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This study aims to analyze the influence of location, promotion, and service on purchasing decisions at Toko Lia 99 Semarang. The background of this research is based on the increasing competition in the retail business, which requires companies to pay attention to factors that can influence consumers’ purchasing decisions. This study uses a quantitative approach with a survey method. Primary data were obtained through questionnaires distributed to 100 respondents who are customers of Toko Lia 99 Semarang. The research instrument was a questionnaire using a Likert scale. The data analysis technique used is multiple linear regression with the help of SPSS software. The results show that, partially, the location variable has a positive and significant effect on purchasing decisions. The promotion variable also has a positive and significant effect on purchasing decisions. Likewise, the service variable is proven to have a positive and significant effect on purchasing decisions. Simultaneously, location, promotion, and service have a positive and significant influence on purchasing decisions.

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh lokasi, biaya kuliah, dan promosi terhadap minat mahasiswa untuk melanjutkan studi di Institut Teknologi dan Bisnis (ITB) Semarang. Fokus penelitian diarahkan pada faktor-faktor eksternal yang diduga memiliki peran penting dalam menentukan minat mahasiswa dalam memilih perguruan tinggi. Penelitian ini menggunakan pendekatan kuantitatif dengan memanfaatkan data primer yang diperoleh melalui penyebaran kuesioner berbasis Google Form. Populasi penelitian adalah seluruh mahasiswa ITB Semarang, sedangkan sampel penelitian adalah mahasiswa tahun ajaran 2024/2025 yang dipilih melalui teknik purposive sampling, dengan jumlah responden sebanyak 65 orang. Analisis data dilakukan menggunakan regresi linear berganda untuk menguji pengaruh dari  masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa lokasi, biaya kuliah, dan promosi berpengaruh positif dan signifikan terhadap minat mahasiswa memilih ITB Semarang sebagai tempat melanjutkan pendidikan tinggi. Temuan ini menegaskan bahwa semakin strategis lokasi kampus, semakin terjangkau biaya kuliah, dan semakin efektif promosi yang dilakukan, maka semakin tinggi minat mahasiswa untuk mendaftar.

This study aims to analyze the influence of terminal users’ perceptions on business development opportunities at Mangkang Type A Terminal, Semarang City, managed by the Central Java Class I Transportation Management Agency (BPTD). As a major transportation hub, the terminal functions not only as a passenger transit point but also as a strategic economic area with potential for commercial facility development. However, the utilization of business opportunities at Mangkang Terminal remains suboptimal, necessitating an evidence-based analysis of the factors that shape these opportunities. This research employs a quantitative approach using a survey method involving terminal users, including passengers, public transport drivers, and terminal visitors. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression to examine the influence of user perceptions on business potential, which includes interest in facility usage, demand for additional services, and preferences for commercial space utilization. The findings indicate that perceptions related to comfort, safety, cleanliness, accessibility, and service quality significantly affect business development opportunities. Comfort and service quality emerge as the most dominant factors driving user interest in commercial facilities. These results emphasize that improving terminal service quality can serve as an effective strategy to expand business opportunities and enhance non-tax revenue.

Information security incidents within government institutions have become a critical issue due to their potential impact on public trust and socio-economic stability. This study examines the social and economic impacts of information security incidents at the General Election Commission (KPU) of Jambi Province. The research aims to identify the types of security incidents that occurred, analyze their social and economic consequences, and evaluate mitigation efforts implemented by the institution. This study employs a qualitative case study approach, using data collection techniques including document analysis, media reports, and interviews with relevant stakeholders. The findings indicate that information security incidents significantly affect public trust in electoral institutions, increase public anxiety regarding personal data protection, and generate additional economic costs related to system recovery, security enhancement, and administrative delays. Furthermore, the incidents also indirectly affect voter participation and institutional reputation. The study highlights the importance of strengthening information security governance, improving human resource awareness, and implementing comprehensive risk management strategies. The results of this research are expected to contribute to the development of more resilient information security policies in public sector institutions, particularly in electoral management bodies.

This study addresses the urgent need for digital transformation at Percetakan Rajawali, a printing company currently reliant on manual order processes, which leads to service delays, recording errors, and lack of transparency. The research aims to design and implement a web-based online ordering information system to facilitate customer orders, accelerate confirmation and order tracking, and improve the efficiency of order data management. Adopting the linear and sequential Waterfall methodology, the study progressed through stages of system analysis, design, coding, testing, and maintenance. The key findings include the successful design of a comprehensive system featuring product catalogs, an online ordering module with real-time cost calculation, integrated payment management, and an admin dashboard for order processing. The system is designed with user-centered and secure principles, expected to significantly enhance operational efficiency, service speed, and customer satisfaction by providing an integrated, transparent, and accessible online ordering platform.

Breakups often trigger psychological conflict ranging from stress, anxiety, depression, to risky behavior that have an impact on individual well-being and the social environment. This study explores the role of law in preventing, responding to, and recovering such psychological impacts through an interdisciplinary approach. The methodology used is a normative-juridical study combined with a literature review of clinical psychology and mental health policy. The findings show that the legal framework can function on three levels: (1) preventive, through the guarantee of the right to mental health, digital literacy, and platform governance to prevent post-breakup online harassment; (2) protective, through victim protection mechanisms against psychological violence, stalking, doxing, and the dissemination of non-consensual intimate content; and (3) curative, with a referral scheme for counseling services, the provision of legal aid, data confidentiality guarantees, and restorative justice instruments centered on victim recovery. However, there are implementation gaps, including the lack of standardization of psychological assessments in the legal process, limited access to services at the grassroots level, and coordination between institutions that are not optimal. This article recommends the integration of mental health protocols in the law enforcement process, evidentiary guidelines for psychological violence, as well as cross-sectoral collaboration with psychological service providers and digital platforms. The main contribution of this study is the mapping of a comprehensive legal intervention framework for post-breakup psychological conflicts.

This research aims to formulate a strategy to enhance the competitiveness and sustainability of SMEs in East Java, supporting their independence. Using a descriptive qualitative method, data collection involved observation, interviews, and documentation. Key informants included SME actors, relevant agency officials, representatives from SME Banks in East Java, and academics. The analysis revealed that the strategy for enhancing competitiveness focuses on adopting digital marketing, product and process innovation, and strengthening partnerships with government, financial institutions, and large companies to expand market access and resources. Sustainability is supported by effective financial management, compliance with legal requirements, and potential circular economy practices for resource efficiency. The strategy for independence emphasizes entrepreneurship training, mentoring, easier access to capital, and facilitating business matching and exhibitions for market expansion. The government and supporting institutions play a vital role in creating a conducive ecosystem. The relationship between competitiveness, sustainability, and independence is synergistic: increasing competitiveness enhances sustainability, which in turn stabilizes the business environment. Independence allows SMEs to be proactive in achieving both competitiveness and sustainability. With sustained support, East Java's SMEs have significant growth potential, contributing to the economy, but policies, empowerment programs, and resource access facilitation will be crucial to realizing their full potential.

This study aims to evaluate the effectiveness of the Artificial Intelligence-Based Learning Media Development Program (P3MP-AI) in enhancing teachers’ technological and pedagogical competencies at SMK Muhammadiyah 2 Malang. The program employed a descriptive approach using both quantitative and qualitative methods, including pre-test and post-test assessments, as well as direct observation of the training process. A total of 30 teachers from various disciplines actively participated in the program conducted on August 12, 2025. The evaluation results revealed an increase in the participants’ average scores from 100 to 130 out of a maximum of 150, indicating a significant improvement in their understanding of AI concepts and applications in education. Beyond competency enhancement, the training also fostered teachers’ confidence, creativity, and ability to integrate AI-based tools into interactive learning media. However, several challenges were identified, such as limited technological resources and time constraints in classroom implementation. Overall, this program has made a tangible contribution to strengthening teachers’ digital literacy and can serve as a replicable professional development model for other vocational schools seeking to advance AI-based educational transformation.

The weakness of the scientific tradition among Muslims and the complex problems of Islamic education have left Islamic education consistently lagging behind, theoretically unable to provide answers to the demands of liberalism and humanization. A reconstruction of the epistemological structure appropriate to the current context is necessary. This paper aims to analyze and critique Ibn Rushd's epistemology. The article is a study of the figure to look specifically at his epistemology with critical reasoning to produce findings on the research questions. The results of the study show that Ibn Rushd's epistemology is a critical synthesis of Greek philosophy and Islamic religion, which places reason and revelation as complementary paths to true knowledge and happiness in the afterlife. He critiques the thought that separates the two, especially by emphasizing the importance of scientific methods and rational reasoning, and highlights its critical aspects through criticism of Al-Ghazali and the development of the theory of the unity of the intellect which has had a significant impact on philosophical thought and education. Ibn Rushd's thinking sparked the Averroist movement in Europe, which later ushered in the Renaissance. His epistemology had positive implications for the development of Islamic education, encouraging the development of reason-based knowledge and scientific analysis. His concept of the unity of philosophy and religion, along with his emphasis on the scientific method, inspired scientists in the development of general knowledge in the modern era .

One of the skills in facing global challenges in the application of 21st century skills is critical thinking skills in solving problems with a scientific attitude (Eka et al., 2020) critical thinking skills enable them to be able to face complex situations and make wise decisions. The application of case-based learning can be a learning solution including in learning with limited meetings in class because it is oriented towards developing critical thinking skills in solving cases. This study uses a descriptive-analytical library research method, where data is collected from various library sources such as books, journals, and scientific articles. This research is a qualitative descriptive type that relies on analysis to determine, interpret, and clarify the data or information collected. This method aims to obtain an overview of the Case Method Learning Design on Halal Haram Material in the Al-Qur'an Hadith Subject of Class XII Madrasah Aliyah at Dayah Modern Ihyaaussunnah Lhokseumawe. This study successfully designed a case-based learning method as an innovative approach in teaching the Qur'an and Hadith on the topic of Halal and Haram in grade XII of Madrasah Aliyah. However, the implementation of this method also faces challenges such as the need for teacher readiness in designing and moderating cases, limited class time, and variations in students' abilities in analyzing cases

The performance of the Indonesian National Team (Timnas) in the 2026 World Cup qualifications has triggered massive and diverse responses on social media, particularly on platform X. This study aims to identify and classify public sentiment regarding Timnas Indonesia's performance into positive, negative, and neutral categories using a data mining approach. Text data was processed through pre-processing stages, term weighting using TF-IDF, and the application of the Synthetic Minority Over-sampling Technique (SMOTE) to address significant class distribution imbalance. The classification algorithm employed was Multinomial Naïve Bayes. Model performance evaluation was conducted by comparing two training-testing data split scenarios: 90:10 and 80:20 ratios. The results indicate that public opinion is dominated by negative sentiment at 73.2%, reflecting public disappointment. In terms of model performance, the 90:10 ratio scenario yielded the best accuracy of 80%, outperforming the 80:20 ratio which recorded an accuracy of 75%. These findings demonstrate that combining Multinomial Naïve Bayes with the SMOTE technique is effective in handling imbalanced text data and is capable of accurately mapping public perception.

One of the various salted egg products with smoking methods is smoked salted eggs which have a distinctive aroma and taste. This study aims to determine the effect of smoking and storage time  and its  interaction on  smoked salted  eggs  with on  physical  and  chemical  properties, total microbes as well. This research is experimental by using ducks eggs and a mixture of coconut shells and fibers, and rice husks as smoke fuel. The experimental design used is Randomized Complete Block Design (RCBD) with a 3x5 factorial pattern. As the first factor (P) is the smoking time which consists of P0= 0 hours, P1= 12 hours, P2= 15 hours while the second factor (H) is the storage time which consists of H0= 0 days, H1=7 days, H2= 14 days, H3= 21 days, and H4= 28 days. The variables observed were egg weight, albumen and yolk pH, moisture content, protein, and total microbial colony of smoked salted eggs. The results of the study were that the smoking time of 15 hours resulted in the lowest weight of smoked salted eggs (56.13g), while the storage time decreased the pH of albumen. Smoked salted duck eggs have a moisture content of 58.435-67.149%. The length of smoking increases the protein level. Salted duck eggs with a smoking time of 15 hours have the highest protein content, which is 15.39%. however, the duration of smoking and storage did not affect the total microbes of smoked salted eggs and there was no interaction between the duration of smoking and the duration of storage on the physical, chemical and total microbial properties.

Cocoa fruit is one of the crops with a long history in Indonesia. Cocoa powder and chocolate are among the export commodities processed from cocoa fruit. Currently, cocoa product exports fluctuate annually. The challenges faced in cocoa product exports are diverse. This study aims to analyze the performance of cocoa product exports in the global market. The data used in this study was obtained from UN Comtrade and the Central Statistics Agency (BPS) from 2006 to 2024. The methods used in this study include Revealed Symmetric Comparative Advantage (RSCA) and Export Competitiveness Index (ECI). The results show that the export performance of cocoa powder is relatively good, while that of chocolate is not so good. This is based on the RSCA and ECI values of cocoa powder, which are better than those of chocolate. The average RSCA value of cocoa powder is 0.62, while the average RSCA value of chocolate is -0.93. The average ECI value for cocoa powder is 0.95 and the average ECI value for chocolate is 0.97. One of the factors contributing to the good export performance of cocoa powder is that the export value of cocoa powder is higher than that of chocolate. Strict safety standards in export destination countries also pose a barrier to chocolate exports

Mutu dalam pengolahan pangan menjadi hal penting untuk menjamin produk yang aman, higienis, dan berkualitas. Suatu produk dikatakan bermutu apabila mampu memenuhi standar mutu yang telah ditetapkan oleh pihak terkait dalam hal ini adalah Standar Nasional Indonesia (SNI). Penelitian ini dilakukan untuk mengevaluasi kualitas kimia dari produk kupang krispi yang dihasilkan oleh UD. Bunda Foods, dengan menitikberatkan pada tiga parameter utama yaitu kadar air, kadar abu, dan kadar protein. Kupang krispi dipilih sebagai bahan uji karena merupakan inovasi olahan hasil laut yang memiliki nilai gizi tinggi serta daya simpan yang baik, sehingga potensial dijadikan produk camilan unggulan. Metodologi penelitian mengacu pada Standar Nasional Indonesia (SNI) 8272:2016 tentang kerupuk ikan, mengingat belum tersedia standar khusus untuk kupang krispi. Pengujian kadar air menggunakan metode gravimetri, analisis kadar abu dilakukan melalui proses pembakaran pada suhu 550°C, dan pengukuran kadar protein menggunakan metode Kjeldahl. Hasil pengujian menunjukkan bahwa kadar air berada pada rata-rata 6,75%, kadar protein mencapai 19,20%, dan kadar abu sebesar 2,5%. Jika dibandingkan dengan ketentuan dalam SNI, kadar air dan protein telah memenuhi standar mutu yang ditetapkan, namun kadar abu jauh melebihi batas maksimal yang diperbolehkan sebesar 0,2%. Kupang krispi memiliki mutu kimia yang baik dari sisi nutrisi dan ketahanan produk, namun masih diperlukan perbaikan terutama dalam mengendalikan kadar abu yang tinggi. Oleh karena itu, peningkatan sanitasi dalam proses produksi dan pemilihan bahan baku yang lebih bersih menjadi penting agar produk dapat memenuhi standar nasional secara menyeluruh dan mampu bersaing secara optimal di pasar.

Indonesia merupakan negara yang kaya akan sumber daya alam, termasuk berbagai jenis umbi-umbian yang berpotensi dimanfaatkan sebagai bahan pangan alternatif, salah satunya adalah umbi ganyong. Penelitian ini bertujuan untuk mengetahui pengaruh substitusi tepung pati ganyong terhadap rasa dan tekstur brownies, serta tingkat kesukaan konsumen terhadap brownies. Penelitian ini menggunakan metode eksperimen dengan pendekatan kuantitatif. Perlakuan yang diberikan berupa substitusi tepung pati ganyong dengan konsentrasi 0%, 25%, 50%, dan 75% terhadap total tepung dalam adonan brownies. Data dikumpulkan melalui uji organoleptik oleh 73 panelis tidak terlatih yang menilai dari aspek rasa, tekstur, tingkat kesukaan. Analisis data dilakukan dengan uji normalitas, homogenitas, ANOVA satu arah untuk mengetahui ada tidaknya pengaruh signifikan antar perlakuan. Hasil penelitian menunjukkan bahwa subtitusi tepung pati ganyong memberikan pengaruh signifikan terhadap atribut rasa brownies pada konsentrasi penambahan tepung ganyong sebanyak 25%,  atribut tekstur brownies pada konsentrasi penambahan tepung ganyong sebanyak 75%. Tingkat kesukaan konsumen terhadap brownies tertinggi pada konsentrasi penambahan tepung ganyong sebanyak 50%. Penelitian ini menunjukkan bahwa tepung pati ganyong berpotensi menjadi bahan baku alternatif dalam pembuatan brownies sekaligus mendukung pemanfaatan sumber daya pangan lokal yang lebih luas.

Salah satu jenis kuliner yang banyak digemari masyarakat adalah kue kering. Kastengel, sebagai salah satu jenis kue kering warisan Belanda. Kastengel adalah salah satu jenis kue kering yang populer di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh penambahan keju dangke terhadap hasil jadi produk kastangel ditinjau dari uji organoleptic meliputi warna, aroma, tekstur dan rasa, serta daya terima masyarakat terhadap olahan produk kastangel dengan tambahan keju dangke. Penelitian ini menggunakan metode eksperimen dengan tiga perlakuan konsentrasi keju dangke, yaitu 50%, 100%, dan 150% dari jumlah keju yang digunakan dalam resep standar.Data diperoleh melalui uji organoleptik oleh panelis terhadap lima parameter: rasa, aroma, tekstur luar,tekstur dalam dan warna. Selain itu, dilakukan uji daya terima untuk mengetahui tingkat kesukaan terhadap produk. Data dianalisis menggunakan uji One Way ANOVA untuk mengetahui pengaruh perlakuan terhadap masing-masing parameter yang diuji. Hasil penelitian menunjukkan bahwa 1). Penambahan keju dangke memberikan pengaruh yang signifikan (p < 0,05) terhadap parameter rasa dan aroma, namun tidak signifikan terhadap tekstur dan warna. 2). Perlakuan dengan penambahan keju dangke 100% merupakan yang paling disukai berdasarkan hasil uji daya terima masyarakat, dengan skor rata-rata tertinggi pada semua parameter.

Kecap merupakan produk fermentasi kedelai yang berperan penting sebagai bumbu penyedap dalam masakan. Berdasarkan rasa dan kekentalannya, kecap dibedakan menjadi kecap manis dan kecap asin. Penelitian ini bertujuan untuk mengkaji penerapan teknologi filling otomatis sebagai solusi dalam meningkatkan efisiensi proses pengemasan botol kecap pada skala UMKM. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi pustaka. Permintaan pasar yang tinggi terhadap kecap manis mendorong tumbuhnya industri kecil. Namun, UMKM ini menghadapi kendala dalam hal kapasitas produksi dan konsistensi mutu produk. Salah satu proses yang memerlukan waktu lama dan tidak efisien adalah pengemasan manual. Untuk mengatasi permasalahan tersebut, diterapkan solusi teknologi berupa filling machine semi otomatis. Teknologi ini mempercepat proses pengisian botol, mengurangi kehilangan produk akibat tumpahan, serta meningkatkan efisiensi waktu dan tenaga kerja. Meskipun memerlukan investasi awal yang cukup besar dan ketergantungan pada listrik, penggunaan filling machine semi otomatis terbukti efektif dalam meningkatkan efisiensi dan kualitas produksi kecap di skala UMKM.

Gingerbread merupakan kue kering yang terbuat dengan bahan dasar tepung terigu dengan campuran jahe dan bubuk kayu manis. Ketergantungan penggunaan tepung terigu pada pembuatan produk pangan sampai saat ini masih sangat tinggi, salah satu upaya untuk mengurangi penggunaan tepung terigu adalah dengan memanfaatkan tepung kentang sebagai pengganti tepung terigu. Jahe memiliki beragam jenis dan karakteristik yang berbeda, penggunaan jahe yang biasanya yang digunakan dalam pembuatan gingerbread yang sering dijumpai dipasaran berupa jenis jahe merah, jahe gajah dan jahe emprit. Penelitian ini bertujuan untuk mengkaji pengaruh jenis dan bentuk jahe terhadap kualitas gingerbread cookies. Penelitian ini menggunakan Rancangan Acak Lengkap (RAL) dengan 2 perlakuan jenis jahe yaitu jahe gajah dan jahe merah, dan dalam bentuk bubuk dan cair. Hasil penelitian menunjukkan perlakuan jenis jahe berupa bubuk dan cair menunjukkan pengaruh signifikan terhadap parameter fisik dan organoleptik produk. Penggunaan jahe bubuk cenderung meningkatkan kekerasan, serat kasar, dan daya kembang, serta menghasilkan warna yang lebih gelap dan tekstur yang lebih padat. Sebaliknya, jahe cair menghasilkan gingerbread yang lebih lembut, berwarna lebih cerah, dan tekstur lebih rapuh. Analisis sensoris menunjukkan preferensi konsumen terhadap gingerbread dengan perlakuan jahe cair dari segi warna dan aroma lebih disukai, sementara dari aspek tekstur dan kekerasan, jahe bubuk lebih disukai.  

The Merdeka Curriculum represents Indonesia’s national education reform aimed at transforming learning paradigms toward a more contextual, flexible, and student-centered approach aligned with the Pancasila Student Profile. One of its key priorities is fostering critical thinking competence from the elementary level. This article aims to critically analyze the implementation of the Merdeka Curriculum in developing students’ critical thinking skills in Indonesian elementary schools. Employing a conceptual and literature-based approach, this study examines educational policies, theories of critical thinking, and recent research findings (2020–2025). The analysis reveals that the Merdeka Curriculum holds strong potential to enhance critical thinking through differentiated learning, project-based learning, authentic assessment, and the Pancasila Student Profile projects. Nevertheless, its implementation still encounters challenges, particularly regarding teacher competence, infrastructure readiness, and non-reflective learning culture. Therefore, strengthening teacher capacity, reforming assessment systems, and cultivating critical thinking as a school-wide culture are essential to realizing the goals of the Merdeka Curriculum effectively at the elementary education level.

This study aims to determine the influence of the implementation of the Independent Curriculum management and teacher teaching strategies on improving student character at SMK Negeri 1 Sangatta Utara. This study was field research with a quantitative approach. Data collection techniques used questionnaires, observation, and documentation. The study population was all 230 11th-grade students at SMK Negeri 1 Sangatta Utara, with a sample of 115 respondents drawn using Suharsimi Arikunto's formula. Data analysis used multiple linear regression. The results showed that the implementation of the Independent Curriculum management had a significant effect on improving student character by 60.85%, while teacher teaching strategies had a 15.95% effect. The coefficient of determination (R²) of 0.768 indicates that the two independent variables together contributed 76.8% to student character improvement, while the remaining 23.2% was influenced by factors outside the study. Therefore, it can be concluded that the implementation of the Independent Curriculum management has a more dominant influence than teacher teaching strategies on student character development.