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Alif Nurfitrah; Vivian Pushein Margaretha Amey; Roby Setiadi; Andi Yulianto; Nur Aisyah

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

This study aims to analyze the effect of consumer satisfaction, service quality, celebrity endorsers, and brand trust on the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency. The population in this study was consumers of Pepsodent toothpaste in Yogya Mall. The number of samples used in this study was 136 respondents. Data collection was carried out by distributing questionnaires to Pepsodent toothpaste consumers at Yogya Mall. The analytical techniques used in this study are validity tests, reliability tests, classical assumption tests and multiple regression tests. The results showed that the variables of consumer satisfaction and service quality did not have a positive effect on repurchase interest, on the contrary, celebrity endorser variables and brand trust had a positive and significant effect on repurchase interest. Simultaneously, customer satisfaction, service quality, celebrity endorsers and brand trust affect the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency.

Yogi, Wahyu; Suseno, Dhony Priyo

Journal of Civil Engineering and Technology Sciences 2023 Faculty Of Engineering University 17 August 1945 Semarang

Terminal Kajen dengan tipe B melayani Angkutan Kota Dalam Provinsi (AKDP) dan Angkutan Pedesaan. Terminal ini terletak di Kecamatan Kajen yang menjadi Kawasan pusat kegiatan. Dalam pelaksanaanya terdapat permasalahan yaitu Sebagian besar fasilitas terminal Kajen yang sudah tersedia dalam kondisi tidak terawatt dan tidak terpakai membuat kinerja pelayanan dan fasilitas terminal tidak optimal. Pada penelitian ini bertujuan untuk mengidentifikasi kondisi saat ini terminal Kajen dalam hal fasilitas maupun pelayanan sesuai dengan standar pelayanan minimal terminal penumpang menurut PM No.40 Tahun 2015. Untuk metode yang ditinjau adalah fasilitas dan kepuasan pengguna terminal menggunakan metode Customer satisfaction index (CSI). Hasil survey menyatakan bahwa ketersediaan fasilitas utama di terminal Kajen dengan presentase 57% sedangkan fasilitas utama yang tidak tersedia  sebesar 43% untuk fasilitas penunjang yang tersedia dengan presentase 17% kemudia fasilitas penunjang yang tidak tersedia sebesar 83%. Kemudian untuk hasil dari metode customer satisfaction index (CSI) tingkat kepuasan yang cukup puas dengan presentase 52,1%.

Fahmi Ardiansyah Siregar; Ira Muthia Hasibuan; Jihan Syahlina az-Zahra; Nurbaiti Nurbaiti

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

 This article delves into the importance of resilience strategies and success metrics in the context of e-business. In a rapidly changing digital era, e-businesses need to design strategies that keep them relevant and successful. This article explores a range of resilience strategies, including product and service diversification, effective online marketing, data analysis, and collaboration with third parties. These strategies are aimed at reducing risks and maximizing growth opportunities. Additionally, the article also discusses various success metrics in e-business, including revenue growth, customer retention, sales conversion, and customer satisfaction. The strong interplay between resilience strategies and success metrics is well-understood, where robust resilience strategies can support the achievement of these success metrics. Balance and adaptability in implementing resilience strategies are crucial.Success in e-business depends not only on achieving success metrics but also on a business's ability to adapt to market changes and customer needs. This article provides valuable insights for e-business stakeholders aiming for long-term success in a competitive environment.

Geraldia Aurelia Nira; Maria Valeria Roellyanti

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

This research was written to find out the Effect of Service Excellent Check-In Counter Officers on Lion Air Passenger Satisfaction at Yogyakaeta International Airport. This research was written to find out how much influence service excellent has on customer satisfaction at Lion Air at the Yogyakarta International Airport. Excellent service in the service sector is taken into account, because the excellent service of the check-in counter staff has an impact on the satisfaction felt by customers. The results of this study can be used as input in order to improve service excellence on the performance of check-in counter officers for Lion Air so that it can reflect the quality of the products produced, especially for guaranteeing customer satisfaction. This study used a quantitative method, with data collection techniques using a questionnaire in which the questionnaire was distributed to passengers who had used Lion air flight services at the Yogyakarta International airport. Respondents in this study were 100 respondents. and data selected using probability sampling or (simple random sampling) the results of data collection will be processed using SPSS to obtain results. The results of this study indicate that there is a significant influence between service excellent on Lion air airline customer satisfaction at Yogyakarta International airport. The t test was carried out which produced t count (9.622) greater than t table (1.660) and R square or a coefficient of determination of 48.6%, so that H0 was rejected and Ha was accepted. This means that there is an influence of excellent service on customer satisfaction.

Alvina Ayu Septianingrum; Ida Martini

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze "The Effect of Product Quality, Service Quality, and Convenience on Consumer Satisfaction at Soto Mas Boed Restaurant Semarang". The data collection method uses a questionnaire. The sampling technique uses accidental sampling technique. A sample of 97 respondents were consumers at the Soto Mas Boed Restaurant in Semarang. Based on the test results, the product quality variable has a positive and significant effect on customer satisfaction. This is evidenced by the regression coefficient of β1 0.264 and the calculated t value is greater than the t table 3.751> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Service quality has a positive and significant effect on customer satisfaction.  This is evidenced by the regression coefficient of 0.482, the t value is greater than the t table 4.934> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Convenience has a positive and significant effect on consumer purchasing decisions. This is evidenced by the regression coefficient of 0.229, the t value is greater than t table 2.616> 1.661 and the sig value is 0.010 <0.05. So the hypothesis is proven.

Dewi Sekar Arum; Didit Darmawan; Rafadi Khan Khayru; Fayola Issalillah; Yeni Vitrianingsih

Pusat Publikasi Ilmu Manajemen 2023 Fakultas Ekonomi & Bisnis, Univ

This study aims to analyse the impact of service quality, reference group, and customer relationship management on BPJS Kesehatan patient satisfaction using purposive sampling method on 100 BPJS Kesehatan user respondents. The research findings show that service quality, reference group, and customer relationship management have a positive and significant influence on BPJS Kesehatan patient satisfaction. These results underscore the importance of these aspects in increasing patient satisfaction levels, reflecting their positive experiences with BPJS health services. This study provides insight into the importance of service quality, the role of reference groups, and the implementation of customer relationship management in improving the satisfaction of patients using BPJS Kesehatan.    

Yudistira Pamungkas; Andityo Pujo Laksana

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

The quality of service provided at the Check-in counter is an important factor that affects passenger satisfaction to choose an airline. The quality of service at the Check-in counter includes speed of service, friendliness of officers, availability of necessary information, clarity of procedures, and quality of facilities and equipment provided. The quality of service at the Check-in counter can affect the image and reputation of the airline in the eyes of the public. If the quality of service at the Check-in counter is poor, passengers tend to give negative reviews and potentially damage the image of the airline.  This study aims to determine whether there is an influence and how much influence the quality of Check-in counter service on customer satisfaction of Wings Air at Rahadi Oesman Ketapang airport. This study used quantitative methods, with sampling techniques in this study using Purposive Sampling techniques. The data collection technique uses a questionnaire with measurements using the Likert scale. The results of the study show that the quality of Check-in counter service affects passenger satisfaction. This can be proven by the results of significant values of 0.00 < 0.05 and T Test 13,596 > 1.661. The value of the Coefficient of Determination (R2) is 0.654 This means that the relationship between the independent variable and the dependent variable is 65.4%..    

Puji Sirrun Nahar Muhammad

Jurnal Riset Rumpun Ilmu Tanaman 2023 Pusat riset dan Inovasi Nasional

Omega Farm is a business engaged in agriculture and its business is selling hydroponic attributes. The research objective was to analyze consumer satisfaction with hydroponic vegetables. The basic method used is a quantitative descriptive analysis method. Sampling using interview method with a total of 30 respondents. This study uses primary and secondary data sources, primary data obtained from interviews, questionnaires, documentation and others. While secondary data obtained from related research. The research respondents are customers who often buy at Omega Farm, this study conducted validity and reliability tests using the help of SPSS version 25. The analytical method uses the CSI (Customer Satisfaction Index) results show that the level of customer satisfaction for hydroponic vegetables based on the calculated value of the Customer Satisfaction Index is 81.74 which is included in the satisfied category. The variables that gave the highest satisfaction were cleanliness, freshness of vegetables and packaging design.

Arif Ballang; Althon K. Pongtuluran; Randi Tangdialla

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this study was to determine whether there is an influence of location and facilities on customer satisfaction at Café Mie Setang. data collection procedures from this study, namely: observation, questionnaires, and documentation. The data analysis technique is quantitative with multiple linear regression tests. The calculation results show that partially location (X1) has no effect on customer satisfaction (Y) at Café Mie Handlebars, this is shown from the acquisition of a tcount of 1.5000 and a ttable of 1.678, with a significance of 0.140 while facilities (X2) have an effect oncustomer satisfaction (Y) at Café Mie Setang, this is shown from the acquisition of a tcount of 6,619 and a ttable of 1.678, with a significance of 0.000. and simultaneously location (X1), and facilities (X2) affect customer satisfaction (Y) at Café Mie Handlebars. this is shown from the acquisition of Fcount 29,726 and Ftable 3.20 with a significant level of 0.000.  

Diky Purba Winata; Adiel Kusuma Anugrah

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the effect of service quality on customer satisfaction at Erablue Electronic Shop in Tangerang City. This research uses quantitative methods using SPSS 25 software as a hypothesis test. This study uses a measurement instrument in the form of an interval scale which requires respondents to express the effect of service quality on their satisfaction in shopping, using a Likert scale. The data collection technique used a judgmental sampling method with a sample size of 120. The results of this study indicate that Service Quality has a positive effect on Customer Satisfaction at Erablue Electronic Stores in Tangerang City.

Amir Hasan Hasibuan; Abd Manap Ht Uruk; Nurjannah Nasution

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Abstract.The purpose of this research is to find out: (1) How the Islamic dimension of service affects consumer satisfaction at the Indah Syariah Sibuhuan Hotel, (2) Is there an influence of the Islamic dimension on consumer satisfaction at the Indah Syariah Sibuhuan Hotel. The type of research used in this research is quantitative research. In this quantitative method, research is carried out directly in the field or at the research location. The research approach used in this research is in the form of a direct survey to customers. Surveys are carried out by distributing questionnaires to customers. The results of this research show that the Islamic dimension of service on consumer satisfaction at the Indah Syariah Sibuhuan Hotel is very influential. The better the Islamic dimension of service provided, the higher the level of satisfaction when using the services of the Indah Syariah Sibuhuan Hotel. Hotel Indah Syariah Sibuhuan consistently provides high quality services to consumers, so that consumers feel satisfied with the service they receive. Aspects of service such as reliability, trust, appearance, empathy and responsiveness offered by the hotel, these are the Islamic dimension variables partially have a positive and significant effect on consumer satisfaction at the Indah Syariah Sibuhuan Hotel. With the regression coefficient for the Islamic dimension variable (X) being positive, the resulting t value of 5.076 is more than the t table of 1.672 with a significance of less than 0.558. This means that the Islamic Dimension variable (X) partially has a positive and significant effect on Consumer Satisfaction (Y).    

Adhy Yulianto; Harsoyo Harsoyo

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

The purpose of this research is to examine initiatives to enhance the quality of public services. in order to achieve service standards that are on par with international standards for the State Civil Apparatus (ASN). This study employs a qualitative method with a case study at a local government agency. that has been recognized as the agency with the best quality public services. In-depth interviews with government officials were used to acquire data., employees and customers, as well as analisis of documents related to the implemented public service improvement program. According to the study's findings, local government agencies have succeeded in improving the quality of public services by implementing a number of strategic initiatives and programs. Among them are the effective use of information technology to improve efficiency and effectiveness accessibility of public services, training and human resource development to improve employee skills and professionalism, and implementing strict service standards to measure and ensure customer satisfaction. In an effort to achieve international civil state standards (ASN), local government agencies have set several main goals, including improving communication and speaking foreign languages, mastery of advanced public information technology and application of ethics and integrity in public administration. serve. function. service assignment. In addition, international recognition ISO (International Organization for Standardization) and others awards for quality of public services are successful goals pursued by these bodies.

Isrul Saleh Siregar; Yenni Samri Juliati Nasution; Nurul Inayah

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze how E-Trust and E-Service Quality influence E-Loyalty in mobile banking services, as well as the role of customer satisfaction as a variable that mediates the relationship between E-Trust, E-Service Quality, and E-Loyalty. This research was conducted as a case study on FEBI UINSU students in 2019 who used mobile banking services. The research method used was a survey by distributing questionnaires to FEBI UINSU students who had used mobile banking services. The questionnaire contains questions about their perceptions of E-Trust, E-Service Quality, customer satisfaction, and their level of E-Loyalty towards mobile banking services. The collected data is analyzed using relevant statistical techniques, such as regression analysis, path analysis, or other appropriate methods to test the relationship between the variables in this research.

Merlin Imelda Solemede; Gilbert Alvin Rumalatu; Fransiska J Pattiruhu

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This research aims to determine the influence of food and beverage service quality on customer satisfaction at Swiss-Bellhotel Ambon. There were 120 samples but 80 samples were used for processing. Data collection used a questionnaire with a Likert scale. The analytical method used in this research is a simple linear regression analysis method with the SPSS 26 application. The research results based on (t test) show that service quality has a significant effect on customer satisfaction with a significant value of 0.000<0.05 and obtained an Rsquare of 0.174% influenced by variables. independent of service quality, while 82.6% is influenced by other variables not examined in this research.

Edy Suryawardana; Sugeng Riyanto; Citra Rizkiana; Kamalina Din Jannah

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

The purpose of this study was to analyze the effect of perceived price, service quality and location on customer satisfaction at Batik Danar Hadi Branch Semarang. The hypothesis of this study is the perception of price, service quality and location have a positive effect on customer satisfaction at Batik Danar Hadi Semarang. The number of samples in this study were 76 people. Then the method of collecting data through questionnaires and data analysis using SPSS which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, F test, and hypothesis testing using t test and R2. The results showed that the independent variable, namely price perception, had no effect on customer satisfaction. This is evidenced by the value of t arithmetic is smaller than t table that is -0.977 < 1.667 with a significant value of 0.332 > 0.05 (not significant). Service quality has a positive effect on customer satisfaction. This is evidenced by the value of t arithmetic is greater than t table that is 3.592 > 1.667 with a significant value of 0.001 < 0.05 (significant). Location has positif effect on customer satisfaction. This is evidenced by the value of t arithmetic is bigger than t table that is 1.725 > 1.667 with a significant value of 0.039 < 0.05 (significant). Based on the value of the coefficient of determination, the test results show the adjusted r square value of 0.638, this means that changes in the customer satisfaction variable of 63.8% can be explained by the independent variables of price perception, service quality, and location. Meanwhile, 36.2% was influenced by other variables not examined.

Rahmad Wijaya; Nasriah Akil; Fauziah Fauziah

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to determine the partial and simultaneous influence of employee service variables, airline programs, customer satisfaction, where this research uses a quantitative research approach with a sample size of 100 PT consumers. Sriwijaya Air using the multiple regression analysis method with the help of the SPSS.26 application. The findings of this research show that the employee service variable has a positive and significant effect on customer satisfaction, the work program variable also has a positive and significant effect on customer satisfaction, while simultaneous testing shows that employee service and airline programs have a positive and significant effect on customer satisfaction at PT. Sriwijaya Air.

Ragilia Asri Putri; Primasatria Edastama

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

The purpose of this research is to find out and understand the things that can encourage purchasing decisions for a product in a coffee shop, namely service quality, product quality, and price accompanied by a brand image. The population and sample in this study were 125 respondents who made purchases at coffee shop outlets at least twice in the last 1 month, aged 18-25 years, and domiciled in DKI Jakarta. The analytical method used is the Structural Equation Model (SEM). In this study it was found that service quality, product quality, price and brand image influence purchasing decisions. And for service quality, product quality and price affect brand image. Based on the results of this study, the coffee shop must maintain and improve the quality of service which is considered good in providing satisfaction for its customers. After that, the product strategy implemented by the coffee shop is to prioritize the quality of taste and characteristics that are not found in other products so that consumers are attracted. Then, in terms of price, it is expected that the coffee shop will set a more affordable price, compared to the prices of other products.

Perdi Al-Aziz; Hijriyantomi Suyuthie

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This research is based on customer loyalty, which is an important factor in retaining guests or customers. Based on good customer experience and brand trust, of course, customer loyalty will increase in guest or customer satisfaction in a company or hotel. However, from this, there are findings in this research conducted on guests at Truntum Hotel Padang, namely that there are still some guests who are not loyal and provide unfavourable comments on their experience staying at Truntum Hotel Padang. Therefore, the goal of this study is to analyse the impact of customer experience and brand trust on guest customer loyalty at Truntum Hotel Padang. The sample size in this research is 365 people with the criteria that guests who have stayed more than twice and are more than 21 years old at Hotel Truntum Padang. Data analysis method used is logistic regression analyse with SPSS version 23.00. The research results indicate that customer experience and brand trust partially and significantly influence the customer loyalty of Truntum Padang Hotel guests.

Sofi syaeffulloh

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the era of globalization, business competition is getting tighter cause marketing activities and management of a company are encouraged to follow the development in order to maintain the continuity of the company. CV. Network Maha Jaya to do relationship marketing to satisfy and establish good relationships with customers. Good relationship marketing efforts can assist companies in understanding the wants and needs so that the company can satisfy and build loyalty of the customers to always be loyal to the company within the period ahead. This study aims to analyze the influence of relationship marketing on customer satisfaction and customer loyalty Kompas newspaper in Surabaya. This study used a descriptive quantitative research methods and data collection techniques by sampling from questionnaires.

Sintong Haleluya Simanungkalit; Ade Putera Arif Panjaitan; Rusmauli Simbolon; Maringan Sinambela; Harisan Boni Firmando

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

Service quality is a benchmark for service success determined by the level of satisfaction of service recipients. While the level of satisfaction of the recipient of this service will be obtained if a recipient of the service gets the type of service in accordance with what they expect and need. Thus, the needs of service recipients must be met as much as possible in order to obtain satisfaction. The data processing was obtained from questionnaire data collection data distributed to 50 respondents. Based on the results of the analysis and discussion described in the previous chapter, the author draws several conclusions on the results of the analysis that based on the hypothesis proposed by the researcher, a t test was carried out and obtained the SPSS output showed a calculated t value of 0.812 with a Sig of 0.421. To determine the level of significance of the research model, the calculated t value is compared with the table t value. Based on the results of the analysis, the hypothesis that states service quality (reliability, responsiveness, assurence, tangiable, emphaty) has a positive and significant effect on consumer satisfaction in the use of Parapat Khas Hotel services is empirically proven and acceptable.