Penerapan Business Model Canvas (BMC) pada Bisnis Jasa Fotografi Produk Rabbithall Studio

Hasna Nabiilah Widiani ; Muhammad Fillah Alfatih ; Thoriq Muhammad Pasya ; Wien Kuntari
Jurnal Penelitian Manajemen dan Inovasi Riset 📅 2024 Vol 3, No 1 🔗 DOI: 10.61132/lokawati.v3i1.1432
Abstract
The growth of digital technology has significantly transformed the marketing strategies employed by micro, small, and medium enterprises. Within an increasingly competitive digital marketing ecosystem, high-quality visual branding serves as a crucial component in capturing consumer attention and enhancing brand awareness. However, the enterprises frequently encounter constraints related to budget, technology, and expertise in producing effective visual content. In response to these challenges, Rabbithall Studio offers a solution by providing affordable, high-quality content, particularly for enterprises that operating in the foods and beverages sector. This research aims to design a Business Model Canvas (BMC) for Rabbithall Studio to effectively support the digital marketing strategy of MSMEs. A descriptive qualitative approach is used to analyze key elements in the BMC, such as customer segments, value propositions, distribution channels, and cost structure. The research findings reveal that Rabbithall Studio has a strategic business model, focusing on providing aesthetic and Instagrammable product photography services, along with copywriting support. This study offers a strategic guide for MSMEs to adopt visual and content-based marketing to enhance their competitiveness in the digital market.
Keywords
UMKM; fotografi; produk; pemasara; digital
How to Cite

Hasna Nabiilah Widiani, et al. (2024). Penerapan Business Model Canvas (BMC) pada Bisnis Jasa Fotografi Produk Rabbithall Studio. Jurnal Penelitian Manajemen dan Inovasi Riset, 3(1). https://doi.org/10.61132/lokawati.v3i1.1432

Hasna Nabiilah Widiani; Muhammad Fillah Alfatih; Thoriq Muhammad Pasya; Wien Kuntari, "Penerapan Business Model Canvas (BMC) pada Bisnis Jasa Fotografi Produk Rabbithall Studio," Jurnal Penelitian Manajemen dan Inovasi Riset, vol. 3, no. 1, 2024.

Hasna Nabiilah Widiani; Muhammad Fillah Alfatih; Thoriq Muhammad Pasya; Wien Kuntari. "Penerapan Business Model Canvas (BMC) pada Bisnis Jasa Fotografi Produk Rabbithall Studio." Jurnal Penelitian Manajemen dan Inovasi Riset, vol. 3, no. 1, 2024.

Hasna Nabiilah Widiani; Muhammad Fillah Alfatih; Thoriq Muhammad Pasya; Wien Kuntari. "Penerapan Business Model Canvas (BMC) pada Bisnis Jasa Fotografi Produk Rabbithall Studio." Jurnal Penelitian Manajemen dan Inovasi Riset 3, no. 1 (2024).

Hasna Nabiilah Widiani, et al. (2024) 'Penerapan Business Model Canvas (BMC) pada Bisnis Jasa Fotografi Produk Rabbithall Studio', Jurnal Penelitian Manajemen dan Inovasi Riset, 3(1). doi: 10.61132/lokawati.v3i1.1432.

Hasna Nabiilah Widiani; Muhammad Fillah Alfatih; Thoriq Muhammad Pasya; Wien Kuntari. Penerapan Business Model Canvas (BMC) pada Bisnis Jasa Fotografi Produk Rabbithall Studio. Jurnal Penelitian Manajemen dan Inovasi Riset. 2024;3(1).

Artikel Terkait

Strategi Omnichannel dalam Mengelola Saluran Pemasaran Terintegrasi untuk Meningkatkan Pengalaman Pelanggan di Era Digital

Riska Perwita Sari; Ferdi Saviola; Hilyah Farah Firdaus

Pengaruh Layanan Chat Online dan Kecepatan Respon terhadap Kepuasan Pelanggan

Putri Mentari; Michael Febrian Siebert; Loise Cendana

Analisis Aspek Operasional dan Manajemen Sumber Daya Insani pada Industri Konveksi Brand 57 Busana di Desa Dadirejo Kecamatan Tirto Kabupaten Pekalongan: Perspektif Studi Kelayakan Bisnis Syariah

Arny Juliyanti; Husni Awali

Dampak Operasional Merger Perbankan: Sintesis Literatur dan Implikasinya terhadap Industri Perbankan

Rahmat Fajar Ramdani

Menganalisis Employee Engagement pada Generasi Milenial dan Generasi Z dalam Konteks Kerja Hybrid: A Systematic Literature Review

Wilda Shilviyah Andiyanti; Fairuz Meita Aurelia

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Restoran Chickenday Trenggalek

Sinta Fatmala Sari; Diana Ambarwati; Angga Permana Mahaputra
Tren Sitasi Jurnal