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The development of digital technology has brought changes in communication and information dissemination, including in Islamic preaching (dakwah). TikTok, as a short-video-based platform, has become one of the media used by preachers to convey Islamic messages in an engaging and interactive manner. This study aims to analyze the role of TikTok in the dissemination of Islamic preaching, assess its effectiveness, and identify the challenges and opportunities in its use. The research employs a quantitative approach by distributing questionnaires to respondents who actively use TikTok to access Islamic preaching content. The collected data is analyzed using pie chart diagram techniques to observe audience engagement patterns with Islamic preaching content on TikTok. The findings indicate that TikTok is highly effective in reaching a broader audience, especially the younger generation. However, challenges such as the ever-changing platform algorithm and potential misuse of features exist. The implication of this study is the need for a more adaptive and innovative preaching strategy to ensure optimal dissemination of Islamic messages. Future research is recommended to further explore audience engagement patterns and the long-term impact of digital preaching on social media.  

 In political contests, campaign visuals play a significant role in shaping public perceptions of candidates. Campaign advertisements often do not only convey messages explicitly, but also embed symbolic meanings through visual and audio elements. The problem addressed in this study lies in how visual propaganda is strategically employed in the Prabowo-Gibran campaign advertisement titled Generasi Sehat Indonesia Maju to construct a positive image of the candidate pair through the representation of children and symbols of health. This study aims to examine the use of visual and audio elements in building a political narrative that appeals to both emotional and symbolic aspects. Using a qualitative method with a content analysis approach, the research explores visual representations of healthy and joyful children, the symbolism of milk as a health icon, and the portrayal of the main figures as close to family values. The findings indicate that the visual propaganda in this advertisement effectively communicates the campaign's message by establishing a positive association with the candidates through elements of togetherness, concern for children's nutrition, and hope for a better future. In conclusion, the advertisement utilizes visual propaganda to foster the perception that the Prabowo-Gibran pair are leaders who genuinely care about the younger generation and the well-being of Indonesian families.

The rapid development of financial technology (fintech), particularly digital wallet applications like OVO, has significantly transformed transaction patterns in society. However, issues such as server instability and unsatisfactory user experiences frequently emerge on social media platforms. This study aims to analyze user sentiments toward OVO on platform X (formerly Twitter) by comparing the performance of two machine learning algorithms: Naïve Bayes and Support Vector Machine (SVM). Data were collected through web scraping from 1,000 Indonesian-language tweets containing the keyword "OVO." The research methodology included text preprocessing (data cleaning, tokenization, stopword removal), feature extraction using TF-IDF, and sentiment classification (positive, negative, neutral). Evaluation results demonstrated that SVM achieved the highest accuracy of 85.2%, while Naïve Bayes reached 78.5%. SVM also outperformed in precision (87%) and recall (83%) due to its ability to handle non-linear data. These findings provide actionable recommendations for OVO developers to enhance server stability and features based on user feedback. Additionally, this study serves as a reference for future sentiment analysis research employing algorithmic comparisons.

The development of social media has encouraged the growth of local fashion brand businesses, including Aerostreet. This shoe brand has succeeded in utilizing TikTok as its main marketing strategy, outperforming other platforms. This research analyzes the strategy of increasing Aerostreet consumer buying interest through advertising on TikTok using digital observation methods, content analysis and secondary data. The research results show that strategies such as In-Feed Ads, Branded Hashtag Challenge, collaboration with influencers, and the use of For You Page (FYP) are effective in increasing brand awareness, engagement, and consumer trust. Creative content and storytelling also play a role in increasing sales conversions. These findings prove that digital marketing on TikTok can help local brands expand their market and increase their competitiveness. For further effectiveness, Aerostreet is advised to continue to innovate in content creation and expand collaboration with appropriate influencers and Key Opinion Leaders (KOL).

Football is a popular sport in the world and is enjoyed by people of all ages. The Indonesia U-16 national team played in the ASEAN CUP 2024 event in this field. Twitter users gave their support through #timnasday during the event. This provided many forms of support for the Indonesian national team which made it difficult to identify positive, neutral, and negative sentiments. This requires the use of lexicon-based textblob to perform automatic labeling. In the labeling results using textblob from a total of 1138 user tweet data resulted in positive sentiment values of 50.9% or 579 positive data, neutral 33.7% or 384 neutral data, and negative 15.4% or 175 negative data. In the test results using one of the machine learning from the naïve bayes classifier, namely gaussian naïve bayes with the division of test data and training data of 0.3 and 0.7, the accuracy value is 98.53%

Language plays a crucial role in human daily activities. In using language, people cannot avoid using various language varieties that reflect the context and social background of the speakers. Therefore, the importance of sociolinguistic studies has a major influence in recognizing language variations that emerge in communication, especially in the digital space. This study aims to examine the language variations used in comments on the Instagram account of Nur Rofiah, a public figure who is known to be active in voicing gender justice issues from an Islamic perspective. This study uses a sociolinguistic approach to identify forms of language variation and the social factors that influence them. Data were collected through documentation methods on comments on a number of Nur Rofiah's uploads that were considered representative. The results of the study show that there are various language variations, including variations based on dialect, level of formality, use of mixed language (code-mixing), and emotive varieties that reflect the identity and social background of the user. In addition, it was found that factors such as age, gender, educational background, and ideological orientation also influence language choices in digital interactions. These findings indicate that social media is not only a communication space, but also an arena for expressing people's social and ideological identities.

This research aims to analyze the influence of social media on tourists' decisions in choosing a culinary tourist destination on Jl. Dipatiukur, Bandung City. In the current digital era, social media has become the main source of information for tourists who are looking for culinary recommendations. The research method used is qualitative with in-depth interviews and content analysis from social media platforms such as Instagram and TikTok. Research results show that interesting visual content, positive reviews, and active interaction between users and culinary business owners play an important role in shaping the perception of tourists. Social media not only increases the visibility of culinary destinations, but also builds trust and personal relationships between consumers and service providers. This finding provides strategic insight for culinary business owners in designing effective marketing campaigns through social media, as well as highlighting the importance of the role of social media in increasing the attractiveness of culinary tourism destinations in Bandung.

Many people utilize social media to interact, including students who are the most technologically literate. Apart from having a positive impact on its users, social media also has a negative impact. One of the negative impacts of social media is the increased risk of personal data security. The purpose of this study is to analyze the level of awareness of students in Yogyakarta regarding the protection of personal data on social media. The method used is mixed method, surveys were distributed to respondents, namely students from various schools in Yogyakarta. Researchers also conducted interviews with 15 participants to get a more in-depth picture. This research examines the level of understanding and awareness of students in Yogyakarta regarding how they understand data sharing behavior, privacy settings and their perceptions of threats or risks in cyberspace. The results showed that the majority of students have a high level of awareness regarding basic privacy measures, but they also have a poor understanding of the threats and risks associated with sharing personal data.The majority of students rarely update their privacy settings. They only use the default settings built into social media. The implication of the study is the need to integrate digital literacy programs that focus on data security and privacy into the school curriculum. The conclusion is that there is awareness among students regarding the importance of protecting personal data, but more efforts are needed to improve students' knowledge in digital privacy management. Further research is needed to assess the long-term impact of educational interventions on privacy-conscious behavior in the digital world.

This study aims to determine the Marketing Communication Strategy for Teman Bus Mamminasata Transportation Services on Social Media in Makassar City. The method used is the Qualitative Method using data collection techniques through interviews and documentation, while the targets of this study are the transportation agency, passengers, and the community. The results of this study indicate that the application of Communication Strategy to Teman Bus Maminasata transportation services through social media has not been carried out systematically. It can be seen in several posts on Teman Bus Mamminasata social media accounts that were updated 2 years ago, although the marketing strategy carried out by the transportation agency is in the form of public socialization through forums, visits and events, but this does not affect public interest in using Teman Bus Mamminasata. Therefore, the application of marketing strategies through social media can help managers to easily disseminate information related to tutorials on using Teman Bus Maminasata, as well as the routes taken by this public transportation.

This study examines the implementation of a hybrid learning model to enhance sharia marketing skills through social media and mobile applications among creative economy actors. By combining online and face-to-face learning, the model aims to provide flexibility and a comprehensive learning experience aligned with sharia principles such as honesty and business ethics. This literature review analyzes supporting factors, challenges, and the effectiveness of hybrid learning in the context of sharia-based digital marketing. Findings indicate that hybrid learning significantly improves digital competencies and sharia marketing skills, provided there is adequate technological infrastructure, adaptive curriculum, and sufficient mentoring. Social media and mobile applications are proven effective tools for market expansion, yet challenges in technology access and digital literacy must be addressed to fully optimize digital marketing potential in accordance with Islamic values. The study offers strategic recommendations for developing relevant and practical sharia marketing training in the digital era.

This research analyzes the role of Instagram social media in shaping digital public space for the Indonesian Forum for the Environment (WALHI) environmental movement. The main focus of this study is how the @walhi.national account mobilizes discourse, solidarity, and collective action in contemporary ecological issues, with a theoretical approach that refers to Sidney Tarrow's Cycle of Contention framework (1994). The analysis shows that WALHI utilizes Instagram as a means to respond to political moments and ecological crises, such as the Rempang conflict (2023) and the rejection of the Trenggalek gold mine (#TolakTambangTrenggalek). The initial phase was characterized by the outbreak of political opportunities through controversial policies. WALHI then mobilized, framed and diffused action through the spread of visual narratives and hashtag campaigns that expanded solidarity. In the final phase, WALHI as an organization has undergone a transformation process from a field-based advocacy movement to a professional, strategic and technology-adaptive digital actor. WALHI through @walhi.national together with various parties such as volunteers, academics, communities and the public have contributed to encouraging institutional advocacy and redrafting policy discourse related to the environment. This study concludes that social media is not only a tool for information dissemination, but also a field of political articulation that can strengthen or challenge power structures in the contestation cycle. Instagram becomes an important arena for WALHI in maintaining moral legitimacy and expanding the environmental movement to a more inclusive and connected level.

This research aims to explore the role of social media in Indonesia's digital democracy, by highlighting the tension between its function as a tool of hegemony or a means of emancipation. The background of this study is the increasing use of social media by political actors and civil society in voicing, shaping or criticizing public narratives ahead of the 2024 elections. This study uses a critical qualitative approach with a descriptive study design, and applies the Critical Discourse Analysis method and netnographic observation of political content on three main platforms: Twitter, TikTok, and Instagram. Data was collected through literature studies, digital documentation, and observation of user interactions in digital political campaigns. The results show that the digital space is dominated by hegemonic actors such as political elites, partisan buzzers, and platform algorithms that reinforce certain narratives. However, there are also spaces of emancipation formed by digital communities and independent content creators who use social media as a means of political education and symbolic resistance. Counter-narratives that emerge tend to be temporary and are often limited by distribution and visibility controls. These findings have important implications for the development of more critical and participatory digital literacy policies. In addition, this study contributes to the enrichment of critical communication theory, by affirming the importance of viewing social media as a complex pedagogical and ideological field in contemporary democratic practice.

The development of social media has a major influence on the lives of Muslim adolescents, especially in shaping their understanding and practice of religion. This study uses a semi-structured in- depth interview method with 10 adolescents aged 15-19 years in Jakarta and surrounding areas to explore the meaning of religion in the context of social media. The results show that religion is seen as a source of peace, moral guidance, and social identity, while social media acts as a means of education as well as a source of challenges in religious practice. This study concludes that critical guidance on the use of social media is needed by families and educators so that adolescents can interpret religion in a healthy way in the digital era.

This research examines the role of social media as a means of internal communication within student organizations at UIN Sultan Maulana Hasanuddin Banten. Using a case study approach, the research explores how platforms such as WhatsApp, Instagram, and Facebook are utilized for activity coordination, information dissemination, and strengthening relationships among members. The results indicate that social media provides advantages in terms of speed, accessibility, and interactivity of communication, as well as facilitating the storage of important organizational information. However, challenges exist in the form of information overload, communication ethics issues, digital access disparities, and declining quality of face-to-face interactions. The research also identifies effective strategies for managing internal communication through social media, including the development of communication guidelines, member training, appropriate platform selection, communication scheduling, continuous evaluation, and integration with offline communication methods. The research findings contribute to the development of adaptive organizational communication models in the digital era for student organizations.  

The use of social media as a means of the press has various legal implications amidst the rapid development of information technology. Social media makes it easy to disseminate information quickly and widely, but on the other hand, the absence of clear regulations in categorizing it as part of the formal press raises legal problems, especially related to responsibility for content, protection of individual rights, and freedom of expression. This study aims to examine the position of social media in the legal framework of the press in Indonesia, and to analyze its legal consequences for users who act as conveyors of public information. Using the normative juridical method, it was found that social media has not received explicit recognition as a press entity in the Press Law, thus creating legal loopholes in terms of accountability and legal protection. Regulatory updates are needed to ensure legal certainty and maintain a balance between freedom of expression and legal responsibility in the digital era.

This study examines the transformation of advertising campaigns in the digital era and how social media has an impact on the meaning of consumers' social reality. Through a comprehensive literature review and case analysis, the study identified the mechanisms by which personalized advertising content on social media platforms alters the perception of an individual's social reality. The results showed that the targeting algorithm and filter bubble created a polarized space of information, resulting in a distorted representation of reality. This study contributes to an understanding of how digital advertising strategies affect the social construction of reality and proposes an ethical framework for advertising practitioners in the age of social media.

The main problem discussed in this research is how digital communication strategies through social media, especially Instagram, can be effectively utilized to build the brand image of halal cosmetic products amidst increasingly fierce competition in the beauty industry. Wardah was chosen as the object of study because of its success in positioning itself as a pioneer of halal cosmetics in Indonesia, with an approach that emphasizes Islamic values. This study aims to examine the role of digital communication strategies in shaping the halal brand image of Wardah cosmetic products through the Instagram platform. As one of the local brands that carries Islamic values, Wardah utilizes social media as the main means to reach consumers, especially the modern Muslimah segment. The approach used in this research is descriptive qualitative with content analysis method, which focuses on visual narratives, captions, audience engagement, and collaboration with influencers. The results showed that Wardah consistently displays content that represents the values of halalness, simplicity, and modern and professional Islamic beauty. Through an integrated communication strategy, Instagram is not only a promotional medium, but also a means of forming a strong brand image that is relevant to the identity of the target audience. The findings underscore the importance of visual and narrative communication in strengthening the positioning of halal products in the Indonesian cosmetics market.

A hoax or fake news on social media refers to information that is spread with the intent to mislead or confuse people, often without valid factual basis. This phenomenon has become increasingly prevalent, especially on platforms like Facebook, where information can spread quickly. Therefore, the way to recognize and combat hoaxes on social media, particularly Facebook, is by carefully checking the source of information, verifying facts through trustworthy websites, and being cautious of sensational headlines and images that seem relevant. Additionally, checking the date and time of the information is crucial to avoid falling for outdated or manipulated content. In this context, verification plays a vital role in helping users be more discerning when filtering news and preventing the spread of hoaxes. If we fail to recognize or combat hoax dissemination, the impact can be highly detrimental to individuals and society, leading to confusion, panic, and both material and psychological harm. Therefore, raising awareness and media literacy among the public is essential to reduce the negative impact of hoaxes, encouraging people to be more critical and responsible in sharing information.

This community service aims to increase the use of social media as a marketing and sales tool by FWEO Women MSMEs in Watesprojo Village, Mojokerto, through a human resource management approach. Initial situation analysis identified low utilization of digital platforms due to limited knowledge and skills. The Participatory Action Research (PAR) method or in human resource management is called participatory management which is implemented by involving FWEO Women in planning, intensive training on content creation, account management, and online marketing strategies, as well as ongoing mentoring. The results showed a significant increase in participant understanding and skills, the formation of collective social media accounts, and the development of collaboration between MSMEs. The emergence of local social media management groups and local leaders indicates internalization of knowledge and sustainability initiatives, in line with Social Cognitive Theory and transformational leadership. The conclusion confirms that the integration of human resource management principles in technology-based community empowerment is crucial for sustainable adoption and positive impact, recommending a comprehensive approach that focuses on holistic capacity development and the formation of community support structures.

The digital era has brought significant changes in societal communication patterns, including the dissemination of national values. Pancasila, as the ideology of Indonesia, faces new challenges and opportunities amidst the rise of social media as a primary communication platform. This study analyzes digital communication strategies for promoting Pancasila values through social media platforms. Using a qualitative approach, the research explores various effective communication methods to enhance public awareness and participation in national values. The findings indicate that interactive content-based strategies, collaboration with stakeholders, and the utilization of social media algorithms can improve the effectiveness of Pancasila value dissemination. The study concludes by emphasizing the importance of adapting communication strategies to digital technological developments to ensure national values remain relevant and embraced by younger generations.