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This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in the form of a questionnaire distributed through Google Forms, measuring two main variables: digital marketing (as an independent variable) and customer loyalty (as a dependent variable). The analysis technique used is simple linear regression. The results of the analysis show that there is a positive influence of digital marketing on customer loyalty, as indicated in the regression equation Y = 3.5226 + 0.582XY = 3.5226 + 0.582XY = 3.5226 + 0.582X. The regression coefficient of 0.582 indicates that every one unit increase in digital marketing activity can significantly increase customer loyalty. Meanwhile, the intercept value of 3.5226 indicates that customer loyalty remains high even without digital activities, indicating a strong foundation of loyalty from non-digital factors. This finding has important implications: digital marketing is not just a promotional tool, but a key strategy for building long-term customer engagement. This study recommends that MSMEs optimize digital content, online interactions, and data-driven communication systems to maintain and enhance customer loyalty in the digital marketing era.

This study aims to determine the effect of authoritative parenting on the independence of children aged 4-5 years. The ex-post facto method was used as the research method, with the population being all parents of TPA Siti Hajar who use authoritative parenting. The sample was determined using a total sampling technique with data collection using a questionnaire. Data analysis was conducted using normality tests and simple regression. The results showed that parents use an authoritative parenting style. Respondents always ask their children about their lessons at school (64.08%), listen to their children talk about their school situation (57.00%), and provide encouragement when their children start to be lazy about their homework (66.70%), with a level of independence in the fairly good category, with indicators of self-confidence (65.00%), being able to make their own choices (52.31%), being responsible (50.60%), and being easy to make friends (55.00%). Therefore, the conclusion that can be conveyed is that there is an influence of authoritative parenting on the independence of children aged 4-5 years with a percentage of 46.00%. This study aims to determine the effect of authoritative parenting on the independence of children aged 4-5 years. The ex-post facto method was used as the research method, with the population being all parents of TPA Siti Hajar who use authoritative parenting. The sample was determined using a total sampling technique with data collection using a questionnaire. Data analysis was conducted using normality tests and simple regression. The results showed that parents use an authoritative parenting style. Respondents always ask their children about their lessons at school (64.08%), listen to their children talk about their school situation (57.00%), and provide encouragement when their children start to be lazy about their homework (66.70%), with a level of independence in the fairly good category, with indicators of self-confidence (65.00%), being able to make their own choices (52.31%), being responsible (50.60%), and being easy to make friends (55.00%). Therefore, the conclusion that can be conveyed is that there is an influence of authoritative parenting on the independence of children aged 4-5 years with a percentage of 46.00%. 

This study aims to determine the influence of Jejuby's TikTok content on the purchasing decisions of followers of the @jejubyofficial TikTok account. In today's digital age, social media platforms like TikTok have become one of the most effective promotional tools for reaching consumers, particularly in the beauty and skincare industry. Jejuby, as a local brand on the rise, actively leverages TikTok as a marketing platform by creating various types of content, including tutorials, testimonials, and visually appealing content. The theories used in this study are the Marketing Communication Theory with dimensions: Advertising, Sales Promotion, Personal Selling, Public Relations, and Direct and Digital Marketing. The Content Theory with dimensions: Credible, Shareable, Useful or Fun, Interesting, Relevant, Different, On Brand. The Purchase Decision Theory with dimensions: Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post-Purchase Behavior. This study used a quantitative approach with a survey method. Sampling was conducted using simple random sampling and calculated using the Slovin formula with a margin of error of 5%. Data collection was carried out by distributing questionnaires to 92 respondents who were followers of the @jejubyofficial TikTok account. The research instrument was tested using validity and reliability tests, while data analysis was conducted using simple linear regression with a correlation coefficient (R) value of 0.711 in the strong category. The coefficient of determination (R²) value of 0.506 indicates that 50.6% of purchasing decisions are influenced by TikTok content, while 49.4% are influenced by other factors. The research results for TikTok content had an average of 3.47, while purchase decisions had an average of 3.54. The research results indicate that there is a significant influence between Jejuby's TikTok content and its followers' purchase decisions. This means that content packaged in a relevant manner and aligned with the brand's identity can influence consumers' decisions to purchase Jejuby products.

Family environments play a crucial role in shaping students’ learning processes, particularly at the primary education level. This study aims to examine the effect of the family environment on learning attention and the fulfillment of learning facilities and infrastructure among Grade VI students at UPT SD Negeri 1 Centre Pattallassang. Using a quantitative associative approach with an ex post facto design, data were collected from 85 students through a structured questionnaire and analyzed using descriptive statistics, simple linear regression, and canonical correlation analysis. The results indicate that the family environment has a positive and significant effect on learning attention (B = 0.631, p < 0.001) and on the fulfillment of learning facilities and infrastructure (B = 0.723, p < 0.001). The family environment explains 42.1% of the variance in learning attention and 48.6% of the variance in the fulfillment of learning facilities. Canonical correlation analysis further reveals a strong simultaneous relationship between the family environment and the combined outcomes of learning attention and learning facilities. These findings highlight the central role of the family as a key educational microsystem that supports both cognitive–affective engagement and material learning conditions. The study underscores the importance of strengthening school–family collaboration and family-based support strategies to enhance learning quality in primary education.  

This study aims to analyze the influence of work motivation on the performance of employees at PT BPR Sentral Arta Asia (SAA) in Lumajang City, East Java. In the context of an increasingly competitive banking industry, companies require human resources who are not only competent but also possess strong internal and external drive to achieve organizational goals. This research employed a quantitative approach with a sample of 45 employees selected randomly. Data were collected through observation and questionnaires, then analyzed using validity tests, reliability tests, and simple linear regression. The findings reveal that work motivation has a significant positive effect on employee performance. This demonstrates that enhancing both intrinsic and extrinsic motivation can improve productivity and service quality, thereby supporting the company's long-term objectives. The determination coefficient (R²) of 45.2% indicates that motivation contributes significantly to performance, while the remaining 54.8% is influenced by other factors not examined in this study.

Communal land in Kenagarian Tarantang has undergone conversion into tourism areas, bringing impacts on local environmental conditions. This study aims to explain the forms of communal land conversion into tourist areas, environmental conditions after conversion, and its impact on the environment in Kenagarian Tarantang. The research employed a quantitative associative approach involving 50 respondents randomly selected from 789 households. Data were collected through questionnaires, field observations, and interviews, then analyzed using simple regression analysis. The results showed that communal land conversion occurred intensively for homestay construction and tourism facilities with a total score of 1121 in the good category. Environmental conditions were generally well-controlled with a score of 983 in the very good category, although there were impacts such as reduced vegetation and decreased water quality. Regression analysis confirmed a significant influence between communal land conversion and environmental conditions at 18.49 percent with a significance value of 0.002. Community participation in maintaining the cleanliness of tourism areas was very good, however, stricter government supervision, reforestation programs, and adequate waste management are needed to prevent ecosystem degradation in the future.

This study aims to determine: (1) the social competence of teachers at Santo Fransiscus Xaverius Kema Catholic High School, (2) the resilience of students at Santo Fransiscus Xaverius Kema Catholic High School, (3) the extent to which teacher social competence influences student resilience at Santo Fransiscus Xaverius Kema Catholic High School. This study used quantitative methods. The sampling technique used was saturated sampling, which consisted of 57 teachers and students. The instrument used was a questionnaire consisting of variable X and variable Y. The collected data were analyzed using descriptive statistical analysis to test hypotheses 1 and 2 and simple linear regression analysis to test hypothesis 3. The results of the study prove that the teacher's social competence coefficient reached 0.90, while the student's resilience coefficient reached 0.83, both of which are in the very good category. Further findings show that there is an influence of teacher social competence on student resilience, with the magnitude of the influence indicated by a correlation coefficient value of 0.075. Based on these results, the author concludes that the influence of teacher social competence on student resilience is in the very low category with a percentage of 7.5%.

This study aims to analyze the influence of entertainment content consumption on TikTok toward the stress levels of university students. TikTok has become one of the most frequently used social media platforms among young adults, offering entertainment, distraction, and emotional relief. Meanwhile, academic stress is a common issue among students due to heavy coursework, deadlines, and pressure to perform. This research uses a quantitative method with a survey distributed to 100 active university students aged 18–24 who own a TikTok account and consume entertainment content such as comedy, challenges, and viral videos. Data were analyzed using descriptive statistics and simple linear regression. The results show that the overall frequency of using TikTok for entertainment is very high (mean = 4.26), while the level of academic stress also falls into the high category (mean = 4.06). Regression analysis indicates that TikTok entertainment content significantly affects students’ stress levels (p < 0.001). Result found is positive, meaning higher TikTok usage is associated with higher stress. The significance value based on the simple linear regression coefficient table is 0.000 < 0.05, so it can be concluded that the variable Use of TikTok Entertainment Content (X) has an effect on the variable Stress Levels Among Students (Y).

Social media represents a significant advancement in information technology that plays an essential role in facilitating communication and social interaction within society. Environmental care behavior reflects individual efforts to support and promote environmental sustainability. This study specifically targets Generation Z and millennials as future generations, emphasizing the importance of instilling environmental awareness and encouraging the maintenance of environmental cleanliness in all settings. Based on these considerations, the Instagram account @pandawaragroup was selected as the independent variable of this study, with a primary focus on environmental care behavior influenced by the content shared on the account. This research aims to examine the extent to which the Instagram account @pandawaragroup affects environmental care behavior. A quantitative research approach was employed, utilizing a random sampling technique by distributing questionnaires to 100 respondents who are followers of the @pandawaragroup Instagram account. Data analysis was conducted using simple linear regression with the assistance of IBM SPSS version 2025. The results of the hypothesis testing indicate that the use of the Instagram account @pandawaragroup has a significant effect on environmental care behavior, with a coefficient of determination of 17%. This finding suggests that the Instagram account @pandawaragroup contributes 17% to shaping environmental care behavior, while the remaining 83% is influenced by other factors beyond the scope of this study.

This study aims to analyze the influence of parental communication skills on the self-confidence of kindergarten children using a quantitative approach. The background of this research is rooted in the essential role of effective parental communication in shaping the psychosocial development of children, particularly in fostering self-confidence, which is crucial for children's social and academic success. The research sample consisted of parents and kindergarten children selected through purposive sampling. Data were collected using questionnaires designed to measure parental communication patterns and children's levels of self-confidence. Data analysis involved descriptive and inferential statistics, including simple linear regression to examine the relationship and effect of parental communication skills on children's self-confidence. The results reveal that positive, supportive communication skills characterized by democratic communication patterns have a significant positive effect on increasing children's self-confidence. Effective and empathetic communication creates a conducive environment for children to express themselves, boosting their self-esteem and social-emotional potential. The study concludes that enhancing parental communication skills is a vital strategy for family guidance and early childhood education to optimally support the development of children's self-confidence.

Electronic Medical Record (EMR) is an essential component of hospital digital transformation aimed at improving administrative efficiency and service quality. This study aims to analyze the factors influencing the implementation of EMR in outpatient registration at a private hospital in North Jakarta. A mixed-methods design was employed, combining quantitative data collected from questionnaires completed by 30 registration staff with qualitative data obtained through structured interviews and direct observation. The logistic regression analysis revealed that Training and Staff Competence (X2) had a significant positive effect on outpatient registration (OR 30.663; p=0.040), while System Integration and Data Security (X4) also showed a significant effect (OR 15.121; p=0.047). In contrast, Technological Infrastructure Readiness (X1) was positive but not significant (p=0.112), and Organizational Culture and Managerial Support (X3) was negative and not significant (p=0.954). Simultaneously, the model explained 72.1% of the variation in registration effectiveness (Nagelkerke R²=0.721) with a classification accuracy of 93.3%. Qualitative findings supported the quantitative results, highlighting insufficient staff training, persistent technical issues in BPJS system bridging, and difficulties faced by elderly patients in adapting to digital registration. Elderly patients still required staff assistance and simple educational media such as tutorial videos displayed in hospital waiting areas. This study concludes that staff competence and system integration are the key determinants of successful EMR implementation in outpatient registration. It is recommended that hospitals strengthen continuous training programs, improve network and server stability, and expand patient education initiatives to ensure effective, efficient, and patient-friendly digital services.

The rapid development of communication technology has driven high demand for smartphones, including among students. Based on this, this study was formulated to answer the question: "Does brand image influence OPPO smartphone purchasing decisions among students in the Sharia Business Management Study Program at STAIN Mandailing Natal?". This study aims to analyze and measure the extent of brand image's influence on purchasing decisions. This study used a quantitative approach with a questionnaire method of 75 student respondents from the 2021-2024 intake. Data collection techniques included observation, interviews, documentation, and a Likert-type questionnaire. The primary theories used were brand image theory and purchasing decision theory. Data analysis techniques used included validity, reliability, normality, heteroscedasticity, simple linear regression analysis, partial t-test, coefficient of determination (R²), and correlation tests, all using SPSS version 25.The results showed that brand image had a positive and significant effect on OPPO smartphone purchasing decisions among college students, with a calculated t value > t table (17.504 > 1.666). This means that the more favorable students' perceptions of OPPO's brand image, the higher their likelihood of purchasing the product.

This study aims to analyze the effect of training, motivation, and work environment on employee productivity at PT. Angkasa Pura Indonesia (Persero), Soekarno-Hatta International Airport. In the increasingly competitive aviation industry, improving human resources is essential to support company performance. The research employed a quantitative method with an associative approach. The sample consisted of employees selected using simple random sampling. The research instrument was a questionnaire tested for validity and reliability, and the data were analyzed using multiple linear regression. The results show that training, motivation, and work environment have a positive and significant effect on employee productivity, both partially and simultaneously. These findings indicate that better training programs, higher work motivation, and a more conducive work environment lead to improved employee productivity. The practical implication highlights the importance for management to strengthen continuous training programs, establish effective reward and incentive systems, and create a healthy work atmosphere. This study is expected to serve as a reference for PT. Angkasa Pura Indonesia (Persero) and other companies in the same sector in formulating human resource development strategies to enhance competitiveness

In the increasingly developing digital era, the role of influencers on social media has become increasingly significant in influencing consumer behavior and their purchasing intentions. This study aims to quantitatively analyze the relationship between the presence of influencers on social media and consumer purchasing intentions. This research aims to determine how influencers and social media (TikTok) influence the purchasing intentions of Wardah products among female students of STBM Dua Sudara Bitung. This research uses a descriptive quantitative research design. The sample in this study was 77 respondents with a purposive sampling method. In addition, multiple linear regression analysis shows that factors such as age and gender can moderate the relationship between the presence of influencers on social media and purchasing intentions. For example, the millennial generation may be more likely to be influenced by influencers in their purchasing decisions compared to older generations. The data of this study were analyzed using the SPSS program. After the data was tested using a correlation test, the findings in this study obtained a value of 0.717. Then the value in the determination test was 0.000>0.05, which means there is a significant relationship. Furthermore, the results of the simple linear regression test showed that the calculated t-value was greater than the table t-value, indicating significant significance. This means that influencers and social media (TikTok) have a strong influence on Wardah product purchase intention among female students at STBM Dua Sudara Bitung.

This study aims to analyze the effect of service quality on passenger satisfaction at Tingkir Bus Terminal, Salatiga City. Service quality is an essential factor in achieving customer satisfaction, especially in public transportation services that cater to the needs of the community. The study underscores the importance of efficient and reliable services in improving the overall passenger experience. This research uses a quantitative approach, employing a survey method with 100 respondents who are passengers at the terminal. Data were collected through a Likert-scale questionnaire, designed to measure various aspects of service quality such as timeliness, comfort, and customer support. The data were analyzed using SPSS version 26, with procedures including validity tests, reliability tests, simple linear regression, and hypothesis testing (t-test). The results show that service quality has a positive and significant effect on passenger satisfaction, suggesting that higher service quality leads to increased satisfaction. This finding emphasizes the critical role of service quality in enhancing the operational success of public transportation services. The study’s findings are expected to serve as valuable evaluation material for improving service quality and provide practical insights for terminal management to enhance passenger satisfaction in the future.

The rapid advancement of digital technology has transformed the landscape of education, particularly in secondary schools. This study investigates the influence of digital learning innovation on enhancing deep learning and student engagement. Using a quantitative survey method, data were collected from 150 secondary school students in Indonesia who actively use digital learning platforms such as Learning Management Systems (LMS), mobile learning applications, and hybrid learning models. The research instrument consisted of a closed-ended questionnaire using a five-point Likert scale, which measured students’ perceptions of digital learning innovation, their engagement levels, and indicators of deep learning. Data were analyzed through simple linear regression using SPSS version 25. The results indicate a strong and significant positive relationship between digital learning innovation and both deep learning and student engagement, with a correlation coefficient (R) of 0.732 and an R² value of 0.536. This finding suggests that digital learning innovation explains 53.6% of the variation in students’ deep learning and engagement levels. Students who frequently use digital learning technologies tend to show higher motivation, independence, critical thinking, and reflective learning behavior. The study concludes that digital learning innovation plays a crucial role in supporting meaningful learning and active participation. It highlights the importance of integrating technology strategically into school-based learning to foster adaptive, collaborative, and lifelong learners in the digital era.

Maritime safety is a crucial aspect of the maritime industry, particularly in Indonesia as an archipelagic country. Although regulations regarding maritime safety are well-established, the frequency of maritime transport accidents in Indonesia remains high (KNKT, 2019–2023). This study aims to analyze and test the partial and simultaneous effects of the Port Authority’s Role (X1), Vessel Seaworthiness (X2), and International Safety Management (ISM) Code (X3) on Maritime Safety (Y) at Ketapang Port. The research method used is explanatory quantitative with multiple linear regression analysis. The sample involved 75 respondents, including ship crew members and Port Authority officers, selected using Simple Random Sampling. The analysis results indicate that the three independent variables have a positive and significant impact on Maritime Safety. The regression model shows an adjusted R Square value of 0.610. Among the three variables, the ISM Code (B = 0.410) is the most dominant factor, followed by the Port Authority’s Role (B = 0.389), and Vessel Seaworthiness (B = 0.186). These findings highlight that structured internal safety management (ISM Code) has the highest leverage, supported by strong regulatory oversight.

Located in Karangjati, Semarang Regency. The rapid development of the culinary industry has led to increasingly fierce competition. Customer satisfaction is crucial for business continuity. This study employs a quantitative method with an explanatory design. A total of 96 individuals were surveyed using simple random sampling.  The F-test, reliability test, multiple linear regression, coefficient of determination, descriptive statistics, and t-test were used to analyse the data collected via a Likert scale questionnaire. The results show that taste and service quality have a positive and significant effect on customer satisfaction. Consistency in taste provides emotional satisfaction, while good service enhances the customer's dining experience. The coefficient of determination shows that these two factors explain more than 60% of the variation in customer satisfaction. These findings emphasise the importance for traditional restaurants to maintain the uniqueness and consistency of taste while improving service quality in order to build customer loyalty and maintain competitiveness.

Thesis by Gisela Nana, Nim 2386206182 entitled “ The influence of the media images of the students learning in subjects IPA about animal classification according to the type of food in class IV SDI Manumuti Malaka District”. This research of this study is to determine the students learning outcomes after using picture media in science subject on animal classfication based of food types. The method used the quantitative descriptive method. This study was conducted in SDI Manumuti, Umanen Lawalu Village, District Malaka Tengah, District of malaka. Data collection technique is a test and analysis technique used are simple linear regression statistical analysis. From the results of the study prove that as many as 18 people or 99% of students gaining higt grades in learning outcomes, whereas 1 or equal to 1% less value in learning outcomes. It is evident from the results of test calculations of  Fcount  = 5,70 which is significantly larger than the Ftable at the significant level of 5% N= 18 at 4,49 or equal to Fcount  ≥ Ftable  or 5,70 ≥ 4,49. Based on the above results the value of Fcount  is greater than Ftable namely Fcount = 5,70 and F table =4,49. Then Ho is rejected and Ha accepted. It can be concluded that there is the influence of the media images of the students learning in subjects IPA about animal classifacation according to the type of food in class IV SDI Manumuti Malaka District.  

Social media has evolved into more than just a means of communication; It now plays an important role in shaping the image of the institution, providing recognition, and increasing employee motivation and involvement, especially in public service institutions. This study aims to determine the effect of the use of Instagram @dinkopukmperindagkotaserang accounts on employee self-actualization at UPT Pasar Kota Serang. The method used is a descriptive quantitative approach with survey techniques. The population and sample in this study amounted to 40 employees, which were taken using the total sampling technique. Data analysis was carried out with the help of SPSS software version 26, including validity tests, reliability tests, descriptive statistics, and simple linear regression. The results of the study show that the use of Instagram accounts has a significant influence on employee self-actualization. The determination coefficient value of 0.471 shows that 47.1% of the self-actualization variable is influenced by the use of Instagram accounts. These findings indicate that the better the content management and the higher the employee's involvement with the account, the higher the level of self-actualization achieved in carrying out their role as public servants. This study recommends optimizing institutional social media strategies as part of efforts to improve the quality of human resources and the effectiveness of public services.