Pengaruh Digital Marketing Dalam Strategi Customer Relation Management di PT. Indofood Sukses Makmur, Tbk

Ade Irma Yesa Andini ; Dyva Putri Trivia ; Galang Berlyne Ramadhan ; Laila Mufida
Jurnal Bisnis Inovatif dan Digital 📅 2024 Vol 1, No 2 🔗 DOI: 10.61132/jubid.v1i3.223
Abstract
This research discusses the role of digital marketing and customer relationship management at PT. Indofood Sukses Makmur Tbk, a company mostly engaged in food and beverages that grows and originates from Indonesia. This research uses qualitative methods. The data collection method used in this study is a descriptive method which is a data collection technique via the internet. The results of the study concluded that digital marketing has a significant influence on customer relationship management strategies at PT. Indofood Sukses Makmur Tbk. Digital marketing plays a crucial role in expanding the company's market area and target customers, as can be seen from the use of various digital platforms to promote products, such as Instagram, Twitter, Tiktok, and Facebook. Therefore, digital marketing and CRM have an important role in developing strategies that can maintain the competitive advantage of PT. Indofood Sukses Makmur Tbk.
Keywords
Digital Marketing; Customer Relationship Management; PT Indofood Sukses Makmur Tbk
How to Cite

Ade Irma Yesa Andini, et al. (2024). Pengaruh Digital Marketing Dalam Strategi Customer Relation Management di PT. Indofood Sukses Makmur, Tbk. Jurnal Bisnis Inovatif dan Digital, 1(2). https://doi.org/10.61132/jubid.v1i3.223

Ade Irma Yesa Andini; Dyva Putri Trivia; Galang Berlyne Ramadhan; Laila Mufida, "Pengaruh Digital Marketing Dalam Strategi Customer Relation Management di PT. Indofood Sukses Makmur, Tbk," Jurnal Bisnis Inovatif dan Digital, vol. 1, no. 2, 2024.

Ade Irma Yesa Andini; Dyva Putri Trivia; Galang Berlyne Ramadhan; Laila Mufida. "Pengaruh Digital Marketing Dalam Strategi Customer Relation Management di PT. Indofood Sukses Makmur, Tbk." Jurnal Bisnis Inovatif dan Digital, vol. 1, no. 2, 2024.

Ade Irma Yesa Andini; Dyva Putri Trivia; Galang Berlyne Ramadhan; Laila Mufida. "Pengaruh Digital Marketing Dalam Strategi Customer Relation Management di PT. Indofood Sukses Makmur, Tbk." Jurnal Bisnis Inovatif dan Digital 1, no. 2 (2024).

Ade Irma Yesa Andini, et al. (2024) 'Pengaruh Digital Marketing Dalam Strategi Customer Relation Management di PT. Indofood Sukses Makmur, Tbk', Jurnal Bisnis Inovatif dan Digital, 1(2). doi: 10.61132/jubid.v1i3.223.

Ade Irma Yesa Andini; Dyva Putri Trivia; Galang Berlyne Ramadhan; Laila Mufida. Pengaruh Digital Marketing Dalam Strategi Customer Relation Management di PT. Indofood Sukses Makmur, Tbk. Jurnal Bisnis Inovatif dan Digital. 2024;1(2).

Artikel Terkait

Inovasi Pengelolaan Wakaf Tunai Berbasis Integrasi Digital melalui Platform SatuWakaf.id

Riksa Zahra Kusdiani; Anisa Nurhidayah; Nanda Anissa Lestari; Rea Zaelanti; Aldi Syahdani Ikmatuloh; Andri Moewashi Idharul Haq

Motivasi Kerja dan Kinerja Karyawan: Tinjauan Sistematis Peran Kepuasan Kerja dalam Perspektif Psikologi Manajemen

Moch. Wildani Dwi Sulaiman; Nur Khasanah; Faidhiyatul Muna Iza; Mu’alimin Mu’alimin

Integrasi Psikologi dalam Manajemen Sumber Daya Manusia: Systematic Literature Review tentang Stres Kerja, Motivasi dan Kinerja Organisasi

Intan Zayinatun Nisa; Abd Hasib; Muallimin Muallimin

Analisis dan Prediksi Customer Churn pada Platform Streaming Berbasis Langganan Menggunakan Metode Random Forest

Imakulata Kresnawati M Bili; I Wayan Sudiarta; Maria Yuditia Wungabelen; Ni Kadek Alika Rosdiana; Putri Rafiana

Analisis Klasifikasi Pengaruh Kegagalan dan Keterbatasan Metode Pembayaran Digital terhadap Churn Pelanggan Menggunakan Decision Tree

Dewa Ayu Putu Angelina Dewi; I Wayan Sudiarsa; Ni Made Dwi Junita Sariyani; Yuvensia Armelia Sumu; Gusti Ngurah Abhimanyu

FoMO dan Strategi Digital Marketing dalam Mendorong Minat Beli Skincare Impor

Siti Asriah Immawati; Humairoh Humairoh; Dadang Dadang
Tren Sitasi Jurnal