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This study titled Influence of Content Marketing and Endorsement on Customer Satisfaction with Purchasing Decisions as an intervening variable in shopee (Case Study In Management Students of UPI YPTK Padang Angkatan 2020). The purpose of this study was to know and try to analyze the Effect of Content Marketing and Endorsement on Customer Satisfaction with Purchasing Decisions as an intervening variable on shopee (Case Study In Management Students of UPI YPTK Padang Angkatan 2020). The study is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. Data collection methods were through interviews and circulating questionnaires, with a sample of 88 respondents. The results of the study found. There is a positive and significant influence of content marketing on Shopee's Customer Satisfaction. There is a positive and significant influence of content marketing on Shopee's purchasing decisions. There is no positive and insignificant influence of Endorsement on Customer Satisfaction on Shopee. There is a positive and significant influence between Endorsement and Purchase Decisions on Shopee. There is a positive and significant influence between Purchase Decisions on Customer Satisfaction on Shopee. Content Marketing mediates Purchase Decisions to Customer Satisfaction on Shopee. Endorsement mediates Purchase Decisions to Customer Satisfaction on Shopee.

Micro, Small and Medium Enterprises (UMKM play an important role in economic activities because they dominate the economic structure in Indonesia. In increasingly tight competition, a business must have strong competitiveness to create competitive advantages with other businesses, especially businesses in the culinary sector such as bread and cakes in Jambi City. Many factors determine competitive advantage, one of which is product innovation and product quality. The aim of this research is to analyze the influence of product innovation and product quality on competitive advantage mediated by consumer satisfaction at onoy bakeries and cakes in Jambi City. This research uses descriptive methods and a quantitative approach. The sampling method uses a purposive sampling technique. The number of samples in this research was 80 respondents. The data used is primary data obtained through a questionnaire using a Google form with a Likert scale. The data analysis method in this research uses the Structural Equation Model (SEM) technique using the SmartPLS program (v.4.0.9.9) for Windows. The results of this research show that product innovation and product quality have a positive and significant effect on competitive advantage mediated by consumer satisfaction.

This research aims to analyze the influence of promotions and customer experience on purchasing decisions with ratings as an intervening variable among Lazada marketplace users among BP 22 UPI "YPTK" Padang management students. The method used is Structural Equation Modeling (SEM) with SmartPLS based on data collected through questionnaires from 100 respondents. The research results show that a). promotion has a positive and significant effect on ratings, b). customer experience has a positive and significant effect on ratings, c). Promotion has a positive and insignificant effect on purchasing decisions. d). customer experience has a positive and significant effect on purchasing decisions, e). ratings have a positive and significant effect on purchasing decisions, f) ratings are able to mediate the relationship between promotions and purchasing decisions. g) ratings are able to mediate the relationship between customer experience and purchasing decisions..

Performance at the PUPR District Office Tanah Datar has not reached the target for 4 years. This study aims to examine the Effect of Placement and Work Environment on Employee Performance with Job Satisfaction as an Intervening Variable using secondary data obtained by distributing questionnaires to 50r6 permanent employees who are used as respondents at the PUPR DINAS Office of Tanah Datar Regency. In this study using the analysis tool Structural Equation Modeling (SEM) using Partial Least Square (PLS). The results of this study indicate that (1) Placement has a positive and significant effect (0.000 <0.05) on job satisfaction. (2) Work environment has a positive and significant effect (0.000 <0.05) on job satisfaction. (3) Placement has a positive and significant effect (0.027 > 0.05) on Employee Performance. (4) Work Environment has no effect (0.237 <0.05) on Employee Performance. (5) Job satisfaction has a positive and significant effect (0.004 <0.05) on employee performance. (6) Placement has an effect and significant (0.035 <0.05) on Employee Performance through Job Satisfaction. (7) Work Environment has a positive and significant effect (0.012 <0.05) on Employee Performance through Job Satisfaction. (8) The contribution of placement and work environment variables to employee performance is 0.865 or 86.5% and the remaining 13.5% is influenced by other variables not examined in this study. (9) The contribution of placement, work environment and job satisfaction variables to employee performance is 0.871 or 87.1% and the remaining 12.9% is influenced by other variables not examined by this study.    

Human resources (HR) are very important in an organization, therefore every organization always strives to have quality human resources. Quality human resources in an organization will not work well. Human resources and the organization must have a mutually necessary relationship, the organization needs quality employees and the organization should pay attention to work aspects related to human resources. employee performance at the West Sumatra Province Civil Service Agency (BKD) has not yet reached the target. The research population is all employees. The sampling technique is a saturated sample obtained as many as 72 samples. The analysis tool used is Structural Equation Modeling (SEM). So the results of this study indicate that (1) work motivation has a positive and significant effect (0.162) on job satisfaction at the Regional Civil Service Agency of West Sumatra Province. (2) The work environment has a positive and significant effect (0.000) on job satisfaction at the Regional Civil Service Agency of West Sumatra Province. (3) Work motivation has a positive and significant effect (0.000) on employee performance at the West Sumatra Provincial Civil Service Agency. (4) Work environment has a positive and not significant effect (0.006) on employee performance at the Regional Civil Service Agency of West Sumatra Province. (5) Job satisfaction has a positive and significant effect (0.014) on employee performance at the Regional Civil Service Agency of West Sumatra Province. (6) Work motivation has a positive and significant effect (0.176) on employee performance through job satisfaction at the Regional Civil Service Agency of West Sumatra Province. (7) The work environment has a positive and significant effect (0.018) on employee performance through job satisfaction at the West Sumatra Provincial Civil Service Agency. (8) The contribution of work motivation and work environment variables to job satisfaction is 0.888 or 88.8% and the remaining 11.2% is influenced by other variables not examined in this study at the West Sumatra Provincial Civil Service Agency. (9) The contribution of competency, workload and job satisfaction variables to employee performance is 0.843 or 84.3% and the remaining 15.7% is influenced by other variables not examined by this study at the West Sumatra Provincial Civil Service Agency.      

This study aims to examine the Effect of Work Environment and Competence on Job Satisfaction with Work Experience as an Intervening Variable using secondary data obtained by distributing questionnaires to 47 permanent employees who are used as respondents at the Lubuk Kilangan Health Center.  In this study using the analysis tool Structural Equation Modeling (SEM) using Partial Least Square (PLS).  The results of this study indicate that (1) the work environment has a positive and significant effect (0.015 <0.05) on work experience.  (2) Competence has a positive and significant effect (0.00 <0.05) on work experience.  (3) Work Environment has no significant effect (0.056 > 0.05) on Job Satisfaction.  (4) Competence has a positive and significant effect (0.000 <0.05) on job satisfaction.  (5) Work Experience has a positive and significant effect (0.000 <0.05) on Job Satisfaction.  (6) Work environment has a positive and significant effect (0.011 <0.05) on job satisfaction through work experience.  (7) Competence has a positive and significant effect (0.000 <0.05) on job satisfaction through work experience.  (8) The contribution of work environment and competency variables to job satisfaction is 0.981 or 98.1% and the remaining 1.9% is influenced by other variables not examined in this study.  (9) The contribution of work environment variables, competence and work experience to job satisfaction is 0.900 or 90.0% and the remaining 1% is influenced by other variables not examined by this study.    

This research aims to examine how much influence compensation and employee development have on employee performance with job satisfaction as an intervening variable in Padang City Archives and Library Services. The data collection method is through surveys and distributing questionnaires, with a sample of 70 respondents. The analytical method used is structural equation modeling using smartpls. The research results showed that there was a significant influence of compensation on job satisfaction. There is a significant influence of employee development on job satisfaction. There is a significant influence of compensation on employee performance. There is a significant influence of employee development on employee performance. There is a significant influence of job satisfaction on employee performance. Job satisfaction mediates the effect of compensation on employee performance. Job satisfaction mediates the effect of employee development on employee performance.

This research aims to test how much influence financial knowledge and personality have on This research aims to examine the influence of work experience and work motivation on employee performance through job competence. The data collection method is through surveys and distributing questionnaires, with a sample of 57 respondents. The analytical method used is structural equation modeling using smartpls. The research of this study conclude that : (1) work experience influences work competency at PT. Transco Energi Utama. (2) work motivation has a negative and significant influence on work competence at PT. Transco Energi Utama. (3) work experience does not have a positive and significant effect on employee performance at PT. Transco Energi Utama. (4) work motivation does not have a positive and significant effect on employee performance at PT. Transco Energi Utama. (5) work competency has a positive and significant influence on employee performance at PT. Transco Energi Utama. (6) work experience has a negative and significant effect on employee performance through work competency at PT. Transco Utama Energi. (7) work motivation has a positive and significant effect on employee performance through work competency at PT. Transco Energi Utama.

This research aims to test how much influence Product Quality and Location have on Impulse Buying with Purchasing Decisions as an Intervening Variable for Bana Central Park Ujung Gading Consumers. The data collection method is through surveys and distributing questionnaires, with unknown population size, and determining a sample of 97 respondents obtained from the Concran Sugiyono formula. The analytical method used is Structural Equation Modeling (SEM) using SmartPLS 3.0. The research results obtained show that there is a significant positive influence of product quality on purchasing decisions. There is a significant positive influence of location on purchasing decisions. There is a significant positive influence on product quality on Impulse Buying. There is an insignificant positive effect of location on impulse buying. There is a significant positive influence of Product Quality on Impulse Buying through Purchasing Decisions. There is a significant positive influence of location on impulse buying through purchasing decisions.

This study aims to determine the effect of workload and work stress on turnover intention at PT Global Cool. The research method used is quantitative research. The sampling technique used is saturated sampling technique, while the total population in this study is 65 respondents. Data analysis using Smart PLS 3.0 software and testing is carried out, namely data analysis methods (descriptive and verification), measurement model evaluation (outer model), namely validity and reliability tests, structural model evaluation (inner model) and hypothesis testing. The results show that 1) workload has a significant effect on turnover intention 2) work stress has a significant effect on turnover intention 3) workload and work stress have a significant effect simultaneously on turnover intention.

This research aims to produce a Financial Management Model Based on Financial Literacy and Financial Inclusion: A study of farming communities in Huntap Pombewe. Meanwhile, the research time until the completion stage is estimated to be approximately 6 months starting from October 2023 to March 2024. This research is basic research. The population and samples in this study were taken from 30 farmers in Huntap Pombewe through collaboration using a cluster sampling approach in 2 Huntap Pombewe sub-districts, as well as random sampling based on the criteria of type, duration and average level. business profits. Primary data collection was carried out using a survey method using a questionnaire. The data analysis technique used is descriptive statistical analysis and SEM-PLS with the help of Smart PLS software. The research results show that based on the results of data processing from the structural model, the results obtained show that the Financial Literacy variable has a significant positive effect on Financial Inclusion: A Study of the Farming Community in Huntap. Financial Literacy has a significant positive effect on Financial Management: Study of the Farming Community in Huntap Pombewe. Financial Inclusion has a significant positive influence on Financial Management, and Financial Inclusion can mediate positively Financial Literacy on Financial Management: Study of the Farming Community in Huntap Pombewe.

Background: The workplace function of nurses is an important thing that must be paid attention to by hospitals. Nurses certainly have an important function in their work in terms of health services. Employees should be able to adapt and be respected in their work environment. However, some people experience problems adapting to their work environment, resulting in low performance. Nurses' decreased function at work due to high workloads makes it difficult to control one's own behavior. This results in the implementation of the work not being optimal.Objective: This study was conducted to examine the factors that influence workplace function in nurses Method: This research is a quantitative research with a survey design. Research data was collected using a questionnaire from respondents who work as nurses in hospitals. The sampling technique used purpose sampling technique and the sample size was 200 nurses. This research uses SEM (Structural Equation Modeling) analysis using AMOS and regression analysis using SPSS. Results: Based on the results of the analysis that has been carried out, the research results show: self-regulation capacity has a significant effect on functioning at work, self-regulation capacity has a significant effect on self-destruction, self-regulation capacity has a significant effect on job craftsmanship, self-destruction has a significant effect on functioning at work. workplace, work craft has a significant influence on function in the workplace. Burnout does not moderate the relationship between self-regulatory capacity and functioning at work so it does not have a significant influence. Conclusion: Increased functioning in the workplace for nurses is influenced by optimal self regulation capacity in nurses, self-destruction which can be increasingly minimized, work craftsmanship which increases in nurses.

The purpose of this research is to determine and analyze the influence of brand image and price through purchasing interest on purchasing decisions. The research method used in this research is a quantitative method. Respondents in this research were Zalora consumers in Rawa Lumbu. The population in this study are customers who have purchased fashion products online on Zalora e-commerce. This sampling technique uses the Accidental sampling method which is calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 150 samples. The data used in this research is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results of the research show that the brand image variable has a positive and significant effect on purchase interest, the price variable has a positive and significant effect on purchase interest, the purchase interest variable has a positive and significant effect on purchase decisions, the brand image variable has a positive and significant effect on purchase decisions through purchase interest, and The price variable has a positive and significant effect on purchasing decisions through purchase interest.

Gender transformation is an effort to achieve liberation from all forms of oppression, whether structural, personal, class, skin color or international economic. The transformation discussed by the author is gender transformation which is seen based on the appearance of the female main character in the imperfect film which is caused by the work environment, family, and so on, causing the female main character to undergo a gender transformation in appearance. This research aims to ensure that development benefits and resources are directed effectively and fairly to men and women. The method used by the author in this research is a quantitative method. Quantitative method is a research method that uses a lot of numbers. Starting from the data collection process to its interpretation. Meanwhile, the research method is an in-depth and careful study of all the facts.

This study explores the development of low-carbon concrete by integrating industrial waste materials and CO₂-absorbing minerals to reduce carbon emissions in the construction industry. The research investigates various mix ratios involving fly ash, slag, and CO₂-absorbing minerals, aiming to optimize both performance and sustainability. Experimental methods included compressive strength testing, carbon emission measurement, and durability evaluation. The results indicate that low-carbon concrete formulations achieve up to 45% reduction in carbon emissions compared to conventional concrete, which uses Portland cement. Despite a slight decrease in compressive strength, the optimal mix reached 34 MPa, which is sufficient for structural applications. Durability testing revealed that concrete with CO₂-absorbing minerals showed improved long-term performance compared to other formulations. The findings highlight the potential of using industrial waste materials and carbon capture technologies to create more environmentally sustainable concrete while maintaining necessary structural properties. This study contributes to the growing demand for eco-friendly construction materials and supports the implementation of low-carbon concrete in large-scale industrial applications. Further optimization of mix ratios and long-term performance studies are recommended for broader adoption in the construction industry.

Introduction:  Proteins are an important part of the human immune system. They play a role in a variety of functions related to immunity, including as structural components for immune cells, such as antibodies (which are a type of protein) and white blood cells. Objective: This study aims to determine the effects of Moringa leaf extract for 10 days to albumin and primiparous puerperal women with ruptured perineum degree II in the district Soppeng. Metodes: Design research is a quasi-scale experiment using two groups, intervention and control groups. The sample set, that primiparous puerperal women with ruptured perineum stage II of 50 respondents. The sampling technique is done purposively. Results: showed unpaired t test analysis on levels of albumin found the mean pre-intervention 3:09 / 0:30, post intervention 3.75 / 0:55. With the test results are not berpsangan t p value = 0.000 which means no significant effects of extract of catfish in primiparous puerperal women with ruptured perineum degree II.  . With unpaired T test results found the value of p = 0.000, which means there is a significant effect of the extract catfish on primiparous puerperal women with ruptured perineum degree II In other words, the extract cork fish provide a positive and significant effect on levels of albumin  

A mockup is a miniature or model of a building that will be made or has already been made, in order to facilitate visualization of the design results. Either in the form of a structural design, interior, exterior or site plan. The Budi Agung Medan School teacher's room is a teacher's room in a private school building. This site was chosen because the space in the design object requires spatial adaptation to accommodate new user activities. Apart from that, in terms of changes in working systems, uncomfortable circulation, insufficient storage requirements, and the image of the teacher's room is not yet prominent, these are the problems found. Apart from that, this is a limitation in designing the design. The Budi Agung Medan School teacher's room is a teacher's room in a private school building. This site was chosen because the space in the design object requires spatial adaptation to accommodate new user activities. Apart from that, in terms of changes in working systems, uncomfortable circulation, insufficient storage requirements, and the image of the teacher's room is not yet prominent, these are the problems found. Apart from that, this is a limitation in designing the design

The traditional food and beverage industry in Medan, Indonesia, is undergoing significant changes as Industry 5.0 technology becomes more integrated. This research explores the impact of this transformation through data analysis from 143 traditional culinary businesses. The focus is on evaluating the extent to which Industry 5.0 has been adopted, identifying factors that drive or hinder its adoption, and analyzing how this affects business operations and customer experiences. We utilized Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the relationship between business characteristics, workforce readiness, Industry 5.0 adoption, and its implications for operational and customer experiences. We used descriptive statistics to understand demographic and technological profiles, while measurement model evaluation demonstrated the validity and reliability of our survey. Path analysis and bootstrap analysis were employed to confirm relationships, while fit model evaluation, R², and Q² provided insights into overall model robustness. Our findings contribute to academic knowledge, provide guidance for business owners in making strategic decisions, and establish standards for future research on Industry 5.0 adoption in the traditional sector.

This study aims to determine the effect of self-control, work stress on cayberloafing in improving the performance of employees of the Food Security and Agriculture Office of Jepara Regency. The population of researchers is all civil servants at the Food Security and Agriculture Office of Jepara Regency as many as 100 people, in addition to the head of service, the sample that has been determined in this study is civil servants at the Food Security and Agriculture Office of Jepara Regency. Determination of the sample size using the Non Probability Sampling method with saturated sample technique. Data analysis in this study used the SmartPLS version 3 program. The data analysis technique used the Structural Equation Modeling (SEM) equation model. The results of the analysis and discussion show that self-control has a negative effect on cyberloafing, work stress has a positive and significant effect on cyberloafing, cyberloafing behavior has a negative effect on performance, self-control behavior has a positive and significant effect on performance, work stress has a negative effect on performance, self-control has a positive effect on Employee Performance through Cyberloafing, work stress has a negative effect on Employee Performance through Cyberloafing in Employees of the Food Security and Agriculture Office of Jepara Regency.

The main problem in this research is how to improve initial reading ability by applying the Synthetic Structural Analytical method to class II students at SD Inpres Tamarunang. This research aims to improve initial reading skills using the Synthetic Structural Analytical method in class II students at SD Inpres Tamarunang.This type of research is class action research (PTK) which consists of 2 cycles, each of which is carried out in 3 meetings. Research procedures consist of planning, implementing actions, observing and reflecting. The subjects in this research were 23 class II students at SD Inpres Tamarunang. The research instruments used were observation sheets (students and teachers), evaluation test sheets. The data collection techniques in this research are observation and tests. The data collected is then analyzed using qualitative analysis.The results of the research showed that after using the SAS method, grade 2 students at SD Inpres Tamarunang had improved their initial reading skills in cycle I. The initial data percentage of completeness was 47.82% or 11 students out of 23 and an average score of 70%. In cycle II there was an increase in the number There were 19 students who reached the KKM out of 23 students or 82.60% completed. Based on the results of the research above, it can be concluded that the application of the Synthetic Structural Analytical method can improve reading skills at the beginning of class II at SD Inpres Tamarunang.