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The incidence of violent behavior among mental health patients globally reaches 9%. One of the independent interventions carried out by nurses is the application of implementation strategies for patients with violent behavior tendencies, whose risk level is greater than that of other patients. This study aims to analyze the effect of implementation strategies on the risk of violent behavior in patients with mental disorders at the Aceh Mental Hospital. The implementation strategy consists of four main techniques: building trust, training in controlling violent behavior through medication, training in social/verbal risk control, and training in spiritual control. The study used a quasi-experimental design with a one-group pretest-posttest approach. A total of 2,166 inpatients at risk of violent behavior were identified over a one-year period, and 10 respondents were selected as samples using purposive sampling based on inclusion criteria. The research instrument was the BPAQ questionnaire, with aggression assessment ranging from low to very high. The results showed that the pretest average for signs and symptoms was 38.40, while the posttest score decreased to 11.60 after the implementation strategy intervention. Data analysis was performed using univariate and bivariate methods, with a paired t-test yielding a p-value of 0.000 (less than 0.05). This study concluded that the implementation strategy had a significant impact in reducing the risk of violent behavior in patients. It is recommended that patients' understanding of the implementation strategy therapy be continuously improved as an effort to control violent behavior.

Developmental deviations in children under five years of age are estimated to affect approximately 5-10% of this population, with inappropriate stimulation, particularly from electronic devices such as gadgets, being a significant contributing factor. Early exposure to these technologies can lead to decreased physical activity, adversely impacting the overall development of children, including their gross and fine motor skills, language acquisition, socialization, and independence. The objective of this study was to evaluate the effect of gadget usage on the developmental outcomes of preschool children in the Banda Sakti District of Lhokseumawe, utilizing an observational analytic research method with a cross-sectional design to collect both primary and secondary data. The results indicated varying levels of gadget usage among respondents: 40 individuals (42%) fell into the high usage category, 31 individuals (32%) were classified as moderate users, and 25 individuals (26%) were categorized as low users. Among those with low gadget usage, 6 respondents (24%) displayed questionable developmental outcomes, while in the moderate and high usage categories, 22 respondents (71.1%) and 22 respondents (55%) respectively exhibited similar concerns. This study reveals that a significant number of children are facing developmental disorders, with 21 respondents (37.5%) experiencing challenges related to socialization and independence, and 17 respondents (30.4%) demonstrating speech and language difficulties. Notably, a substantial proportion of preschool children (52 respondents or 54.2%) were identified as having high levels of gadget usage, and the study established a significant correlation between the intensity of gadget use and the occurrence of developmental disorders in preschool children within the Banda Sakti District of Lhokseumawe.

The elderly is among the most vulnerable groups in society due to progressive biological decline that weakens physical resistance, making them prone to chronic diseases such as hypertension. Hypertension is one of the most common multifactorial disorders in older adults, and its severity may be influenced by anxiety, which stimulates the sympathetic nervous system and increases blood pressure. This study aimed to examine the relationship between anxiety levels and hypertension among the elderly in the working area of Andalas Health Center, Padang City. An analytic study with a cross-sectional design was conducted involving 81 elderly participants diagnosed with hypertension, selected through accidental sampling based on inclusion and exclusion criteria. The Geriatric Anxiety Scale (GAS) was employed as the research instrument, while data analysis used the Chi-square test. Results showed that the majority of respondents experienced mild anxiety (67 respondents, 82.7%) and uncontrolled hypertension (54 respondents, 66.6%). Statistical analysis revealed a p-value of 0.534, indicating no significant association between anxiety levels and hypertension in the elderly population studied. These findings are consistent with several previous studies reporting that the relationship between anxiety and blood pressure in the elderly is often inconsistent, largely due to other risk factors including age, gender, low physical activity, comorbidities, and poor adherence to antihypertensive treatment. The implication of this study highlights the necessity of a holistic approach to hypertension management in the elderly, addressing not only psychological aspects but also lifestyle modification, treatment adherence education, and strengthening public health programs. Therefore, this research is expected to serve as input for health workers at community health centers to improve strategies for preventing and controlling hypertension in elderly populations.

Type 2 diabetes mellitus (T2DM) is a chronic metabolic disorder whose prevalence continues to rise, making it a major challenge for health systems worldwide. This disease results from a combination of insulin resistance and impaired pancreatic β-cell function, leading to persistent hyperglycemia and increased risk of long-term complications affecting the kidneys, cardiovascular system, nervous system, and eyes. This report describes the case of a 52-year-old woman diagnosed with T2DM for approximately ten years. The patient presented with fatigue, nocturnal polyuria, nausea after meals, significant weight loss, and tingling in her extremities. Laboratory findings revealed an HbA1c level of 12%, reflecting very poor glycemic control. A family medicine approach was applied through detailed history taking, physical and laboratory examinations, home visits, and completion of a family folder to assess clinical, personal, social, and functional aspects. Interventions included counseling on balanced diet, encouragement of regular physical activity, education on diabetic foot care, and pharmacological treatment with metformin and insulin. The family received counseling about hereditary risk factors, the importance of emotional support, and the need for consistent monitoring of health status. The patient was still capable of light daily activities, supported by a highly functional family environment with an APGAR score of 10. A holistic family medicine–based approach was shown to improve treatment adherence, patient knowledge, and overall quality of life. Therefore, management of T2DM requires a comprehensive strategy that integrates promotive, preventive, curative, and rehabilitative components, emphasizing the active involvement of family and community at the primary care level to reduce complications, slow disease progression, and enhance patient well-being.   Keywords: Type 2 diabetes mellitus (T2DM) is a chronic metabolic disorder whose prevalence continues to rise, making it a major challenge for health systems worldwide. This disease results from a combination of insulin resistance and impaired pancreatic β-cell function, leading to persistent hyperglycemia and increased risk of long-term complications affecting the kidneys, cardiovascular system, nervous system, and eyes. This report describes the case of a 52-year-old woman diagnosed with T2DM for approximately ten years. The patient presented with fatigue, nocturnal polyuria, nausea after meals, significant weight loss, and tingling in her extremities. Laboratory findings revealed an HbA1c level of 12%, reflecting very poor glycemic control. A family medicine approach was applied through detailed history taking, physical and laboratory examinations, home visits, and completion of a family folder to assess clinical, personal, social, and functional aspects. Interventions included counseling on balanced diet, encouragement of regular physical activity, education on diabetic foot care, and pharmacological treatment with metformin and insulin. The family received counseling about hereditary risk factors, the importance of emotional support, and the need for consistent monitoring of health status. The patient was still capable of light daily activities, supported by a highly functional family environment with an APGAR score of 10. A holistic family medicine–based approach was shown to improve treatment adherence, patient knowledge, and overall quality of life. Therefore, management of T2DM requires a comprehensive strategy that integrates promotive, preventive, curative, and rehabilitative components, emphasizing the active involvement of family and community at the primary care level to reduce complications, slow disease progression, and enhance patient well-being.

Flour Albus is one of the reproductive health problems commonly experienced by young women. Vaginal discharge is a condition of vaginal discharge other than blood that occurs outside of normal conditions, this fluid can be odorless or not, and is often accompanied by itching in the area around the vagina. The purpose of this study was to determine the effect of reproductive health education on knowledge of flour albus in young women. This type of research is quasi-experimental with a one-group pretest posttest design approach. The population taken was all 10th grade girls with a total of 40 respondents at SMK Theresiana Semarang. The sampling technique was total sampling. The data collection tool used a knowledge questionnaire. Data analysis used the Wilcoxon Test. The results of this study obtained a p-value of 0.002 (<0.05) which means there is an influence on reproductive health education on knowledge of flour albus in young women, with this Z-value of 3.052 which means that providing reproductive health education on flour albus has a 3-fold increase in knowledge in adolescents. Conclusion There is an influence on reproductive health education on knowledge of flour albus in young women. The suggestion that can be put forward is that young women can increase their understanding, awareness, knowledge and prevention methods because many young women still do not know the impacts and treatment and prevention of Flour Albus that occurs in themselves.

The prevalence of social media addiction is continuously increasing worldwide, including in Indonesia. Instagram has become the most widely used platform among students aged 18–25 years. Although Instagram provides many benefits, spending too much time on the application can cause learning concentration problems, procrastination, and a decrease in Grade Point Average (GPA). The purpose of this study was to determine whether there is a correlation between Instagram social media addiction and GPA among students of the Diploma Three Nursing Program at Universitas Abulyatama. This study applied a cross-sectional quantitative correlational design. The sampling technique used proportional random sampling, involving 78 students from a total population of 362 students. The research instruments consisted of cumulative GPA data and The Instagram Addiction Scale (TIAS). The study was conducted at the Diploma Three Nursing Program of Universitas Abulyatama from April 26 to May 9, 2025. Data analysis was performed using bivariate analysis with the Chi-Square test. The results showed that the majority of respondents were in the moderate category of Instagram addiction (56 students, 71.8%), followed by the high category (22 students, 28.2%). Meanwhile, GPA distribution indicated that 35 students (44.9%) were in the very high category, 24 students (30.8%) in the high category, and 19 students (24.3%) in the moderate category. The bivariate analysis with the Chi-Square test obtained a p-value of 0.001 (≤ 0.05), indicating a significant relationship between Instagram addiction and GPA. In conclusion, there is a correlation between Instagram social media addiction and students’ academic performance. Although Instagram use is widespread, students are expected to develop good time management skills and prioritize academic responsibilities to minimize the negative impact of social media use.

Background: Pregnant women with poor nutritional status are at risk of experiencing low breast milk production, which in turn can affect the fulfillment of infant nutrition from an early age. Suboptimal breast milk production impacts the growth and development of infants and has the potential to increase the incidence of malnutrition. Based on preliminary data in the Siti Hajar Room of Sultan Hadlirin Islamic Hospital, Jepara, it was found that several postpartum mothers experienced delayed breast milk production with a history of malnutrition. This condition shows the importance of maternal nutritional status during pregnancy as a factor that directly influences lactation. Objective: This study aims to determine the relationship between the nutritional status of pregnant women and postpartum breast milk production in the Siti Hajar Room of Sultan Hadlirin Islamic Hospital, Jepara. Method: The study used a cross-sectional design with a total sampling technique. A total of 30 postpartum mothers were selected as respondents. The independent variable consisted of the nutritional status of pregnant women as measured by Body Mass Index (BMI), Upper Arm Circumference (LILA), and hemoglobin (Hb) levels. The dependent variable was postpartum breast milk production as observed clinically. Data analysis was performed using the Chi-Square test with a significance level of p < 0.05. Results: The results of the study showed a significant relationship between the nutritional status of pregnant women and breast milk production. Statistical tests found that BMI (p = 0.018), LiLA (p = 0.027), and Hb levels (p = 0.006) had a significant association with the adequacy of breast milk production. Conclusion: The nutritional status of pregnant women was proven to be closely related to postpartum breast milk production. Mothers with good nutritional status tend to produce sufficient breast milk production. This finding emphasizes the need for routine nutritional monitoring of pregnant women and nutritional education during pregnancy to support the success of exclusive breastfeeding.

On May 20, 2025, researchers conducted a preliminary study in the delivery room and it was found that there were 30 mothers giving birth. From the interview results, it was found that there were three mothers who were not accompanied by their husbands, but by their parents, because their husbands were working and therefore could not be present. Mothers who were not accompanied by their husbands admitted to feeling anxious and worried about bad possibilities during the delivery process. In contrast, three mothers who were accompanied by their husbands expressed feeling more enthusiastic and calm because of the direct support from their partners. This study aims to determine the relationship between husband's assistance and the level of anxiety of mothers giving birth normally in the Siti Hajar Room of RSI Sultan Hadlirin Jepara. The type of research is quantitative with a correlational design. The study population included all mothers giving birth normally in the Siti Hajar Room in July 2025 with a total of 30 respondents. The sampling technique used was total sampling, while the research instrument was a HARS (Hamilton Anxiety Rating Scale) questionnaire that had been tested for validity and reliability. Data analysis used the Chi-Square test. The results showed that the majority of mothers gave birth accompanied by their husbands (70%), and most experienced mild anxiety (46.7%). The statistical test yielded an Asymp Sig value of 0.007 <0.05. Thus, it was concluded that there was a significant relationship between husband's support and maternal anxiety levels during childbirth..   Keywords: anxiety, childbirth, husband's suppor   Abstrak. Pada tanggal 20 Mei 2025, peneliti melakukan studi pendahuluan di ruang bersalin dan diketahui terdapat 30 ibu bersalin. Dari hasil wawancara diperoleh bahwa terdapat tiga ibu yang tidak didampingi oleh suami, melainkan oleh orang tua, karena suami bekerja sehingga belum bisa hadir. Ibu yang tidak didampingi suami mengaku merasa cemas dan khawatir akan kemungkinan buruk saat proses persalinan. Sebaliknya, tiga ibu yang didampingi suami menyampaikan perasaan lebih semangat dan tenang karena adanya dukungan langsung dari pasangan.Penelitian ini bertujuan untuk mengetahui hubungan pendampingan suami dengan tingkat kecemasan ibu bersalin normal di Ruang Siti Hajar RSI Sultan Hadlirin Jepara. Jenis penelitian adalah kuantitatif dengan desain correlational. Populasi penelitian meliputi seluruh ibu bersalin normal di Ruang Siti Hajar pada bulan Juli 2025 dengan jumlah 30 responden. Teknik sampling yang digunakan adalah total sampling, sedangkan instrumen penelitian berupa kuesioner HARS (Hamilton Anxiety Rating Scale) yang telah diuji validitas dan reliabilitas. Analisis data menggunakan uji Chi Square.Hasil penelitian menunjukkan mayoritas ibu bersalin didampingi suami (70%), dan sebagian besar mengalami kecemasan ringan (46,7%). Uji statistik menghasilkan nilai Asymp Sig = 0,007 < 0,05. Dengan demikian, disimpulkan terdapat hubungan signifikan antara pendampingan suami dengan tingkat kecemasan ibu dalam menghadapi persalinan. Kata kunci:kecemasan,persalinan,pendampingan suami

This study examines the role of organizational citizenship behavior (OCB) as a moderator in the relationship between employee engagement, job satisfaction, and employee performance at the Tarokan District Office in Kediri Regency. The research focuses on analyzing how these variables interact and influence each other within the organizational context. The findings indicate that employee engagement has a significant impact on employee performance. This suggests that when employees are more engaged in their work, they tend to exhibit higher levels of performance. Similarly, job satisfaction also significantly influences employee performance. Employees who are satisfied with their work environment and tasks tend to perform better in their roles. However, the study reveals that organizational citizenship behavior does not significantly influence employee performance. This implies that while OCB is often considered a valuable aspect of employee behavior, it does not directly affect how well employees perform their tasks in this particular setting. Additionally, employee engagement does not significantly affect organizational citizenship behavior, indicating that engaged employees do not necessarily engage in extra-role behaviors like helping others or going beyond job requirements. The research also shows that job satisfaction does not have a significant effect on organizational citizenship behavior, which suggests that employees’ satisfaction with their work does not automatically lead to behaviors that contribute to the broader success of the organization. Furthermore, neither employee engagement nor job satisfaction significantly influences employee performance through organizational citizenship behavior, indicating that OCB does not serve as an effective moderator in these relationships. In conclusion, the main factor in improving employee performance is organizational citizenship behavior does not play a significant moderating role in this dynamic at the Tarokan District Office.

This study aims to analyze the influence of workload, work discipline, and the work environment on employee performance at the Tarokan District Office. Employee performance is a crucial element in achieving organizational objectives, as human resources are considered the most valuable asset of an institution. Workload, work discipline, and the work environment are three interrelated factors that often determine whether employees can achieve optimal performance levels. This research employs a quantitative approach with data collected through questionnaires distributed to employees of the Tarokan District Office. The analysis was conducted to examine both partial and simultaneous effects of the three variables on employee performance. The findings reveal that workload partially has a significant effect on employee performance, indicating that a balanced workload improves effectiveness while excessive workload may hinder output. Similarly, work discipline partially demonstrates a significant effect, highlighting the role of adherence to rules and punctuality in enhancing performance outcomes. The work environment also partially exerts a significant effect, suggesting that supportive facilities, comfortable conditions, and positive interpersonal relationships contribute to higher productivity. Furthermore, the results show that workload, work discipline, and work environment simultaneously have a significant effect on employee performance. These findings provide important implications for organizational leaders in designing policies that ensure sustainable performance improvements.

This study aims to determine the effect of brand association, brand awareness, and brand loyalty on brand equity. The background of this research is the increasing competition in the smartphone industry, where leading brands are competing to capture consumer attention, particularly Generation Z, who have unique characteristics in using technology. Generation Z is a group that is highly engaged with digital development, quick in accessing information, and critical in making brand choices. Therefore, understanding the factors that influence brand equity among this generation is essential, especially for Samsung as the research object. This research is categorized as quantitative with a descriptive-verificative approach. The population in this study consisted of Samsung smartphone consumers from Generation Z in Nias City. Data were collected using questionnaires designed to measure the independent variables, namely brand association, brand awareness, and brand loyalty, as well as the dependent variable, brand equity. The sampling technique applied was non-probability sampling with a purposive sampling approach, where respondents were selected based on specific criteria. The total sample obtained was 100 respondents. The collected data were analyzed using SPSS version 22. The analysis was conducted to examine the partial effect of each independent variable on the dependent variable. The findings indicate that brand association, brand awareness, and brand loyalty each have a significant partial effect on brand equity. These results suggest that the stronger the brand associations held by consumers, the higher their awareness of Samsung as a brand, and the greater their loyalty, the stronger the brand equity will be among Generation Z. The implications of this study highlight the importance for companies to strengthen brand-based marketing strategies by emphasizing emotional value, enhancing brand exposure, and maintaining consumer loyalty. Such efforts will enable Samsung to sustain its competitive position in the increasingly dynamic smartphone market.

PT Telkom Indonesia is a state-owned telecommunications and information technology company in Indonesia that provides various digital and telecommunication services. The data collection technique used is non-probability sampling with a saturated sampling technique. This study uses a quantitative approach with data collected through research instruments. The data analysis techniques used include instrument testing, descriptive analysis, classical assumption tests, multiple linear regression analysis, the coefficient of determination test, and hypothesis testing using SPSS 26. The results of the study show that the t-count value for the Leadership Style variable is less than the t-table value (0.922 < 2.042) and the significance value in the t-test is 0.364 > 0.05. This indicates that Leadership Style (X1) does not have a significant effect on Work Motivation (Y) of employees at PT Telkom Indonesia Witel Bekasi. Meanwhile, the t-count value for the Work Stress variable is also less than the t-table value (-0.480 < 2.042) and the significance value is 0.635 > 0.05. Thus, it can be concluded that Work Stress (X2) does not have a negative or significant effect on Work Motivation (Y) of employees at PT Telkom Indonesia Witel Bekasi. Simultaneously, both Leadership Style (X1) and Work Stress (X2) do not have a significant effect on Work Motivation (Y). This is shown by the F-test result, where the F-count value (0.523) is lower than the F-table value (3.316), and the significance value of 0.598 is greater than 0.05.

This study aims to analyze the influence of remuneration, work environment, and work-life balance on employee performance at PT Duta Utama Mustika. The background of this research lies in the importance of improving employee performance to achieve optimal company goals. Factors such as a fair remuneration system, a comfortable work environment, and maintaining a balance between work and personal life are believed to significantly impact employee productivity and performance. This research employed a quantitative approach with a sample of 80 employees selected using a specific sampling technique. Data were collected through questionnaires using a five-point Likert scale to measure variables including remuneration, work environment, work-life balance, and employee performance. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results of the study indicate that remuneration has a significant effect on employee performance, meaning that providing appropriate and fair compensation can enhance motivation and work performance. Similarly, the work environment significantly influences performance, suggesting that a safe, comfortable, and supportive workplace contributes to employee productivity. In addition, work-life balance was also found to have a significant effect on performance, demonstrating that balancing job demands with personal life is essential for employees to remain focused and perform effectively. Based on these findings, the company is recommended to improve its remuneration system, create a more conducive work environment, and implement policies that promote work-life balance in order to enhance overall employee performance sustainably.

This study aims to examine the effect of product quality, promotion, and price perception on customer satisfaction at Mie Gacoan in Kutabumi, Tangerang Regency. The study population consists of consumers who have purchased Mie Gacoan, with a sample of 100 respondents selected using a non-probability sampling technique. Data was collected through questionnaires and analyzed using SPSS version 22. This study investigates the relationship between the independent variables (product quality, promotion, and price perception) and the dependent variable (customer satisfaction). The results of the analysis show that product quality, promotion, and price perception have a positive and significant effect on customer satisfaction at Mie Gacoan. High product quality, attractive promotions, and reasonable price perceptions contribute to increased customer satisfaction, which in turn can lead to greater loyalty and repurchase intentions. Based on these findings, it is recommended that Mie Gacoan management continuously improve their product quality and promotions, as well as maintain a favorable price perception among consumers. Enhancing these factors is expected to attract more customers and improve Mie Gacoan’s competitiveness in the market, particularly in the Kutabumi area and its surroundings. Therefore, this study provides valuable insights for marketing strategies and business development at Mie Gacoan, contributing to the growth and success of the brand in the competitive food service industry.

This study aims to determine the influence of compensation, occupational safety and health, and work motivation on employee job statisfaction. Data were collected using a questionnaire distributed to employees of CV. Rizky Berdikari Mandiri. The sampling technique used was saturated sampling, with a total of 53 respondents. The analytical tool used is descriptive (primary data) by using a questionnaire which is assisted by a likert scale and given to respondents. The analytical tool used is SPSS software version 29. The results of the study show that partially Compensation and Occupational Safety and Health (K3) have a positive and significant effect on employee job statisfaction, while Work Motivation does not have a significant effect on employee job statisfaction at the CV. Rizky Berdikari Mandiri. However, the study also found that work motivation does not have a significant effect on employee job satisfaction at CV. Rizky Berdikari Mandiri. This finding suggests that while motivation is often seen as a driving factor for employee performance, other factors, such as compensation and workplace safety, may have a more direct and immediate influence on job satisfaction in this particular context. It is possible that the intrinsic and extrinsic motivators currently in place at the company may not be as effective or prominent in comparison to compensation and safety initiatives. The study concludes that while compensation and occupational safety are significant drivers of job satisfaction, work motivation should still be addressed but perhaps with more targeted strategies to ensure that employees are adequately motivated and engaged. Further research could explore how different types of motivation—intrinsic and extrinsic—affect employee satisfaction in various organizational settings.

This study aims to analyze the effect of service quality and library facilities on student satisfaction at SDN Balongsari I/500 Surabaya. The quality of library services includes aspects of speed, reliability, and responsiveness of library staff, while library facilities include the availability of book collections, reading rooms, and other supporting facilities. The research method used is quantitative with a survey approach. The research sample consisted of 85 students who actively use the library at SDN Balongsari I/500 Surabaya, who were selected by proportional stratified random sampling. Data were collected through questionnaires and analyzed using multiple linear regression to test the effect of service quality and facility variables on student satisfaction. The results showed that the quality of library services and facilities simultaneously, as indicated by the calculated F value greater than the F table value, namely the calculated F of 8.094 and the F table of 3.9574, had a positive and significant effect on student satisfaction. Partially, the calculated t value for the service quality variable was 4.898 while the calculated T value for the facility variable was 4.850. So service quality has a more dominant influence than library facilities. This study suggests improving service quality and developing library facilities as a strategy to increase student satisfaction in utilizing school libraries. Keywords: Quality of Library Services and Facilities and Student Satisfaction.

Current Affairs is a strategic division within LPP TVRI, which plays a crucial role in producing in-depth and up-to-date news programs as a form of public broadcasting's responsibility to provide quality information to the public. One of this division's flagship programs is Jendela Negeri, a morning talk show broadcast live with a light yet informative and educational presentation style. This program's presence is significant amidst the rapid flow of information and the development of communication technology, as it presents interviews and current coverage involving credible sources and contributors from various regions in Indonesia. This study aims to analyze the communication strategies implemented by the Current Affairs team in an effort to improve the quality of the Jendela Negeri program to ensure its relevance and audience interest. The study used a qualitative descriptive approach with data collection techniques through in-depth interviews, direct observation, and documentation studies. The analysis was conducted with reference to the POAC (Planning, Organizing, Actuating, and Controlling) theory as a management strategy framework. The results show that the communication strategy is implemented through adaptive theme planning, program promotion through social media, a production process with professional standards, intensive coordination across regional contributors, content redistribution across various digital platforms, and regular evaluations to improve broadcast quality. Furthermore, the application of Lasswell's communication model is clearly visible in the communication process, from message development to audience reception. The research findings also show that the Jendela Negeri program meets the criteria for quality news, namely accuracy, balance, objectivity, conciseness, and relevance, thus maintaining its educational and informative function as part of LPP TVRI's public service.  

This study investigates the influence of the film Tenggelamnya Kapal Van Der Wijck on students’ perceptions of Minangkabau culture, focusing on Communication Science students at Bina Sarana Informatika University (UBSI). The research employs a quantitative approach with a survey method, applying the Uses and Effects theory to examine how media content affects audience perception. The study aims to understand how cultural values embedded in the film impact students’ knowledge, attitudes, and behavioral orientations toward Minangkabau traditions. A total of respondents were surveyed to measure their cultural perceptions before and after watching the film. Statistical analysis using correlation tests reveals a significant relationship between exposure to the film and students’ cultural perceptions, with a correlation coefficient of 0.631, indicating a moderately strong influence. The film illustrates various aspects of Minangkabau culture, including the matrilineal kinship system, social norms, and traditional values, which significantly enhance students’ awareness and understanding. Furthermore, the findings suggest that the film contributes not only to knowledge acquisition but also to shaping attitudes and potential behavioral changes toward cultural appreciation. The study concludes that film, as a powerful visual medium, plays a substantial role in shaping cultural perceptions among the younger generation. These findings underline the importance of strengthening cultural literacy through audiovisual media while encouraging critical perspectives to avoid misinterpretation of cultural messages. Future research is recommended to compare the impact of different cultural films across diverse student populations to deepen the understanding of media influence on cultural perception.

This study analyzes the creative approach and communication methods employed by Afif Yulistian in creating content for his YouTube channel, PipVlog. The study's background stems from the rapid growth of digital media, which has created competition among content creators, where success is determined not only by visual appeal but also by the ability to engage with viewers. This research employed qualitative descriptive methods and collected data through observation, documentation, and in-depth interviews with key informants. The findings of this study indicate that Afif Yulistian focuses on creativity by selecting everyday themes relevant to his audience's lives, maintaining a consistent upload schedule, and adapting to viral trends as strategies to maintain content relevance. His creative process encompasses pre-production, production, and post-production stages, utilizing simple narratives, light editing, and humor. In terms of communication, Afif employs a casual, familiar, and friendly style, creating a genuine impression and strengthening emotional connections with viewers. His consistent personal branding also reinforces his image as an original and relatable creator. This study concludes that PipVlog's success is supported by a combination of creative strategies and efficient communication methods. These findings provide theoretical contributions to the field of communication science, particularly regarding new media and digital content strategy. From a practical perspective, the research findings can serve as a reference for content creators and creative industry professionals in developing relevant, adaptive strategies that can sustain their presence amidst competition on digital platforms.

Film is one of the most effective forms of mass communication for conveying messages to the public. Home Sweet Loan is a film that presents elements of representation reflecting the spirit of a generation in pursuing their dreams. This research aims to identify and understand the various representations of the spirit of pursuing dreams as depicted in the film Home Sweet Loan. Using Roland Barthes semiotic analysis, this study explores the representations by breaking down the denotative, connotative, and mythical meanings embedded in the film’s scenes and dialogues as research data. The research employs a descriptive qualitative method, with data collected through observation, documentation, interviews, and literature review. The findings reveal several representations of the spirit of pursuing dreams, which include: (1) a strong desire to own a home despite limitations, (2) financial discipline in managing income and expenses, (3) independence from social standards and expectations, (4) persistence in facing harsh realities of economic and social pressure, and (5) courage to step out from one’s comfort zone and take risks. These elements collectively reflect the struggles of the younger generation, especially urban communities, in achieving personal independence and long-term aspirations. Overall, the study highlights how Home Sweet Loan functions not only as a medium of entertainment but also as a cultural text that conveys values of resilience, financial awareness, and self-determination. The film illustrates that pursuing dreams requires both perseverance and the ability to resist limiting stereotypes, making it relevant to broader discussions on representation in contemporary Indonesian cinema.