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Muhammad Wahyu; Muhammad Rahmat; Toni Hidayat; Rukmini Rukmini; Rido Mukti

International Journal of Management and Digital Sciences 2025 International Forum of Researchers and Lecturers

This study aims to determine the Influence of Service Attributes, Power, Attraction and Excellence on Consumer Satisfaction at CV Eko Auto Service Workshop in Harjosari II Village, Medan Amplas District. In this study, the data collection technique used the random sampling method, the sample used was 65 respondents. All analyses in this study were assisted by the SPSS 25.0 program. The data analysis technique was carried out through classical assumption tests, multiple linear regression analysis, and hypothesis testing. Based on the t-test that has been carried out, the results obtained were that the Sig. value of the Service Attribute variable was obtained at 0.001 <0.05 and the t count value (2.716)> t table (1.670). So it can be concluded that the Service Attribute variable has a positive and significant effect on the Consumer Satisfaction variable. Furthermore, the Sig. value of the Attractiveness variable obtained was 0.004 <0.05 and the t count value (3.154)> t table (1.670). So it can be concluded that the Attractiveness variable has a significant effect on the Consumer Satisfaction variable. Furthermore, the Sig. value of the Excellence variable obtained is 0.000 <0.05 which has a significant effect on the Consumer Satisfaction variable. From these data, the calculated t value is (10.882)> t table (1.670). So it can be stated that the Excellence variable has a positive and significant effect on the Consumer Satisfaction variable.

Ratna Ashary; Bayu Teta

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the impact of shipping costs and prices on the behavior of consumers using Grab services in Medan City. The research employs a quantitative approach through a survey by distributing questionnaires to 99 respondents who have utilized Grab services (GrabFood or GrabExpress) in the last six months. Data analysis is conducted using validity, reliability, normality, multicollinearity, heteroscedasticity tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 25 software. The results indicate that shipping costs have a positive but insignificant effect on consumer behavior (sig. 0.172 > 0.05), while price has a positive and significant effect on consumer behavior (sig. 0.000 < 0.05). Simultaneously, both variables significantly influence consumer behavior with a significance value of 0.000 < 0.05. The coefficient of determination shows that 50.8% of consumer behavior is influenced by shipping costs and prices, while the remaining percentage is affected by other variables outside the model. Based on these findings, it is recommended that Grab maintain competitive pricing and continue to innovate its services to attract more consumers.    

Frida Aprilia Pratiwi

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine and analyze the influence of work stress and work environment on employee performance at PT Yamaha Motor Electronics Indonesia. The research involved 50 respondents selected using a purposive sampling technique, targeting employees who have worked for at least one year. Data collection methods included questionnaires, observation, and literature study. The data were analyzed using data quality tests (validity and reliability), classical assumption tests, multiple linear regression analysis, hypothesis testing (t-test and F-test), and the coefficient of determination (R²), all processed with the assistance of SPSS version 25.The results showed that, based on the partial t-test, the work stress variable had a negative and significant effect on employee performance with a t value of -7.862 > t table 2.011, while the work environment variable had a positive and significant effect with a t value of 5.543 > t table 2.011. Simultaneously, both variables significantly affected employee performance, as indicated by an F value of 43.229 > F table 3.20 and a significance value of 0.000. The Adjusted R Square value of 0.633 indicates that 63.3% of the variation in employee performance can be explained by work stress and work environment.    

Rahmad Efendy; Infensius Gea; Anggi Dian Safitri; Bayu Teta

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the influence of product quality and brand image on consumer purchasing decisions of Dancow milk in Medan City. The research employs a quantitative approach using multiple linear regression analysis with SPSS version 26. The sample consists of 65 respondents determined using the Hair , method, and data were collected through questionnaires. The t-test results indicate that product quality does not have a significant effect on purchasing decisions Sig. 0.093, while brand image has a significant influence Sig.  0.000. The F-test shows that product quality and brand image simultaneously have a significant effect on purchasing decisions Sig. 0.000. The Adjusted R Square value of 0.218 indicates that 21.8% of the purchasing decision variable is explained by the two independent variables. Therefore, brand image is the dominant factor influencing consumer purchasing decisions for Dancow milk in Medan City.

Meisya Yusrilia; Arman Syukur Zai; Rolinda Roito Sinaga; Bayu Teta

Riset Ilmu Manajemen Bisnis dan Akuntansi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the effect of taste and service quality on customer satisfaction at Hilande Koffie Medan. As the café business continues to grow in urban areas, customer satisfaction becomes a key factor in business sustainability. Hilande Koffie, located in Medan, offers a variety of pastries and beverages that attract many customers, yet some inconsistencies in taste and service have raised concerns. This study uses a quantitative method with a sample of 45 respondents, applying multiple linear regression analysis through SPSS version 25. The results show that both taste and service quality have a positive and significant effect on customer satisfaction, either partially or simultaneously. The coefficient of determination (Adjusted R²) shows that 65% of the variation in customer satisfaction can be explained by the two independent variables. The findings suggest that maintaining consistency in taste and improving staff professionalism are crucial in enhancing overall customer experience. Therefore, Hilande Koffie is recommended to continuously evaluate and improve both aspects to increase customer satisfaction and loyalty.  

Anggun Resya Widianingrum; Rafikhein Novia. A

Jurnal Manajemen Bisnis Digital Terkini 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Consumer behavior, especially in online shopping, has evolved significantly due to advances in digital technology. The researcher aims to examine how price and product quality affect customer purchases on Tokopedia. A quantitative research approach was used, involving 52 active Tokopedia users as respondents. Data were analyzed using multiple linear regression through IBM SPSS version 29. The findings show that product quality and price have a significant influence and lead to a positive impact in shaping consumer purchasing decisions. Between the two, price has a greater influence, with a coefficient value of 0.413 compared to 0.272 for product quality. The R² value of 0.419 indicates that both elements contribute 41.9% of the variance in purchasing decisions. These results highlight the importance of a competitive pricing strategy and providing products that meet customer expectations to drive sales on digital platforms. However, other elements such as customer reviews, service quality, and seller reputation should also be considered to support better purchasing decisions.

Kalfin Saputra; Hodi Hodi

Jurnal Bisnis Inovatif dan Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study evaluates the relationship between the Automatic Dependent Surveillance - Broadcast (ADS-B) system and safety in air traffic management at the Semarang Branch of Perum LPPNPI. The need for enhanced efficiency and operational safety in air travel has increased, particularly following the rise in aircraft movements post-COVID-19. ADS-B, a satellite-based monitoring system, provides real-time data on aircraft position, speed, and altitude to air traffic controllers, facilitating quick and accurate decision-making. Employing a quantitative associative approach, the study uses saturated sampling, including all 26 active Air Traffic Controller personnel at the Semarang Branch. Data were gathered through a Likert scale questionnaire measuring respondents' perceptions of the variables. Analysis using SPSS revealed a significance value of 0.000, indicating a statistically significant relationship between ADS-B usage and flight safety. The correlation coefficient of 0.780 demonstrates a strong positive relationship, while the determination coefficient of 0.608 indicates that 60.8% of variations in flight safety can be attributed to the ADS-B system. Additionally, the t-test results confirm that the calculated t value exceeds the t table, reinforcing the conclusion of a significant and consistent relationship between the variables.

Mufti Hidayatullah; Budi Sukardi

Jurnal Bisnis Inovatif dan Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

 This study aims to examine the impact of brand image on purchasing decisions, assess how the store atmosphere affects buying behavior, and evaluate the influence of product quality on purchase choices. The research employs a quantitative approach, targeting consumers who have made purchases at the Bebek Goreng Pak Ndut Kartasura outlet. Sampling was conducted using a non-probability purposive sampling technique. Data were gathered through questionnaires distributed to 160 respondents. The data analysis  performed using IBM SPSS 25 software, the study variables including Brand Image, Store Atmosphere, Product Quality, and Purchasing Decisions. Findings reveal that brand image is affecting purchasing decisions. Similarly, the store atmosphere also has a significant positive impact. Product quality was found to positively and significantly influence consumers' purchase decisions as well. From these results, it can be concluded that improving management of brand image, product quality, and store atmosphere will likely enhance purchasing decisions on Bebek Goreng Pak Ndut Kartasura.

I Gde Ari Karisma; Ni Putu Wiwin Setyari

International Journal of Entrepreneurship and Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Carbon emission disclosure is increasingly important for companies in establishing legitimacy, enhancing stakeholder trust, and drawing public attention to sustainability issues. This study aims to examine how profitability, leverage, and company size affect carbon emission disclosure. The research is grounded in legitimacy theory and stakeholder theory, which provide the theoretical foundation for understanding corporate carbon disclosure behavior. The population of this study comprises energy companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2023 period. The sample was selected using non-probability purposive sampling, resulting in 113 observations. Data were analyzed using SPSS with multiple linear regression techniques. The results indicate that profitability and company size have a positive influence on carbon emission disclosure, while leverage does not have a significant effect. Theoretically, the findings support the notion that profitability and company size drive carbon disclosure, in line with legitimacy and stakeholder theories.

Salsa Nabila Edha Hidayatia; Rahmi Fadilah

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the influence of hotel facilities and service quality on guest satisfaction at Hotel Whiz Prime Padang. The background of this study is based on the importance of maintaining and improving the quality of hotel services and facilities in order to meet guest expectations and maintain customer loyalty amidst the increasingly tight competition in the hotel industry. This study uses a quantitative approach with a causal associative descriptive method. Data collection was carried out by distributing questionnaires to 379 respondents who had stayed at Hotel Whiz Prime Padang. The data analysis technique used was multiple linear regression with the help of SPSS version 22.The results showed that hotel facilities and service quality had a positive and significant effect on guest satisfaction. The coefficient of determination (R²) value of 0.739 indicates that 73.9% of the variation in guest satisfaction can be explained by hotel facilities and service quality significantly, while the rest is influenced by other variables outside this study. This finding indicates that the better the quality of facilities and services provided by the hotel, the higher the level of guest satisfaction will be. Therefore, the management of Hotel Whiz Prime Padang needs to evaluate and improve aspects of physical facilities as well as staff competence and attitudes in providing services to maintain guest satisfaction and loyalty.

Elijon Tumanggor; Tino Osama Munthe; Juwita Sihotang; Bayu Teta

Jurnal Bisnis Inovatif dan Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of product diversity and location on consumer purchase intention at UD Jesron. This research uses a quantitative approach with a survey method through questionnaires distributed to 40 respondents who have purchased products at UD Jesron. Data were analyzed using validity tests, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²) with the help of SPSS version 25. The results showed that product diversity had no significant effect on purchase intention (sig. 0.849 > 0.05), while location had a positive and significant effect on purchase intention (sig. 0.010 < 0.05). Simultaneously, both variables significantly affected purchase intention with a significance value of 0.000 < 0.05. The coefficient of determination indicates that 33.8% of the variation in purchase intention is influenced by product diversity and location, while the rest is influenced by other variables outside the model. Based on these findings, it is suggested that UD Jesron should optimize its business location and implement appropriate marketing strategies for its products.

Muhammad Alwi Siraj; Ujang Syahrul Mubarrok; Beni Mahyudi S

Journal Economic Excellence Ibnu Sina 2025 STIKes Ibnu Sina Ajibarang

This study aims to analyze the influence of Return on Assets (ROA), Return on Equity (ROE), Debt to Equity Ratio (DER), and Earnings Per Share (EPS) on the level of underpricing in companies conducting an Initial Public Offering (IPO) on the Indonesia Stock Exchange (IDX) during 2022. Underpricing, a condition where the initial offering price of a stock is lower than its secondary market price, is a critical concern as it can affect the effectiveness of capital raising through IPOs. Using data from non-financial companies that went public in that year, this research identifies financial factors contributing to the level of underpricing and their implications for investors and companies. This study employs a quantitative descriptive research method. The objects of this research are companies that conducted IPOs on the IDX. The population consists of 57 companies, and the sample includes 52 companies that meet the specified criteria. The data analysis is conducted using SPSS software. The results show that ROA has a negative but not significant effect on underpricing, ROE has a negative but not significant effect on underpricing, DER has a negative but not significant effect on underpricing, while EPS has a positive and significant effect on underpricing. Simultaneously, ROA, ROE, DER, and EPS have a significant effect on underpricing.

Supono Syafiq; Farrell Pratama Nugraha; Saifullah Maulana Muqlis

Jurnal Ekonomi dan Keuangan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The development of information technology and the increasing use of e-commerce is driving demand for fast and reliable delivery services. This research aims to analyze the impact of delivery time services on customer satisfaction at expedition service companies, with a case study of Lion Parcel Sub Agent Tegal. The research method used is a quantitative method with a survey approach by distributing questionnaires to Lion Parcel Tegal customers. Data were analyzed using validity, reliability, correlation and simple regression tests with the help of SPSS 25 software. The research results showed that there was a significant relationship between delivery speed and customer satisfaction level, with a correlation value of 0.911 and an influence of 83%. This indicates that the faster the delivery service, the higher the level of customer satisfaction. It is hoped that this study can be a reference for expedition service companies in improving the quality of their services to compete in the competitive logistics industry.

Lafreda Nanda Wibowo; Widarto Rachbini

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the effect of Assistance Services and Transaction Security on User Emotional Experience, with Customer Satisfaction as a mediating variable in the context of using a digital wallet (e-wallet). This study uses a quantitative approach with a causal-comparative method. Data collection was carried out by distributing online questionnaires using Google Form to 150 respondents who are active e-wallet users. The research model consists of four latent variables, each of which is measured by three reflective indicators. The data analysis technique uses the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software, and is supported by descriptive analysis using SPSS. Validity and reliability tests are carried out through outer loading tests, Average Variance Extracted (AVE), Cronbach's Alpha, and Composite Reliability. Hypothesis testing is carried out by considering the path coefficient, t-statistic, and p-value values. The results of the study indicate that Assistance Services and Transaction Security have a significant effect on Customer Satisfaction. Assistance Services also have a direct effect on Emotional Experience, while Transaction Security does not have a direct effect on this variable. Customer Satisfaction has a significant effect on Emotional Experience, and is proven to be a significant mediator in the relationship between Assistance Service and Transaction Security on Emotional Experience.

Resti Septikasari; Sri Enggar Kencana Dewi; Tri Ratna Dewi; Ratih Purnama Pertiwi; Nor Kholidin

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This PkM aims to overcome the main obstacle of PGMI students of Nurul Huda University in analyzing quantitative data for thesis. Many students have difficulty understanding statistical concepts and operating SPSS, which often delays the completion of studies and reduces the quality of research. This program is designed to equip them with conceptual understanding and practical skills in data analysis using SPSS, for the sake of independence in processing research data. The implementation method is comprehensive and structured. Starting with the debriefing of basic and inferential statistical concepts, followed by practical training based on real cases using SPSS. Another important stage is individual mentoring where students can consult directly about the analysis of their thesis data. This approach ensures effective knowledge and skills transfer, tailored to the specific needs of students. The program successfully achieves its goals with a significant increase in students' understanding and skills. A 98% attendance rate demonstrates the enthusiasm and relevance of the program. As a result, 100% of participants showed an increase in their initial understanding of basic statistical concepts, and 90% successfully mastered basic quantitative data analysis techniques using SPSS independently. The mentoring stage is also very effective, with 75% of students actively taking advantage of the consultation sessions.

Hotmawanti Sihaloho; Rosmawaty Harahap

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

The purpose of this research is to  analyze the ability to write review texts without using the Concept Sentence model of class VIII students of SMP Negeri 2 Tigapanah, analyze the ability to write review texts by using the Concept Sentence model of class VIII students of SMP Negeri 2 Tigapanah, and analyze the impact of the Concept Sentence model on the ability to write review texts of class VIII students of SMP Negeri 2 Tigapanah. This research uses a quantitative method with a true experimental design in the form of a posttest-only control group design. The research population was all class VIII students of SMP Negeri 2 Tigapanah, and the sampling technique was carried out randomly with two selected classes: one as a control class consisting of 25 students, and one as an experimental class consisting of 25 students. Data collection techniques were carried out by observation, interviews, and review text writing tests. The results of the research indicate that the average value of the capability to write review texts of students in the control class (without the Concept Sentence model) was 65.98 with a sufficient category, while the average value in the experimental class (using the Concept Sentence model) was 85.7 with a good category. Hypothesis testing with the t-test approach using the SPSS application obtained a 2-tailed significance value of 0.00 <0.05.

Pradiva Priski Saputri; Nurlaela Eva Puji Lestari; Sudirja Sudirja

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The analysis intends to evaluate the impact of company values also workload on staff performance at Bank Syariah Indonesia KC Depok Margonda 2. Utilizing a quantitative statistical method, data collection involves observations and surveys provided to 33 employees. Using SPSS version 27, data assessment included aNOVA, correlation analysis, chi-square test, and R-squared value. Outcomes from the t-test reveal workplace culture (X1) adversely affects employee output (Y), yielding a t-value of -5.266, greater t-table 1.697 a significance value of 0.000. In conclusion, workload (X2) contributes positively and considerably to performance, reflected by a t-value of 5.765 > t-table 1.697 also a significance of 0.000. The F-test confirms that both variables jointly affect performance significantly (F-value 16.700 > F-table 3.316). The coefficient of determination (R²) measures 52.7%, revealing that work culture and workload together affect performance, with the remaining 47.3% influenced by different variables.

Radya Pratiwi Amsir; Radia Hafid; Melizubaida Mahmud; Agil Bahsoan; Ririend Koniyo

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the influence of organizational culture on employee work discipline at PT Wira Mas Permai in Banggai Regency. The research employs a quantitative method, with data processed using descriptive statistics, classical assumption tests, and hypothesis testing. The data were analyzed using simple linear regression with the assistance of IBM SPSS 21 software. The type of data used in this research is primary data, which was collected through questionnaires distributed to the employees of PT Wira Mas Permai in Banggai Regency. This research consists of a dependent variable, namely employee work discipline at PT Wira Mas Permai in Banggai Regency, and an independent variable, namely organizational culture. The results indicate that the organizational culture variable has a positive and significant influence on employee work discipline. The regression analysis indicates a positive coefficient of 0.651, which means that every increase in organizational culture will improve employee work discipline. Organizational culture contributes 42% to employee work discipline, while the remaining 58% is influenced by other factors such as leadership, motivation, and the work environment.

Feby Kasandi; Rahmi Fadilah

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to determine the influence of customer experience on guest repurchase intention at Favehotel Olo Padang. The background of this research is based on the importance of customer experience in shaping guests' desire to return to use Favehotel Olo Padang services. This study uses a quantitative approach with a causal associative descriptive method. Data collection was carried out through the distribution of questionnaires to 344 respondents who had or were staying at Favehotel Olo Padang. Data analysis was carried out by simple linear regression using the help of SPSS version 26. The results of the study show that customer experience has a positive and significant effect on repurchase intention. This is evidenced by a regression coefficient value of 0.864, and a significance value of 0.000 (< 0.05). An R-Square value of 0.755 indicates that 75.5% of the variation in repurchase intention can be explained by customer experience. Thus, it can be concluded that the better the experience felt by guests, the greater the likelihood of them returning to stay at Favehotel Olo Padang.

Mochtar Agung Ernanto; Fahrial Amiq

Atletik Karya: Jurnal Pendidikan dan Olahraga Aktual 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The implementation of a structured and organized circuit training program will yield maximum results in improving cardiovascular endurance. This study focuses on determining the effect of implementing a circuit training program using a ball on improving the cardiovascular endurance of the Porma FC Kota Malang soccer club. This research uses a pre-experimental design with a one-group pretest-posttest design. The entire study population consisted of 85 Porma FC Kota Malang players with various age characteristics. A sample of 22 players aged 15–16 years was selected using purposive sampling. The Porma FC players underwent circuit training using a ball over 16 sessions. Data collection techniques for this study utilized the Multistage Fitness Test (MFT). The data obtained were analyzed using SPSS version 22 software, showing that the variable obtained a significance level of 0.00 (<0.05), indicating that circuit training using a ball has an effect on the process of improving cardiovascular endurance. The average pretest improvement in endurance was 43.40, and the average posttest improvement was 48.90. It can be concluded that circuit training using a ball has a significant effect on improving the cardiovascular endurance of the Porma FC team.