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The number of businesses in the culinary sector has been steadily increasing, especially after the COVID pandemic. Therefore, promotional strategies are crucial, particularly for building brand awareness in the business world. "Erista Griyo Dhahar," a restaurant located in Pakem, Yogyakarta, implements promotional strategies to build brand awareness. This study aims to analyze the promotional strategies used by "Erista Griyo Dhahar" to enhance brand awareness. The research employs a qualitative method with data collection techniques including interviews, observations, and documentation. The theoretical framework used is the Promotional Mix which includes advertising, personal selling, sales promotion, Public Relations, and direct marketing for building brand awareness for "Erista Griyo Dhahar." The results of the study indicate that "Erista Griyo Dhahar" combines all five aspects of the promotional mix as part of its strategy to build brand awareness. However, advertising and personal selling are found to be the most effective, as evidenced by the restaurant's increasing sales each year. The brand awareness of "Erista Griyo Dhahar" is at the level of brand brand recognition. Recommendations for "Erista Griyo Dhahar" include increasing engagement on social media, maintaining personal selling activities, creating more engaging promotions, conducting Public Relations activities in a routine and structured manner, and developing appealing and persuasive copywriting.

Mosque is a holy place of worship for Muslims used for prayer, dhikr, studying religion, and other religious activities. Therefore, the cleanliness of the mosque must be maintained properly to create a comfortable, solemn, and healthy environment for the congregation. If the mosque is left for a long time, dirt will arise that must be cleaned. The purpose of this PKM is to maintain the cleanliness of the mosque for a certain time. The focus of this service is to maintain the cleanliness of the mosque. A clean mosque must still be kept clean so that the community is comfortable and peaceful in performing worship. This activity was carried out at the Al Huda mosque, Jl Karah Agung V No. 2A Karah Jambangan Surabaya on March 22, 2025 from 8 to 10 WIB with 10 participants. The PKM method uses community empowerment, where service participants directly participate in the activity. As a result, with this PKM, the mosque is kept clean.

This community service programme aims to improve teachers' understanding and skills in managing interactive learning media to increase student engagement in the learning process at SMAN 17 Lamuru, Bone Regency. Based on the results of the need assessment and situation analysis, it was found that the partners experienced several problems, including the lack of teacher understanding of information technology, the low ability of teachers to implement online learning, and the lack of knowledge about interactive learning media. This activity was attended by 25 participants and was carried out using various methods, such as lectures, questions and answers, discussions, brainstorming, demonstrations, and direct practice of online-based interactive learning media management. The materials provided were arranged in accordance with the objectives of the mentoring, and supported by instruments such as mentoring modules, observation sheets, participant satisfaction questionnaires, activity documentation, and other technical equipment. The main target of this programme is intangible, namely the realisation of mentoring participants who are able to understand the concept and create electronic modules for interactive learning.

This study aims to describe the process of learning mathematics on percentage material through the use of play money with the Indonesian Realistic Mathematics Education (PMRI) approach in class VII SMP. The PMRI approach is used to link mathematical concepts with real contexts, in this case buying and selling activities using play money. This research is a descriptive qualitative research conducted at MTs Al-Mu'aawanah Pemulutan, Ogan Ilir. The research subjects were seventh grade students. The instruments used include Learner Worksheets (LKPD), observation, and interviews. The results showed that the use of play money can help students understand the concept of percentage more concretely and contextually. Students become more active in the learning process and are able to connect the concept of percentage with everyday situations. The PMRI approach proved to be effective in increasing students' engagement and understanding of percentage material.

This study aims to analyze the use of the representative documentary Jalanan produced in 2013 as a learning medium in Pancasila education subject through the Piloting a Constructive Feedback (PCF) approach for tenth-grade students at SMA Muhammadiyah 2 Paciran. A qualitative descriptive method was employed, with data collected through observation, closed and open questionnaires, and informal interviews. The results indicate that the documentary effectively facilitates students’ understanding of Pancasila values, particularly social justice, humanity, and the rights and responsibilities of citizens. The implementation of the PCF model encourages active student engagement in providing feedback, critical thinking, and reflecting on the meaning of the film both personally and socially. Student responses revealed an increase in empathy and awareness of social issues that were previously underappreciated. This study confirms that social-reality-based documentary media can serve as a contextual learning alternative relevant to the characteristics of Generation Z and Alpha, and is effective in strengthening value-based learning in Pancasila Education.

In the face of an increasingly competitive landscape, culinary MSMEs in Indonesia are required to not only offer quality products, but also create interactive and emotional consumer experiences. This study aims to investigate the mediating role of loyalty programs in influencing the relationship between gamification and relationship marketing on Gen Z consumer loyalty. Using a quantitative approach through online questionnaire distribution to 385 Gen Z respondents on social media, the results show that both gamification and relationship marketing have a significant direct influence on consumer loyalty, as well as an indirect influence through the mediation of loyalty programs. The findings confirm that the integration of gamification elements-such as challenges, point systems, and leaderboards-in loyalty programs can generate intrinsic motivation that strengthens consumers' emotional engagement. Meanwhile, a relationship marketing approach based on trust and personalization encourages long-term commitment. This research extends the application of the Commitment-Trust and Self-Determination theories in the digital-native context, and makes a conceptual contribution to the strategic design of experiential loyalty programs for culinary MSMEs targeting Gen Z consumers. The practical implication is that business owners need to build a loyalty ecosystem that is not only functional, but also fun and emotionally meaningful.

This study aims to analyze the effectiveness of Instagram social media as a means of disseminating tax information to Generation Z. In the context of the increasing use of social media by this generation of digital natives, the research focuses on five dimensions of effectiveness: participation, openness, conversation, community, and connectedness. The research method used is descriptive quantitative through an online survey using Google Form, which was conducted from November 2024 to February 2025 in the DKI Jakarta area. The sample consisted of 100 Generation Z respondents who actively use Instagram and have accessed tax content. The results showed that the five dimensions of effectiveness obtained an average value above 4.2 (very effective category), with an overall value of 4.29. This shows that Instagram is able to optimally convey tax information to Generation Z, mainly due to its visual and interactive format that suits the characteristics of this generation. In conclusion, Instagram is effective as a tax communication medium, but needs improvement in terms of interactive engagement and connection to official sources. This study suggests that the Directorate General of Taxes continue to develop communicative content, expand digital platforms, and consider a qualitative approach in future research.

Young people play a very important role in today's political dynamics. In the context of rapid social change and advances in information technology, young people have found new ways to express their opinions and participate in the political process, one of which is through digital activism. Digital activism refers to political involvement carried out by young people by utilizing digital instruments, especially through social media. This research focuses on youth engagement in digital activism and explores the impact of these new movements on social and political change. The methodology used is a qualitative approach by utilizing secondary data from literature studies, while the applied analytical techniques are descriptive and analytical. The results of the study show that there are various forms of digital activism, including online campaigns, petitions, the use of hashtags, and mobilization of movements through social media. Digital activism also has the potential to influence public policy and public perception. However, this movement is also faced with a number of challenges, such as disinformation, propaganda, and technical obstacles such as uneven internet access in various regions. From this research, it is hoped that new insights can be obtained about the dynamics of youth political participation in the digital era, as well as provide recommendations for social activists and policymakers to support the active involvement of the younger generation in the political process.

Human resource development through Learning and Development (L&D) is a major challenge in improving employee performance in the service sector that is highly dependent on service quality. However, the mechanism of L&D's influence on HR performance involving employee engagement as a mediating variable is still not comprehensively understood. This study aims to analyze the influence of L&D on HR performance with employee engagement as a mediator in service companies in Jakarta. The method used is a quantitative survey with data collection through questionnaires to 120 employees, and data analysis using AMOS-based Structural Equation Modeling (SEM). The results of the study indicate that L&D has a direct positive effect on HR performance and indirectly through increasing employee engagement, which acts as a significant mediator. This finding strengthens the theory of social learning and employee engagement and emphasizes the importance of integrating psychological aspects in employee development. The practical implication is that service sector management needs to design L&D programs that not only improve technical competence but also motivate employee engagement to maximize organizational performance. This study provides a relevant empirical contribution to the development of HR management theory and practice in the service sector.

Low student engagement in classroom activities remains a common challenge for teachers. This study aims to examine the strategis implemented by elementary school teachers to address student inactivity. A descriptive qualitative approach was employed, using interviews and classroom observations involving five teachers in padang, Indonesia. The findings revealed four primary strategies, cooperative learning, differentiated instruction, positive reinforcement, and the integration of interactive media and technology. These startegis were found to enhance students cognitive and social participation. The result highlight the essential role of teachers in designing adaptive learning startegies that align with student characteristics. This study recommends strengthening that align eith student characteristics. This study recommends strengthening teacher capacity through countinous and reflective teaching practices to support active and inclusive learning environments.

Learning biology on the human motion system material often presents challenges due to the complex and abstract nature of the material. This study aims to improve student learning outcomes by applying the Discovery Learning learning model assisted by video media in class X SCIENCE SMA Negeri 2 Tondano. This research is a Class Action Research which was carried out in two cycles using a collaborative reflective approach. Each cycle consists of planning, action, observation, and reflection stages, with data collection through observation, evaluation tests, interviews, and field notes. The results in the first cycle showed that the average student score only reached 53.4 with a classical completeness rate of 32%. In cycle II, after improvements based on reflection in cycle I, learning outcomes increased significantly, with an average of 85.3 and a completeness rate of 100%. These findings show that integrating video media in discovery-based learning effectively improves students' understanding of hard-to-visualize biological concepts. Audio-visual media help students relate visual information to authentic experiences, while Discovery Learning encourages active and exploratory engagement of students in the learning process. This research contributes to the science education literature by showing that technology-based and participatory learning strategies can answer the challenges of biology learning in secondary schools. Implicitly, teachers are encouraged to adopt a similar approach to create active, engaging, and meaningful learning.

The Merdeka Belajar Kampus Merdeka (MBKM) Community Service Program implemented in Selebar Sub-District aims to enhance mental health awareness and literacy among adolescents through an Islamic Guidance and Counseling approach. Adolescents are a vulnerable group facing emotional, social, and academic pressures, necessitating adequate psychological support. Students from the Islamic Guidance and Counseling Study Program at UIN Fatmawati Sukarno Bengkulu carried out this program using the Participatory Action Research (PAR) method, which included activities such as individual counseling, group guidance, and education on stress management, mindfulness, and self-care. The program engaged local communities, Islamic boarding schools, and religious institutions as partners in outreach and spiritual assistance. This initiative highlights the students’ role as social change agents capable of responding to societal needs through a holistic approach grounded in Islamic values. Evaluations indicated an increase in participants’ understanding of the importance of mental health, a reduction in stigma toward counseling, and greater willingness to seek professional help. The success of this program positively impacted adolescents' psychological well-being and reinforced the role of higher education institutions in building mentally and spiritually empowered communities. This experience provided meaningful learning for students, integrating academic knowledge with real-world social needs through transformative community engagement.

This article discusses the implementation of FPCI Goes to School (FGTS) 4.0, an educational outreach initiative conducted by the Foreign Policy Community of Indonesia (FPCI) Chapter UPN Veteran Jakarta, with the objective of increasing students’ awareness and understanding of international political dynamics. The initiative addresses the growing need for public literacy on global issues that often have indirect but significant effects on national and local communities, such as trade disruptions and inflation caused by geopolitical conflicts. Using the Russia-Ukraine war as the primary case study, this activity sought to explore how international events influence domestic realities, including the rising cost of grain-based products and the spread of digital propaganda. The program was held at Muhammadiyah 2 Senior High School Jakarta and employed a participatory method involving socialization sessions, group discussions, and pre-test and post-tests evaluations to measure knowledge gain and critical thinking. Findings show that students demonstrated a strong grasp of basic geopolitical knowledge (+90% correct identification) and high level of awareness regarding digital security practices (+95% relevant answers). Slightly lower comprehension was observed in questions requiring simple analytical reasoning about international politics. This activity concludes that early exposure to international political education, delivered through targeted civic engagement programs, is promising to cultivate for a more globally-aware and resilient future citizens. 

This study aims to determine the effect of Virtual Reality Box (VR BOX) as a learning medium on students' motivation, interest, and learning discipline in welding practice for grade XI students of the Machining Engineering Department at SMK Negeri 1 Tanjung Raya. The research method used is quantitative with a quasi-experimental design applying the non-equivalent control group design approach. Data were collected through tests and observation and analyzed using validity tests, reliability, normality, homogeneity, t-tests, ANOVA, and coefficient of determination. The results showed that the use of VR BOX significantly influenced students' motivation, interest, and learning discipline. The implementation of VR media created interactive learning, increased student engagement, and reduced fear in welding practice. It can be concluded that VR BOX is an effective instructional medium to improve the quality of vocational practice learning in vocational schools.

A harmonious and effective relationship between teachers and parents is a crucial factor in supporting the success of the educational process in schools. However, in practice, gaps in communication, a lack of active participation from parents, and limited understanding of each party’s role in supporting student development are still common. This outreach program aims to improve the quality of teacher-parent communication and to encourage more active and effective parental involvement in the educational environment. The methods used in this program include lectures, interactive discussions, and case study simulations. The results show that the program successfully increased the understanding of both parties regarding the importance of collaboration, openness, and two-way communication in supporting the teaching and learning process. With improved service quality from teachers and active engagement from parents, it is expected that a stronger synergy in children's education at school can be achieved.

In today's digital age, social media has become an effective platform for conveying messages and influencing audience behavior, with Instagram being a prime example. Persuasive communication is a key strategy for delivering messages that can motivate, inspire, and shift the mindset of audiences. One content creator who actively shares self-development messages is @ananzaprili, who employs persuasive communication techniques to capture audience attention. This research aims to analyze the application of persuasive communication techniques in self-development content published by content creator @ananzaprili. Employing a descriptive qualitative method and drawing upon Carl Hovland's persuasive communication theory, this study identifies various persuasive strategies such as association, integrity, rewards/incentives, arrangement, and red-herring. The persuasive communication strategies implemented by @ananzaprili enhance audience engagement and encourage positive behavioral changes related to self-development. Furthermore, the use of engaging language that fosters active involvement with followers is a key factor in the success of this strategy.

Digital transformation has become a crucial part of improving public services. This study explores the use of the Tangerang LIVE application as a digital innovation by the Tangerang City Government to support the smart city concept and promote e-government practices. The application is designed to help residents easily access administrative services and submit complaints in a faster and more transparent way. Using a qualitative approach based on literature review, the study draws data from academic journals, policy documents, and performance reports. The findings show that Tangerang LIVE significantly improves the convenience and efficiency of public services. However, challenges remain — including limited public outreach, low digital literacy, and several technical features that need improvement. The success of such digital services depends not only on good user interface design and accessible information but also on timely technical support and strong community engagement. This study suggests the need for broader digital education, ongoing technical development, and stronger collaboration between government, communities, and private sectors. With these efforts, digital public services can become more inclusive, sustainable, and better aligned with the needs of the people.

This study aims to evaluate the effectiveness of the Poetry Album as a learning medium for teaching poetry writing to eighth-grade students in Cilacap Regency, Indonesia. Utilizing a qualitative exploratory approach, the research was conducted in three public junior high schools, involving 192 students and three Indonesian language teachers. Data were collected through participatory observations, semi-structured interviews, and documentation of students' works, and were analyzed using Miles and Huberman's interactive analysis model. The results indicate that 96-98% of students enjoyed using this media, and the average scores of students' poetry ranged from 82 to 88. These findings suggest that the Poetry Album can enhance students' motivation, emotional engagement, and poetry writing skills. Furthermore, this media has proven effective in enriching the learning process aesthetically and creatively, in line with Rosenblatt's (1995) aesthetic response theory and Vygotsky's (1978) constructivist theory. Thus, the Poetry Album is relevant for aesthetic-based literary learning in secondary schools.

This study aims to identify and analyze factors influencing the low involvement in religious worship among Muslim adolescents aged 15-19 years in Jakarta and surrounding areas. A qualitative approach was employed using semi-structured in-depth interviews with 20 purposively selected participants. Thematic analysis revealed four main themes: limited and contextually irrelevant religious understanding, peer social pressure, distractions from social media and digital technology, and lack of family support and active role models. These findings provide a basis for developing contextual and interactive religious education programs, enhancing family roles, and utilizing digital media as effective tools for religious motivation. Recommendations are directed to educators, families, and communities to sustainably increase adolescent worship engagement.  

This research uses a qualitative method to examine the influence of emotional copywriting on user engagement in algorithm-curated social media platforms such as Instagram Reels and TikTok’s For You Page (FYP). The increasing consumption of short-form, personalized content driven by user behavior highlights the need for more targeted communication strategies. Emotional copywriting—writing that emphasizes affective elements such as empathy, joy, fear, or nostalgia—is considered effective in creating emotional bonds between content creators and audiences, thus encouraging interactions like likes, comments, and shares. This study was conducted through content analysis of 25 viral videos with high engagement, along with in-depth interviews with five active content creators. The findings reveal that using emotionally resonant phrases aligned with users’ social values and experiences significantly boosts content performance within algorithmic systems. Emotionally charged content tends to receive broader exposure as algorithms prioritize highly interactive posts. Therefore, emotional copywriting is not only a creative strategy but also an effective tactic for optimizing content visibility in the age of social media algorithms.   Keywords: , , , , , Reels, ,  social platforms.