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This Community Service Program (PKM) aims to enhance students’ understanding and skills in public service while supporting local economic empowerment through the implementation of a campus bazaar based on local wisdom. The program was conducted at the Lancang Kuning Dumai College of Administrative Sciences and involved lecturers, students, micro, small, and medium enterprises (MSMEs), as well as the general public. A participatory and practical approach was employed, allowing students to actively engage in the planning, implementation, and evaluation stages of the bazaar activities. The results indicate that students gained hands-on experience in delivering professional public services, managing business activities, and promoting products rooted in local wisdom. Meanwhile, local MSMEs benefited from increased sales and expanded marketing networks. This program strengthens the synergy between higher education institutions and the community in fostering inclusive and sustainable local economic development.

Stunting remains a chronic nutritional issue affecting human resource quality in Indonesia, particularly children under five years old. High prevalence of stunting impacts long-term cognitive development, physical growth, and productivity of the young generation (Ministry of Health, 2023). This community service aims to optimize the role of public administration in disseminating policies and programs to reduce stunting through education, training, and direct community assistance. Activities were carried out through coordination with government officials, community health cadres, and local leaders, using local communication media to raise awareness about nutrition. The results indicate an increase in community knowledge on stunting, balanced nutrition practices, and active involvement of both officials and residents in stunting reduction programs. Optimizing public administration through capacity building, cross-sector coordination, and information technology utilization supports program targets. This service recommends strategies for sustainable, participatory, and data-driven program implementation. Enhancing community concern for orphans is an essential aspect of inclusive and sustainable social development. This community service activity aims to implement strategies of empathetic communication and social management to improve the quality of social interactions and community attention toward orphans. The method applied was a participatory and qualitative descriptive approach, involving both the community and orphans in all stages of the activity, from planning, implementation, to evaluation. The results indicate a significant improvement in social interaction quality between the community and orphans. The children exhibited positive emotional responses, such as comfort, acceptance, and appreciation, while the community demonstrated increased participation, collective responsibility, and structured social management skills. The integration of empathetic communication and social management produced dual impacts: enhanced emotional well-being of orphans and strengthened social empathy within the community. These findings suggest that this strategy can serve as a sustainable model for social care activities and can be replicated in other communities. Therefore, the application of empathetic communication and social management has the potential to support inclusive social development, foster community solidarity, and improve the welfare of vulnerable groups sustainably.

This Community Service Program (PkM) was motivated by the suboptimal organizational governance and tourism service management at Bahtera Beach. The main issues included limited managerial capacity among local tourism managers, the absence of clear service standards, and weak coordination among local tourism stakeholders. This program aimed to strengthen institutional capacity, improve the quality of visitor services, and promote more participatory and sustainable destination governance. The program applied a participatory approach consisting of problem identification, joint planning, training on tourism service management, development of basic service standards, and field mentoring. The beneficiaries were local tourism management groups and community members directly involved in tourism services at Bahtera Beach. The results indicate improved understanding among managers regarding structured organizational governance and service management. Clearer task distribution, the implementation of basic service standards for visitors, and increased awareness of cleanliness and visitor comfort were observed as tangible improvements. In addition, the emergence of local leaders who actively coordinate service activities and support program sustainability became an important outcome. Overall, this program contributed to strengthening institutional capacity and enhancing the quality of the tourism experience at Bahtera Beach.

Household environmental problems such as poor waste management, the practice of burning waste, and limited use of home yards remain major challenges in creating clean and healthy residential areas. Dasawisma, as the smallest unit within the PKK structure, holds a strategic role in fostering environmental awareness and pro-environmental behavior at the family level. This Community Service Program (PkM) aims to build an environmentally caring community through strengthening the role of Dasawisma, improving members' knowledge, and encouraging new habits in household environmental management. The method used a participatory approach consisting of problem identification, interactive counseling sessions, hands-on practice in waste management and yard utilization, and field mentoring. The results indicate an increase in members' understanding of environmental issues, behavioral changes in sorting organic and inorganic waste, simple composting practices, and the cultivation of plants in home yards. In addition, collective awareness and the emergence of local leaders helped sustain the environmental movement within the community. This program demonstrates that strengthening Dasawisma is an effective family-based empowerment strategy to support social transformation toward a cleaner, healthier, and more sustainable environment.

Environmental issues in Bumi Ayu Subdistrict are characterized by a low level of public awareness and understanding of the impacts of environmentally unfriendly behaviors, including the use of single-use plastics, water pollution, and waste burning. This condition presents a significant challenge to the implementation of sustainable development at the community level. This community service activity aims to enhance community participation in environmental conservation and to strengthen social awareness of sustainable development. The methods employed include interactive presentations and the development of informational media as accessible and effective educational tools. The results indicate an improvement in community understanding of the relationship between daily behaviors and environmental degradation, accompanied by the emergence of collective awareness and active participation in environmental conservation initiatives such as waste management and greening programs. Overall, this activity contributes to encouraging behavioral change toward environmentally responsible practices within the framework of sustainable social development.

Community participation in social service activities is a crucial indicator of community-based social development. However, the level of participation is often influenced by various structural and cultural factors, including the role of community organizations as key mobilizers of collective action. This activity aims to identify factors affecting community participation in social service activities in Bintan Sub-district, analyze the role of community organizations in facilitating and organizing these activities, and assess their impact on strengthening synergy and collaboration among residents. The method employed included a socialization session on the importance of community organizations in community empowerment, followed by social service activities in the form of collective environmental clean-up and greening programs through tree planting around public facilities. The findings indicate that increased collective awareness, local leadership, and organizational support significantly enhance community participation. Furthermore, social service activities contribute to strengthening social cohesion, fostering a sense of togetherness, and promoting stronger synergy and collaboration among community members in Bintan Sub-district.

This Community Service Program (PKM) was motivated by the limited understanding and skills of farmer groups in managing administrative systems, which are essential prerequisites for developing agribusiness partnerships. Farmer groups under the supervision of the Agricultural Extension Center (BPP) of Dumai Timur District, Dumai City, have not yet implemented well-organized data recording and administrative management, resulting in low institutional readiness to establish agribusiness partnerships. This program aimed to apply administrative management practices to strengthen farmer group institutions and support the development of agribusiness partnerships. The methods used included extension activities through lectures, interactive discussions, and hands-on practice in preparing and managing farmer group administrative records. The results indicate an improvement in farmers’ understanding of the importance of administrative management in agribusiness partnerships, enhanced skills in organizing and maintaining administrative records, and the emergence of collective awareness of institutional governance. Furthermore, the program contributed to behavioral changes within farmer organizations, increased leadership roles among group administrators, and initiatives to develop more structured and sustainable agribusiness partnerships.

Farmer group institutions play a strategic role in supporting agricultural development; however, many farmer groups still face limitations in data management and institutional administration. These limitations affect planning, decision-making, and access to agricultural development programs. This Community Service Program (PKM) aims to enhance farmers’ understanding and skills in data management and institutional administration through extension activities at the Agricultural Extension Center (BPP) of Bukit Kapur Subdistrict, Dumai City. The methods applied include lectures, interactive discussions, and hands-on practice in preparing and managing farmer group administrative records. The results indicate an improvement in participants’ knowledge and skills related to group administration, increased awareness of the importance of orderly administrative management, and a collective commitment to implementing sustainable record-keeping practices. Furthermore, the program encouraged the emergence of local leadership and strengthened farmer group institutions as social capital toward farmer independence and welfare.

The low quality of Dasawisma administrative management remains a major challenge in supporting the effectiveness of the Family Empowerment and Welfare (PKK) programs at the community level. This problem is characterized by poorly organized family data records, weak documentation of activities, and limited understanding among administrators regarding the strategic role of administration as a basis for planning and decision-making. This Community Service Program (PKM) aims to improve the quality of Dasawisma administration through collaboration between higher education institutions and Dasawisma groups as an effort to strengthen community organizational governance. The method employed is a participatory community organizing approach, encompassing stages of joint planning, technical administrative assistance, training, and reflective evaluation. The results indicate an improvement in administrators' understanding and skills in managing administrative tasks, the establishment of more systematic data and activity recording systems, and increased participation and organizational ownership among Dasawisma members. Furthermore, the program encouraged the emergence of local leadership and collective awareness of the importance of as an instrument for institutional strengthening. Overall, collaboration with higher education institutions proved effective in promoting sustainable improvements in Dasawisma administrative governance.

This Community Service Program (PkM) was motivated by the low quality of administrative order in the bookkeeping and document management system of Dasawisma Anggur Merah 3 RT 08, Bukit Timah Village, characterized by unsystematic data recording, weak documentation practices, and limited understanding of accountable and organized administration. The objective of this program was to strengthen the capacity of Dasawisma in implementing orderly administration through the development of structured, transparent, and sustainable bookkeeping and documentation systems. The method applied was a participatory community organizing approach, implemented through socialization, technical assistance, simple bookkeeping training, hands-on documentation practices, and participatory evaluation. The results indicate a significant improvement in the understanding of Dasawisma members regarding the importance of administrative order, behavioral changes in record-keeping and document management, the establishment of a more structured bookkeeping system, and the emergence of collective awareness of administration as a foundation for program planning and decision-making. In addition, local leaders (local leaders) emerged as driving forces in strengthening administrative management and institutional capacity. This program contributes to the creation of more professional, accountable, and sustainable governance of Dasawisma organizations in community-based empowerment initiatives.

The family planning program is an effort to increase public awareness and participation through maturation of marriage age, birth control, fostering family resilience, and improving family welfare in order to realize a small, happy and prosperous family. IUD (Intra Uterine Device) is a plastic contraceptive that has a shape like the letter "T" and is installed in the uterus to prevent pregnancy Implant is a hormonal contraceptive method that is effective, not permanent and can prevent pregnancy between three and five years. This contraceptive is in the form of an empty silastic (silicone rubber) capsule filled with hormones and the ends of the capsule are sealed with silastic adhesive. Contraceptives are important for improving the quality of life of women and their families. They not only prevent unwanted pregnancies, but also reduce the number of abortions. And contraceptive use can help manage family income by spacing pregnancies and paving the way for women to work. Contraceptives have also been shown to lower maternal and infant mortality rates by spacing births and determining the number of children to be born. The use of long-acting contraceptives such as IUDs, implants, vasectomies, and tubectomies should be more widely promoted. The use of long-term contraceptives is the main need to reduce the rate of population increase.

Today, digital technology is developing rapidly, from its application to the emergence of various digital business entities. The application of the Internet and digital technologies is geared towards achieving marketing goals. The goal of marketing is to win the competition. So a strategy is needed to enter the digital market. Community service. This aims to provide knowledge to Cemara MSMEs regarding strategies to enter the digital market, especially the results of milkfish processing in Kaliprau Village, Ulujami District, Pemalang Regency. This method of community service activities uses the method of lectures, dialogues and questions and answers. The results obtained by participants understand the reach and breadth of the digital market and are able to measure the ability to enter the digital market. The enthusiastic response from the participants received input on the needs of Cemara MSMEs related to skills in using information technology, transaski using e-money applications and bookkeeping.

Sales and purchase agreements that occur electronically between sellers and buyers create online buying and selling. Internet and social media users in Indonesia, online E-Commerce businesses are increasingly growing. E-Commerce is business activities involving consumers, manufacturers, service providers and intermediaries using computer networks, namely the internet. E-Commerce users are also of various ages, because there are many conveniences when shopping online, just open the desired E-Commerce application, choose the items you buy and the goods arrive as desired within a few days. The increasing number of online buying and selling has indirectly influenced changes in legal regulations. The rules that apply in Indonesia are still unclear regarding electronic buying and selling. This is due to the fact that the conditions necessary for the validity of an electronic agreement have not been specifically regulated. The aim of this research is to determine the validity of electronic contract agreements in E-Commerce transactions in terms of civil law. In this research, normative research methods were used. This method involves processing data from legal regulations and applying rules or norms as the basis for research. Research results Electronic documents are binding and recognized as valid evidence to provide legal certainty regarding the operation of electronic systems and electronic transactions, especially for proof and related to legal actions carried out through electronic systems

Legal protection of children refers to all actions that ensure and safeguard children and their rights so that they can live, grow, develop, and engage maximally in line with human dignity and honour, as well as get protection from violence and discrimination within legal laws. In Indonesia, the proportion ranges from 22 to 100%, indicating that the aforementioned conditions occur often. As a result, researchers are interested in performing this study utilising normative research methodologies. Legal protection for minors who distribute pornographic videos on social media, choosing to release minors, is regulated by Law No. 23 of 2002 concerning Child Protection, Article 16 (1) Every child has the right to receive protection from being the target of abuse, torture, or inhumane punishment, (2) Every child has the right to obtain freedom in accordance with the law, and (3) Arrest, detention, or incarceration of a child must be carried out in accordance with relevant legislation and only as a last option. And advocate LPKA in the form of independence coaching, which includes instruction for foster children in skills that may be developed after the foster time ends, such as sewing. Meanwhile, personality development is moral development, with the goal of providing foster children with an understanding of social norms as well as an understanding of themselves so that they can accept responsibility for all actions they take and refrain from repeating illegal actions. Suggestions in this protection are expected to be safeguarded by anybody, regardless of circumstance, and the local government needs to get to the field to inspect the status of special child development institutions so that any deficiencies may be corrected quickly, allowing development to proceed correctly.

This study investigates the utilization of Artificial Intelligence (AI) to promote ethical business practices within the evolving landscape of digital marketing in Indonesia. The research aims to elucidate the current state of AI integration, its impact on ethical considerations, and the challenges and opportunities it presents. The study adopts a qualitative approach, employing semi-structured interviews and focus group discussions with key stakeholders involved in digital marketing and AI development. Sampling techniques include purposive sampling to ensure representation across industries and snowball sampling to access knowledgeable participants. Data analysis follows thematic analysis principles, identifying recurring patterns, themes, and divergences related to ethical concerns and AI implementation. Preliminary findings indicate a nuanced relationship between AI adoption and ethical dilemmas, with emerging strategies to balance innovation with ethical principles. This study contributes to understanding the ethical implications of AI in digital marketing and offers insights for businesses, policymakers, and scholars aiming to navigate this complex terrain responsibly.

In the dynamic landscape of Human Resource Management (HRM), the emergence of Artificial Intelligence (AI) technologies presents both challenges and opportunities. This research aims to explore strategies for empowering talent amidst AI innovations in HRM. The research adopts a phenomenological approach to delve into the lived experiences of HR professionals and employees within organizations integrating AI technologies. Through purposive sampling, data were collected via in-depth interviews and focus group discussions. Thematic analysis was employed to identify patterns, themes, and insights from the narratives. The findings reveal a nuanced understanding of how AI impacts talent management practices, including recruitment, training, performance evaluation, and career development. Moreover, the research elucidates the importance of human-centric approaches in leveraging AI to augment rather than replace human capabilities. These insights contribute to enhancing organizational strategies for talent empowerment in the era of AI-driven HRM innovations.

This research aims to explore strategies for maximizing human capital in the context of advancing artificial intelligence (AI) technologies within the workforce. The study employs a phenomenological approach to understand individuals' experiences and perceptions regarding AI integration in the workplace. Through purposive sampling, data were gathered from a diverse pool of professionals across industries. Semi-structured interviews were conducted to delve into participants' perspectives on the impact of AI on job roles, skill requirements, and organizational dynamics. Thematic analysis was employed to identify recurring patterns and emergent themes within the qualitative data. Preliminary findings suggest a nuanced interplay between AI technologies and human capabilities, highlighting the need for upskilling, retraining, and fostering adaptability among employees. The study contributes to the discourse on optimizing human resources amidst rapid technological advancements, offering insights for organizational strategies to harness the synergy between human expertise and AI innovations in the future workforce.      

In the rapidly evolving landscape of artificial intelligence (AI), optimizing human resources (HR) practices is imperative to foster organizational excellence. This qualitative research aims to explore the intersection of AI and HR practices to enhance organizational performance. The research adopts a qualitative approach utilizing in-depth interviews with HR professionals, AI specialists, and organizational leaders. Sampling techniques include purposive and snowball sampling to ensure diverse perspectives are captured. Data analysis involves thematic analysis, allowing for the identification of patterns and themes within the qualitative data. Preliminary findings indicate that organizations are increasingly leveraging AI to streamline HR processes, enhance talent acquisition, and improve employee engagement. Furthermore, the research reveals the significance of ethical considerations and human oversight in AI-driven HR practices. This study contributes to the growing discourse on AI integration in HR and provides insights for organizations aiming to navigate the AI-driven landscape while fostering excellence in HR practices.  

This research aims to explore strategies for cultivating exceptional talent in the era of artificial intelligence (AI). The study employs a mixed-method approach, integrating interviews, surveys, and case studies to gather comprehensive data. The sample selection includes individuals from various industries known for fostering talent development, such as technology, education, and business. Through thematic analysis, the collected data are systematically examined to identify recurring patterns, emerging themes, and innovative practices in talent cultivation. Results reveal multifaceted strategies encompassing personalized learning, mentorship programs, continuous feedback mechanisms, and proactive skill development initiatives. Furthermore, the study highlights the significance of human-centric approaches in leveraging AI technologies to enhance talent development efforts. The findings contribute to a deeper understanding of how organizations can harness human potential effectively amidst technological advancements, paving the way for sustainable talent management practices in the AI era.    

Community Service is an obligation for lecturers to carry out the Tridharma of Higher Education. The activity was carried out on June 18, 2022 in Jelamung RT 05 RW 02, Kemujan Karimujawa which was attended by 12 participants. The purpose of this service is to know how to maintain fishing boat outboard engines in general, which is used to change the engine oil, cleaning the air filter and fuel filter, testing the injectors and adjusting the valves, in addition it is to know the reason why the engine cannot start. Therefore, someone should check the fuel flow, opening the fuel filter and cleaning it. The implementation of this program is for fishermen’s beneficial, hance they can maintain and overcome engine damage for the sake of progress and increase the income.