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The development of technology and the internet has changed the way humans communicate. One form of this development is the presence of social media. Social media has now facilitated fast and easy interaction. The increasing number of users also increases the potential for criminal acts of misuse of personal data. Misuse of personal data, especially on social media, requires comprehensive mitigation. This study aims to analyze efforts to overcome victims of criminal acts of misuse of personal data on social media, both through penal and non-penal channels. With a normative legal and empirical legal research approach through a study of laws and regulations and legal literature as well as interviews. This study uses a qualitative method. The results of the study show that penal efforts include collecting evidence, identifying perpetrators, and imposing sanctions in accordance with the Personal Data Protection Law. Meanwhile, non-penal efforts are carried out through public education, the establishment of personal data protection institutions, and monitoring social media activities. The main inhibiting factors in this mitigation are the lack of implementing regulations, limited technical capabilities of law enforcement officers, and minimal public awareness of the importance of personal data. This study concludes that synergy between penal and non-penal efforts is needed to protect individual privacy rights in the digital era

This study examines the factors influencing consumer interest in using the Emaal application at Basmalah Supermarket, Ngempit branch. The research employs a descriptive qualitative approach, involving interviews with active users of the Emaal application. The findings reveal that key drivers include perceived usefulness, ease of use, transaction convenience, and transaction security. Consumers value features such as cashless payments, loyalty rewards, and the ability to track transaction histories. However, barriers such as limited consumer awareness, slow application response times, and competition with conventional payment methods also impact adoption. The study underscores the need for strategic marketing, consumer education, and technological optimization to enhance user adoption rates. These insights provide practical guidance for Basmalah in tailoring its digital marketing strategies to the needs of the Ngempit demographic.

This community service activity aims to provide solutions to the challenges faced by PT Citra Marindo in implementing digital marketing. PT Citra Marindo, a company engaged in providing products and services for the maritime industry, encounters obstacles in fully leveraging the potential of digital marketing. This activity focuses on assisting the company in improving and enhancing their digital marketing strategies. A more comprehensive digital marketing implementation was applied through various social media platforms such as Instagram, WhatsApp Business, and e-commerce platforms like Tokopedia. Additionally, business branding development included designing more attractive logos, professional product photos, and packaging that aligns with market preferences. Quality control systems were introduced to ensure high product quality, while effective promotional strategies were implemented to increase brand visibility and awareness among consumers. All steps were tailored to real-world conditions, including cost calculations for marketing elements to ensure they do not burden product prices and can be sustained. It is hoped that this activity will have a positive impact on increasing PT Citra Marindo business profits and serve as a useful reference for other businesses facing similar issues

The digital era has changed consumer behavior and the way of doing business, especially for Micro, Small, and Medium Enterprises (MSMEs). This article discusses social media optimization strategies to improve MSME marketing. By analyzing the development of social media and digital consumer behavior, this article presents practical recommendations for MSMEs to increase their awareness, increase sales, and build customer loyalty. The approach used in this study is to conduct training and workshops involving professionals in the field of digital marketing. This study shows that social media optimization can be the key to increasing the competitiveness and success of MSMEs in the digital era.

The training Writing Screenplays Using Fair Use with AI was conducted to enhance participants' understanding of the fair use concept and the application of artificial intelligence (AI) technology in screenplay writing. In the digital age, AI offers great potential in the creative industry, but its use must be accompanied by a proper understanding of ethics and law. This training aimed to introduce the principles of fair use and how to use AI software to improve creativity and efficiency in writing screenplays. The methods used included lectures, practical exercises, and evaluation of participants' work. A total of 16 participants were involved in the training, which covered topics on fair use, AI application in screenplay writing, and the challenges and obstacles encountered. The results showed an increase in participants' understanding of fair use, followed by their ability to use AI to produce more efficient and creative screenplays. However, some technical and conceptual challenges were still found, such as difficulties in using AI software and limited understanding of fair use limitations. In conclusion, this training successfully raised participants' awareness of ethics and legality in the use of technology in the creative industry, with recommendations for improving materials and technical support in the future

Economic growth is one of the most important goals countries seek to achieve.Now, when the world is witnessing a revolution in information and communicationtechnology, economic growth has become entirely linked to the state's readiness fordigital transformation and its degree of reliance on advanced means. The researchproblem of the present study revolves around the fact that Iraq is one of the countrieslagging behind in terms of the use of modern technology due to the extraordinaryconditions, which impacted various areas of life, especially the field of informationand communication technology, leading to the weak application of the digitaltransformation process. The present study aims to explore the challenges facingdigital transformation in Iraq and determine the extent of hindering economic growth.The SPSS is employed to reveal the correlation between digital transformationindicators and economic growth in Iraq 2010-2022 . The results of the present studyindicate that there is a slowdown in digital transformation in Iraq due to lack ofinfrastructure and reliance on foreign markets in providing information andcommunication technology resources as a result of not manufacturing them locally .One of the important recommendations of the present study is to spread technical anddigital awareness by providing training programs in order to prepare qualified andtrained human staff that contribute to the management of the digital transformationprocess.

This study examines the impact of social media on consumer purchasing decisions in e-commerce. With advancements in information technology, social media platforms such as Instagram, TikTok, and Facebook have evolved from mere promotional tools into essential means of building brand awareness and consumer trust. Social media facilitates direct interactions with consumers through visual content, customer reviews, and influencer collaborations, creating more personal and emotional shopping experiences. Additionally, features like TikTok Shop streamline promotion and purchasing processes on a single platform, offering new business opportunities. The study also highlights the role of testimonials, reviews, and influencer marketing in shaping purchasing decisions. Findings indicate that social media enhances brand awareness, fosters trust, and drives consumer loyalty, ultimately strengthening brand image in the digital marketplace.

Training on the use of Zenodo as a personal repository for lecturers is a strategic initiative to increase the productivity and visibility of scientific works. Zenodo offers an open-source platform that enables publication management with features such as DOI and structured metadata, which are essential to support global citations and recognition. However, many lecturers do not understand the importance of using these private repositories, especially regarding the role of DOIs and metadata in strengthening their academic impact. For this reason, this training is designed with a comprehensive method, starting with the creation of training modules, publication in the academic community, and online implementation via Zoom. A hands-on lab approach  is used to ensure participants understand and practice Zenodo management firsthand. The results of the training held in July 2024 showed a very high level of satisfaction, with 90% of participants feeling very satisfied and the rest satisfied. Participants came from various regions in Indonesia, including lecturers, library staff, and LPPM staff, who were interested in using Zenodo for institutional needs. The discussion revealed that most lecturers still have a minimal understanding of the importance of DOI and metadata, as well as how personal repositories can support the management of academic positions. This training provides new awareness of the importance of managing scientific works that are integrated with digital technology. In conclusion, Zenodo training has a positive impact on building technical and strategic understanding of lecturers, although further training is still needed to delve into metadata management and Zenodo optimization at the institutional level. With the right approach, this training not only improves individual competence, but also strengthens the academic competitiveness of the institution at the global level.

This study explores the impact of digital technology on state defense awareness among students of Universitas Pembangunan Nasional “Veteran” East Java. Through a quantitative survey involving 29 respondents, it was found that 62.1% of respondents consider state defense awareness very important, and 86.2% agree that digital technology makes it easier to access information related to state defense. However, 10.3% of respondents felt that technology has no significant effect on state defense awareness. These findings show that while digital technology has the potential to increase state defense awareness, challenges such as disinformation and low interest in state defense content still exist. This research recommends improving digital literacy and engaging campaigns to raise awareness among university students.

This research aims to analyze the branding strategy through the Public Relations (PR) approach implemented by Janji Jiwa in increasing brand awareness in the local Indonesian coffee market. PR strategies have an important role in strengthening brand identity, creating emotional connections with audiences, and building customer loyalty. This research method uses a descriptive qualitative approach by collecting data through literature studies, interviews, and analysis of social media and the Janji Jiwa PR campaign. The research results show that Janji Jiwa utilizes consistent brand communication, strategic collaboration with influencers and communities, as well as creative campaigns based on authentic stories to create consumer engagement. Additionally, the integration of digital and offline activities, such as product launches, interactive content, and community events, successfully increases brand visibility and appeal. Continuous monitoring and evaluation of market trends and the effectiveness of PR campaigns is also key to the success of this branding strategy. This research provides practical insights for business people in developing PR strategies to build brand awareness in competitive industries.  

UMKM  have an important role in the Indonesian economy, but the biggest challenge they face is limited marketing and consumer reach. This research aims to analyze the use of digital marketing through social media as a marketing strategy in Kampoeng Jadoel UMKM  . The research method used is descriptive qualitative with data collection techniques in the form of observation, interviews and literature study. The research results show that the use of social media such as Instagram, Facebook and WhatsApp can significantly increase brand awareness and market reach of Kampoeng Jadoel UMKM  . Through interesting content and active interaction strategies with customers, UMKM  are able to increase sales and consumer loyalty. Digital marketing has proven to be an effective, efficient and affordable solution for MSMEs in developing their business in the digital era.

This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results showed that digital marketing strategies involving creative content and social media optimization were able to increase branding, the number of followers, as well as consumer interaction, which overall contributed to the growth of MSMEs (Micro, Small and Medium Enterprises) in the face of market competition.

The advancement of information and communication technology has resulted in a lot of irregular, random and chaotic information outbursts. If the chaos of information in this digital era can be associated with chaos theory, then there will be a new perspective where chaos is not seen as something negative but something positive or positive chaos. By using a literature study, this study found the effect of positive chaos, namely an increase in digital literacy in society as a form of public awareness in receiving information. In addition, government and researcher efforts continue to be increased to develop digital literacy programs that must be in line with advances in information and communication technology.

The growth of digital technology has significantly transformed the marketing strategies employed by micro, small, and medium enterprises. Within an increasingly competitive digital marketing ecosystem, high-quality visual branding serves as a crucial component in capturing consumer attention and enhancing brand awareness. However, the enterprises frequently encounter constraints related to budget, technology, and expertise in producing effective visual content. In response to these challenges, Rabbithall Studio offers a solution by providing affordable, high-quality content, particularly for enterprises that operating in the foods and beverages sector. This research aims to design a Business Model Canvas (BMC) for Rabbithall Studio to effectively support the digital marketing strategy of MSMEs. A descriptive qualitative approach is used to analyze key elements in the BMC, such as customer segments, value propositions, distribution channels, and cost structure. The research findings reveal that Rabbithall Studio has a strategic business model, focusing on providing aesthetic and Instagrammable product photography services, along with copywriting support. This study offers a strategic guide for MSMEs to adopt visual and content-based marketing to enhance their competitiveness in the digital market.

Digital Business students at Universitas Pendidikan Indonesia Tasikmalaya Campus recognize the importance of Quality Assurance (QA), but many do not fully grasp the concept. This study aims to describe and evaluate students’ understanding of QA, with the goal of bridging the gap between awareness and application in the field of Digital Business. The research method used is descriptive quantitative, employing a Probability Sampling technique with a Proportionate Stratified Random Sampling approach. Results indicate that students generally have a good understanding of QA, especially in grasping basic concepts and the significance of QA for product quality. However, some dimensions of QA remain less understood, particularly regarding practical application in the industry. The depth of understanding varies; most students have a sufficient basic grasp, but only a few can relate QA concepts to real-world case studies. Based on these findings, the Digital Business Study Program is advised to integrate practical elements into the QA curriculum, such as QA simulations, industry case studies, and collaborative projects with companies. This is expected to enhance students’ understanding and bridge the gap between QA theory and practice. Future research could test the effectiveness of various QA teaching approaches and compare understanding across different study programs.   duk

Generation Z (born between 1997 and 2012) has been socialised in the digital age, which has informed their social interactions and cultural awareness. This study assesses the role of Generation Z in maintaining national identity in the context of globalisation, employing a Likert-scale interview methodology with university students aged 18–22 at Universitas Gadjah Mada. The results indicate that the majority of respondents exhibit a robust sense of patriotism (53.6% strongly agree) and express support for the preservation of national identity (70% agree/strongly agree). However, a small percentage of respondents express doubt (18.4%) or disagreement (5.2%). Generation Z proactively employs social media to advance local culture, address social issues, and reconcile global influences with local values. Despite the challenges posed by globalisation, they demonstrate a commitment to maintaining Indonesia's cultural heritage. This study recommends culturally relevant education tailored to the digital era to support Generation Z in preserving national identity while adapting to global developments.      

This study examines the digitalization of the concept of Mawaddah wa Rahmah in the Qur'an and Hadith as a family psychology strategy to build harmonious households in Bucor Wetan Village, Probolinggo Regency. With a population of approximately 4,000 people, the village faces challenges in applying the values of love and mercy in daily family life. The research employs a qualitative method with a phenomenological approach, involving in-depth interviews, direct observations, and document analysis. The findings reveal that digitalization through Islamic value-based educational media, such as interactive videos and family education applications, plays a significant role in raising public awareness of the importance of Mawaddah wa Rahmah. These digital media are effective in improving communication patterns, managing conflicts, and strengthening relationships among family members. Despite challenges such as limited internet access and digital literacy, training programs conducted during the research helped address these obstacles. The study concludes that integrating Islamic values with digital technology can be an innovative and effective solution for creating harmonious and prosperous families. This approach facilitates social transformation that supports peaceful family life, especially in rural communities like Bucor Wetan Village.

The development of digital technology has brought about major changes in the dynamics of Indonesian culture. One of the most prominent social media platforms is TikTok, which offers a creative space for its users to promote local arts, traditions, languages, and cultural heritage. This study aims to analyze the impact of TikTok on Indonesian culture, both positively and negatively. Positively, TikTok helps preserve local culture through short videos featuring traditional dances, culinary specialties, and the use of regional languages. This platform also supports the introduction of Indonesian culture to a global audience, increasing awareness of the younger generation about the importance of local culture. However, on the other hand, TikTok raises challenges such as cultural homogenization due to the dominance of global trends, distortion of traditional cultural elements, and the erosion of local values. Through a qualitative approach with literature studies, this study found that TikTok has great potential as a tool for cultural preservation if used wisely. In conclusion, collaboration is needed between content creators, the community, and the government to maintain a balance between preserving local culture and digital modernity.

Buying and selling is an essential economic activity in everyday life, especially in the context of Muslim societies that uphold sharia principles. This research aims to explore the rights and obligations of sellers and buyers in Islam, as well as the challenges faced in modern buying and selling practices, especially in the digital era. The method used in this research is a qualitative approach using literature study techniques and interviews with business people. The research results show that understanding of rights and obligations varies, with many sellers and buyers realizing the importance of transparency and honesty in transactions. However, the main challenge arises from online transactions, where uncertainty regarding product authenticity can reduce consumer confidence. Most consumers do not fully understand their rights, so further education is needed to increase awareness of transaction ethics. This research also found that the integration of technology, such as review systems and electronic contracts, can help strengthen trust in transactions. Overall, this research emphasizes the importance of collaboration between sharia principles, regulations and technology to create a buying and selling environment that is fair, sustainable and full of blessings.

This study discusses the role of social media in enhancing brand awareness among Generation Z (Gen Z), a group known for their digital savvy and high reliance on technology. Gen Z, born between 1997 and 2012, are highly connected consumers on social media platforms such as Instagram, TikTok , and YouTube . Social media has become a major channel for building and increasing brand awareness due to its ability to reach a wide audience , interact directly, and provide a personalized experience. Through a literature review, this article identifies factors that influence the effectiveness of social media in increasing brand awareness. awareness , including choosing the right platform, relevant and engaging content, and user engagement. In addition, the study also discusses the challenges that brands face in building awareness among Gen Z, such as information overload and the tendency of audiences to be more critical of advertising. The results of this review can provide insights for marketers in designing more effective social media strategies for the younger generation and help brands stay relevant in an increasingly competitive market.