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Competition within Indonesia's banking landscape, specifically at BSI KCP Purwokerto Karangkobar, necessitates flexible strategies to stay relevant. This research assesses how the utilization of SERVO (Strategy, Environment, Resources, Value, Organization) analysis impacts the performance of the firm. Employing qualitative descriptive techniques, information was gathered through comprehensive interviews, observations, and document reviews. Results reveal that strategies focusing on digital advancement, community engagement, and operational effectiveness are vital components. Cooperation among departments, particularly between gold services and microfinance, fosters social bonds and enhances transparency. The teller and security teams uphold service excellence through the consistent application of Standard Operating Procedures. The SERVO framework has shown to be effective in merging digital advancements with sharia principles within company operations, which enhances customer satisfaction and boosts competitiveness. Proactive modifications in response to evolving customer demands are essential for enhancing institutional effectiveness.

This research uses a qualitative method to explore the role of digital marketing skills in enhancing the competitiveness of Islamic banking institutions in the era of digital transformation. The rapid development of information technology requires financial institutions, including Islamic banks, to adapt to digital-based marketing strategies to remain competitive in the market. Digital marketing skills such as social media management, search engine optimization (SEO), content marketing, and digital data analysis have become essential in effectively reaching customers and building strong brand awareness. This study was conducted through in-depth interviews with Islamic banking practitioners and analysis of documentation related to digital marketing strategies. The findings reveal that mastering digital marketing skills significantly helps Islamic banking institutions expand their market reach, improve customer engagement, and strengthen their competitive position in the financial industry. Moreover, the proper implementation of digital marketing also enhances promotional cost efficiency and encourages product and service innovation based on customer needs. These findings serve as a vital reference in developing more relevant Islamic marketing strategies for the current era.

This community engagement program aims to enhance the knowledge and understanding of early childhood regarding prayer practices through a series of interactive and practice-based training sessions. Targeting children aged 5–7 years in Jaddih Selatan Village, Bangkalan, the program utilized a participatory approach involving local religious leaders, parents, and university students as facilitators. The training was conducted at the village mosque, employing visual aids, demonstrations, and repeated simulations to foster both cognitive and psychomotor aspects of prayer. The results indicate a significant improvement in children's ability to perform prayer movements and recitations correctly, as well as increased enthusiasm and participation in religious activities. Moreover, the program strengthened the mosque's role as a child-friendly religious learning center and encouraged the emergence of leadership potential among the participants. This initiative is expected to serve as a sustainable model for character education and spiritual development in rural communities, and can be replicated in similar settings to empower early childhood religious education.

This study examines how digital technology can help boost elementary school students’ interest in learning the Indonesian language. As technology continues to influence the way education is delivered, incorporating digital tools into the classroom has become increasingly important. The study examines how interactive learning techniques, including educational games, digital storytelling, and multimedia presentations, can enhance the engagement and enjoyment of language learning for elementary students. A qualitative descriptive methodology was used, with data collected through interviews with both teachers and students, classroom observations, and the review of relevant documents. The results indicate that digital technology significantly contributes to increasing students' motivation, participation, and curiosity. Interactive digital tools foster a more lively and enjoyable learning atmosphere, making it easier for students to grasp and relate to the content. Teachers also reported that students became more active during lessons and demonstrated improved comprehension and vocabulary usage.The study concludes that integrating digital technology into Indonesian language lessons can shift traditional teaching methods toward more student-centered and engaging learning. It is recommended that schools invest in proper digital infrastructure and provide training for teachers to fully benefit from interactive learning approaches  

This study aims to examine the implementation of management psychology in effective school management, highlighting the importance of psychological approaches in supporting teacher performance, educational staff welfare, and student engagement. Using a literature study method, data were collected from various academic sources in the last five years and analyzed descriptively-qualitatively to identify concepts, strategies, and the impact of management psychology in educational environments. The results of the study indicate that the application of management psychology principles such as democratic leadership, empathetic communication, and motivational reinforcement can create a conducive work climate, improve teacher performance, and support the effectiveness of overall school management. By understanding the psychological dynamics of individuals in schools, educational institutions can be more adaptive in facing challenges and creating a productive and holistic learning environment.

This research explores the strategic positioning of Pegadaian UPC Ajibarang’s products using the Boston Consulting Group (BCG) matrix as a tool for evaluating market performance and future potential. Pegadaian plays a crucial role as a microfinance institution by offering accessible financial solutions such as gold/jewelry pawning, gold savings (digital and physical), installment-based precious metal purchases, electronic pledging, KUR based on vehicle ownership documents, and Hajj savings plans. The study employs a qualitative descriptive approach, gathering insights from comprehensive interviews with both employees and customers. Findings indicate that each product faces unique obstacles and opportunities. Key challenges include customer dissatisfaction regarding service quality, limited adoption of cashless transactions by elderly clients, and traditional promotional methods relying on brochures and word-of-mouth. By mapping products based on market share and growth prospects through the BCG matrix, the study identifies which offerings should be prioritized for development, stability, or rebranding. In response, it is recommended that Pegadaian UPC Ajibarang enhance its marketing and customer service strategies, broaden digital engagement efforts, and introduce user-friendly technological solutions for older clientele. These steps are essential to strengthen competitiveness and ensure long-term sustainable growth for their most promising financial products.

This study aims to help students better understand the historical material about the entry of Islam into Indonesia by using the interactive quiz method in class X-4 SMAN 2 Karawang. The background is the low understanding and participation of students in history lessons, which so far still use conventional methods such as lectures. The study was conducted in two cycles through the stages of planning, implementation, observation, and reflection. Data were collected through observation, comprehension tests, and student response questionnaires. The results showed a significant increase in student understanding, both from the test results and their activeness in class. Students also looked more enthusiastic, motivated, and able to understand the material better. In conclusion, the interactive quiz method has proven effective in improving student understanding and engagement, and can be an attractive option for teachers to create a more lively and enjoyable learning atmosphere.

The humanistic approach in social studies learning emphasizes holistic student development, including cognitive, emotional and social aspects. This article aims to examine the application of this approach in social studies learning as well as its benefits and challenges. The method used is a literature study by analyzing various relevant academic sources. The results show that the humanistic approach is able to increase learning motivation, student engagement, and critical thinking skills, helping students understand social issues more deeply and fostering empathy. The teacher acts as a facilitator who creates a learning environment that supports students' exploration and freedom of thought. However, the implementation of this approach faces several challenges, such as limited teacher understanding, limited time in the curriculum, and difficulties in evaluating learning outcomes that are more oriented towards affective and social aspects. Therefore, effective implementation strategies are needed, such as teacher training, project-based learning approaches and integration of humanistic values in the curriculum. With the right strategy, this approach can create a more meaningful and relevant learning experience for students and help them develop independent, critical and caring characters for their social environment

This community service program focuses on strengthening cultural literacy and local wisdom understanding among students at SMA YPK Medan. The aim was to foster a deeper appreciation of local culture, values, and traditions, integrating them into the educational process to support sustainable cultural preservation. The program involved participatory methods, including workshops, cultural discussions, and creative student projects that showcased the students' interpretations of local heritage. The initiative was designed to bridge the gap between traditional knowledge and modern education, promoting active student engagement and raising awareness of the importance of cultural heritage. The involvement of local community leaders, educators, and the school administration was pivotal in ensuring the success of the program. Results showed increased student enthusiasm towards local culture, as well as a heightened sense of pride and responsibility towards preserving it. The program's potential for sustainability lies in its integration into the school curriculum and its scalability to other educational institutions.

Education about ecosystems and environmental balance at the elementary school level plays a crucial role in fostering awareness and environmental care attitudes from an early age. This article examines the effectiveness of ecosystem learning through contextual and project-based learning approaches to enhance students’ understanding and awareness of the importance of maintaining environmental balance. The research method used is a literature study with a qualitative descriptive approach, where data were obtained from various recent journals and books discussing environmental education and conservation in elementary schools. The findings show that learning activities involving direct engagement such as environmental observation, planting, and waste management can strengthen conceptual understanding while building students’ environmental care character. Additionally, the teacher’s role as a facilitator is vital to the success of the learning process. Despite various challenges in implementing environmental education, integrating ecosystem content with character education provides a strong foundation for developing a young generation that is environmentally conscious and responsible for environmental preservation. These findings emphasize the importance of systematically and sustainably implementing ecosystem learning in the elementary school curriculum as a strategic effort towards environmental sustainability.

This study aims to analyze the relationship of human resource management strategies to increase employee retention in the digital era in culinary sector MSMEs located in Jombang, East Java. This research uses a quantitative approach using a survey method on 30 MSME employees. The sampling process uses a census technique, the data analysis technique used in this study uses SPSS software. The regression analysis results show that digital training has a significant positive influence on MSME performance (regression coefficient = 0.549; p < 0.05), while innovation also has a significant positive relationship (regression coefficient = 0.325; p < 0.05). Simultaneously, these two variables are proven to make a major contribution to MSME performance. This study supports the theory that technology-integrated human resource management strategies can increase employee loyalty and engagement in MSMEs. The practical implication of this study is the need for MSMEs to adopt technology-based training and innovation in structured business management strategies to improve MSME performance. This research also contributes to the literature related to HR management strategies in the digital era, especially in the context of MSMEs.

This study aims to improve student learning outcomes in Grade XI ATPH 3 of SMK Negeri 1 Purwosari in the subject of Vocational Expertise Concentration on fertilization elements by implementing the cooperative learning model type Teams Games Tournament (TGT) using the interactive media Bamboozle. This research is a Classroom Action Research (CAR) conducted in two cycles, each consisting of planning, action, observation, and reflection stages. Data were collected through learning outcome tests, observation, and documentation. The results showed that the implementation of the TGT model supported by Bamboozle media improved students’ average scores from 54.55 in the pre-cycle to 72.73 in cycle I and 81.82 in cycle II. The percentage of mastery learning increased from 6% to 39% and then to 82%. The use of TGT combined with Bamboozle was proven effective in enhancing students’ learning outcomes, engagement, and motivation. Thus, this strategy is recommended as an alternative interactive and engaging learning method in vocational subjects at vocational schools.

Social media has become one of the main channels for disseminating information, including local news relevant to people’s daily lives. This study aims to analyze the reception of followers of the Instagram account @radarbogor.id in consuming local news. The research used a qualitative approach with a reception analysis method based on Stuart Hall’s theory, which classifies audience responses into dominant-hegemonic, negotiated, and oppositional positions. Data collection was conducted through in-depth interviews with three informants who actively follow the account. The results show that the followers tend to interpret the content from dominant-hegemonic and negotiated positions. They consider the @radarbogor.id account to be a reliable and up-to-date news source, though some still independently verify the information. Factors that influence positive reception include the informative nature of the content, visually appealing design, and simple language. However, criticism was noted regarding the poor audio quality in video uploads, which can affect audience engagement. This study concludes that social media followers are not passive consumers but active interpreters of media messages who critically evaluate the information they receive.

This research examines the competitive advantages of scarf brands in Indonesia by comparing three cases: Ash Scarf, Brand Botton Scarf, and Umama. The study analyzes how each brand employs differentiation and digitalization strategies to achieve a competitive edge in the market. By applying Porter's generic strategies framework and the resource-based view, this research identifies the unique value propositions, target market focus, and digital marketing effectiveness of each brand. The findings reveal distinct approaches to competitive advantage, highlighting the importance of brand positioning, product innovation, and customer engagement in the online and offline landscape.

This research explores the impact of consumer satisfaction on brand building within the rural health industry in Sichuan, focusing specifically on the elderly population in the context of the silver economy. It identifies key factors influencing consumer satisfaction, including quality of service, customer support, and community engagement. The study highlights how high-quality healthcare tailored to the needs of older adults fosters trust and loyalty, while adequate customer support enhances the overall experience by addressing specific concerns. Furthermore, community engagement creates a sense of belonging, increasing health service satisfaction. The findings suggest that healthcare providers can strengthen their brand by prioritizing these elements, leading to better health outcomes and increased consumer loyalty among 375 local Sichuan senior citizens

This paper aims to evaluate the effectiveness of using the Wordwall application in learning Indonesian for elementary school students. Wordwall is a digital platform based on educational games that allows teachers to create interactive learning activities online and offline. The research method used is classroom action with two cycles, where each cycle includes the planning, implementation, and evaluation stages. The results of the study indicate that the use of Wordwall can increase student interest, motivation, and engagement during learning. This application helps teachers in delivering material in a fun way, and is able to encourage active student participation in the learning process. Thus, Wordwall is proven to be an effective and relevant learning media to be applied in teaching Indonesian at the elementary school level.

Product photography training is one of the important strategies in increasing consumer appeal to MSME products. This activity was carried out with the aim of helping MSME Teh Poci Bu Minah in Wadungasih Village, Sidoarjo, in developing the visual quality of its products to be more attractive and competitive in the digital market. The methods used in the training include an introduction to the basics of product photography, lighting techniques, product arrangement, and the use of simple tools such as cellphone cameras. The results of the training showed a significant increase in participants' ability to produce more professional and attractive product photos. In addition, there was an increase in consumer interest based on engagement data on social media and an increase in sales after the publication of photos that had been improved in quality. This activity is expected to be an example of MSME empowerment through increasing digital and visual literacy.

The abstract on the purchasing intention of tourists for Guizhou's intangible cultural heritage batik products explores the interplay of cultural significance, consumer attitudes, and social influence. It highlights how the rich history and craftsmanship associated with batik create a strong emotional connection for tourists, enhancing their willingness to purchase these items as authentic souvenirs. Positive consumer attitudes, shaped by prior experiences and appreciation for cultural heritage, further contribute to purchase intentions. Additionally, social  influence plays  a  crucial  role, as  recommendations  from peers  and  social  media endorsements significantly impact tourists' perceptions and decisions. The study underscores the importance of effectively promoting these cultural products through storytelling, community engagement, and leveraging social proof to boost sales and preserve cultural traditions through the survey of 390 Guizhou residents.

This research analyses the implementation of Challenge-Based Learning (CBL) at Algerian universities and its potential for encouraging undergraduate learners to academically acquire learning, enhancing self-regulated learning strategies, and enhancing interdisciplinarity collaboration. This research adopted the mixed-method approach and used a quantitative tool (the Motivated Strategies for Learning Questionnaire (MSLQ)) and obtained qualitative data through reflective journals, interviews, and classroom observation. Outcomes show that CBL greatly affects enhancing students' motivation and supporting self-directed actions such as goal-setting, time management, and metacognitive processing. Interdisciplinary cooperation was also determined to be supportive for student engagement and problem-solving capacity. Students and instructors predominantly reported positive opinions regarding CBL, highlighting the relevancy, authenticity, and cooperation aspects of CBL. These findings validate the four study hypotheses and endorse the pedagogical shift towards active, student-centered learning in Algerian universities. The research concludes with strategic suggestions to institutionalize CBL, reassess assessment practices, and encourage professional development in support of the faculty utilizing this new pedagogy.

This study aims to determine the effect of using audio-visual media in increasing students' interest in learning. Class V at SDN 002/IX Sekernan. The method used was classroom action research with two cycles, which involved observation and questionnaires to measure changes in students' interest in learning. questionnaires to measure changes in students' interest in learning. Data were analyzed using quantitative and qualitative descriptive statistical techniques, with focus on increasing student engagement and attention during the learning process. learning process. The results showed that the application of audio-visual media significantly increased students' interest in learning, with the percentage of interest increasing from 56.1% in cycle I to 80.25% in cycle II. increased from 56.1% in cycle I to 80.25% in cycle II. The increase This increase shows that audio-visual media is effective in creating a more interesting and enjoyable learning atmosphere. learning atmosphere that is more interesting and enjoyable, so that it can increase student students' participation and understanding of the subject matter. This research confirms that audio-visual media is one of the solutions to improve students' interest and learning outcomes significantly