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Mills is a sports brand that also offers a wide range of products with the lastest quality and technology, whict naturally piques the interest of the public in Mills and generates purchasing intent among consumers towards Mills’ products. The purpose of this research is to determine the extent of the influence of Mills’ Instagram content on purchase intent. The theories utilized in this study include Hermawan’s 2012 marketing communication theory, as well as Kotler & Keller’s Attention, Interest, and Desire theory on the Purchase Intent variable. Miles’2014 theory is applied to the Instagram Content variable, encompassing profile name, comments or feedback, and captions or descriptions. This researh adopts a quantitative approach through a survey method conducted on 85 respondents who follow @millssportid on instagram, selected using simple random sampling technique. The results of this study indicate a high influence of 73,9% of Mills’ instagram content on purchase intent, with the remaining 26,1% influenced by unexamined variables in this research.

This research is motivated by the competition for school yearbooks in high schools, junior high schools, elementary schools and equivalent in the Jakarta area and its surroundings which is quite tight. In this tight competition, a strategy is needed to promote Crayoone Event Organizer to become the best School Yearbook Company. This research was conducted in Central Jakarta.This research aims to find out what Crayoone Event Organizer does in its Marketing Public Relations strategy, find out Pull, Push and Pass Strategy, and find out the opportunities and obstacles to its Marketing Public Relations strategy. This research was conducted based on the theory of Thomas L Harris, Three Ways Strategies namely Pull, Push and Pass Strategy.This research method uses descriptive analysis with a qualitative approach. The data collection techniques used in this study were interviews, observation and documentation. The research results show that the push strategy is the main strategy used by Crayoone, by dividing marketer areas and aiming to be invited for presentations. The provision of incentives per collaboration and annual accumulative is carried out by the Crayoone Event Organizer. A pull strategy is also being pursued through social media to attract consumers via Tiktok and Instagram. The pass strategy used is sponsorship for student and non-student activities. The opportunity to carry out this strategy is better known through social media, and it is easier to convince potential service users. Distance barriers in terms of production outside the work area.    

Literacy quality is an important aspect in developing students' abilities, especially in the current digital era. This research aims to explore the use of the online media Instagram in improving the literacy quality of students of the Islamic Communication and Broadcasting Study Program (KPI) A, North Sumatra State Islamic University (UINSU) in semester 6. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews and observations of participants who actively use Instagram in their academic activities. Research findings show that creative and targeted use of Instagram can improve the literacy quality of KPI A UINSU students. Through the available visual and text features, students can expand their knowledge about current issues in the field of Islamic communication and broadcasting, as well as improve their reading, writing and critical thinking skills. Apart from that, collaboration between students and lecturers via Instagram also opens up space for in-depth discussion and reflection, increasing understanding and appreciation of lecture material. The implication of this research is the importance of integrating social media in learning strategies to facilitate the holistic development of student literacy in higher education.

Akhlak degradation or moral degradation is at the foundation of a variety of problems and social issues in society during one's life. Moral degradation develops as a result of entering digital spaces, as shown by the presence of Instagram as a digital social media. As a result, discovering a solution to this problem becomes a priority. This study aims to provide a solution to the phenomenon of moral degradation in Instagram by exploring the concept of morality based on Sufism values, by determining the formulation of the problem including a description of moral degradation in Instagram, Sufism and morality in Islam, and the concept of akhlakul karimah based on sufism values. This study uses a qualitative approach with descriptive methods, as well as literature study as a data collection technique. The findings of this study explain the phenomena of moral degradation on Instagram, which generates a whole slew of issues. Furthermore, this research explains Sufism and morality in Islam, as well as their integration in the concept of morality based on Sufism values through various exercises and efforts as a resolution to moral degradation on the social media platform Instagram.

This research aims to analyze effective strategies in optimizing the use of social media, especially the YouTube and Instagram platforms, by students of Syari’ah business law courses. The focus of the research is to identify students' efforts to use social media as a relevant and useful tool in the context of social media business from an Islamic perspective and legal protection issues related to existing YouTube and Instagram social media content. The research method used is qualitative, with strategic analysis through surveys, interviews and observations of Syari’ah business students, especially content owners (Youtubers) and users who actively use YouTube as a medium for uploading content. , Content created by YouTubers is considered copyrighted. The data obtained was then analyzed to explore and document aspects of the Kedungsapur area that were thoroughly researched. The results of this research provide detailed insight into optimizing social media use of Syari’ah   business law students by uncovering unintentional mentions and attributions to certain parties throughout the public domain. This can lead to defamation, which is prohibited in Islam and violates the ITE Law, Islam emphasizes the importance of conveying information accurately and not manipulating or misusing facts. Further findings show that the presence of hackers has an impact on how content creators protect YouTube and Instagram. The meaning of this research can contribute to the development of innovative learning strategies and deepen students' understanding of the application of the law Syari’ah trading in the digital era.

This research discusses the role of digital marketing and customer relationship management at PT. Indofood Sukses Makmur Tbk, a company mostly engaged in food and beverages that grows and originates from Indonesia. This research uses qualitative methods. The data collection method used in this study is a descriptive method which is a data collection technique via the internet. The results of the study concluded that digital marketing has a significant influence on customer relationship management strategies at PT. Indofood Sukses Makmur Tbk. Digital marketing plays a crucial role in expanding the company's market area and target customers, as can be seen from the use of various digital platforms to promote products, such as Instagram, Twitter, Tiktok, and Facebook. Therefore, digital marketing and CRM have an important role in developing strategies that can maintain the competitive advantage of PT. Indofood Sukses Makmur Tbk.

Tujuan penelitian ini adalah mendeskripsikan makna penggunaan skincare bagi mahasiswa. Penelitian ini fokus untuk melihat; a) apa makna penggunaan produk skincare bagi mahasiswa, b) faktor apa saja yang mempengaruhi penggunaan produk skincare, dan c) bagaimana dampak dari penggunaan produk skincare bagi mahasiswa. Jenis penelitian ini adalah kualitatif dengan metode deskriptif, teknik pengumpulan data yang digunakan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa makna penggunaan produk skincare bagi mahasiswa adalah agar tetap terlihat cantik dan dapat meningkatkan rasa percaya diri yang tinggi. Penggunaan produk skincare dipengaruhi oleh faktor internal yaitu kesadaran diri, dan faktor eksternal seperti iklan sosial media (youtube, instagram, faceebook, televisi, dan twiter), teman sebaya, dan distributor produk skincare. Selain itu, penggunaan produk skincare memberi dampak positif bagi para pengguna, kulit menjadi putih, wajah menjadi cerah, dan tentunya cantik, sebaliknya terdapat juga dampak negatif yang dimbulkan yaitu terjadinya kerusakan pada kulit, seperti iritasi, timbul jerawat, kulit memerah, dan seterusnya.

Media marketing channels are developing very rapidly in the current era. Conventional marketing is becoming digital marketing, a good innovation in promoting a product or service. To win competition in the era of digital transformation, business people must be able to adapt. One digital marketing strategy is a promising option and has the opportunity to reach a wider market. The research was conducted on Instagram @osaka_organizer. This research aims to find out how the role of digital marketing can increase purchasing interest. This research uses a qualitative descriptive method involving direct observation and interviews. Studies show that Osaka Organizers' digital marketing strategy to increase consumer buying interest via Instagram has a positive impact.

Indonesia is a country that has a high potential for natural disasters.  This is because Indonesia is located in the ring of fire which forms an archipelago.  Program from Beneran Indonesia in the form of Service Learning (SL) is a volunteer action carried out to increase the effectiveness of disaster prevention and mitigation by optimizing public awareness strategies so that community participation can increase in carrying out disaster prevention and mitigation, research and spatial and land planning.  The form of this program is in the form of educational videos sent via social media, Instagram.  The purpose of this research is to analyze the effectiveness of disaster education videos to increase disaster knowledge and attitudes in the community.  With a qualitative descriptive analytic observation method with a cross sectional approach through data collection techniques in the form of observation and documentation.  Thus, the results of this research also show that this disaster education video media is effective for increasing disaster knowledge and attitudes.  Because the effective and efficient dissemination is accompanied by packaging of video content that is concise, solid and enjoyable.    

Indonesia is a country that has a high potential for natural disasters.  This is because Indonesia is located in the ring of fire which forms an archipelago.  Program from Beneran Indonesia in the form of Service Learning (SL) is a volunteer action carried out to increase the effectiveness of disaster prevention and mitigation by optimizing public awareness strategies so that community participation can increase in carrying out disaster prevention and mitigation, research and spatial and land planning.  The form of this program is in the form of educational videos sent via social media, Instagram.  The purpose of this research is to analyze the effectiveness of disaster education videos to increase disaster knowledge and attitudes in the community.  With a qualitative descriptive analytic observation method with a cross sectional approach through data collection techniques in the form of observation and documentation.  Thus, the results of this research also show that this disaster education video media is effective for increasing disaster knowledge and attitudes.  Because the effective and efficient dissemination is accompanied by packaging of video content that is concise, solid and enjoyable.    

The rise of the new cosmetics industry with various levels of companies has an impact on the number of cosmetics lovers and users in Indonesia. In this case, the company must form and improve its brand image to differentiate the company from its competitors. As a local beauty brand, Npure is campaigning #SehatSkinGeneration which is uploaded via Instagram with the hope that there will be new generations who will speak up and care about the process towards healthy skin for both men and women and of all age groups. This research was conducted to measure how much influence the #SehatSkinGeneration campaign has on the Npure Brand Image. The theories used in this research are Public Relations Campaign theory (Newsom, Scoot, & Turk (1997:475) (in Ruslan, 2021:96) and Brand Image theory (Kotler Keller, 2013). The approach in this research uses quantitative methods. survey by distributing questionnaires to 78 samples that have been determined using the Solvin formula calculation with sampling using random sampling The influence of the public relations campaign on brand image is 64.6%, this figure means that the influence of the two variables is high, while the remaining 35.6% is influenced by other factors outside the research variables. By proving the existence of an influence, the results of the hypothesis test are 20.005 > 1.665, then Ho is rejected and H1 is accepted, which means the regression coefficient is significant, namely that there is an influence between the Public Relations Campaign and Brand Image Npure.    

Speech acts are all actions carried out by someone in an interaction. The interaction that occurs between the first speaker and the second speaker during communication is two-way and reciprocal. However, interaction can also be done indirectly, for example interaction through posts on social media as in this research. This research aims to describe the form of positive speech in account uploads on the Instagram social media @biropsychologidinamis as a form of locutionary and perlocutionary speech acts. The method used in this research is a qualitative descriptive method. Data were collected using note-taking techniques and then analyzed to obtain the results of locutionary and perlocutionary speech acts. The research results show: a) The type of locutionary speech act consists of notification of information in the form of utterances in the form of positive words in each upload. b) Perlocutionary speech acts consist of the interlocutor's response to being influenced, doing something, accepting an invitation, making a request, giving an impression, making the interlocutor think, and attracting attention. c) Data analysis of social media account uploads regarding locutionary speech acts and perlocutionary speech acts. This research is useful for obtaining and adding further information in the field of pragmatics, especially about the types of locutionary and perlocutionary speech acts and the impact caused by these two utterances.

As marketing strategies evolve, digital marketing is becoming increasingly integral to contemporary marketing approaches. Various promotional tactics, including social media marketing, live streaming, and online customer evaluations, are being utilized by companies to attract consumer interest in purchasing products. This study aims to examine the impact of social media marketing, live streaming, and online assessments on purchasing interest in The Originote products on the Shopee platform. The study population consists of The Originote's Instagram followers, with a sample size of 117 respondents. Data analysis is conducted using SPSS 26, encompassing validity and reliability assessments, classical assumption tests, multiple linear regression analysis, f-tests, and t-tests. The findings of the study suggest that while social media marketing (X1) does not significantly influence purchasing interest, live streaming (X2) and Customer online Review (X3) exhibits a significant impact on purchasing interest.

The dynamics of contemporary development are correlated with integrated technological progress innovations in human activity, both in aspects of education, business, communication, and so on. The communication strategy is the choice of Instagram owner @Farizas_kyas as a marketing promotion for Muslim fashion products towards teenagers. Because, today's teenagers have followed trends as a reflection of modernity while remaining within the corridors of sharia principles. This research aims to examine and describe the communication strategy for promoting Muslim fashion products among teenagers by the Instagram account @Farizas_kyas. The research method uses a description method with a qualitative approach. The research subject is Farizas Kyas, while the research objects are material objects and formal objects. The data source was obtained from the Instagram account @Farizas_kyas through product posts and stories. Data collection was carried out through virtual observation, interviews and documentation. The research results confirm that the communication strategy for the Instagram account @Farizas_kyas in promoting Muslim fashion products among teenagers is done by creating attractive visual content, using hashtags, educational and informative content, live Instagram, and being consistent in posting content. By using an Instagram account, the account owner gets more benefits through the effectiveness of the product marketing strategy used.

Speaking ability is a key aspect emphasized in the language learning process. Having the ability to speak English is very important for students, as this allows them to express their skills in the language. This research aims to determine the efficacy of the learning media application Instagram reels to improve students' speaking learning outcomes in report texts at SMAN 1 Sutojayan, especially in class X-3. The research involved 37 students in class X-3 using a quantitative approach with a one-group pre-test and post-test design. The research results show that the alternative research hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected. This research provides an understanding of the importance of improving students' speaking skills by developing more efficient learning strategies. The results of this research can provide a valuable contribution to efforts to improve the quality of education at SMAN 1 Sutojayan and similar educational institutions. Additionally, future researchers are advised to investigate the long-term impact of utilizing Instagram Reels or similar interactive tools on students' overall academic achievement and morale.

Online gender-based violence against women is a social phenomenon that is increasingly common. Online gender-based violence against women takes advantage of technological developments and the use of social media. The aim of this research is to provide an overview of women's lives in the shadow of the phenomenon of online gender-based violence. The method used in this research is a quantitative descriptive approach involving female students from the Faculty of Social and Political Sciences, Muhammadiyah University, Jakarta, academic year 2019 – 2020 as respondents. The method for determining respondents in this research is non-probability sampling - purposive. If we look at the current situation, gender-based violence has occurred in all walks of life, such as household life, society and in the political arena. Based on the grouping of types of platforms that are popularly used and have a high potential for online gender-based violence, namely Whatsapp and Instagram. If we look at the respondents' understanding of online gender-based violence, there are still respondents who do not really understand this social phenomenon. The most common cause of gender-based violence against women is low tolerance towards the opposite sex and knowledge about gender equality. This online gender-based violence has a broad impact, equivalent to the impact of gender-based violence that occurs conventionally, victims will experience emotional, psychological and social losses.

Nowadays, marketing is a systematic point that is very important for the success of a business in a company and also a company because of the increasingly fierce competition. The local brand of quality mineral water and also has a brandimage that is already embedded in the minds of consumers is Aqua. Brand image plays an important role in shaping brand image in the eyes of consumers and can influence the extent to which customers trust, recognize, and choose brands among their competitors. Instagram plays an important role in shaping brand image for businesses and brands. By using this platform to share creative, inspiring, and relevant content, companies can form an image on the brand that is positive and attractive to a wide audience or audience. The existence of this research has the aim of knowing how strong the influence of Aqua's Instagram content on brand image. The theory used in this research is Instagram content which consists of follow, like, comment, caption. Then next is the Brand Image theory which consists of the strength of brand association, the superiority of brand association, and the uniqueness of brand association on variables. The approach in this study is a quantitative approach with a survey method conducted on 79 respondents of @sehataqua Instagram followers, with sampling techniques using simple random sampling method. The results in the study indicate a fairly high influence, which is spelled out by the amount of 61% of Aqua's Instagram content on Brand image. While the remaining 39% is influenced by variables not examined in this study.

The community service activity entitled "Use of social media as a means of communication, information, documentation and promotion in the Blessings of Faith herbal drink business" aims to implement the university's tridharma, namely Community Service. The purpose of this activity is to provide information regarding the use of social media Instagram for small businesses and provide training on the use of Instagram so that its use can later be implemented in marketing activities for the red blessing red ginger business. The method used in this activity is direct observation of the Red Blessings Faithful ginger business by conducting direct interviews and documenting product photos and product manufacture which are then uploaded to Instagram media. The final result of this service is the use of social media Instagram as a medium for communication, information, documentation and means of promoting each product produced and activities discussed by the Ginger Berkah Setia business unit including images and supporting information

The aim of this research is to present a form of self-representation of a fashion stylist through the social media Instagram. This research uses a qualitative approach with phenomenological methods. Data collection was carried out by observing the four fashion stylists on Instagram social media. The research results show: The form of self-representation of a fashion stylist on Instagram social media must pay attention to: 1) The strategies used in self-presentation, namely Ingratiation and Self-Promotion; 2) The form of the upload that is uploaded displays the impression as expected; 3) Fashion stylists also control every upload they make on their social media, especially those related to their profession as a fashion stylist, and 4) Efforts to build their own identity.    

Cemerlang Barbershop is one of the hair barber businesses in Batam City. The problem at Cemerlang Barbershop is that there is a decrease in the number of visitors and the names of partners are not yet widely known, so the focus and aim of this service is to help Cemerlang Barbershop’s problems through creating social media accounts in the form of Instagram and Tiktok as well as making business cards. The methods used are interview and observation methods. The results obtained are that promotions carried out on social media have proven to be helpful in making the name Cemerlang Barbershop better known and making it easier to reach the desired consumers. Then the business cards created also increased brand awareness and increased the number of visitors from previously 10 visitors coming to 20 visitors. So it can be concluded that this service activity was successful in helping the problems experienced by Cemerlang Barbershop partners.