Pemanfatan Digital Marketing Di UMKM Kampoeng Jadoel Melalui Media Sosial

Ahmad Ashifuddin Aqham ; Laksamana Rajendra H.A.F ; Haris Ihsanil Huda ; Bagus Sudirman ; Moh Muthohir
jurnal ABDIMAS Indonesia 📅 2024 Vol 2, No 4 🔗 DOI: 10.59841/jurai.v2i4.2084
Abstract
UMKM  have an important role in the Indonesian economy, but the biggest challenge they face is limited marketing and consumer reach. This research aims to analyze the use of digital marketing through social media as a marketing strategy in Kampoeng Jadoel UMKM  . The research method used is descriptive qualitative with data collection techniques in the form of observation, interviews and literature study. The research results show that the use of social media such as Instagram, Facebook and WhatsApp can significantly increase brand awareness and market reach of Kampoeng Jadoel UMKM  . Through interesting content and active interaction strategies with customers, UMKM  are able to increase sales and consumer loyalty. Digital marketing has proven to be an effective, efficient and affordable solution for MSMEs in developing their business in the digital era.
Keywords
Digital Marketing Social Media UMKM Marketing Kampoeng Jadoel
How to Cite

Ahmad Ashifuddin Aqham, et al. (2024). Pemanfatan Digital Marketing Di UMKM Kampoeng Jadoel Melalui Media Sosial . jurnal ABDIMAS Indonesia, 2(4). https://doi.org/10.59841/jurai.v2i4.2084

Ahmad Ashifuddin Aqham; Laksamana Rajendra H.A.F; Haris Ihsanil Huda; Bagus Sudirman; Moh Muthohir, "Pemanfatan Digital Marketing Di UMKM Kampoeng Jadoel Melalui Media Sosial ," jurnal ABDIMAS Indonesia, vol. 2, no. 4, 2024.

Ahmad Ashifuddin Aqham; Laksamana Rajendra H.A.F; Haris Ihsanil Huda; Bagus Sudirman; Moh Muthohir. "Pemanfatan Digital Marketing Di UMKM Kampoeng Jadoel Melalui Media Sosial ." jurnal ABDIMAS Indonesia, vol. 2, no. 4, 2024.

Ahmad Ashifuddin Aqham; Laksamana Rajendra H.A.F; Haris Ihsanil Huda; Bagus Sudirman; Moh Muthohir. "Pemanfatan Digital Marketing Di UMKM Kampoeng Jadoel Melalui Media Sosial ." jurnal ABDIMAS Indonesia 2, no. 4 (2024).

Ahmad Ashifuddin Aqham, et al. (2024) 'Pemanfatan Digital Marketing Di UMKM Kampoeng Jadoel Melalui Media Sosial ', jurnal ABDIMAS Indonesia, 2(4). doi: 10.59841/jurai.v2i4.2084.

Ahmad Ashifuddin Aqham; Laksamana Rajendra H.A.F; Haris Ihsanil Huda; Bagus Sudirman; Moh Muthohir. Pemanfatan Digital Marketing Di UMKM Kampoeng Jadoel Melalui Media Sosial . jurnal ABDIMAS Indonesia. 2024;2(4).

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