaneously, all of these variables were proven to significantly influence the potential for fraud. Thus, fraud prevention must be carried out holistically by considering all aspects contained in the fraud hexagon theory.

Chindy Aldi Safitri; Dana Aditya

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

This study aims to analyze the influence of green advertising, green packaging, and green product on the purchase decision of The Body Shop products, with customer satisfaction as an intervening variable. The background of this research is based on increasing consumer awareness of environmental issues, which drives changes in consumer preferences towards environmentally friendly products. Green marketing strategies are important in shaping a positive brand image and influencing consumer purchasing behavior. This study uses a quantitative approach with a path analysis method processed using SPSS software. The respondents in this study amounted to 100 students from the Faculty of Economics and Business, Wijaya Kusuma University Surabaya who had bought The Body Shop products. The results of the analysis show that green advertising, green packaging, and green products have a significant effect on customer satisfaction. Furthermore, green advertising and green products have also been shown to have a direct influence on consumer purchase decisions, while green packaging does not show a significant influence on direct purchase decisions. In addition, customer satisfaction has been shown to play a significant mediating variable in the relationship between green marketing variables and purchase decisions. These findings confirm that the implementation of green marketing strategies not only has a positive impact on the company's image and social responsibility, but also plays an important role in increasing customer satisfaction and encouraging consumers to make purchasing decisions. Therefore, companies are advised to continue to develop and integrate eco-friendly elements in their marketing strategies to increase competitiveness and consumer loyalty. This research also makes a theoretical contribution to the development of consumer behavior studies related to sustainable marketing, especially among the younger generation.

Rangga Raihan Saputra; Zulia Ningsih; FiQi Haikal Huda; Fahim Mulabi; Amiratul Naafi +1 more

Jurnal Motivasi Pendidikan dan Bahasa 2025 International Forum of Researchers and Lecturers

This research aims to comprehensively explore the strategic role of educators in improving the quality of learning at the elementary school level. In the context of basic education, teachers play a central role as agents of change and the main drivers in the learning process. The main focus of this research includes three important aspects, namely the professionalism of teachers in carrying out their duties, the challenges faced in the implementation of teaching and learning activities, and optimization strategies carried out to improve the quality of learning. The research was conducted at SDN 2 Kerso, Jepara Regency, using a descriptive qualitative approach. Data collection techniques include in-depth interviews with educators and principals, direct observations in the classroom, and documentation of learning implementation plans and other supporting activities. The results of the study showed that the teachers in the school applied the practice of professionalism through work discipline, mastery of materials, pedagogical skills, and a humanist approach to students. In addition, they also use learning strategies that are adaptive, creative, and based on student needs. However, in practice, teachers face various challenges, including the diversity of student characters, low learning motivation, the influence of the family environment, limited learning facilities, and the lack of periodic training. To answer these challenges, teachers make various optimization efforts, such as participating in professional training, establishing collaboration between teachers, implementing reflective supervision, and building active communication with parents and the community. Support from school principals, committees, and social environments is also an important factor in supporting learning effectiveness. This study concludes that the improvement of the quality of learning in elementary schools is largely determined by the capacity, commitment, and ability of teachers to manage challenges creatively and professionally. With systemic support and sustainability of competency development, the role of teachers can be significantly optimized to create meaningful, effective, and sustainable learning.