Persimpangan Etika, Materialisme, dan Branding dalam Iklan Televisi Produk Konsumen

Bayu Erlangga ; Nadia Nailun Naja ; Nurul Isnaini ; Sinta Nuriyah ; Miftahul Huda
Journal of Administrative and Sosial Science (JASS... 📅 2025 Vol 6, No 2 🔗 DOI: 10.55606/jass.v6i2.1866
Abstract
This research discusses the role of television advertising as a medium for conveying cultural and ethical values ​​in consumer society. Through a semiotic analysis approach, this study highlights how messages in advertising implicitly and explicitly encourage consumption patterns and construct a social reality that associates happiness and success with material possessions. In addition, branding strategies in advertising are proven to play an important role in shaping consumer identity through the emotional associations built between products and lifestyle. However, advertising practices often ignore ethical principles such as honesty, fairness and social responsibility, especially towards vulnerable groups. The results of this research emphasize the importance of integrating ethical values ​​in the advertising creative process and increasing public media literacy in order to create a healthier and more sustainable communication environment.
Keywords
Television Advertising; Advertising Ethics; Consumption Culture; Semiotic Analysis; Branding; Media Literacy
How to Cite

Bayu Erlangga, et al. (2025). Persimpangan Etika, Materialisme, dan Branding dalam Iklan Televisi Produk Konsumen. Journal of Administrative and Sosial Science (JASS), 6(2). https://doi.org/10.55606/jass.v6i2.1866

Bayu Erlangga; Nadia Nailun Naja; Nurul Isnaini; Sinta Nuriyah; Miftahul Huda, "Persimpangan Etika, Materialisme, dan Branding dalam Iklan Televisi Produk Konsumen," Journal of Administrative and Sosial Science (JASS), vol. 6, no. 2, 2025.

Bayu Erlangga; Nadia Nailun Naja; Nurul Isnaini; Sinta Nuriyah; Miftahul Huda. "Persimpangan Etika, Materialisme, dan Branding dalam Iklan Televisi Produk Konsumen." Journal of Administrative and Sosial Science (JASS), vol. 6, no. 2, 2025.

Bayu Erlangga; Nadia Nailun Naja; Nurul Isnaini; Sinta Nuriyah; Miftahul Huda. "Persimpangan Etika, Materialisme, dan Branding dalam Iklan Televisi Produk Konsumen." Journal of Administrative and Sosial Science (JASS) 6, no. 2 (2025).

Bayu Erlangga, et al. (2025) 'Persimpangan Etika, Materialisme, dan Branding dalam Iklan Televisi Produk Konsumen', Journal of Administrative and Sosial Science (JASS), 6(2). doi: 10.55606/jass.v6i2.1866.

Bayu Erlangga; Nadia Nailun Naja; Nurul Isnaini; Sinta Nuriyah; Miftahul Huda. Persimpangan Etika, Materialisme, dan Branding dalam Iklan Televisi Produk Konsumen. Journal of Administrative and Sosial Science (JASS). 2025;6(2).

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