Analisis Variabel Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman Barang di PT. Eka Multi Logistik

M. Azhar Shauqy ; Abdul Rahman ; Arif Fuddin Usman ; Andi Herlina ; Rifkah Fitriah
Ocean Engineering : Jurnal Ilmu Teknik dan Teknolo... 📅 2024 Vol 3, No 2 🔗 DOI: 10.58192/ocean.v3i3.2526
Abstract
PT.Eka Multi Logistik is a land and sea transportation management (JPT) service company that has been involved in the field of goods transportation for Export, Import and Local since 2018, located on Jl. Kalimantan NO.65/67 Makassar City, South Sulawesi Consumer or customer satisfaction can be influenced by various factors that are closely related, including price and service quality. The aim of this research is to see whether there is an influence between the independent variables (price and quality of service) on the dependent variable (customer satisfaction). This research was carried out at PT. Eka Multi Logistik using multiple linear regression analysis methods. The research results show the results of the calculated f test (13.350) > f table (3.231) with a significance of 0.000 <0.05, so H0 is rejected and Ha is accepted, so it can be interpreted that the price and service quality variables have a positive and significant effect on customer satisfaction at PT. Eka Multi Logistics.
Keywords
Price; Service Quality; Customer Satisfaction
How to Cite

M. Azhar Shauqy, et al. (2024). Analisis Variabel Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman Barang di PT. Eka Multi Logistik. Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim, 3(2). https://doi.org/10.58192/ocean.v3i3.2526

M. Azhar Shauqy; Abdul Rahman; Arif Fuddin Usman; Andi Herlina; Rifkah Fitriah, "Analisis Variabel Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman Barang di PT. Eka Multi Logistik," Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim, vol. 3, no. 2, 2024.

M. Azhar Shauqy; Abdul Rahman; Arif Fuddin Usman; Andi Herlina; Rifkah Fitriah. "Analisis Variabel Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman Barang di PT. Eka Multi Logistik." Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim, vol. 3, no. 2, 2024.

M. Azhar Shauqy; Abdul Rahman; Arif Fuddin Usman; Andi Herlina; Rifkah Fitriah. "Analisis Variabel Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman Barang di PT. Eka Multi Logistik." Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 3, no. 2 (2024).

M. Azhar Shauqy, et al. (2024) 'Analisis Variabel Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman Barang di PT. Eka Multi Logistik', Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim, 3(2). doi: 10.58192/ocean.v3i3.2526.

M. Azhar Shauqy; Abdul Rahman; Arif Fuddin Usman; Andi Herlina; Rifkah Fitriah. Analisis Variabel Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman Barang di PT. Eka Multi Logistik. Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim. 2024;3(2).

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