Publication Search

This study aims to compare the effectiveness of print and digital advertisements in increasing sarong sales at Toko Istana Sarung Wonorejo. Using a quantitative approach, sales data from the first three months of 2025 were analyzed based on digital advertisements (social media), print advertisements (brochures and banners), and word-of-mouth promotions. The results show that digital advertising had the greatest impact on sales growth (approximately 50%), followed by word-of-mouth promotion (5–10%), and print advertising (around 15%). These findings highlight the importance of a multichannel marketing strategy tailored to consumer characteristics.

This study aims to examine the influence of the AIDA model (Attention, Interest, Desire, Action) on consumer interest in Skintific’s digital campaign on Instagram. This research employs a descriptive quantitative approach. Data were collected through an online questionnaire distributed to 22 respondents who are Instagram users and aware of Skintific's digital campaign. The research instrument consisted of 20 statement items based on the indicators of the AIDA model and consumer interest, using a 5-point Likert scale. The data analysis technique used was descriptive analysis by calculating the average score of each AIDA dimension and consumer interest. The results show that the Interest and Desire dimensions obtained the highest average scores, indicating a strong consumer attraction and desire toward the product. Meanwhile, the Action and Consumer Interest dimensions showed moderate scores, suggesting the need for enhanced campaign strategies to drive real consumer action. This study contributes theoretically by confirming the relevance of the AIDA model in the context of digital marketing and offers practical implications for skincare brands to optimize their campaign strategies on social media platforms.

The development of information technology and the increasing use of e-commerce is driving demand for fast and reliable delivery services. This research aims to analyze the impact of delivery time services on customer satisfaction at expedition service companies, with a case study of Lion Parcel Sub Agent Tegal. The research method used is a quantitative method with a survey approach by distributing questionnaires to Lion Parcel Tegal customers. Data were analyzed using validity, reliability, correlation and simple regression tests with the help of SPSS 25 software. The research results showed that there was a significant relationship between delivery speed and customer satisfaction level, with a correlation value of 0.911 and an influence of 83%. This indicates that the faster the delivery service, the higher the level of customer satisfaction. It is hoped that this study can be a reference for expedition service companies in improving the quality of their services to compete in the competitive logistics industry.

This study aims to analyze the effect of unemployment rate and health on the Human Development Index (HDI) in Lampung. This study uses a quantitative method with multiple regression analysis to test the effect of independent variables (unemployment rate and health) on the dependent variable (HDI). The results of the study indicate that the unemployment rate has a significant positive effect on the HDI, where an increase in unemployment has the potential to increase the HDI figure. On the other hand, the health variable does not show a significant effect on the HDI, indicating that although the health program is running, other factors such as the economy and education are more dominant in determining the HDI. Simultaneously, unemployment and health contribute to changes in the HDI, but the dominance of unemployment appears stronger.

This article examines the impact of poverty and unemployment on the Human Development Index (HDI) in the West Java region. Poverty and unemployment are two key factors that play a role in reducing people's quality of life. This research utilizes secondary data from the Central Statistics Agency and other sources to analyze the relationship between poverty levels, unemployment levels and HDI developments in the region. The findings show that increasing poverty and unemployment have a significant negative effect on HDI, which includes health, education and income indicators. These results highlight the importance of comprehensive intervention policies to address the problems of poverty and unemployment in order to improve the quality of life and welfare of people in Indonesia.

Jorong Lubuk Sao, located in Nagari Dalko, Agam Regency, has great potential in the plantation, fisheries, and agriculture sectors. This study systematically examines the external factors influencing economic development in Jorong Lubuk Sao through an integrated PESTEL-SWOT analytical framework. Qualitative research methods were applied through observation and interviews with local economic actors. The findings reveal that six key external dimensions – political, economic, socio-cultural, technological, ecological, and regulatory aspects – substantially influence the village's economic progression. Furthermore, the SWOT examination pinpoints internal capabilities and limitations, along with external prospects and risks, which collectively shape the community-driven tourism development initiatives. This study recommends the need to enhance community awareness, improve promotion efforts, and secure government support to achieve sustainable economic development.

As global attention to sustainability increases, the implementation of Environmental, Social, and Governance (ESG) principles has become increasingly important in the business world. However, the social aspect of ESG is often overlooked compared to environmental and governance aspects. This study aims to identify and analyze the challenges faced by companies in implementing the social aspect of ESG through a literature review of various academic sources. The findings indicate that companies encounter challenges such as limited understanding, resource constraints, organizational cultural barriers, regulatory uncertainty, and stakeholder pressure. This research provides insights into the obstacles and potential strategies that companies can adopt to address them. However, the study is limited by its reliance on literature alone, highlighting the need for future research using primary quantitative or qualitative data to strengthen these findings.

This study aims to analyze the effect of Assistance Services and Transaction Security on User Emotional Experience, with Customer Satisfaction as a mediating variable in the context of using a digital wallet (e-wallet). This study uses a quantitative approach with a causal-comparative method. Data collection was carried out by distributing online questionnaires using Google Form to 150 respondents who are active e-wallet users. The research model consists of four latent variables, each of which is measured by three reflective indicators. The data analysis technique uses the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software, and is supported by descriptive analysis using SPSS. Validity and reliability tests are carried out through outer loading tests, Average Variance Extracted (AVE), Cronbach's Alpha, and Composite Reliability. Hypothesis testing is carried out by considering the path coefficient, t-statistic, and p-value values. The results of the study indicate that Assistance Services and Transaction Security have a significant effect on Customer Satisfaction. Assistance Services also have a direct effect on Emotional Experience, while Transaction Security does not have a direct effect on this variable. Customer Satisfaction has a significant effect on Emotional Experience, and is proven to be a significant mediator in the relationship between Assistance Service and Transaction Security on Emotional Experience.

This study investigates the influence of Provincial Minimum Wage (PMW), Labor Force Participation Rate (LFPR), and Population Growth Rate (PGR) on Employment Opportunities (EO) across 20 most populous provinces in Indonesia from 2017 to 2024. Using a quantitative approach and panel data sourced from the Central Statistics Agency, the analysis applies the Fixed Effect Model selected through Chow and Hausman tests. The Outcomes indicate that PMW has a significant negative effect on EO, implying that wage increases without corresponding productivity growth can reduce job absorption. Conversely, LFPR has a significant positive effect, reflecting that a higher labor force engagement boosts employment. PGR has a negative but statistically insignificant effect. The F-test confirms that all three variables jointly influence EO. These results highlight the need to harmonize wage regulations, human capital development (HDI), and population planning to support inclusive and sustainable employment in regions experiencing high demographic pressures.

The increasing needs of life encourage people to seek funds from various sources, including those that are not in accordance with sharia principles such as interest and loan shark practices. In facing this challenge, Baitul Maal wat Tamwil (BMT) emerged as a sharia-based microfinance alternative that rejects the element of usury and emphasizes justice and blessings. The purpose of this study is to examine the application of sharia principles in financing activities at BMT, as well as analyze the challenges and opportunities for development, especially in Padangsidimpuan City. The method used in this research is a descriptive qualitative approach by conducting literature studies and case studies at BMT Insani. The findings of the research show that BMT has implemented sharia contracts such as murabahah and mudharabah in its financing activities. However, there are still some obstacles such as competition from conventional financial institutions, limited human resources, and low financial literacy among the community. Nevertheless, BMTs have significant opportunities to grow through increased education, product innovation, and strengthening of institutional structures.

This study aims to explore consumer perceptions regarding transaction security on digital marketplaces and to evaluate the impact of community-based educational interventions. A descriptive qualitative method was employed, involving in-depth interviews with ten active marketplace users in Tasikmalaya City. The findings revealed that consumers’ sense of security is shaped by personal experience, understanding of platform security features, and digital literacy. Prior to the intervention, most participants expressed high concern over data breaches and fraud, often opting for cash-on-delivery (COD) as a form of protection. Following a series of community education sessions—comprised of discussions and safe transaction simulations—significant changes were observed in consumer attitudes and behavior. Participants became more aware of the importance of verifying sellers, reading reviews, and using secure payment methods. The study concludes that localized community education effectively enhances awareness and trust among consumers, especially in areas where digital literacy remains limited.

This study aims to understand the influence of human resource management (SDI) and sales digitalization on improving the performance of MSMEs, especially in the donut business in the Tuasan area. According to the results of interviews and direct observations, Donat Tuasan MSMEs face major obstacles in the use of digital technology, such as low digital literacy and lack of understanding of digital payment systems such as QRIS and food delivery service platforms such as GoFood and GrabFood. In an effort to improve business performance, human resource empowerment is very necessary, including education on the use of digital technology and the development of business actors' competencies in managing businesses in a modern manner. The implementation of a cashless payment system and the use of digital platforms are expected to be able to expand market reach, increase transaction efficiency, and improve the competitiveness of MSMEs in the digital era. This study emphasizes that the success of MSME digital transformation is highly dependent on effective SDI management and continuous support from various related parties.

This study aims to analyze the Effect of Hotel Tax, Street Lighting Tax, and Entertainment Tax on the Original Regional Income (PAD) of Boyolali Regency. This study uses a quantitative method with data from the Regional Finance Agency (BKD) of Boyolali Regency for the period 2021 - 2024. The results of this study indicate that Hotel Tax does not have a significant effect on the PAD of Boyolali Regency, with a value of 0.075. Similar to Entertainment Tax, the results of the Entertainment Tax study also have no significant effect on the PAD of Boyolali Regency. In contrast to Street Lighting Tax, the results show that Street Lighting Tax has a significant effect on the PAD of Boyolali Regency. Based on these results, the study recommends that local governments optimize tax management and increase public awareness of the importance of paying taxes.

This study aims to systematically map the development of literature on Good Corporate Governance (GCG) using a mixed-method approach that integrates bibliometric analysis with VOSviewer and a systematic literature review. The research focuses on publications from the last five years (2020–2024), with data collected using the Publish or Perish software and the keyword “Corporate Governance.” The initial search identified 772 relevant scientific articles that met the inclusion criteria. Through network visualization analysis using VOSviewer, the study reveals that GCG research can be categorized into four thematic clusters, each representing distinct areas of focus. These clusters highlight key topics such as corporate performance, board structure, stakeholder relations, and sustainability practices, reflecting the diverse and evolving nature of GCG research. The findings provide valuable insights into the intellectual structure and research trends within the field, offering a foundation for future scholarly exploration and practical application.

The development of information and communication technology has led to major disruption in the mass media industry. Digitalization has not only changed the way information is produced and distributed, but also influenced the organizational structure, business model, and overall media management strategy. This study aims to analyze the forms of mass media management transformation in responding to changes in the modern communication landscape. Using a qualitative approach and case study method in two mass media in Indonesia, data was obtained through literature studies and observations. The results of the study indicate that the mass media are restructuring their organizations by forming digital divisions, implementing revenue diversification strategies, and utilizing digital technology in content production and distribution. In addition, it was also found that the media faces serious challenges such as the digital competency gap, algorithmic pressure, and ethical dilemmas related to journalistic professionalism. This transformation requires media management to be adaptive, data-based, and to maintain the principles of journalistic ethics in the decision-making process. This study contributes to the development of media management theory and offers practical recommendations for industry players in facing the increasingly complex digital communication ecosystem.

Corruption is a serious issue that can hinder development and undermine good governance. This article discusses various anti-corruption prevention efforts implemented at the Office of the Regional Financial and Asset Management Agency (BPKAD) in Kotabumi, North Lampung. This study uses a descriptive qualitative approach, with data collected through interviews, observations, and document analysis. The findings indicate that BPKAD has adopted several preventive strategies, including increased transparency in budget management, the implementation of internal control systems, and ethics and integrity training for employees. Additionally, the use of information technology has been utilized to minimize the potential for irregularities. The main challenges in these efforts include resistance to change and a lack of awareness among some officials about the importance of anti-corruption culture. Therefore, stronger commitment from all organizational elements and support from external parties are needed to create a clean and accountable work environment.

Based on the research background, it analyzes the effectiveness of utilizing the Recapitulation System application in the simultaneous 2024 general election process in Hegarsari Village, Pataruman District, Banjar City (Case study on the Presidential & Vice Presidential and Legislative elections). This research method uses descriptive qualitative with data collection techniques through interviews, observations, and documentation. The research results show that the effectiveness of utilizing the Recapitulation System application in the simultaneous 2024 general election process in Hegarsari Village, Pataruman District, Banjar City is not yet optimal, as it is hindered by network system issues, the inability of the recapitulation application to fully read the numerical text on Form C due to inaccurate scanning, and many KPPS members still lacking the ability to operate the recapitulation application. This research contributes to expanding the understanding of the practical benefits of the effectiveness of using the Sirekap application in the simultaneous general election process in 2024.

Sexual harassment cases in university environments have become a serious issue that not only harms victims physically and psychologically but also undermines academic and humanitarian values. This article aims to analyze the implementation of legal aid services in addressing criminal acts of sexual harassment within higher education institutions, particularly in terms of victim protection, legal assistance, and the restoration of victims’ rights. This study employs an empirical or socio-legal approach by examining existing legal regulations and the practical implementation of legal services by campus-based legal aid institutions. The findings reveal that although several universities have established task forces or sexual violence service units, their implementation still faces challenges such as limited resources, low legal awareness, and a prevailing culture of silence among students. Therefore, institutional strengthening, continuous awareness campaigns, and victim-centered campus policies are necessary to ensure comprehensive access to justice. Legal aid services must not only be reactive but also preventive and educational, as part of a broader effort to create a safe and violence-free academic environment.  

Restoration for victims of criminal acts is an essential aspect of the judicial system that is often overlooked. Law enforcement efforts tend to focus on perpetrators, while victims' rights, including physical, psychological, and financial recovery, remain neglected. The case of Een's murder and arson serves as an example where restitution and compensation rights were not clearly accommodated in legal proceedings. This article aims to examine the legal procedures available to victims or their families in obtaining restoration rights. The discussion includes criminal law aspects such as restitution and compensation based on Law No. 13 of 2006 jo. Law No. 31 of 2014 on Witness and Victim Protection, as well as the Criminal Procedure Code (KUHAP). Additionally, this article highlights the civil law route through lawsuits based on Article 1365 of the Civil Code regarding unlawful acts (KUHAPER). With a normative juridical approach and internship experience at the Legal Consultation and Assistance Clinic of Trunojoyo Madura University, this article is expected to contribute to strengthening victims' rights within the Indonesian legal system through the available legal avenues, both criminal and civil.

Judicial sentencing through court judgments often does not align with the ideal objectives of sentencing itself, especially in cases involving corruption crimes. Judgment Number 26/Pid.Sus-TPK/2024/Pn Amb serves as an example of the disparity between the prosecutor's sentence recommendation and the final verdict delivered by the judge. In this case, the prosecutor demanded a seven-year prison sentence, while the judge sentenced the defendant to only two years and six months, with the mitigating consideration that the defendant did not personally benefit from the state's financial loss. Therefore, the writer conducts an analytical review of this judgment through a criminological perspective and judicial reasoning. The analysis of Judgment Number 26/Pid.Sus-TPK/2024/Pn Amb is intended to assess how well the judgment fulfills the ideal function of law.