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Jabarlink as an ISP (Internet Service Provider) company is known to be active in marketing JIMS (Jabarlink Internet Managed Service) products in the Pangandaran area, but still requires an ideal strategy to be able to market JIMS products which currently have positive potential for hotels that want to increase their competitive advantage and guest preferences. This research aims to design a marketing strategy for JIMS services in Pangandaran hotels to increase competitive advantage and guest preferences. A qualitative method with a descriptive approach has been used where data collection was carried out through interviews with 15 informants / hotel managers, and involving 100 hotel customers in the interview process using an online user questionnaire. This research found that ISP companies such as Jabarlink need to carry out three activities in their marketing process, namely: Product innovation to avoid the threat of substitute products, effective and creative communication, and market segmentation and offering the right price

The rapid development of e-commerce in Indonesia has prompted attention to factors that can maintain business sustainability, especially in terms of customer loyalty. The literature study identified several determining factors, including service quality, customer satisfaction, and brand trust. This research was conducted with the aim of examining the impact of service quality, customer satisfaction, and customer trust on customer loyalty in the Shopee mobile application in Jabodetabek. Using a purposive sampling method, the survey was carried out by distributing questionnaires directly to 120 customers. The results of regression analysis using SPSS refer to a statistical research process where data about the relationship between one or more independent variables (predictors) and one dependent variable (result) is analyzed. SPSS is used as a tool to analyze data and produce regression results. Thus, this research provides important implications that e- commerce mobile applications need to ensure service quality, satisfaction and customer trust to maintain and increase customer loyalty, as well as compete effectively in the online market.    

Because in today's tight business competition, business actors must have good performance in managing their business. This study uses a quantitative approach. The sample in this research was the MSE business actors in Laguna Surabaya. The number of samples in this study was 50 respondents. The sampling technique used is non-probability sampling, with the method used being saturated sampling. The data analysis used in this research is the t test and F test. The results of this research show that the partial analysis test of the F test analysis in this research shows that Self-Efficacy, Adversity Quotient and Social Support have a significant effect together (simultaneously) on Actor Performance. Laguna Surabaya MSE Business. Thus, it can be said that the three variables, namely Self-Efficacy, Adversity Quotient and Social Support, simultaneously and partially have a significant influence on the Performance of Business Actors. The Self-Efficacy variable is the most dominant variable. on the Performance of Business Actors. Business actors are expected to increase their self-confidence in the business sector they are involved in, business actors must pay attention to themselves in controlling their emotions and the cooperation carried out by the business community with government institutions can help business actors.

This research aims to explore the challenges and opportunities of implementing Good Corporate Governance (GCG) in Dapur Bestie, a culinary business, from the stakeholders' perspective. Through a combination of surveys, interviews, and document analysis, we gained insights into the factors influencing the company's GCG practices. The findings indicate that Dapur Bestie faces challenges such as stringent regulations, resource constraints, supply chain complexity, and resistance to change. However, there are significant opportunities to strengthen GCG practices, including enhancing brand reputation, operational efficiency, and stakeholder engagement. The integrity of GCG practices within the organizational culture is identified as key to long-term success. This research suggests strategic steps that Dapur Bestie can take to reinforce their GCG practices, considering the company's vision and the expectations of all involved parties. It is hoped that sustained efforts to improve GCG will yield long-term benefits for the company and society at large.

This seminar is an activity carried out to assist students and the wider community in developing theability of human resources to build creative businesses by utilising the Canva application. Increased digitalpromotion is key for Micro, Small and Medium Enterprises (MSMEs) to increase their visibility andcompetitiveness. This workshop aims to develop the capacity of human resources in Bengkalis Regency throughtraining using the Canva platform. Canva is an easy-to-use online graphic design tool, and this workshop isdesigned to provide an in-depth understanding of using Canva in the context of digital promotion. Participantswill be guided to understand the basic concepts of graphic design, digital promotion strategies, and theapplication of skills using Canva. During the training, participants will engage in hands-on practical sessions tocreate attractive and effective digital promotional materials for their MSMEs. Keywords: Workshop, Digital Promotion, Canva Training, MSMEs in Bengkalis.

From an Islamic perspective, the number of online transactions that fall under the heading of fiqh muamalah niaga or buying and selling is rapidly increasing. Islam has laws that apply to both buyers and sellers in buying and selling transactions. The purpose of this study is to examine the basic elements and requirements for implementing a greeting contract in online buying and selling transactions that comply with the Statement of Islamic Financial Accounting Standards PSAK Syariah 103. The research was conducted using qualitative methods and case study methods were conducted in the Online Store. The informants of this research are traders and consumers. The results showed that sellers generally know the pillars and conditions of buying and selling online in an Islamic perspective. Akad Salam has been carried out by business people with the term pre-order, business people do not know and apply PSAK Syariah 103. Research results can be useful for entrepreneurs, academics as well as government agencies and the community.    

This study aims to explore the impact of bilateral political volatility on the investment decisions of multinational corporations (MNCs) through a qualitative literature review approach. The analysis reveals that instability in bilateral political relations significantly influences investment decisions, particularly through regulatory uncertainty, geopolitical risks, and disruptions in stakeholder relationships. Companies with strong political connections are better equipped to manage these risks compared to those without similar networks. Mitigation strategies such as geographical diversification and strategic partnerships are identified as key solutions for addressing geopolitical instability. While providing valuable strategic insights, this study is limited to specific geographical and sectoral contexts. These findings highlight the need for further research with broader geographical and sectoral scopes to support strategic decision-making by multinational corporations in increasingly dynamic geopolitical environments.

This research seeks to examine the influence of capital structure on the valuation of food and beverage companies within the sub-sector that are listed on the Indonesia Stock Exchange during the time frame of 2020-2022, with the inclusion of profitability as a mediating factor. Employing a quantitative approach, the study utilizes a purposive sampling method to select 29 samples from a population of 42 food and beverage companies listed on the Indonesia Stock Exchange. The analysis of hypotheses is conducted through simple linear regression, multiple linear regression, and the sable test. The results of the study indicate that capital structure positively impacts profitability, influences company value in a negative manner, profitability does not directly affect company value, and profitability does not act as a mediator in the relationship between capital structure and company value.

This research explores the urgency of developing effective compensation strategies as a key factor in increasing employee motivation and performance at PT Hutahaean. Fair and adequate compensation is considered an incentive for employees to make maximum contributions and remain loyal to the company, especially in an increasingly competitive labor market. This research aims to formulate a compensation program design that provides significant incentives and analyze its impact on employee satisfaction levels. A qualitative literature study method was used to detail important findings, including the dominance of financial compensation variables on performance. The findings emphasize the crucial role of a fair and transparent compensation system, and recommendations include regular system updates, increased attention to non-financial compensation, and implementation of compensation fairness. Thus, this research provides concrete and relevant views for PT Hutahaean in improving its compensation strategy.  

This research discusses the role of digital marketing and customer relationship management at PT. Indofood Sukses Makmur Tbk, a company mostly engaged in food and beverages that grows and originates from Indonesia. This research uses qualitative methods. The data collection method used in this study is a descriptive method which is a data collection technique via the internet. The results of the study concluded that digital marketing has a significant influence on customer relationship management strategies at PT. Indofood Sukses Makmur Tbk. Digital marketing plays a crucial role in expanding the company's market area and target customers, as can be seen from the use of various digital platforms to promote products, such as Instagram, Twitter, Tiktok, and Facebook. Therefore, digital marketing and CRM have an important role in developing strategies that can maintain the competitive advantage of PT. Indofood Sukses Makmur Tbk.

In a competitive business environment, understanding customer behaviour and improving retention strategies are critical to a company's success. Many companies struggle to identify valuable customers, understand their needs, and develop effective marketing strategies. One method that has proven effective is Recency, Frequency, and Monetary (RFM) analysis, which measures customer value based on three dimensions: when the customer last made a purchase, how often they transact, and how much money they spend. This research focuses on applying the RFM method with Python for customer segmentation in a retail company. By analysing customer transaction data, this research shows how RFM analysis can provide deep insights into customer behaviour and assist in the development of more targeted marketing strategies. The ultimate goal is to improve customer retention and maximise the return on investment (ROI) of marketing activities. This research offers practical solutions to common challenges in customer relationship management and contributes to the development of more efficient data-driven marketing methods.

This study aims to determine the application of good governance principles at the Wajo Regency Investment and One-Stop Integrated Services Office (DPM-PTSP), the research informants consist of staff and employees along with the public who want to take care of licensing letters at the Wajo Regency DPM-PTSP Office. This study uses a qualitative method with a descriptive approach.The results of this study show that the application of Good Governance principles at the Wajo Regency Investment and One-Stop Integrated Services Office (DPM-PTSP) has been running well, including accountability that has been effective and efficient in terms of achieving strategic objectives that contain vision, mission, goals and objectives, and activities that are equipped with performance indicators and targets to be achieved,  Transparency with the accountability of staff and employees in carrying out their respective duties which are quite professional, Participation shows that the community feels very satisfied with public services, and the Rule of Law is also very good because it is carried out fairly without discriminating against the social status of the community. The conclusion is that the application of the Good Governance Principle at the Wajo Regency DPM-PTSP office has been realized and implemented well.    

This research was carried out at the Ugi Village Office, Sabbangparu District, Wajo Regency. The implementation of the research will start from March to June 2024. This study aims to find out the working environment of employees at the Ugi Village Office, Sabbanparu District, Wajo Regency, to find out the organizational commitment at the Ugi Village Office, Sabbangparu District, Wajo Regency, and to find out the relationship between the work environment and organizational commitment at the Ugi Village Office, Sabbangparu District, Wajo Regency. The method used is a census type with a quantitative associative approach.The results of this study show that the work environment carried out at the Ugi Kacamatan Sabbangparu Village Office, Wajo Regency, has a value of 297 and is included in the category of both the average ideal value in the dimensions of the physical work environment and the non-physical work environment. The organizational commitment at the Ugi Village Office, Sabbangparu District, Wajo Regency is included in the good category with a score of 361 from the average ideal value. This is seen from the dimension of organizational commitment based on personalization, job characteristics, structural characteristics and work experience. To find out the work environment is positively and significantly related to the organization's commitment to the Ugi Village Office, Sabbangparu District, Wajo Regency.    

This study aims to determine the benefits of the farmer card program in improving the welfare of poor farmers in Talotenreng Village at the BPP Sabbangparu of the Wajo Regency Agriculture and Food Security Office and to find out the factors that hinder the evaluation of the farmer card program in improving the welfare of poor farmers in Talotenreng Village at the BPP Sabbangparu of the Wajo Regency Agriculture and Food Security Office. The research method used is a qualitative method, usually the data is inductive or qualitative, and the type of research used is descriptive that provides a detailed picture or phenomenon. The results of this study show that the Farmer Card Program in Talotenreng Village has not been used by farmers as recipients of farmer cards or is still tentative so that farmers cannot feel the benefits, because there are no instructions, directions or orders from the Central Government/Ministry of Agriculture of the Republic of Indonesia. The Farmer Card Program is the latest Government program implemented in all regions with the aim of redeeming the purchase of subsidized fertilizers in an effort to improve the welfare of farmers in accordance with Presidential Regulation No. 77 of 2005 concerning the Determination of Subsidized Fertilizers as Goods in Supervision as amended by Presidential Regulation No. 15 of 2011 concerning Changes in the Determination of Subsidized Fertilizers as Goods Under Supervision.    

This research was carried out at the Ugi Village Office, Sabbangparu District, Wajo Regency. The research will begin from March to June 2024. This research aims to determine the work environment of employees at the Ugi Village Office, Sabbanparu District, Wajo Regency, to determine organizational commitment at the Ugi Village Office, Sabbangparu District, Wajo Regency, and to determine the relationship between the work environment and organizational commitment at the Office. Ugi Village, Sabbangparu District, Wajo Regency. The method used is a census type with a quantitative associative approach. The results of this research show that the work environment carried out at the Ugi Village Office, Sabbangparu Subdistrict, Wajo Regency, has a score of 297 and is included in the good category of the average ideal score in the dimensions of the physical work environment and non-physical work environment. Organizational commitment at the Ugi Village Office, Sabbangparu District, Wajo Regency is included in the good category with a score of 361 from the average ideal score. This can be seen from the dimensions of organizational commitment based on personal, job characteristics, structural characteristics and work experience. To find out that the work environment has a positive and significant relationship to organizational commitment at the Ugi Village Office, Sabbangparu District, Wajo Regency.

Standard Operating Procedures (SOP) are documents that contain a series of standardized written instructions regarding various office administration processes. This document includes how to carry out the work, the time of implementation, the place of implementation, and the actors involved in the activity. SOP is one of the main references regarding steps or stages related to applicable activities which are work activities in an agency, therefore SOP can be said to be a series of written instructions carried out regarding various government administration processes. This research aims to reveal the SOP at the Telullimpoe Village Office in providing services for making indigent certificates, especially in Tellulimpoe Village, Majauleng District, Wajo Regency. For this reason, information collection is carried out through direct observation, filling out questionnaires, and collecting supporting data in the form of official documents. The results of the research show that the SOP for the service of making disability certificates in Tellulimpoe Village, Majauleng District, Wajo Regency is very good. This is supported by research results which reveal that the SOP in the service for making certificates cannot be included in the very good category.

This study explores the development of Islamic economic thought during the Umayyad Dynasty (661-750 CE). Using descriptive and literature review methods, this research highlights the integration of Islamic principles into economic policies and practices during this era. Key findings indicate that the Umayyad rulers implemented zakat, kharaj, and jizyah systems to ensure wealth redistribution and welfare. Infrastructure development and monetization through dinar and dirham currencies also contributed to economic stability while adhering to Islamic ethical values. Despite challenges such as social inequality and administrative inefficiencies, the Umayyad Dynasty laid a foundation for future Islamic economic systems that prioritize justice and prosperity.

This article explores how cloud computing solutions enhance operational efficiency, scalability, and cost-effectiveness in small and medium enterprises (SMEs). By examining case studies from various industries, the research highlights the transformative role of cloud platforms in driving innovation, improving collaboration, and expanding market reach. The findings underscore the potential of cloud technologies in accelerating SME growth, while also addressing challenges such as adoption costs, technical expertise, and data security concerns.

This research focuses on strategies for upskilling the workforce to meet the demands of a digital economy. By analyzing corporate training programs and industry trends, the study identifies effective approaches for reskilling employees in areas like AI, data analytics, and digital marketing. Findings suggest that continuous learning is essential for maintaining a competitive advantage in a rapidly evolving landscape.

This study investigates how IoT (Internet of Things) technologies enable innovative business models in smart enterprises. By exploring use cases in manufacturing, healthcare, and retail, the research highlights opportunities for operational efficiency and new revenue streams. Challenges related to data management, interoperability, and cybersecurity are also discussed.