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Fadia Chusnul Ma'rifah; Ute Chairuz M. Natusion; Agung Pujianto

CiDEA Journal 2024 Universitas 17 Agustus 1945 Semarang

Beauty influencers on social media are key in increasing visibility and sales of beauty products, besides that online customer reviews and online customer ratings also influence purchasing decisions. The purpose of this study is to determine whether beauty influencers, online customer reviews, and online customer ratings on purchasing decisions for Npure Face Toner skincare products. The study design applied is quantitative with an associative approach to analyze the relationship between these variables. The participants in this study consisted of 100 respondents who live in East Surabaya. Sampling using non-probability techniques. The results of this study indicate that partially and simultaneously beauty influencers, online customer reviews, and online customer ratings have a positive and significant influence on purchasing decisions for Npure Face Toner skincare products. This study indicates the importance of digital marketing strategies involving beauty influencers and active management of customer reviews and ratings to increase sales of Npure Face Toner skincare products. Recommendations for the company include increased promotional campaigns involving beauty influencers and responsiveness to customer reviews to increase customer satisfaction.

Azhara Ajeng Niswara

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Kosambi Maternal and Children Center is a basic and specialized medical services with specialization in maternal and Child Services that seeks to maintain consumer loyalty by improving the quality of services and seeks to maintain consumer satisfaction in maternal and Child Health Services. This study aims to analyze the effect of service quality variables on customer satisfaction variables and their implications on customer loyalty Kosambi Maternal and Children Center. Data processing in this study using the method of Partial Least Square (PLS) with the help of SmartPLS. This study uses a quantitative approach. The method used is a survey method through questionnaires that are distributed digitally through google forms. The samples used in this study were 92 respondents taken from Kosambi Maternal and Children Center patients at random. The results of this study showed that the effect of customer satisfaction has a significant effect on customer loyalty with a T-statistic value of 7.426 ≥ 1,96 or p values of 0.000 ≤ 0,05. The quality of Service has a significant effect on customer satisfaction with T-statistic value of  5.435 ≥ 1,96 or p values of 0.000 ≤ 0,05. Service quality significantly affects customer loyalty with t-statistic value of 2.993 ≥ 1,96 p values of 0.003 ≤ 0,05.

Mochamad Hangga Novian

CiDEA Journal 2024 Universitas 17 Agustus 1945 Semarang

This study aims to analyze the effect of service quality and brand image on customer satisfaction at Honda AHASS   Semarang. Data was collected through a survey of 45 respondents who are customers of Honda AHASS   Semarang. The data analysis technique used is product moment analysis and multiple correlation. The results showed that service quality and brand image together had a significant effect on customer satisfaction. Service quality has a greater influence than brand image. The dimension of service quality that has the most influence on customer satisfaction is the reliability dimension, then the dimensions of responsiveness, assurance, empathy, and finally the caring dimension. The implication of this research is that Honda AHASS in Semarang needs to continue to improve its service quality, especially in the dimensions of reliability, responsiveness, assurance, empathy, and care. In addition, Honda AHASS in Semarang also needs to maintain its brand image to remain positive in the eyes of consumers.

M. Azhar Shauqy; Abdul Rahman; Arif Fuddin Usman; Andi Herlina; Rifkah Fitriah

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

PT.Eka Multi Logistik is a land and sea transportation management (JPT) service company that has been involved in the field of goods transportation for Export, Import and Local since 2018, located on Jl. Kalimantan NO.65/67 Makassar City, South Sulawesi Consumer or customer satisfaction can be influenced by various factors that are closely related, including price and service quality. The aim of this research is to see whether there is an influence between the independent variables (price and quality of service) on the dependent variable (customer satisfaction). This research was carried out at PT. Eka Multi Logistik using multiple linear regression analysis methods. The research results show the results of the calculated f test (13.350) > f table (3.231) with a significance of 0.000 <0.05, so H0 is rejected and Ha is accepted, so it can be interpreted that the price and service quality variables have a positive and significant effect on customer satisfaction at PT. Eka Multi Logistics.

Austin Alexander Parhusip; Aisyah Azhar Adam

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of place atmosphere, price perception and menu variations on consumer satisfaction at PT Panca Rasa Nusantara. This type of research uses quantitative research methods with primary and secondary data sources. The number of samples in this study was 100 respondents who were determined using the Wibisono formula and purposive sampling technique, namely the technique of determining the sample based on certain considerations. This study uses SPSS 25.0 as a data processing tool. The results of this study indicate that partially the atmosphere of the place has no significant effect on consumer satisfaction, while price perceptions and menu variations partially have a positive and significant effect on consumer satisfaction. While simultaneously showing that the atmosphere of the place, perception of prices and menu variations together have a positive and significant effect on consumer satisfaction.    

Lisa Maulidia; Putri Permata Lisna

Jurnal Pariwisata Indonesia 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research aims to analyze the impact of service quality and selling price on the level of satisfaction of tourism visitors. With increasing competition in the tourism industry, understanding the factors that influence customer satisfaction has become increasingly important. The method used in this research is a survey involving visitors at several tourism locations. The data collected was analyzed using statistical techniques to evaluate the relationship between service quality, selling price and visitor satisfaction. The research results show that service quality has a significant positive influence on satisfaction, while selling price also plays an important role, although the impact varies. These findings can be a reference for tourism destination managers to improve visitor experiences through improving services and adjusting prices accordingly

Suryani Suryani

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to uncover the relationship between Brand Image and Word of Mouth on consumer purchasing decisions at Maharani Cake House. With the background of a high number of people with disabilities in Indonesia, Maharani Cake House emerges as a solution for social inclusion and creating job opportunities for them. A strong brand image and word-of-mouth recommendations are considered to influence customer satisfaction. The research method used is quantitative descriptive with a questionnaire. The data analysis results show that Brand Image and Word of Mouth have a significant influence on purchasing decisions, in line with consumer theory. These findings are consistent with previous research stating that a strong brand image and social interaction play an important role in shaping purchasing decisions. The research conclusion emphasizes the importance of building a strong brand image and enhancing social interaction to improve customer satisfaction and brand loyalty. Therefore, it is recommended for companies to continuously strengthen their brand image and foster word of mouth to increase consumer trust and expand market share.

Fitri Halisah; Gusni Malasari; Muhammad Fatur Siregar; Rima Aguspina; Satriadi Satriadi

Proceeding of the International Conference on Economics, Accounting, and Taxation 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze employee performance and service quality at the Tuah Bintan Buffet Restaurant. The research approach used is qualitative with interviews and observation methods as the main data sources. The research results show that optimal employee performance, including clear division of tasks, structured training and regular evaluations, contributes significantly to the quality of services provided. The main challenge faced by this restaurant is maintaining consistent food quality and efficient service times during peak hours. However, innovation and implementation of improvements based on customer feedback have succeeded in increasing customer satisfaction. This research confirms that good employee performance has an important role in creating a positive service experience, as well as providing input for strategies for improving restaurant operations in the future.

Siti Epa Hardiyanti

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of the Internet of Things (IoT) has changed the paradigm of banking services by offering innovations in operational efficiency, security and customer experience. Despite this, IoT implementation in the banking sector faces significant challenges related to data security and infrastructure costs. This research aims to explore the impact of implementing IoT in banking services and to identify the opportunities and challenges faced in the current digital era. This research method involves case studies, in-depth interviews, and surveys to analyze the use of smart ATMs, wearable devices, security sensors, and smart queuing systems in various banking contexts. The analysis results show significant improvements in operational efficiency and customer satisfaction, while also highlighting challenges related to data security and implementation costs. The implications of this research include recommendations for further development in IoT technology in banking services, with a focus on enhanced data security and effective implementation strategies.

Niken Dwi Agustina; Rahma Rahma; Khairil Syukri; Muhammad Wisnu Darmawan; Satriadi Satriadi

Proceeding of the International Conference on Economics, Accounting, and Taxation 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the implementation of performance management in Kurnia Supermarket, Tanjungpinang City. The type of research used is descriptive research with a qualitative approach. Data collection was carried out through observation and in-depth interviews. The sample used was purposive sampling. The informants are 3 people, namely 1 manager and 2 employees from the goods arrangement staff and cashier division, in order to obtain a comprehensive perspective related to the implementation of performance management implemented. The results of the study show that performance management at Kurnia Supermarket has been implemented well. This is reflected in the implementation of clear goal setting, achievement of performance targets, and employee competency development that focuses on improving work quality. This implementation also supports the improvement of operational efficiency which has a positive impact on the company's overall performance. Although it has shown positive results, the study also found several challenges, such as a lack of understanding of some employees regarding the performance management system and limited human resources in some divisions. Therefore, it is recommended to improve communication and increase socialization about performance management to all employees to achieve more optimal results.

Muhammad Ihsan Rangkuti

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze the role of management accounting in decision making and improving company performance, with a focus on the application of main techniques such as Cost-Volume-Profit (CVP) Analysis, Activity-Based Costing (ABC), and Balanced Scorecard (BSC). Through a qualitative approach with in-depth interviews and case studies on several companies, this research found that management accounting techniques contribute significantly to optimizing costs, increasing operational efficiency, and planning long-term strategies. The use of CVP Analysis helps companies plan more profitable product costs and prices, while ABC provides more accurate cost allocation for each activity in the value chain. On the other hand, BSC helps companies to assess performance as a whole, not only from a financial perspective, but also from non-financial aspects such as customer satisfaction and service quality. However, this research also identified several challenges, including limited resources, insufficient understanding of these techniques, and resistance to change within organizations. Limitations in the research sample and observation time are also factors that need to be considered. Overall, this research confirms the importance of implementing management accounting in improving company performance, but also shows that internal and external factors need to be considered in its implementation.

Riha Fitria Ardelia; Adelia Eka Putri; Shivva Amalia Khoiralla; I.G.N. Andhika Mahendra

Jurnal Manajemen Bisnis Digital Terkini 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In an increasingly competitive business environment, Customer Relationship Management (CRM) is a strategic key for companies in maintaining customer satisfaction and improving performance. This article aims to investigate the influence of CRM on customer satisfaction and company performance to improve business performance. A qualitative approach is used to explore the complex interactions between Customer Relationship Management, customer satisfaction, and company performance from an in-depth perspective. Meanwhile, the literature study method is used to analyze various theories, models and related research findings. This research aims to evaluate the impact of Customer Relationship Management on customer satisfaction and company performance, providing a better understanding of how effective implementation of Customer Relationship Management can strengthen long-term relationships with customers and improve a company's overall business performance.  

Dwi Rijal Giri Prabowo; Muhammad Irwan Susanto; Reyhan Arya Khahairudin Firdaus; Shofi Putri Julian

Jurnal Manajemen Bisnis Era Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of company image, relationship marketing, and service quality on customer loyalty at Indomaret Semolowaru, Surabaya. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 respondents. The results showed that corporate image, relationship marketing, and service quality have a positive influence on customer satisfaction. Customer satisfaction then has a positive influence on customer loyalty. The conclusion of this study is that corporate image, relationship marketing, and service quality are important factors that can increase customer loyalty at Indomaret Semolowaru, Surabaya. Indomaret needs to continue to improve service quality, build a positive corporate image, and establish good relationships with customers to increase customer loyalty.

Wanda Ardika; Eko Setyo Nugroho; Nur Fazlin; Khairani Zikrinawati; Zulfa Fahmi

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

This study aims to measure the Effect of Service Perceptions and Price Promos on Customer Satisfaction in Walisongo State Islamic University Students in Semarang. The data collection technique used in this study was in the form of a questionnaire in the form of a Google form which was distributed to students of the Walisongo State Islamic University Semarang who use Maxim transportation services with a sample of 100 respondents. Based on the results of the analysis, it can be stated that service perceptions and price promos simultaneously influence customer satisfaction of Maxim service users with an F-count value of 11.933 with sig < 0.001. Perceptions of service and price promos have a partially positive and significant effect on customer satisfaction at UIN Walsiongo Semarang students.

Indriani Azzahra; Rayyan Firdaus

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Management Information Systems (MIS) are an integral part of modern enterprise operations. This article discusses the application of SIM in improving company efficiency. This research uses a qualitative approach to analyze how SIM can optimize management processes, decision making, and operational control. The results show that effective implementation of SIM can help companies to increase productivity, reduce operational costs, and improve customer satisfaction. In addition, this article also discusses the challenges and barriers that may be faced in SIM implementation as well as strategies to overcome them.

August Halomoan Siregar; Victor Victor; Defanny Agnes Tannando

International Journal of Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the era of globalization, intense competition drives companies to expand their markets, particularly in Indonesia's rapidly growing tourism sector. Batam, as a Free Trade Zone and a potential tourist destination, has experienced a significant increase in international tourists, fostering the growth of the hospitality industry. PT. Trikarya Era Sukses Medan established the Ibis Style Hotel Batam, offering facilities comparable to four-star hotels to attract consumers amid tight competition. This study analyzes the influence of service quality, business facilities, and consumer satisfaction on customer loyalty at the hotel. The population in this study consists of all guests staying at Ibis Style Hotel Batam, totaling 3,689 individuals. Accidental sampling is the technique used for sample collection, and the sample size is 110 individuals. The data collection method employs questionnaires. The study results indicate that: (1) Service quality significantly affects customer loyalty, (2) Business facilities significantly affect customer loyalty, (3) Consumer satisfaction significantly affects customer loyalty, (4) Service quality, business facilities, and consumer satisfaction collectively and significantly affect customer loyalty.

Balqis Humaira; Rayyan Firdaus

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Management Information System (MIS) is an important tool for companies to manage information and support business processes. However, there are still many companies that have not utilized SIM optimally to improve customer service. This research uses a qualitative case study method to collect data. This research examines the role of Management Information Systems (MIS) in improving customer service quality, building customer loyalty, and achieving competitive advantage in the digital era. The findings show that SIM plays an important role in improving the five dimensions of customer service quality, namely reliability, responsiveness, assurance, empathy, and form. SIM is also proven to help build customer loyalty through increased satisfaction, trust, and commitment. In addition, SIM can help companies achieve a competitive advantage by increasing customer retention, attracting new customers, and improving the company's image.      

Muhammad al-‘Ayzar; Tria Okta Ameliah; Muhamad Nouval Azmi; Wahyu Hidayat; Zaini Ibrahim

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Islamic banks, as the name implies, are banks based on Islamic law (sharia) which do not run an interest system in their operations because this is considered a ribawi mechanism. In carrying out its operations, Islamic banks take profits by using a profit-sharing system. The operational activities of Islamic banks do not only focus on raising and channeling funds, but service quality is also an important factor in maximizing profits. The purpose of this study is to determine whether the quality of Islamic bank services has an influence on student satisfaction as Islamic bank customers. And this research consists of two variables, namely service quality and customer satisfaction. This research method uses quantitative methods with regression tests given to 40 respondents with 10 questions.    

Rahmawati, Ratih; Siska, Elmira

Jurnal Bintang Manajemen (JUBIMA) 2024 Pusat Riset dan Inovasi Nasional

In the problems that have occurred, we can see the customer's insatisfaction with the services provided by the bank to the customer in providing services. Of course with this will result in a decrease in many users of the company's services. The aim of this research is to determine the impact of the quality of service and employee performance on customer satisfaction of PT. Bank DKI Tbk Division Cash Pooling Center. The researchers used statistical quantitative motodes. The data was collected using a questionnaire distributed to 40 respondents. Data analysis using data quality test instrument, classical assumption test, double linear regression analysis, hypothesis test and determination coefficient test. The results of the study concluded that partially the service quality variable has no influence on customer satisfaction (the test result is 1,062 < t table 2,026) and on employee performance has an influence over customer satisfying (t count 3,782 > t Table 2,026. Simultaneously, the quality of service and employees performance variables have an impact on customer satisfaction (F count obtained is 14,158 > F table 3,24).

Annisa Pratiwi Utami; Ratnawaty Marginingsih

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Customer loyalty is the mst important key in a company, because it can increase profits and determine the survival of a company. Loyalty can be formed by good quality service and customer satisfaction resulting from the services provided by the company. The purpose of this research is to determine the influence of service quality and customer satisfaction on customer loyalty at PT. Wahana Logistics Achievement Bogor Branch Ciriung Mayor Oking. This research uses quantitative methods with SPSS Version 25 software. The samples used for data collection were customer of PT.Wahana Achievement Logistics consisted of 60 respondents with sampling using random sampling. The coefficient of determination test results (R2) use an adjusted R-square value of 0,677, wich means that 67,7% of service quality (X1) and costomer satisfaction (X2) have an influence on costomer loyalty, and the remaining 32,3% is influenced by variables not researched by the author. The results of the f test simultaneously show that the variables of service quality and customer satisfaction and positive effect with a sig value of 0,000 < 0,05 and Fcount of 62,722 > 4,007 Ftable on the costomer loyalty variable. From the calculation of the results of the multiple linear regression test, it shows that costomer loyalty is influenced by the service quality variable equal to b1 = 0,620 and the costomer satisfaction variable b2 = 0,301