Pemanfaatan Sosial media marketing Dalam membangun UMKM HR-TEA

Pasha; Alif; Lestari; Destianti; Napitu; Benward Yehezkiel; Amanda; Dhea; Khatami; Abang Azzidan; Habib Agil Munawar; Anjas Pratama; Tiara Fitari

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)

Universitas Maritim AMNI

📄 Abstract

This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results showed that digital marketing strategies involving creative content and social media optimization were able to increase branding, the number of followers, as well as consumer interaction, which overall contributed to the growth of MSMEs (Micro, Small and Medium Enterprises) in the face of market competition.

🔖 Keywords

#social media; Digital Marketing; MSME; HR-Tea

ℹ️ Informasi Publikasi

Tanggal Publikasi

17 December 2024

Volume / Nomor / Tahun

Volume 3, Nomor 4, Tahun 2024

📝 HOW TO CITE

Pasha, Alif; Lestari, Destianti; Napitu, Benward Yehezkiel; Amanda, Dhea; Khatami, Abang Azzidan; Habib Agil Munawar; Anjas Pratama; Tiara Fitari, "Pemanfaatan Sosial media marketing Dalam membangun UMKM HR-TEA," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 3, no. 4, Dec. 2024.

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