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Analytics

Daniel Simamora

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze investment efficiency in Bandung Regency from 2011 to 2024 and project it for the years 2025 to 2030. Investment efficiency is measured using the Incremental Capital-Output Ratio (ICOR) based on data from Gross Regional Domestic Product (PDRB) and Gross Fixed Capital Formation (PMTB) at constant 2010 prices. Forecasting is performed using the Autoregressive Integrated Moving Average (ARIMA) model. The analysis results show fluctuating ICOR values, reflecting annual variations in investment efficiency. Projections for 2025–2030 indicate a potential decline in efficiency, which signals important considerations for regional development planning. The findings highlight the need for the Investment and Integrated One-Stop Service Office (DPMPTSP) to use ICOR as a key performance indicator when formulating more effective and efficient investment policies to support quality economic growth in Bandung Regency. This study recommends improving future investment policies by utilizing the ICOR indicator to monitor and evaluate the effectiveness of regional investments.

Salis Azkia; Salwa Salsabila; Fahmi Abdul Mukhsi; Lina Marlina

Jurnal Ekonomi dan Keuangan Islam 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research analyzes the fundamental conflict between state regulation and Sharia principles regarding cryptocurrency in Indonesia, aiming to explore the views of Islamic scholars and the legal perspective in the Qur'an and its interpretations. Cryptocurrency has become a popular investment trend, especially among the youth. While the Bank Indonesia (BI) prohibits its use as a legal payment instrument, its trading activity is legalized as an investment asset under the supervision of OJK and BI. Conversely, the MUI Fatwa and the majority of scholars declare crypto transactions as forbidden (haram) due to the presence of elements prohibited in Islamic economics: riba (usury) and gharar (uncertainty). Gharar is linked to the extreme price volatility that encourages speculation (maysir) and the non-physical nature of crypto. Riba, on the other hand, is associated with the potential for unfair profit in lending and staking mechanisms. This prohibition is rooted in the interpretation of the Qur'an (QS. Al-Baqarah: 275 and QS. An-Nisa: 29), which strictly forbids riba and consuming others' wealth through bathil (unlawful) means. Consequently, although legally accepted as an investment asset, many scholars view crypto as violating the principles of justice and transparency in Islamic economics.

Ambarwati Soetiksno

International Journal of Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The era of digital transformation requires office administration employees to master digital competencies and maintain high work motivation to achieve optimal productivity. This study analyzes the influence of digital competence and work motivation on the productivity of office administration employees in the Greater Bandung area. The main problem studied is the gap in understanding how digital competence and work motivation interact in influencing productivity, considering that the majority of previous studies examined the two variables separately. This study aims to analyze the partial and simultaneous influence of digital competence and work motivation on employee productivity. The research method uses a quantitative approach with an explanatory research design involving 420 respondents of office administration employees selected through proportionate stratified random sampling. The data collection instrument is a structured questionnaire with a 5-point Likert scale that has been validated using Confirmatory Factor Analysis and tested for reliability using Cronbach's Alpha. The data analysis technique uses multiple linear regression analysis by first conducting a classical assumption test to ensure the feasibility of the model. The results showed that digital competence had a significant positive effect on productivity with a regression coefficient of 0.398, work motivation had a significant positive effect with a coefficient of 0.425, and simultaneously the two variables explained 52.8% of the variation in employee productivity. These findings confirm that work motivation has a slightly more dominant influence than digital competence, indicating the importance of psychological factors in maintaining long-term productivity consistency. This research contributes to the development of human resource management theory by integrating Resource-Based View Theory and Self-Determination Theory, as well as providing practical implications for organizations to adopt a dual-track approach in employee development that combines digital competency training with a holistic motivation system.

Maryam Fany; Sindi Setiawat; Muhammad Zahran Hidayatul Urfa; Joni Joni; Raihani Fauziah

Jurnal Pajak dan Analisis Ekonomi Syariah 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Islamic insurance (takaful) is a financial instrument that functions not only as risk protection but also as an investment tool based on sharia principles. So far, the most commonly applied tijarah contracts in Islamic insurance are limited to wakalah bil ujrah and mudharabah. In fact, the development of modern society’s needs requires the diversification of contracts so that the offered products become more varied and competitive. This study aims to analyze the potential optimization of other tijarah contracts, such as musyarakah, murabahah, ijarah, and istishna’, in the development of Islamic insurance products. The research method used is library research with a descriptive qualitative approach, which involves reviewing literature, journals, DSN-MUI fatwas, and related regulations. The findings indicate that the application of other tijarah contracts has the potential to enrich Islamic insurance product variations, enhance transparency in fund management, and strengthen the competitiveness of Islamic insurance compared to conventional insurance. Furthermore, the diversification of contracts can provide solutions to the limited and monotonous business models of Islamic insurance. However, several challenges arise, including the absence of specific regulations governing these contracts, limited public understanding, and technical complexities in implementation. This study recommends the active role of regulators, especially DSN-MUI and OJK, in formulating clearer regulations and encouraging Islamic insurance companies to innovate by applying diverse sharia-based contracts. Thus, the optimization of other tijarah contracts will not only strengthen the existence of Islamic insurance in Indonesia but also fulfill society’s demand for financial products that are halal, innovative, and competitive.

Helta Magrita Kalalo; Ludi Wishnu Wardhana; Sutomo Sutomo

International Journal of Economics, Commerce, and Management 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Optimal performance of teacher performance appraisers (PKG) is a significant challenge in improving the quality of education in Malalayang District, Manado. The main problem that arises is the low perception of organizational justice and institutional support that influence the performance of these employees. This study aims to analyze the influence of organizational justice and perceived support on the performance of PKG employees through the mediation of Organizational Citizenship Behavior (OCB). The method used is quantitative with an associative design, involving 92 employees as a sample taken proportionally from a population of 119 PKG employees. Data were collected using a questionnaire and analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) techniques. The results showed that organizational justice and perceived support significantly influence OCB and performance, and OCB proved to be a mediator that strengthens the relationship. These findings indicate that improving organizational citizenship behavior can be an effective strategy in improving employee performance that impacts the quality of teacher assessment. The practical implications of this study suggest the need to strengthen fair organizational policies and provide optimal support to create a conducive work environment that supports the performance of PKG employees.

Zaptono Bandu; Siti Amalia; Rahcmad Budi Suharto

International Journal of Economics, Commerce, and Management 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study investigates the impact of population growth and the Human Development Index (HDI) on economic growth and unemployment in East Kalimantan Province using path analysis with secondary data from 2014–2023. Population growth and human development are two critical demographic and socio-economic factors that often generate complex effects on regional economic performance. The results indicate that population growth has a negative and significant effect on economic growth, highlighting the pressure that rapid demographic expansion places on natural resources, infrastructure, and employment absorption capacity. Conversely, HDI demonstrates a positive and significant relationship with economic growth, suggesting that improvements in education, health, and income contribute to higher productivity and competitiveness. On the other hand, the direct effect of population growth and HDI on unemployment is negative but statistically insignificant, which implies that the availability of jobs and structural conditions of the labor market are more influential than demographic changes alone. Interestingly, economic growth shows a negative and significant effect on unemployment, supporting the classical theory that sustained economic expansion generates employment opportunities and reduces joblessness. Mediation tests reveal that economic growth does not significantly mediate the relationship between population growth or HDI and unemployment, underscoring that unemployment dynamics in East Kalimantan are influenced by broader structural factors such as sectoral concentration, policy effectiveness, and industrial diversification. These findings highlight the importance of integrating demographic management, human capital development, and sectoral economic strategies in policy formulation. Strengthening human development while controlling excessive population growth can provide a solid foundation for inclusive and sustainable economic progress in East Kalimantan.

Cindi Amalia Hapsari; Mohammad Djamil M Nur; Arda Arda

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the influence of the use of gadgets on the reading interest of students at SMAN 1 Tolitoli. The background of this research departs from the phenomenon of declining students' interest in reading in the digital era, where students spend more time using gadgets for entertainment such as social media, online games, and watching videos than reading books or lesson literature. The low number of visits to school libraries, which only increased before the exam, is a major indicator of the weakening of the literacy culture among students. This study uses a quantitative approach with data collection techniques through observation, questionnaires, and documentation. Data analysis was carried out by normality test, t-test, and determination coefficient (R²) to determine the magnitude of the influence of gadgets on reading interest. The results of the study show that there is a significant influence between the use of gadgets on students' reading interest. The tcalculated value of 4,028 > ttable 1,655 indicates that H₀ is rejected and Hₐ is accepted. The use of gadgets contributed 9.8% to the reading interest of students at SMAN 1 Tolitoli, while the rest was influenced by other factors such as family environment, learning motivation, and support for literacy facilities at school.

Putri Rizki Agustina; Ummil Muhsinin

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research is motivated by the low poetry writing skills of third-grade students at MIS Tarbiyah Islamiyah Jelutung. This condition is evident from student learning outcomes that are still below the minimum completion standard and a lack of interest in expressing ideas and feelings through writing. The purpose of this study is to improve poetry writing skills by utilizing animated video media through the Powtoon website as an interesting and interactive learning tool. This study uses the Classroom Action Research (CAR) method which is carried out in two cycles, including the planning, implementation, observation, and reflection stages. The results show an increase in the average value of poetry writing skills from 61 in the pre-cycle (poor category), to 83 in the first cycle (good category), and increasing again to 90.3 in the second cycle (very good category). Thus, the use of Powtoon animated video media is proven to be effective in improving students' poetry writing skills.

M. Syahrul Qadhi Alam; Rahmadani Akbar; Rahmad Alkhadafi

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the role of Kajian Kalam at Gedung Dakwah Kalasan, Sleman, as a community-based Qur’anic literacy practice. The study is motivated by the phenomenon that, although many people in Indonesia are proficient in reading the Qur’an, their understanding of its meaning remains limited. Kajian Kalam addresses this gap through a contextual and participatory tafsir approach, actively involving participants in discussion and reflection. This research employs a qualitative case study method, using direct observation, interviews with the study leader, and documentation of the study activities as data sources. The findings indicate that Kajian Kalam enhances Qur’anic literacy on three levels: textual literacy, meaning literacy, and practical literacy. The study provides participants with opportunities to understand Qur’anic verses contextually and relate them to daily life, while also building an inclusive and egalitarian learning community. The contributions of Kajian Kalam include broadening access to Qur’anic interpretation for participants with diverse backgrounds, implementing participatory learning models, and developing grounded and practical Qur’anic literacy. This research demonstrates that community-based Qur’anic studies can be an effective means to improve understanding and practice of the Qur’an, filling a gap in previous studies that focused primarily on formal institutions. The findings are expected to inform the development of more participatory and practical Qur’anic study models in society.

Hamzah Irfanda; Iswantir Iswantir; Salmiwati Salmiwati

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines the role of Integrated Islamic Schools (SIT) in the formation of the Qur'anic generation in Indonesia, with a special focus on the Ar-Risalah boarding school as a case study. SIT, which integrates general education and Islamic religion, has been an important educational model since the late 1980s, although its roots date back to the early 20th century in various Islamic institutions in Indonesia. This study uses a qualitative approach with field methods to understand how Ar-Risalah boarding schools contribute to forming students with strong Qur'anic values. This study uses a qualitative method. Data in this study were obtained by referring to existing literature in books, journals, questionnaires or interviews. The results of the study indicate that SIT, through programs such as memorizing the Qur'an and strengthening spiritual values, plays a significant role in shaping students' characters. However, challenges still exist in the internalization of Qur'anic values ​​and the application of adab towards the Qur'an, with data showing that only a portion of students truly understand and practice these values. This study emphasizes the importance of innovation in more applicable teaching methods and parental involvement and a supportive school environment in increasing the effectiveness of Qur'anic generation education.

Adi Suhenra Sigiro; Debora Retinawati Nababan; Putri Yulia Citra Br. Berutu; Desy Mariana Siringoringo; Berlina Simatupang +2 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Community empowerment is an important pillar in social development in Indonesia. This article discusses the implementation of the Merdeka Belajar-Kampus Merdeka (MBKM) Program by students of the Christian Leadership Study Program, Faculty of Theology, Tarutung State Christian Institute in Hutaraja Simanungkalit Village, Sipoholon District, North Tapanuli Regency. This activity focuses on spiritual and social development, through a literacy mentoring program for children and support for the elderly. The research method used is a qualitative descriptive approach with a collaborative participatory method, which allows active interaction between students and the community. Data collection was carried out through observation, informal interviews, and documentation of activities. The evaluation results showed that the program succeeded in improving children's basic literacy skills and providing emotional support for the elderly, as well as strengthening social relationships in the community. Through this experience, students developed social skills and empathy, while the community felt the positive impact of student involvement. This article emphasizes the importance of collaboration between the academic world and local communities in realizing effective and sustainable empowerment.

Ari Istanti; Laelatul Rizqiyah; Astri Iga Siska; Aldy Bahaduri Indraloka; Abdul Holik

Jurnal Riset Rumpun Ilmu Tanaman 2025 Pusat riset dan Inovasi Nasional

More than 20% of the seeds sown did not germinate normally. The problem of low chili pepper seedling growth rates was caused by low germination rates. Internal factors contributing to low germination rates in chili pepper seeds had yet to be solved. This research aimed to analyze the effect of materials and duration of seed soaking of cayenne pepper (Capsicum frutescens) as well as the results of the soaking treatment for cayenne pepper seeds (Capsicum frutescens). This research used factorial Completely Randomized Design (CRD). The first factor, namely soaking material (P), includes control treatment or no  soaking treatment (K), warm water with a temperature of 50˚C (P1), KNO3 solution with a concentration of 1% (P2), and colchicine solution with a concentration of 0.1 % (P3). The second factor, namely duration of seed soaking (T), includes soaking time of 12 hours (T1) and soaking time of 24 hours (T2). There were 7 treatments with each treatment having 3 replications. This research carried out dormancy observations for 7 days. The data analysis for this research was in the form of quantitative data using Two Way ANOVA and DMRT further. The parameters observed included germination capacity, and germination rate. The results of this researc that 0.1% colchicine solution (P3) and 24 hour soaking time (T2) was the best materials and seed soaking for cayenne pepper seeds with 95% germination capacity.

Ulva Roifatul Lailin; Wydha Mustika Maharani; Yusada Andri Hermawan

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This Community Service Programme was implemented to address the issues faced by Bank Sampah Anggrek's partners in Bendogerit Village, Blitar City. The main problems faced by the partners included limited variety of recycled products, simple waste processing techniques, and ineffective marketing strategies. Activities include socialisation, strengthening local partnerships, recycling training, and digital marketing assistance. As a result, members of the Waste Bank were able to create three new products: plant pots made from orange peels, carnival costumes made from fabric and plastic waste, and ecobrick furniture, and establish collaborations with two local businesses. The constraints of the Community Service Programme activities included limited production facilities, inconsistent participant attendance, low digital literacy, and competition with traditional waste collectors. This programme demonstrates that a waste bank-based sociopreneurship model can have economic, social, and environmental impacts while supporting sustainable waste management strategies. The programme was also successful due to its participatory approach, which actively involved Anggrek Waste Bank members in every step. Participants not only gained new information, but also acquired practical skills that can be used in the processing and marketing of recycled goods. This community service programme greatly helps to raise awareness of the importance of community-based circular economy. While reducing negative impacts on the environment, the sociopreneurship model can boost the community's economy. Bank Sampah Anggrek has the potential to develop into a centre for sustainable waste management innovation at the neighbourhood level by strengthening local capacity and opening up opportunities for cross-sector collaboration.

Hartono, Yudi; Kusumawardhani, Anisa; Bone, Hariman

International Journal of Economic, Social and Development Sciences 2025 International Forum of Researchers and Lecturers

This study aims to interpret the budgeting process in the policy-making of Social and Environmental Responsibility (TJSL) at PT Kaltim Industrial Estate (KIE). Using a qualitative-interpretive approach through a single instrumental case study, data were collected from interviews with key informants, observations, and document analysis. The findings reveal that TJSL budgeting at KIE is not merely a technical process but rather a complex arena of meaning negotiation. This process reflects the company’s efforts to respond to institutional pressures while simultaneously building social legitimacy. Five main themes were identified: (1) the interpretation of TJSL as a commitment to sustainability and Creating Shared Value (CSV); (2) the integration of TJSL into corporate strategy; (3) a bottom-up and participatory budgeting process; (4) priority setting influenced by institutional pressures and financial capacity; and (5) program evaluation involving external parties. The study concludes that the interpretation of TJSL has shifted from a symbolic obligation to a strategic investment, substantively integrated into corporate governance to ensure business sustainability.

Daniel March Stephen Nainggolan; Tri Budiarto; Edi Wiraguna

Flora : Jurnal Kajian Ilmu Pertanian dan Perkebunan 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Indonesia is known as an agrarian country with abundant natural resources; however, challenges remain in achieving food security, particularly in rice production. Bagok Village, East Barito Regency, Central Kalimantan, has considerable potential for rice cultivation, yet farmers face constraints such as limited knowledge of cultivation practices, restricted access to technology, and insufficient training or extension support. This study aims to analyze the improvement of farmers’ knowledge after participating in technology transfer activities. A qualitative approach supported by quantitative data was employed, with data collected through observation, interviews, focus group discussions, questionnaires, and documentation. Data were analyzed using a process of reduction, presentation, and conclusion drawing. The results show significant improvements in farmers’ knowledge across three key aspects: rice cultivation based on Good Agricultural Practices (GAP) increased by 57.6%, water management by 54.98%, and pest and disease control by 35%. These findings highlight the importance of continuous and participatory training to encourage the adoption of agricultural innovations. Overall, technology transfer activities have proven effective in strengthening farmers’ capacity to manage rice fields more efficiently, thereby supporting national food security efforts.

Septinadewi, Dea Ameliya; Listyani, Indah; Idris, Ahmad

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the influence of work discipline, work motivation, and incentive provision on employee performance in the production department of PT Wonojati Wijoyo. The study employed an associative quantitative approach, with 65 respondents selected using a purposive sampling technique. Data were collected through a five-point Likert-scale questionnaire that passed validity and reliability tests. The data were analyzed using multiple linear regression with SPSS version 29, including classical assumption tests, t-test, F-test, and the coefficient of determination (R²). The results show that work discipline has a positive and significant effect on employee performance, while work motivation and incentive provision have no significant effect. However, simultaneously, the three variables significantly affect employee performance, with a coefficient of determination of 77.9%, indicating that the remaining 22.1% is influenced by other factors not included in the model. These findings highlight the importance of implementing human resource management policies that balance discipline, reward systems, and motivation programs to improve employee performance sustainably.

Siburian, Batara Effenberg Abigael Marulitua; Widoretno, Astrini Aning

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2025 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Hospitals are places that provide health services to the community through the services they offer. In their operations, hospitals require fixed assets to be us|ed ind|epe|nd|ently or i|n co|mbi|nati|on wi|th other assets in the hospital for long-term operations. The fixed assets us|ed by hospitals make a significant contribution because they require large expenditures and are used over the long term. This study was conducted with the aim of analyzing the application of fixed asset accounting treatment at XYZ Hospital in accordance with PSAK 216. This study adopted a descriptive qualitative methodological approach to achieve the predetermined research objectives. The data collection technique applied was conducting interviews with the asset management department and obtaining accounting treatment documents and a detailed list of fixed assets of XYZ Hospital. The research findings show that the handling of fixed assets and the implementation of PSAK 216 on fixed assets at XYZ Hospital indicate that XYZ Hospital records its fixed assets if they have a useful life of more than one year, measures the initial cost of assets from the acquisition price, revalues assets but there is no method explaining the calculation method, applies the straight-line method for depreciation, discontinues fixed assets if they can no longer be used, and records all these events in its financial statements. It is important to apply PSAK 216 in implementing accounting treatments to minimize and prevent the risk of fixed asset recording errors in financial statements.

Faricha D; Syurrahmi Syurrahmi; Najizah F; Abidin Z

Jurnal Kesehatan dan Kedokteran 2025 Lembaga Pengembangan Kinerja Dosen

Agility is an important aspect in futsal because it plays a role in the player's ability to make quick movements and changes of direction. Two types of exercises commonly used to improve agility are shuttle runs and zig-zag runs; however, the effectiveness of each exercise has not been clearly determined. Therefore, this study was conducted to determine the difference in the effects of shuttle run and zig-zag run exercises in improving the agility of futsal players at Tunas Muda Eleven. Research Design: This study used a quasi-experimental method with a pre-test and post-test design. A total of 22 male futsal players aged 13–15 years were divided into two groups. Group 1 received shuttle run training and Group 2 received zig-zag run training for 3 weeks, 4 sessions per week, with a total of 12 training sessions. Agility was measured using the Agility T-Test before and after the intervention. Results: Both shuttle run and zig-zag run training significantly improved agility scores (p < 0.05). But Independent Sample T-Test showed no significant difference between shuttle runs and zig-zag runs (p > 0.05). Conclusion: there was no difference in the effect of the two exercises on the agility of futsal players at Club Eleven.

tiara, Fera; Endang Susilowati; Surniah Surniah

Jurnal Kesehatan dan Kedokteran 2025 Lembaga Pengembangan Kinerja Dosen

Maternal Mortality Rate (MMR) and Infant Mortality Rate (IMR) can be a measure of a country's welfare in determining the optimal degree of health. The maternal mortality rate in the world is 303 thousand people (WHO 2023). MMR in Indonesia was 4,129 people in 2023. Meanwhile, the Infant Mortality Rate (IMR) in the world is 29,945 people (WHO, 2023). In Indonesia, there were 16.85 infant mortality rates in 2023. SEZ is a nutritional deficiency in pregnant women that lasts for several months or years. SEZ conditions can indirectly cause MMR and IMR. SEZ in pregnant women can cause complications such as IUGR, Abortion, LBW, Circulation, Anemia, Bleeding, and Childbirth complications. Research Objective: Providing Comprehensive Midwifery Care in accordance with midwifery care standards starting from pregnancy, childbirth, postpartum, newborn, and family planning in Mrs. A 22 years old with Chronic Energy Deficiency (SEZ) and Chepalo Pelvic Disproportion (CPD) with a midwifery management approach according to Varney and SOAP. Research Methods: Descriptive Qualitative with Case Study approach Results: Comprehensive Midwifery Care on Mrs. A aged 22 years with SEZ can be overcome by an increase in LILA, there is a CPD so that SC delivery is performed and appropriate case management is carried out so that labor, newborn, postpartum period, and family planning goes well. Conclusion: The results of the comprehensive care given to Mrs. A 22 years old with Chronic Energy Deficiency (SEZ) can be resolved marked by an increase in LILA, SC delivery on indications of CPD, normal LBW, normal postpartum, and mini pill birth control.

Rendy Gultom; Nana Dyki Dirbawanto; Onan Marakali Siregar

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

Tourism development plays a vital role in attracting visitors, while destination branding contributes to shaping a positive image and a strong identity for the destination. This study employed a qualitative descriptive approach, with data collected through observation, in-depth interviews, and documentation involving the hotel owner, manager, and staff. The aim of this research is to analyze the influence of tourism development and destination branding on the occupancy rate at Raja Hotel Samosir Parbaba. The findings reveal that tourism development around Parbaba White Sand Beach has positively contributed to increasing hotel occupancy, particularly through infrastructure improvements and enhancement of local attractions. Meanwhile, the hotel's branding strategies—highlighting Batak local culture, digital promotion, and local wisdom-based guest experiences—have successfully created a unique appeal for tourists. The synergy between tourism development and branding has proven effective in boosting occupancy rates, especially during holiday seasons and local events. This study concludes that integrated tourism development and destination branding not only increase the number of visitors but also strengthen the hotel's position in the tourism industry. Therefore, sustainable tourism development and appropriate branding strategies are essential for enhancing the competitiveness of hotels and the broader hospitality sector in tourist destinations.