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Hikayat Malem Diwa is one of the classic literary works in the Malay-Aceh tradition that is rich in language and cultural values. This story contains various language styles, especially euphemisms and dysphemisms, which reflect social norms, moral values, and conflict dynamics in Acehnese society. This study aims to identify and analyze the forms and functions of these two language styles, emphasizing their semantic and narrative roles. Using a semantic approach and qualitative descriptive methods, data were collected through quotations in the text with documentation techniques, then analyzed based on the context of meaning and use. The results show that euphemisms are often used to convey moral values ​​and politeness, especially in terms of death, respect, and violation of norms. In contrast, dysphemisms appear in the context of violence and character conflict, strengthening the tension and emotion of the story. Overall, the use of these language styles reflects the rhetorical strategies and cultural values ​​of the Acehnese people.

Film serves not only as entertainment but also as a medium for conveying messages through verbal interactions between characters. In pragmatics, illocutionary acts are central to understanding a speaker’s intention within a given context. This study aims to describe and analyze the types and functions of illocutionary speech acts in the Indonesian film Komang (2025) by Naya Anindita, which portrays a love story across religious and cultural boundaries. Using a descriptive qualitative approach, data were collected through observation and transcription of dialogue from the film. The analysis is based on Searle’s classification of illocutionary acts: representatives, directives, expressives, commissives, and declaratives. The findings reveal that all five types appear in the film, each playing a role in shaping interpersonal dynamics, emotional tension, and cultural values. Directive and expressive acts are the most dominant, reflecting intense emotional exchanges and social interactions. Commissive and declarative acts highlight commitment and authority, contributing to the narrative progression and cultural identity negotiation. The study concludes that illocutionary acts in films can represent social conflicts and cultural expressions, and recommends further research on other films with varied genres and contexts. The integration of multimodal elements is also suggested to enrich the analysis of meaning in audiovisual texts.  

A Customary law is an unwritten legal system that has lived and developed in Indonesian society since before the arrival of Western law. This article reviews the role of customary law as part of Indonesia's national legal system, focusing on its relevance and existence in the modern era. Through a qualitative approach with a literature study method, this article discusses how customary law continues to exist amid the challenges posed by globalisation and the development of positive law. The author highlights the importance of preserving the values of customary law as it reflects cultural identity as well as a form of recognition of the rights of customary law communities. The results of the discussion show that although customary law is not systematically recorded, it has an important role in dispute resolution, as well as regulating the social life of the community. Therefore, the integration of customary law into the national legal system needs to be improved to create contextual justice rooted in local culture and values.

This study examines the role of technology in the transformation of Siri' na Pacce cultural values among the Z generation in Makassar City. The values of Siri' (shame) and Pacce (pain) are deeply rooted philosophical foundations in Bugis-Makassar society, but face relevance challenges in the digital era. Through a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation, this study analyzes how digital media such as Instagram, YouTube, and TikTok act as a means of transmitting traditional cultural values. The results show that technology facilitates the dissemination of Siri' na Pacce values in a broader and more engaging way for generation Z, while transforming cultural understanding from what was previously perceived as a culture of violence to civilized values. This research concludes that there is a need for synergy between digital technology, family and educational institutions to ensure that Generation Z does not only know the value of Siri' na Pacce superficially, but is able to internalize and implement it in daily life according to the context of the times.

This study aims to examine the role of baju bodo as a symbol of the cultural identity of the Bugis-Makassar community and its preservation efforts in the modern era. Baju bodo is one of the oldest traditional clothes in Indonesia that has high historical, symbolic, and philosophical value. The study used a descriptive qualitative approach with data collection techniques through in-depth interviews and literature studies. The results of the study indicate that baju bodo not only functions as a body cover, but also represents social status, local aesthetic values, and cultural wisdom that is passed down from generation to generation. The transformation of the design, color, and material of baju bodo is an adaptive strategy to remain relevant amidst the development of the times without eliminating its traditional meaning. This innovation allows baju bodo to be used in modern contexts such as formal events, education, and fashion shows. This study emphasizes the importance of collaboration between cultural communities, government, and local designers to maintain the sustainability of cultural heritage. Thus, baju bodo remains a symbol of the Bugis-Makassar cultural identity that is alive, developing, and proud in the modern era

This study aims to examine the effectiveness of traditional games as a strategy for instilling multicultural values and character education in elementary school students. Employing a qualitative approach, this research explores the potential of traditional games in shaping attitudes of tolerance, cooperation, and mutual respect for differences among students. The results indicate that traditional games are not only entertainment but also an effective learning medium for instilling positive values and strengthening students' character in the context of cultural diversity.

This study aims to describe the process of empowering coastal communities through the development of community-based ecotourism in Telukawur Village, Tahunan District, Jepara Regency. This study uses a descriptive qualitative approach with a case study method. Data was collected through interviews, observations, and documentation. The results of the study show that empowerment is carried out through skills training, strengthening local institutions, developing cultural and environment-based tourist attractions, and providing basic tourism facilities that are managed directly by the community. Ecotourism management is carried out in a participatory and mutual manner, reflecting the independence and ownership of the community over tourist destinations. This approach not only improves economic well-being, but also strengthens the preservation of the environment and local cultural values. This research emphasizes the importance of synergy between the community, government, and external parties in creating community-based sustainable tourism.  

This study aims to examine the existence of the title "Andi" in the context of social stratification of Bugis society and its relevance in the modern era. The title Andi is a symbol of nobility that has been passed down from generation to generation and has an important role in the traditional social structure of the Bugis. Through a qualitative-descriptive approach, this study explores the symbolic meaning of the title, its influence on social interactions, perceptions of it in contemporary marriage practices, differences in views between generations, and strategies for preserving it amidst the current of modernization. The results of the study show that although traditional values are beginning to shift, the title Andi still has a strong social and cultural meaning for most Bugis people. The older generation tends to maintain the values of honor and status attached to the title, while the younger generation shows a more flexible tendency in interpreting the symbol. This study recommends preservation efforts based on cultural education, integration of local values in education, and strengthening identity through digital media. These findings show that the title Andi is not merely a symbolic identity, but also an important part of cultural heritage that can transform over time without losing its essence.    

Student character is an important aspect in forming a generation that is not only academically intelligent, but also has strong moral and social values. This study aims to examine the influence of the surrounding environment, especially the school environment and social interactions, on the formation of student character at SD IT Permata Kita. The results of observations and interviews with teachers show that a religious, educational, and positively cultural school environment is able to instill strong character values ​​such as politeness, tolerance, mutual respect, and responsibility. The school also actively runs a character development program through monthly studies and the Malam Bina Iman dan Takwa (MABIT) activity. However, the negative influence of peers remains a challenge that needs to be watched out for and managed. This article is expected to be a reflection material for educators and stakeholders in an effort to strengthen student character through a positive environmental approach.

Melemang tradition is a form of local wisdom of the people of Karang Raja Village, Muara Enim, which is held every 10th of Muharram. This tradition not only has cultural values, but also has social and religious values such as gotong royong, caring, and sharing. However, in the midst of modernisation and the declining interest of the younger generation in traditional culture, the question arises of how best to keep the Melemang tradition from disappearing. The purpose of this research is to study ways to preserve the Melemang culture and develop methods that can be used to introduce the culture to the general public. This research uses a descriptive-analytical approach and a qualitative approach through, interviews, and literature research. The results showed that the involvement of the younger generation is necessary to preserve the Melemang tradition. It is hoped that this effort will strengthen cultural identity and introduce the melemang tradition to the general public.

Gotong royong is a cultural value deeply embedded in Indonesian society, especially in Penglipuran Village, Bali. This village preserves local wisdom that prioritizes togetherness and cooperation in various aspects of life. This study aims to analyze the implementation of gotong royong values in the daily lives of Penglipuran residents and how these values are taught to younger generations. Using a qualitative method with in-depth interviews, the findings reveal that gotong royong is practiced in environmental cleanliness, traditional ceremonies, and other social activities. These values are passed down through informal education within families and project-based activities in schools. Despite the lack of financial support from the government, the community maintains the spirit of gotong royong through social sanctions for those who do not participate. This study highlights how local wisdom can serve as an effective medium for instilling the values of gotong royong in younger generations.

The study examines the impact of class culture on Generation Z's apparel purchasing behavior in Guangzhou, focusing on the influence of social media. It highlights how social media platforms are crucial in allowing Generation Z to express their identities and aspirations, revealing the complex relationship between class, status, and consumer habits. The research indicates that social media shapes fashion trends and reinforces the need for social validation through interactions with peers and influencer endorsements. As Generation Z navigates a rapidly changing cultural landscape, their purchasing decisions are significantly influenced by their desire to conform to perceived social norms and values. The findings emphasize that brands need to understand and adapt to the nuances of class dynamics in order to connect with this demographic effectively. It suggests that marketing strategies should prioritize authenticity and relatability, based on insights gathered from a sample of 392 participants in the study.

Evaluation of Islamic educational institutions is a systematic process to assess the extent to which Islamic educational institutions carry out their functions, achieve their goals, and meet the established quality standards, both in terms of managerial, administrative, and academic aspects. This evaluation not only functions as a performance measurement tool, but also as a means of reflection and continuous improvement in order to improve the quality of education based on Islamic values. The dimensions of institutional evaluation include various important aspects such as the vision and mission of the institution, curriculum, educators, students, community facilities and infrastructure, institutional management, and the relationship between the institution and. The main purpose of this evaluation is to ensure the quality of education, encourage public accountability, and ensure the relevance of the institution to the needs of the times and the demands of Islamic law. In its context, institutional evaluation is not only administrative and technocratic, but also transformative, namely serving to guide institutions in carrying out comprehensive structural and cultural improvements in order to be able to produce generations that excel spiritually, intellectually, and socially.

Globalization as an unavoidable global phenomenon has brought significant impacts in various sectors of life, including education. In the context of Islamic education, globalization offers opportunities to access information and exchange knowledge more widely, as well as encourage the development of innovative educational technology. However, the flow of globalization also contains challenges in the form of the entry of foreign cultural influences that can threaten the sustainability of local values, including Islamic values. Therefore, Islamic education in the global era is required to maintain the integrity of the fundamental values ​​of Islam, while being able to adapt to the development of the times. This article examines how Islamic education can respond to global changes without losing its essence, with a critical, selective, and constructive approach. This study aims to provide insight into strategies that can be taken to ensure that Islamic education remains relevant and firmly rooted in Islamic values.    

The creation of digital illustrations in children's storybooks plays a crucial role in supporting character education from an early age. This thesis aims to illustrate a children's storybook titled Mencari Robung, published by the Balai Bahasa Sumatera Utara. Mencari Robung is a bilingual story written in Indonesian and Melayu, carrying themes of nature and the environment, with the goal of introducing character values and cultural insights to children.The method used in this illustration creation is digital drawing in a cartoon style using Adobe Photoshop CC 2019. The creative process involves several stages, including literature study, script analysis, initial sketches, coloring, and finalizing the illustrations. The resulting illustrations are expected to effectively communicate the story’s content in a clear, engaging, and easily understandable manner for children. The outcome of this creation is a picture book with high-quality illustrations at a resolution of 300 dpi, which not only enhances the visual appeal but also serves as an effective educational medium. Furthermore, this research is expected to serve as a reference for artists, writers, and academics in developing children's book illustrations that support literacy and character education.

Religious gaslighting is a form of psychological manipulation that uses religious authority and teachings to question or doubt a person's perceptions, emotions, and experiences, so that the victim feels guilty or unfaithful. In the context of the Muslim community, this practice can occur when religious understanding is used narrowly and authoritarianly, suppressing freedom of thought, and perpetuating power imbalances—both in family relationships, communities, and religious institutions. This article examines the phenomenon of religious gaslighting from the perspective of critical Islamic education, with the aim of dismantling manipulative patterns wrapped in religious narratives. The approach used is qualitative-descriptive with literature analysis of classical and contemporary Islamic sources, as well as interdisciplinary studies in the fields of religious psychology and educational philosophy. The results of the study show that religious gaslighting is not only a matter of individual morals, but also part of an authoritarian social and cultural structure that needs to be countered through liberating (ta'dib) and transformative Islamic education. Islamic education based on the values ​​of justice (al-‘adl), compassion (rahmah), and deliberation can be a critical tool for building a healthy spiritual awareness and freeing people from the shackles of manipulative authority. Thus, education has a central role in forming a generation of Muslims who are able to distinguish between the authenticity of Islamic teachings and their misuse in the practice of power.    

SMEs are the backbone of the local economy and require contextualized and adaptive leadership and human capital management strategies. This article aims to describe the indigenous values-based leadership model implemented in Aglaia Shoes Cleaning-a shoe-care SME in Malang City-and how it contributes to strengthening human capital. The service activities were carried out through a participatory and educative approach, including soft skills training, structuring work structures, and preparing simple SOPs based on local cultural values such as mutual cooperation, responsibility, and perseverance. The results of the activities show that a leadership approach that integrates indigenous values can create a more collaborative work environment, increase productivity, and foster loyalty and a sense of ownership in the work team. Strengthening human capital does not only occur through increasing technical capacity, but also through instilling local values and work ethics. This model has the potential to be replicated in other MSMEs with similar characteristics to encourage local culture-based business sustainability.

This research aims to analyze the conceptual relationship between brands and public relations (PR) in the context of business and socio-cultural dynamics in Indonesia. Through a literature study method with a qualitative approach, this research explores the role of PR in building brand identity, managing reputation, and facing challenges in the digital era. The study focuses on three main aspects: (1) the development of the brand concept in Indonesia which is not only a visual identity, but also a representation of values ​​and emotional relationships with consumers; (2) definition and function of PR as a strategic communication tool to create a positive image; and (3) integration of brand and PR in a communication strategy that is adaptive to local characteristics. Initial findings show that brand-PR synergy in Indonesia requires a participatory approach, message consistency, and the use of digital media, emphasizing cultural values ​​such as family and religiosity.

This research examines the implementation of the Islamic legal maxim "Al-'Ādatu Muḥakkamah" (custom can be established as law) in the context of Indonesian traditional marriages. Using a normative-empirical approach, the article analyzes the foundations of this maxim from the Qur'an and Hadith, as well as its application to the traditional marriage practices of the Dayak Ngaju and Banjar communities. The findings indicate that the Palaku tradition among the Dayak Ngaju community and the Jujuran tradition among the Banjar community demonstrate compatibility with Islamic legal principles through the application of the Al-'Ādatu Muḥakkamah maxim, although certain aspects require adjustment. This article also elaborates on efforts to harmonize Islamic law and customary law within Indonesia's national legal system. The research concludes that the Al-'Ādatu Muḥakkamah maxim provides a theoretical foundation that enables the accommodation of local cultural values within the framework of Islamic law, thus creating a legal system relevant to the socio-cultural context of Indonesian society.

This research discusses the role of television advertising as a medium for conveying cultural and ethical values ​​in consumer society. Through a semiotic analysis approach, this study highlights how messages in advertising implicitly and explicitly encourage consumption patterns and construct a social reality that associates happiness and success with material possessions. In addition, branding strategies in advertising are proven to play an important role in shaping consumer identity through the emotional associations built between products and lifestyle. However, advertising practices often ignore ethical principles such as honesty, fairness and social responsibility, especially towards vulnerable groups. The results of this research emphasize the importance of integrating ethical values ​​in the advertising creative process and increasing public media literacy in order to create a healthier and more sustainable communication environment.