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This research uses a qualitative method to explore the integration of Artificial Intelligence (AI) in marketing tactics and its impact on the development of marketing skills among the new generation. The main focus is on the use of AI in analyzing consumer behavior, content personalization, campaign automation, and data-driven decision-making. The findings reveal that AI not only enhances operational efficiency but also drives a transformation in the skill sets required by modern marketers, such as data analysis capabilities, technological literacy, and adaptability to intelligent systems. Through in-depth interviews with marketing practitioners and digital document analysis, it was discovered that the new generation of marketers is required to develop more complex digital competencies and engage in multidisciplinary collaboration. Furthermore, adaptation to technological change becomes a key factor in the success of AI-based marketing strategies. The integration of artificial intelligence in marketing practices not only reshapes work patterns but also creates new demands for continuous training and marketing education. Therefore, this research emphasizes the importance of collaboration between educational institutions, industry, and technology developers to create a competitive AI-based marketing ecosystem.

This study aims to analyze the transformation of marketing elements in the digital era and how sharia values can be integrated to support business sustainability. Using a literature study method, this study found that digitalization has changed the structure of the marketing mix (7P), creating new challenges and opportunities that demand ethics and fairness in marketing practices. Sharia values such as transparency, honesty, and trustworthiness are very relevant to be applied in digital marketing, both in the context of halal products, ethical distribution, educational promotion, and services based on Islamic values. The integration of sharia principles in digital marketing has been proven to support business sustainability from an economic, social, and environmental perspective, creating a business ecosystem that is not only profitable but also ethical and oriented towards the welfare.

The development of the digital economy in Indonesia drives the need for a transparent and efficient transaction system. Blockchain technology is present as a creative answer to this challenge, through distributed and unmodifiable transaction recording. This study uses a literature study method by reviewing various scientific literature related to the role of blockchain in increasing transparency and security of digital transactions. The results of the study state that blockchain can strengthen the digital economy ecosystem by increasing public trust, data protection, and operational efficiency, especially in the financial and MSME sectors. However, the implementation of this technology still faces obstacles such as limited regulations, infrastructure, and digital literacy. Therefore, this study recommends a strategy for developing a blockchain-based digital economy platform through a decentralized architecture approach, smart contract integration, digital identity protection, regulatory compliance, and public education.

Plagiarism remains a critical challenge in academia, including in religious-based educational institutions like Islamic boarding schools (pondok pesantren). This Community Service Program (PKM) aimed to enhance students' awareness and skills in avoiding plagiarism through scientific writing ethics training at Miftahul Khaer Islamic Boarding School. The method employed capacity building via interactive workshops covering plagiarism definitions, types, impacts, citation techniques (APA Style), paraphrasing, and plagiarism detection tools (e.g., Turnitin). Post-training evaluations revealed significant improvements: participants’ understanding of plagiarism rose from 14.3% to 74.3%, with average comprehension scores increasing from 2.97 to 4.76. Knowledge of plagiarism types achieved an average score of 4.51, though technical proficiency with detection tools remained lower (score: 3.14). Despite internet connectivity limitations, printed learning materials ensured training effectiveness. The initiative successfully fostered an ethical academic culture, with recommendations for sustained programs integrating practical case studies, digital tools, and curriculum integration to strengthen academic integrity in the pesantren environment.

The humanistic approach in social studies learning emphasizes holistic student development, including cognitive, emotional and social aspects. This article aims to examine the application of this approach in social studies learning as well as its benefits and challenges. The method used is a literature study by analyzing various relevant academic sources. The results show that the humanistic approach is able to increase learning motivation, student engagement, and critical thinking skills, helping students understand social issues more deeply and fostering empathy. The teacher acts as a facilitator who creates a learning environment that supports students' exploration and freedom of thought. However, the implementation of this approach faces several challenges, such as limited teacher understanding, limited time in the curriculum, and difficulties in evaluating learning outcomes that are more oriented towards affective and social aspects. Therefore, effective implementation strategies are needed, such as teacher training, project-based learning approaches and integration of humanistic values in the curriculum. With the right strategy, this approach can create a more meaningful and relevant learning experience for students and help them develop independent, critical and caring characters for their social environment

This study explores the synergy between investment decisions and sharia compliance validation in developing financial products for SMEs, with a case study of PT Syariah Sejahtera. The research emphasizes the importance of integrating halal principles into investment analysis using methods such as Payback Period (PBP), Net Present Value (NPV), and Internal Rate of Return (IRR). The validation process involves systematic steps, including initial identification, legal analysis, consultation with the Sharia Supervisory Board, and issuance of fatwas to ensure products comply with Islamic law. Results demonstrate that effective integration enhances product credibility, attracts market interest, and contributes to economic and social welfare, especially in the agricultural SME sector. The findings suggest that combining financial analysis with strict halal validation fosters sustainable growth of sharia-based financial services, reinforcing trust and regulatory compliance.

Gender equality in education is a fundamental pillar for sustainable development and the empowerment of women in the modern era. Although significant progress has been made in improving access to education for women in Indonesia, challenges such as gender stereotypes, early marriage, and the digital divide continue to hinder the full participation of women in education. This article explores various strategies for empowering women through education, including the integration of gender-responsive curricula, enhancement of digital literacy, and strengthening women's roles in STEM fields. Using a descriptive qualitative approach, this article aims to provide in-depth insights into the efforts that can be undertaken to achieve gender equality in education in Indonesia.

This systematic literature review examines queue system simulation in hospitals across four key service areas: emergency departments, outpatient clinics, laboratories, and pharmacies. Following PRISMA methodology, 72 relevant studies (2015-2020) were analyzed to identify simulation models, software tools, performance parameters, and emerging trends. Findings reveal Discrete-Event Simulation dominance (59.7%), with increasing hybrid model adoption integrating System Dynamics and Agent-Based approaches. Emergency departments remain the primary application focus (52.8%), while Arena and AnyLogic emerged as predominant simulation platforms. Patient waiting time (91.7%) and resource utilization (77.8%) constitute the most evaluated performance metrics. Technological convergence trends demonstrate integration of real-time data analytics, machine learning, and digital twin concepts into traditional simulation frameworks. This review contributes methodological insights for optimizing hospital queueing systems while identifying research gaps in cross-departmental model interoperability and comprehensive value-based performance evaluation within contemporary healthcare systems.  

This study aims to analyze the effect of port integration of PT Berlian Manyar Sejahtera with JIIPE Industrial Estate on logistics distribution efficiency. The background is the existence of distribution costs in Indonesia, which are relatively expensive. The integration of ports with industrial estates and other factors could cut distribution costs. The purpose of this research is to find out how many percent of the influence of proximity distance for distribution costs and also the time in the distribution process. In this research, a quantitative methods is used which is assisted by a software, namely SPSS version 27. Data collection techniques were carried out by interviews, documentation, and literature study. The data used includes the distance from the port to the warehouse receiving goods, distribution rates, and the length of time in the loading and unloading process. The results of the analysis show that there is an influence between distance, costs, and tariffs in the distribution process. And how this integration is significantly beneficial for service users

This article discusses the strategic role of Islamic Religious Education (PAI) in shaping the character of leaders with integrity, justice, and responsibility. In the context of dynamic social change, leaders who have moral and spiritual foundations are an urgent need. This study uses a qualitative approach through a literature study of the latest academic sources. The results of the analysis show that the main values ​​in PAI—such as honesty, justice, responsibility, empathy, and sincerity—have a major contribution to the formation of leadership character. Effective implementation of PAI requires the integration of religious values ​​in leadership training, contextual learning, teacher role models, and active community participation. Obstacles such as the lack of understanding of the younger generation and the influence of the secular environment are challenges in themselves, but can be overcome with collaborative and contextually relevant educational strategies. This article emphasizes the importance of making PAI a foundation in building ethical and visionary leadership.    

This study aims to analyze the relationship between decision making and management psychology, especially in the context of organizations and education. The research method used is a systematic literature study with a qualitative approach, collecting and analyzing data from sources such as books, journals, and previous research. The results of the study indicate that optimal decision making is influenced by the leader's ability to manage emotions, adaptive leadership style, and understanding of the psychological dynamics of individuals and groups. In the context of education, the integration of management psychology through the application of motivational principles, psychological test-based selection, and curriculum development has been shown to increase the effectiveness of decision making. The discussion underlines the importance of a holistic approach that combines technical aspects of management with psychological understanding to create an efficient and results-oriented organizational and educational environment.    

Bullying in the school environment is an issue that has a significant impact on students' mental health and academic achievement. This study aims to analyze how bullying affects students' academic achievement and the factors that contribute to its impact. Using a descriptive qualitative method based on a literature study, this research found that students who experience bullying tend to experience stress, anxiety and depression, which hinder their concentration, motivation and engagement in the learning process. In addition, an unsafe school environment due to bullying can reduce the quality of social interactions and increase the risk of dropping out of school. To address these issues, prevention strategies involving educators, parents and stricter school policies are needed. Teachers play a role in creating a positive learning environment, while family support helps victims in emotional recovery. In addition, the integration of anti-bullying programs in the curriculum and increasing students' awareness of the impact of bullying are important steps in building a safer school environment that supports academic achievement.

Modern education often emphasizes cognitive and technological aspects, while spiritual aspects are often neglected. In fact, in Islamic educational philosophy, the integration of spiritual values ​​is an important part in forming the character of students who are moral and competitive. This study aims to (1) analyze the concept of Islamic educational philosophy from the perspective of integrating spiritual values, (2) identify spiritual values ​​that can be integrated into the modern education system, and (3) explore effective strategies in their implementation. The method used is a literature review with a descriptive-analytical approach to relevant sources. The results of the study indicate that Islamic educational philosophy emphasizes a balance between intellectual and spiritual aspects to form individuals who have high moral awareness. Spiritual values ​​such as monotheism, morals, and worship can be adapted into a modern curriculum through contextual and experience-based learning methods. The implementation of this integration strategy includes a holistic approach in the curriculum, teacher training, and the creation of a learning environment that supports the spiritual growth of students. Thus, the integration of spiritual values ​​in modern education contributes to the formation of a more complete and balanced character.

A Customary law is an unwritten legal system that has lived and developed in Indonesian society since before the arrival of Western law. This article reviews the role of customary law as part of Indonesia's national legal system, focusing on its relevance and existence in the modern era. Through a qualitative approach with a literature study method, this article discusses how customary law continues to exist amid the challenges posed by globalisation and the development of positive law. The author highlights the importance of preserving the values of customary law as it reflects cultural identity as well as a form of recognition of the rights of customary law communities. The results of the discussion show that although customary law is not systematically recorded, it has an important role in dispute resolution, as well as regulating the social life of the community. Therefore, the integration of customary law into the national legal system needs to be improved to create contextual justice rooted in local culture and values.

The rapid growth of the fashion industry in Indonesia, particularly in Bandung, has increased the demand for structured and efficient sewing course management. Bandung Vision Center, as one of the institutions providing sewing training, faces significant administrative challenges due to the continued use of manual registration and attendance monitoring systems. These conventional processes result in data inaccuracies, slow information retrieval, limited transparency, and difficulties in monitoring participant progress across multiple training waves. This study aims to design and develop a web-based application to optimize participant registration and attendance monitoring processes at Bandung Vision Center. The research adopts an Agile software development methodology to ensure iterative development, flexibility, and responsiveness to user requirements. The system is implemented using the Laravel framework for backend development, ReactJS for frontend interface design, and MySQL as the relational database management system. System modelling is conducted using UML diagrams, and functionality testing is performed using the black-box testing method. The results indicate that the developed application significantly improves administrative efficiency, enhances data accuracy, and enables real-time monitoring of participant attendance. Additionally, the system increases transparency, facilitates structured data management, and supports better decision-making for course administrators. The implementation of this web-based application demonstrates its effectiveness in modernizing administrative processes and strengthening institutional competitiveness in the local fashion education sector. Future enhancements may include integration of online payment features, automated notifications, and advanced data analytics to further improve service quality and user satisfaction.

Understanding chemical equilibrium concepts poses significant challenges for high school students due to the topic’s abstract and complex nature. This literature review identifies key factors contributing to these difficulties, including widespread misconceptions, cognitive and pedagogical barriers, and environmental influences such as family support and learning resources. The review highlights the importance of constructivist and cognitive learning theories in designing effective instructional strategies that actively engage students and facilitate deeper conceptual understanding. Furthermore, the integration of educational technologies—such as interactive simulations and virtual laboratories—provides enriched learning experiences that help overcome conceptual misunderstandings. An integrated approach combining innovative teaching methods and technology use is recommended to enhance students’ comprehension of chemical equilibrium. Future research should focus on practical applications of these models and evaluate their effectiveness across diverse educational settings.

The national curriculum is designed to support the development of students' character education. This is reflected in the integration between subjects and educational levels, as well as attention to the three main domains: attitude (affective), knowledge (cognitive), and skills (psychomotor). The main goal of this curriculum is to shape Indonesian individuals who are faithful, capable of living independently and socially, and who are productive, creative, innovative, and of noble character. The curriculum also encourages students to contribute actively to social life, the nation, and global civilization. Character values are instilled through the development of two main attitudes: spiritual attitude, which refers to practicing one's religious beliefs, and social attitude, which includes honesty, discipline, responsibility, politeness, environmental awareness, and self-confidence in interacting with others.

The low level of Islamic financial literacy in Indonesia is a serious challenge in realizing a financial system that is inclusive and in accordance with Islamic values. Islamic financial literacy reflects an individual's understanding of financial concepts and products based on sharia principles such as the prohibition of riba, gharar, and maysir, as well as the importance of fairness and social responsibility. This article aims to evaluate strategies to improve Islamic financial literacy by emphasizing on two main approaches: education and public campaigns. The method used is a literature study by reviewing various academic literatures, financial institution reports, as well as practices in other countries that have successfully implemented Islamic financial literacy widely. The results of the study show that formal education such as the integration of Islamic finance materials in the school curriculum, as well as non-formal education in the form of training and counseling, contribute significantly to improving public understanding. On the other hand, public campaigns through social media, educational videos, and collaboration with religious leaders have proven effective in reaching various segments of society, especially the younger generation. This study concludes that improving Islamic financial literacy requires a holistic and synergistic approach between education, campaigns, and regulatory support from the government and financial institutions. Recommendations include thematic curriculum development, training for educators, and sustained digital-based campaigns. The findings of this article are expected to make practical and theoretical contributions to the development of Islamic financial literacy strategies in Indonesia.

Under the Double High Plan, the management of vocational colleges in Xuzhou should focus on a few essential strategies to improve performance and use resources effectively. First, college leaders need to align their programs with local industry needs. By partnering with businesses and industry groups, colleges can adjust their curricula to keep them relevant, helping students find jobs and be satisfied with their education. Next, effective resource use is crucial. Managers should wisely allocate financial, human, and technological resources to create better learning environments. This may include training teachers to use new technologies and teaching methods, which can improve teaching quality and lead to better student outcomes. In addition, colleges should consistently apply strategies to improve performance. This includes ongoing professional development for teachers to help them deliver engaging and practical instruction. School managers should also regularly review and adapt these strategies based on student feedback and performance data to ensure they are effective. In summary, vocational colleges under the Double High Plan must use resources effectively and apply performance improvement strategies based on the research results of 375 Xuzhou vocational school employees. By being proactive and flexible, college managers can enhance educational quality and support student success in Xuzhou

This article discusses the impact of Environmental, Social, and Governance (ESG) integration on the general insurance underwriting model. This study used a Narrative Literature Review (NLR) to review relevant literature. The NLR review was conducted on scientific publications, industry reports, regulatory documents related to ESG, and general insurance underwriting from 2019 to 2025. The reviewed literature shows that adopting ESG factors in the underwriting process changes risk assessment and creates more sustainable practices in the insurance industry. The analysis results show that companies with higher ESG scores have better underwriting performance and attract more investment while increasing stakeholder trust, including an increasing trend of ESG factor integration into the underwriting process, especially in risk assessment and premium determination. Regulatory changes encourage insurance companies to adopt underwriting practices that consider more environmental and social aspects. This study also identifies challenges in implementation, including the limited standardized ESG data and the need to increase human resource capacity. The implications of this study provide insights for regulators and industry players in developing underwriting policies and strategies that are more responsive to ESG issues, as well as highlighting opportunities for ESG-based insurance product innovation in the future.