Publication Search

This research aims: to find out whether there is an influence of customer experience discounts, location strategy on customer loyalty at PT. Lion Parcel Rawe Tangkahan branch, The method used in this research is a quantitative method, the number of samples in the research was 100 respondents. The blood collection technique in this research is a questionnaire and questionnaire given to customers at PT. Lion Parcel Rawe Tangkahan branch. Data processing in research uses SPSS23 for windows. Based on the results of this research, it shows that customer experience has a partial and significant effect on customer loyalty as seen from the t-count value of 7.454 > 1.984 with a sig value < 0.05. Discounts have a partial and significant effect on customer loyalty as seen from the t-count value of 2.006>1.985 with a sig value <0.05. Location strategy has a positive and significant effect on customer loyalty as seen from the t-count value of 2.381> 1.985 with a sig value <0.05. Customer experience, discounts, and location strategy simultaneously and significantly influence customer loyalty with an f-value of 83.421> 2.699 f-table value, with a value of 0.00 < 0.005.

Islamic banking financing has become a crucial component of Indonesia's financial sector, providing a Sharia-compliant alternative to conventional financing. Despite its rapid growth, assessing the feasibility of Islamic banking financing remains a major challenge, particularly in terms of risk management, financial sustainability, and regulatory compliance. Previous studies have assessed financing feasibility using various methods, including the 5C approach (Character, Capacity, Capital, Collateral, and Conditions). However, research in this area remains fragmented, with a lack of systematic analysis of key trends, methodologies, and influencing factors. This study uses a Systematic Literature Review (SLR) to synthesize and analyze existing research on the feasibility of Islamic banking financing in Indonesia. The review covers studies published between 2020 and 2022, focusing on research distribution, analytical techniques, and key determinants affecting financing feasibility. The findings reveal that most studies emphasize credit risk assessment, financial literacy, and regulatory frameworks, but lack a unified approach to measuring feasibility. Furthermore, this study highlights gaps in the application of digital technologies, such as big data and machine learning, that can be used to strengthen the financing eligibility assessment system. The application of these technologies not only improves the accuracy of risk predictions but also enables Islamic banking institutions to reach more customers, particularly MSMEs and the informal sector, which have historically been underserved. The results of this study provide valuable insights for Islamic financial institutions, regulators, and researchers, highlighting the need for integrated risk assessment models, a better regulatory framework, and enhanced financial literacy initiatives to strengthen Islamic banking financing in Indonesia. This research contributes to the development of a more structured and comprehensive framework for evaluating financing eligibility, ensuring sustainable growth and financial inclusion in the Islamic banking sector.

This study aims to comprehensively explore the implementation of collateral auctions at Pegadaian Syariah KM.6.5 Bengkulu Branch. Pegadaian Syariah provides financing services based on sharia principles with collateral of valuable goods. When customers fail to repay loans within the specified period, the Islamic pawnshop uses collateral auctions as a last resort to protect the financial rights of the institution. This study analyzes the auction procedures implemented, the obstacles faced, and the impact of auctions on customers. The research method is qualitative descriptive, involving observation, interviews with pawnshops, and document analysis. The results of the study indicate that auctions at Islamic pawnshops follow the principles of fairness, transparency, and sharia; however, challenges such as determining optimal prices and customer education are still obstacles that need to be considered.

This study aims to analyze the effect of gross profit on the prediction of operating cash flow at PT. Unilever Indonesia. Gross profit is calculated as the difference between revenue and cost of goods sold, including cash and credit sales, indicating the potential cash inflows expected from customers in the future. The study uses a quantitative method with secondary data obtained from PT. Unilever Indonesia's official website. The results show gross profit significantly impacts the company's operating cash flow prediction. Over the last five years, PT. Unilever Indonesia’s gross profit has increased by an average of 2% per year since 2019. Meanwhile, operating cash flow, calculated from customer receipts and various operational payments, shows fluctuations, with a 3% increase in 2019 and 2021 but only a 1% increase in 2022-2023. This decrease is due to differences in the payment of remuneration to directors and employees, which affects cash flow. These findings highlight the importance of gross profit in predicting operating cash flow in the future.

The purpose of this study aims to determine : 1) To determine and explain the influence of service quality on Alfamart Jetis customer loyalty. 2) To find out and explain the influence of customer satisfaction on Alfamart Jetis customer loyalty. 3) To find out and explain the influence of service quality and customer satisfaction on Alfamart Jetis customer loyalty. The approach used in this research is a quantitative approach, this research is included in the hypotheticoductive method, meaning that the research in this research is a process that begins with observation in the form of preliminary observations of phenomena in business administration in the form of collecting initial data.This research method uses Purposive Sampling and Accidental Sampling techniques. Accidental Sampling means that those used as sample members are customers who happen to be met at the time of data collection. Data was obtained from a questionnaire which was then processed and analyzed using SPSS (Statistical Package for the Social Sciences) software.The research results show that: 1. Service quality has no and no significant effect on customer loyalty. 2. Customer satisfaction has a significant and influential effect on customer loyalty. 3. Service quality and customer satisfaction together have a significant influence on customer loyalty.

This study aims to analyze user satisfaction with the PLN Mobile application using the Service Quality (SERVQUAL) method. PLN Mobile is a digital innovation from PLN, offering services such as electricity payment, token purchase, and e-commerce for electrical equipment. The SERVQUAL method assesses the gap between customers' expectations and perceptions across five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Data collection involved questionnaires focusing on users' perceptions and expectations, complemented by direct observations of user interactions with the application. The findings reveal negative gaps across all Service Quality dimensions, indicating that customer perceptions fell short of their expectations. The largest gap was identified in the assurance dimension (-23.2), followed by responsiveness (-16.88). The tangibles dimension also showed significant shortcomings (-8.48), mainly concerning the application's interface and functionality. While the application performed relatively well in terms of reliability and responsiveness, substantial improvements are needed across all dimensions to enhance user satisfaction. These results offer strategic insights for improving PLN Mobile to become more responsive, reliable, and aligned with user needs in the future.

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

This research aims to determine the effect of service quality and trust on customer satisfaction at IC Beauty Salon. To be able to gain an advantage in the competition for service quality, a company must meet customer satisfaction by implementing a strategy for the services offered. Customer trust is influenced positively and significantly by aspects of service quality and trust. Competition in the beauty industry is currently quite fierce along with the increasing interest of women and men in beautifying themselves. With this trust in consumers, IC Beauty now has 1 center and 1 central branch located on Jl. Surya Sumantri 106 branch is located on Jl. Ciumbeluit No. 49 Bandung . The quantitative research method used a sample of 61 respondents. The main data source used is primary data obtained from questionnaires that have been distributed to IC Beauty customers.

In the current era of globalization, information technology is developing rapidly. As for technology, which is equipment created to make human work easier, when achieving good progress in the work process of PT Plaza Auto Prima, it is absolutely necessary to have a technique that supports and provides satisfactory service for customers. Based on this, the author tries to analyze a method used when employees work in the Plaza Auto Prima environment regarding the work ergonomics they currently apply at PT Plaza Auto Prima, which to date has not seen any improvement. The method used is direct observation and assessment of work posture using the REBA method. The research subjects were mechanics who worked in the installation or removal of car wheels. The data obtained is analyzed to determine the REBA score and the level of risk faced by workers. The research results show that the mechanical work posture at PT Plaza Auto Prima (Toyota) Tendean has significant problems. Analysis using the REBA method produces a final score of 8, which indicates a high risk level and requires immediate improvement. Factors that contribute to this high risk include the lack of ideal work ergonomics and limited supporting equipment. This increases the risk of injury and illness to the worker's body in the future. After improvements were made by adding trolley service tools, the way of working became more ergonomic so that the REBA score dropped to 2, which shows that some of the movements carried out were in the safe category or did not cause muscle injuries in the future. Therefore, the presence of bodily abnormalities that arise from work cannot be separated from the existence of supporting equipment to facilitate the removal of certain parts so as not to cause abnormal bodily effects. Planning for the procurement of a particular tool needs to be done as soon as possible so that workers do not suffer the effects of bodily abnormalities. In this way, the author took analytical steps using the Rapid Entire Body Assessment (REBA) method, which is the best solution to solve the problems that exist in this company to support workers so they can work all the time without any complaints about their bodies.

This study examines how illegal parking affects the level of customer visits to small and medium enterprises (SMEs) in Bandar Lampung City, with a particular focus on the Saburai Field area. The study conducted interviews with SME owners and customers to collect data using a descriptive qualitative research method. The results showed that illegal parking has varying impacts on the number of customer visits; some business owners said that there was no impact, while others said that there was an impact. From the customer's perspective, illegal parking significantly disrupts the comfort and safety of shopping, which may change their customer visit patterns. Illegal parking is generally considered to disrupt consumers' shopping experience, which may influence their decision to visit nearby SMEs, although the impacts vary. This study emphasizes that more organized parking management is essential to improving the business environment and competitiveness of small and medium enterprises in Bandar Lampung City.

The main objective of this study is to fill the knowledge gap in Islamic financial literacy experienced by microfinance customers by identifying their experiences in implementing these practices, the challenges they face and the opportunities that exist. Although this research is qualitative descriptive, this research includes field research. Primary and secondary sources of information were used to compile the results of this study. Research Methods This research uses a qualitative method with a descriptive approach, carried out at BPRS Haji Miskin KC Payakumbuh, identifying both internally and externally so that it can analyze what is currently an obstacle to customer understanding in Islamic financial literacy in murabahah financing products and describe the developments that can be done to improve customer Islamic financial literacy in murabahah financing products.The results of the research The understanding of financing customers is based on the findings of this micro-research that increases in following Islamic financial literacy, increasing customer insights, so customers can distinguish Islamic finance from conventional finance. The obstacles and risks faced by microfinance customers of BPRS Haji Miskin KC Payakumbuh in Islamic financial literacy are that most of the microfinance customers cannot participate in the Islamic finance education program because the distance to the customer's home and the location of the Islamic finance education is very far because the program is carried out at the head office.

The current research collected and studied the three variables that the previous researches are not gathered together.The research aims to find out the effect of marketing and market knowledge in achieving sustainable marketing performance through stated and procedural knowledge represented by marketing thinking to help reach marketing goals by relying on marketing data and information obtained from the market to provide new capabilities and distinct competitive capabilities. The research was applied to a sample of individuals working in Iraqi industrial companies, including the managers, as well as heads of departments and directors of divisions and units.. The focus was on the General Company for Batteries Manufacturing with its two factories, namely the Babel Factory (1) and the Babel Factory (2). A questionnaire was designed to be consistent with purposes of research and its hypothesis. Questionnaires were distributed (122), and (120) Questionnaires were retrieved from them for statistical analysis, i.e. with rate of (98.3%). The research touched a set of deductions, the most significant of which was that marketing and marketing knowledge helps in achieving sustainable marketing performance by carrying out distinct activities, searching for information and knowledge related to customers and competitors, and surveying the market in the long term, it has become an important element in achieving success for contemporary organizations. The research recommends the need to increase companies' interest in market knowledge, and to take the necessary measures to enable them to benefit from this knowledge in creating marketing human capital capable of raising the efficiency of sustainable marketing performance of these companies in short and long term.  

This research is motivated by the current rapid development of Islamic Banking, causing the banking industry to face a very competitive business environment. Therefore, approaches and breakthroughs are needed to develop the Islamic market in indonesia. Therefore, one of the efforts of Islamic Banks is to implement Islamic Marketing which consists of fou characteristics, namely Theistic, Ethical, Relistic and Humanistic, which is a business process whose entire process applies islamic values.This study aims to determine whether the syariah marketing variables consisting of Theistic, Ethical, Realistic and Humanistic have a simultaneous or partial effect on Customer Satisfacion at Bank Syariah Indonesia KFO Mikro Merlung. This test uses a quantitative research method with an associative research type and uses a questionnaire and observation method. The questionnaire is used to obtain data on the characteristics of respondents, namely customers and to obtain data on the influence of syariah marketing on customer satisfaction at Bank Syariah Indonesia KFO Mikro Merlung through statements in the questionnaire. While observation is used for direct observation of the research location and to dig up data on organizational structure, population an samples.The results of this study indicte that the independent variables of Syariah Marketing consisting of Theistic, Ethicl, Realistic and Humanistic have a simultaneous effect on satisfaction of Bank Syariah Indonesia KFO Mikro Merlung with an effect of 40%, while the remaining 60% is explained by other variables not examined in this study, partially, it is concluded tht of the four characteristics there are there are three variables that have a significant effect on customer satisfaction, namely Theistic, Ethical, and Humanistic while the Realistic variable has an effect but is not significant on customer satisfaction of Bank Syariah Indonesia KFO Mikro Merlung.  

Installment Credit with Fiduciary System at Pegadaian (Pawnshop) is quite popular among the public, especially for small and medium enterprises, as it provides easy and fast financing services. The purpose of this study is to understand the implementation of the Fiduciary System Installment Credit Agreement at PT. Pegadaian Larantuka. The theoretical benefit of this research is to provide information for the development of legal knowledge, particularly in the field of civil law regarding Fiduciary System Installment Credit at pawnshops, while the practical benefit is to contribute ideas and suggestions for relevant stakeholders, especially customers. The research method used is empirical research. The data used in this study are based on the relevance of the data sources, which include primary, secondary, and tertiary data. The results of the study indicate that the implementation of the fiduciary system installment credit agreement at PT. Pegadaian Larantuka is offered to individuals who have been running a business for at least one year. The process starts with the prospective customer applying for credit, followed by Pegadaian analyzing the applicant's profile. The prospective customer then completes the necessary requirements and signs an agreement form, binding both parties to a specific object. The factors hindering the proper implementation of the KREASI agreement are typically caused by the customer or debtor's default, which may result from financial issues, negligence, economic conditions, or other unforeseen circumstances.

Service quality, brand image, customer satisfaction, customer loyalty, pawnshop Abstract. This study aims to examine the influence of service quality, brand image and customer satisfaction on customer loyalty at PT. Pemalang branch pawnshop (case study on UPC Ulujami. The population in this study is customers of PT. Ulujami branch pawnshop totaling 1250 people with a research sample of 95 people. Data collection was carried out by means of interviews and questionnaires.the analysis technique used in this researcher is multiple linear regression using the SPSS (Statistical Product and Service Solutions) version 22 program used to analyze the data. Based on the results of this study, it shows that (1) service quality has a significant effect on customer loyalty. (2) Brand image affects customer loyalty. (3) Customer satisfaction has a significant effect on customer loyalty. (4) Service quality, brand image and customer satisfaction

Product quality is able to influence consumers' perspective on the company. In addition, companies also need to pay attention to the company's image by focusing on the experience obtained by customers. This research intends to find out the impact of product quality and consumer experience on the interest in repurchasing  Narcisse Beauty Care skincare porduk. This study is a quantitative research with variables  of product quality, experiential marketing, and repurchase intention. Simple random sampling was used as a data collection technique using a questionnaire and as many as 100 people as respondents. The results of this research explain that product quality and experiential marketing have a partial or negative effect on repurchase intention in  Narcisse Beauty Care skincare products in Probolinggo City. Narcisse Beauty Care is expected to improve product quality by providing a pleasant smell and making attractive packaging and conducting promotions to attract consumers to repurchase, on the other hand holding discounts to increase repurchase intention.

Service quality and online promotion play a crucial role in influencing customer satisfaction. Their application extends beyond merely boosting sales volume; they are also essential in observing customer behavior and fulfilling their needs by understanding the types and qualities of services that customers desire. This study aims to investigate the impact of service quality and online promotion on customer satisfaction at PT. Tirta Asasta Depok (PERSERODA). The research methodology utilized is quantitative statistical analysis. The population for this study comprises the customers of PT. Tirta Asasta Depok (PERSERODA). Data collection methods include interviews, questionnaires, documentation, and observation, with the primary data collection being done through questionnaires. Data processing is conducted using SPSS 16.0 software with multiple linear regression analysis techniques. The results indicate that service quality significantly influences customer satisfaction and that online promotion also has a significant effect on customer satisfaction. Furthermore, both service quality and online promotion together have a simultaneous and significant impact on customer satisfaction.

Business activities are basically carried out with the aim of obtaining maximum profits to maintain the company's existence amidst competition. Therefore, companies must be more innovative in providing product quality and good service quality to their customers so that they can provide customer satisfaction and the company can be superior to other companies. This research aims to determine the effect of product quality and service quality on customer satisfaction at PT. X. The research method used is a quantitative approach. Data collection methods in this research are interviews, questionnaires (Google Form), and literature study. The population in this research are customers of PT. X. The sampling technique used was quota sampling with a sample size of 30 respondents. The data analysis technique used is multiple linear regression analysis which is processed using the SPSS version 25.0 application. The results of this research indicate that partially product quality has a significant effect on customer satisfaction. Service quality partially has a significant effect on customer satisfaction. Simultaneously, product quality and service quality have a significant effect on customer satisfaction.

Customer segmentation plays a pivotal role in driving marketing strategies and improving customer retention across various industries. This study explores the application of the RFM (Recency, Frequency, Monetary) model for customer segmentation in a Software-as-a-Service (SaaS) business, using Python for efficient data processing and analysis. By analyzing one year of customer purchase data, we segmented customers into key groups such as "Champions," "Loyal Customers," and "At Risk." The results highlight that targeted discount strategies significantly affect profitability, especially for high-value customer segments. Furthermore, the research builds upon existing methodologies, demonstrating how Python-based implementations streamline RFM analysis and allow for scalable solutions in business contexts, as illustrated in prior works by Hermawan et al. (2024). This study offers actionable recommendations, including tailored discounting, loyalty programs, and personalized engagement strategies, to enhance customer retention and business profitability. The findings underscore the importance of data-driven marketing approaches for customer segmentation and engagement, reinforcing the relevance of the RFM model in modern business environments.

This research implements RFM (Recency, Frequency, Monetary) analysis to perform customer segmentation and evaluate the effectiveness of marketing campaigns in a retail company. Using a Kaggle dataset, this study identifies customers based on purchasing behaviour and assesses marketing campaign responses for each segment. The analysis reveals that Loyal, VIP, and New Customer segments showed the highest responses, especially in Campaign 6. The findings emphasize the importance of targeting resources on effective segments and campaigns to optimize marketing strategies and maximize ROI. Personalized campaigns based on segmentation can enhance customer retention and align product offerings with customer needs.