The Role of Digital Marketing Transformation Trends on Purchase Intention

Aji Prasojo ; Sudarmiatin Sudarmiatin
Global Leadership Organizational Research in Manag... 📅 2024 Vol 2, No 2 🔗 DOI: 10.59841/glory.v2i2.1079
Abstract
Media marketing channels are developing very rapidly in the current era. Conventional marketing is becoming digital marketing, a good innovation in promoting a product or service. To win competition in the era of digital transformation, business people must be able to adapt. One digital marketing strategy is a promising option and has the opportunity to reach a wider market. The research was conducted on Instagram @osaka_organizer. This research aims to find out how the role of digital marketing can increase purchasing interest. This research uses a qualitative descriptive method involving direct observation and interviews. Studies show that Osaka Organizers' digital marketing strategy to increase consumer buying interest via Instagram has a positive impact.
Keywords
Digital Marketing; Purchase Intention; Social Media; Instagram
How to Cite

Aji Prasojo & Sudarmiatin Sudarmiatin (2024). The Role of Digital Marketing Transformation Trends on Purchase Intention. Global Leadership Organizational Research in Management, 2(2). https://doi.org/10.59841/glory.v2i2.1079

Aji Prasojo; Sudarmiatin Sudarmiatin, "The Role of Digital Marketing Transformation Trends on Purchase Intention," Global Leadership Organizational Research in Management, vol. 2, no. 2, 2024.

Aji Prasojo; Sudarmiatin Sudarmiatin. "The Role of Digital Marketing Transformation Trends on Purchase Intention." Global Leadership Organizational Research in Management, vol. 2, no. 2, 2024.

Aji Prasojo; Sudarmiatin Sudarmiatin. "The Role of Digital Marketing Transformation Trends on Purchase Intention." Global Leadership Organizational Research in Management 2, no. 2 (2024).

Aji Prasojo & Sudarmiatin Sudarmiatin (2024) 'The Role of Digital Marketing Transformation Trends on Purchase Intention', Global Leadership Organizational Research in Management, 2(2). doi: 10.59841/glory.v2i2.1079.

Aji Prasojo; Sudarmiatin Sudarmiatin. The Role of Digital Marketing Transformation Trends on Purchase Intention. Global Leadership Organizational Research in Management. 2024;2(2).

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