Analisis Pengaruh Citra Merek, Suasana Toko, dan Kualitas Produk terhadap Keputusan Pembelian pada Bebek Goreng Pak Ndut Kartasura

Mufti Hidayatullah ; Budi Sukardi
Jurnal Bisnis Inovatif dan Digital 📅 2025 Vol 2, No 3 🔗 DOI: 10.61132/jubid.v2i3.617
Abstract
 This study aims to examine the impact of brand image on purchasing decisions, assess how the store atmosphere affects buying behavior, and evaluate the influence of product quality on purchase choices. The research employs a quantitative approach, targeting consumers who have made purchases at the Bebek Goreng Pak Ndut Kartasura outlet. Sampling was conducted using a non-probability purposive sampling technique. Data were gathered through questionnaires distributed to 160 respondents. The data analysis  performed using IBM SPSS 25 software, the study variables including Brand Image, Store Atmosphere, Product Quality, and Purchasing Decisions. Findings reveal that brand image is affecting purchasing decisions. Similarly, the store atmosphere also has a significant positive impact. Product quality was found to positively and significantly influence consumers' purchase decisions as well. From these results, it can be concluded that improving management of brand image, product quality, and store atmosphere will likely enhance purchasing decisions on Bebek Goreng Pak Ndut Kartasura.
Keywords
Brand Image; Store Atmposhere; Product Quality
How to Cite

Mufti Hidayatullah & Budi Sukardi (2025). Analisis Pengaruh Citra Merek, Suasana Toko, dan Kualitas Produk terhadap Keputusan Pembelian pada Bebek Goreng Pak Ndut Kartasura. Jurnal Bisnis Inovatif dan Digital, 2(3). https://doi.org/10.61132/jubid.v2i3.617

Mufti Hidayatullah; Budi Sukardi, "Analisis Pengaruh Citra Merek, Suasana Toko, dan Kualitas Produk terhadap Keputusan Pembelian pada Bebek Goreng Pak Ndut Kartasura," Jurnal Bisnis Inovatif dan Digital, vol. 2, no. 3, 2025.

Mufti Hidayatullah; Budi Sukardi. "Analisis Pengaruh Citra Merek, Suasana Toko, dan Kualitas Produk terhadap Keputusan Pembelian pada Bebek Goreng Pak Ndut Kartasura." Jurnal Bisnis Inovatif dan Digital, vol. 2, no. 3, 2025.

Mufti Hidayatullah; Budi Sukardi. "Analisis Pengaruh Citra Merek, Suasana Toko, dan Kualitas Produk terhadap Keputusan Pembelian pada Bebek Goreng Pak Ndut Kartasura." Jurnal Bisnis Inovatif dan Digital 2, no. 3 (2025).

Mufti Hidayatullah & Budi Sukardi (2025) 'Analisis Pengaruh Citra Merek, Suasana Toko, dan Kualitas Produk terhadap Keputusan Pembelian pada Bebek Goreng Pak Ndut Kartasura', Jurnal Bisnis Inovatif dan Digital, 2(3). doi: 10.61132/jubid.v2i3.617.

Mufti Hidayatullah; Budi Sukardi. Analisis Pengaruh Citra Merek, Suasana Toko, dan Kualitas Produk terhadap Keputusan Pembelian pada Bebek Goreng Pak Ndut Kartasura. Jurnal Bisnis Inovatif dan Digital. 2025;2(3).

Artikel Terkait

Inovasi Pengelolaan Wakaf Tunai Berbasis Integrasi Digital melalui Platform SatuWakaf.id

Riksa Zahra Kusdiani; Anisa Nurhidayah; Nanda Anissa Lestari; Rea Zaelanti; Aldi Syahdani Ikmatuloh; Andri Moewashi Idharul Haq

Motivasi Kerja dan Kinerja Karyawan: Tinjauan Sistematis Peran Kepuasan Kerja dalam Perspektif Psikologi Manajemen

Moch. Wildani Dwi Sulaiman; Nur Khasanah; Faidhiyatul Muna Iza; Mu’alimin Mu’alimin

Integrasi Psikologi dalam Manajemen Sumber Daya Manusia: Systematic Literature Review tentang Stres Kerja, Motivasi dan Kinerja Organisasi

Intan Zayinatun Nisa; Abd Hasib; Muallimin Muallimin

Analisis Klasifikasi Pengaruh Kegagalan dan Keterbatasan Metode Pembayaran Digital terhadap Churn Pelanggan Menggunakan Decision Tree

Dewa Ayu Putu Angelina Dewi; I Wayan Sudiarsa; Ni Made Dwi Junita Sariyani; Yuvensia Armelia Sumu; Gusti Ngurah Abhimanyu

Analisis dan Prediksi Customer Churn pada Platform Streaming Berbasis Langganan Menggunakan Metode Random Forest

Imakulata Kresnawati M Bili; I Wayan Sudiarta; Maria Yuditia Wungabelen; Ni Kadek Alika Rosdiana; Putri Rafiana

Resiliensi Kognitif dan Digital Wellbeing: Strategi Mitigasi Burnout Produktivitas di Era Kerja Hyper-Connected

Sukiman Makalalag; Cut Dinda Sara; Dedi Sulistiyo Soegoto
Tren Sitasi Jurnal