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In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.  

This study aims to determine the simultaneous and partial effect of Lifestyle and Brand Equity on the Purchase Decision of Nike Brand Shoes (Survey on Students of the University of Perjuangan, Tasikmalaya). The research method used in this research is to use a descriptive quantitative research method with a survey approach. Respondents in this study were 101 students of the University of Perjuangan Tasikmalaya. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results showed that Lifestyle and Brand Equity simultaneously had a significant effect on Purchasing Decisions. Lifestyle partially has a significant effect on the Purchase Decision. Brand Equity partially has a significant effect on Purchasing Decisions.

This study aims to determine the simultaneous and partial effect of work discipline and work experience on teacher performance at the Mas Athoriyah Cikatomas Foundation, Tasikmalaya Regency. The research method used in this study is a quantitative method with a census approach. The population in this study amounted to 40 teachers at the Mas Athoriyah Cikatomas Foundation, Tasikmalaya Regency. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results of this study indicate that work discipline and work experience simultaneously have a significant effect on teacher performance at the Mas Athoriyah Cikatomas Foundation, Tasikmalaya Regency. Work Discipline partially has a significant effect on the Teacher Performance of the Mas Athoriyah Cikatomas Foundation, Tasikmalaya Regency, and work experience partially has a significant effect on the Teacher Performance of the Mas Athoriyah Cikatomas Foundation, Tasikmalaya Regency.

Patient loyalty is often closely related to patient satisfaction with the experience they get during medical treatment. Issues related to service quality, long waiting times, lack of effective communication with patients, or disrespectful attitudes from medical staff can all cause patients to feel dissatisfied and unmotivated to return to the same health facility. This type of quantitative research with a design using correlation analysis, cross sectional. The population in the study were 193 patients treated at a private hospital in Jakarta. The research sample was 130 with the Slovin formula, the sampling technique used quota sampling and the data collection instrument used a questionnaire. Analysis of research data used multiple linear regression. The results showed that service quality partially had a significant effect on patient loyalty with a sig value of 0.036. Partial satisfaction has a significant effect on patient loyalty with a sig value of 0.001 Service quality and satisfaction simultaneously have a significant effect on patient loyalty with a sig value of 0.001 and each effect is 94.1%. In conclusion, the quality of hospital services and patient satisfaction have a significant effect on patient loyalty..  

The purpose of this study was to find out and analyze the effect of compensation, supervision and employee performance on Banjar Waterpark regional companies. The research method used was a survey method with a quantitative approach, the sample of this study was 40 respondents who took a questionnaire. Sampling used saturated sampling technique and the method of analysis used was multiple linear regression analysis using SPSS 25 software. Based on the research results, the variables of compensation, supervision and employee performance are included in the good classification. The test results show that compensation partially has a significant effect on performance and supervision partially has a significant effect on performance. Simultaneously compensation and supervision have a significant effect on employee performance at Banjar Waterpark Regional Company.  

The purpose of this research is to identify and analyze the factors that affect the income of traders in Alok Maumere Market. The analytical method used in this study is an associative-specific method with a quantitative approach. The sample in this study were 84 respondents. The data used are primary data and secondary data. Retrieval of data using observation, interviews, and questionnaires. While the data analysis technique is a multiple linear regression analysis technique. The results of this study indicate that capital has no effect on the income of traders in the Alok Maumere Market. While working hours have a positive and significant effect on the income of traders at the Alok Maumere Market. So it can be concluded that both positive and significant business capital and working hours have an effect on the income of traders at the Alok Maumere Market.

Profits can be used by companies to run their business and strengthen the company's position in facing competition at the local, national and international levels. The purpose of this study was to determine whether Return On Equity (ROE) and Debt To Equity Ratio (DER) have an influence on profit growth at PT. Unilever Indonesia Tbk during the 2012-2021 period either partially or simultaneously. This type of research includes associative research. The instrument used in this study is in the form of a list of financial statements tables of PT. Unilever Indonesia Tbk. The population used in this study is the financial statements at PT. Unilever Indonesia Tbk for 40 years (1982-2022). The sample is the financial statements for the last 10 years from 2012-2021 which consist of a balance sheet and profit and loss. The sampling technique used is Non Probability Sampling, namely Purposive Sampling. The data analysis technique used to process the data in this study is the Classical Assumption Test, Coefficient of Determination Test, Multiple Linear Regression Analysis Test, Hypothesis Test which consists of F Test (partial) and T Test (simultaneous).

This study aims to determine the Effect of Work Discipline and Competence on Work Productivity of employees in the production section of the Bintang Satu Factory in Ciamis Regency. This study uses a descriptive method with a quantitative approach. The research population was employees of the production section of the Bintang Satu Factory in Ciamis Regency and used a saturated sampling technique, where all members of the population were sampled, namely 40 respondents. Data collection techniques using interviews and questionnaires. The method used is multiple linear regression analysis with SPSS version 25. The results of this study indicate that Work Discipline (X1) and Competence (X2) simultaneously have a significant effect on the dependent variable, namely Work Productivity (Y). Work Discipline (X1) partially has a positive and significant effect on Work Productivity (Y). Competence (X2) partially has a positive and insignificant effect on work productivity (Y).

The purpose of this study is to determine and analyze the influence of reward, punishment and employee discipline at PT. Pos Indonesia (Persero) Tasikmalaya. The research method used is a survey method with a quantitative approach, the data obtained directly through questionnaires to 45 respondents taken from employees of PT. Pos Indonesia (Persero) Tasikmalaya. Sampling used saturated sampling technique and the analytical method used in this study was multiple linear regression analysis using SPSS 25 software. The test results showed that rewards partially had a significant effect on work discipline and punishment partially had a significant effect on work discipline. Simultaneously reward and punishment have a significant effect on employee discipline at PT. Pos Indonesia (Persero) Tasikmalaya.

Surabaya city is one of the coastal cities in Indonesia and has potential in the fisheries sector. Apart from having a strategic role and having a large area of ​​land, the City of Surabaya can also increase its role as a shrimp pond farmer to increase natural resources for shrimp pond farmers in Surabaya. With good and optimal management can increase production and income levels so as to improve the welfare of the surrounding community. Especially for tiger shrimp pond farmers, it is hoped that they can provide employment and be able to become food ingredients providers. This study aims to prove and analyze the effect of education level, length of business and land area on the income of tiger shrimp pond farmers in Medokan Ayu Village, Rungkut District, Surabaya City. In this study using a causal quantitative approach. This study uses 1 dependent variable (income) and 3 independent variables (education level, length of business and land area). The type of research data used in this research is quantitative data. The data analysis method used in this study is multiple linear regression, F test (simultaneous), T test (partial), and the coefficient of determination. The results of this study indicate that the level of education (X1), length of business (X2) and land area (X3) simultaneously or together have a significant effect on the income of tiger shrimp pond farmers in Medokan Ayu Village, Rungkut District, Surabaya City. The level of education (X1) partially has a significant effect on the income of tiger shrimp pond farmers in Medokan Ayu Village, Rungkut District, Surabaya City. The length of business (X2) partially has no significant effect on the income of tiger shrimp pond farmers in Medokan Ayu Village, Rungkut District, Surabaya City. Land area (X3) partially has a significant effect on the income of tiger shrimp pond farmers in Medokan Ayu Village, Rungkut District, Surabaya City.  

The development of information technology, in terms of the internet is increasing and increasingly making people feel more comfortable to carry out various activities. The transportation business is also not spared from advances in internet technology. Online motorcycle taxis and taxis are a business opportunity that takes advantage of the development of internet technology. Traditional motorcycle taxis and taxis can only be found at the base or contacted by telephone. However, the current access can be accessed using an Android-based application. The emergence of transportation businesses such as Go-jek, Grab, Maxim and Indriver is proof that information technology has also penetrated into public transportation. The type of research used is quantitative research using multiple linear regression analysis techniques. The population in this study were 100 Go-ride service users in Solo Raya. The data collection technique used is questionnaire using the Linkert scale. The conclusions of this study are (1) There is a significant influence between service quality on customer satisfaction, (2) There is no significant influence between brand image on customer satisfaction, (3) There is a significant influence between price perceptions on customer satisfaction, (4) Simultaneously service quality, brand image and price perceptions have an effect on customer satisfaction.

This research was motivated by an error related to physical motivation at the Rimbo Panti Nature Park (TWA) which was allegedly caused by the facilities at the Rimbo Panti TWA. This study aims to analyze the effect of facilities on the physical motivation of visitors at the Rimbo Panti TWA attraction. This type of research is quantitative with a causal associative approach. This research was conducted at the attraction of TWA Rimbo Panti, Panti District, Pasaman Regency. The population of this study were visitors who had come to the TWA Rimbo Panti charm, totaling 7,319 people. Selection of research samples using incidental sampling with a total sample of 99 people. Data collection uses a Likert scale model questionnaire that has been tested for validity and reliability, then the research data uses simple linear regression. The results of this study show that 59.6% of respondents stated that the TWA Rimbo Panti facilities were not in good condition, then on the physical motivation variable 79.8% of respondents assessed that they did not feel physical motivation. Then the two variables were analyzed and the result was that there was an influence of facilities on physical motivation of 77.5%.

Mold oyster is one _ product growing agriculture _ in demand by consumers Because mark nutrition and deliciousness. Study This aim For analyze influence quality products and promotions to interest buy repeat mold oysters _ Study This use method survey with spread questionnaire to consumer mold oysters in various regions. Collected data analyzed use method statistics descriptive and multiple linear regression Analysis results show that quality product own influence significant to interest buy repeat consumer mold oysters _ Promotion own influence positive to interest buy repeat mold oysters. Findings study This give implication practical for producer mold oyster in increase interest buy repeat consumer. Producer need focus on effort enhancement quality product, incl use technique good cultivation, selection _ material quality raw materials, and attractive packaging. Besides that, manufacturers also have to pay attention to an effective promotion strategy For communicate superiority product to consumer. Studies it also delivers donation theoretical with confirm that quality products and promotions play role important in influence interest buy repeat consumer. Study furthermore can involve variable else, like price and image brand, for expand understanding about influencing factors _ interest buy repeat in context product agriculture other.

This study aims to determine the effect of CAR, NPL, BOPO, and LDR on ROA in National Private Commercial Bank companies listed on the Indonesia Stock Exchange (IDX) in 2018-2022. The technique used for sampling is purposive sampling method with data from 5 banking companies. This type of research is quantitative research, namely research presented in the form of numbers and statistics. In determining the accuracy of the model that needs to be done is financial data analysis, then testing some of the classical assumptions that underlie the regression model. The analysis technique used is multiple linear regression analysis.Data analysis and hypothesis testing in this study used Eviews software version 12.0. The results of this study indicate that CAR, NPL, BOPO and LDR partially have a positive effect on ROA. The results of this study also show that CAR, NPL, BOPO and LDR simultaneously have an effect on ROA. The ability of several independent variables to influence the dependent variable is 98.2% and the other 2.8% is influenced by other factors outside of this study.  

This study aims to analyze the influence of marketing strategy and product quality on the development of the Seblak Teh Hanan business in Parakanlima Village, Jatiluhur District, Purwakarta City. The source of data in this study was obtained from questionnaires (primary) which were distributed to respondents. The population of this research is the consumers of Seblak Teh Hanan . The research sample amounted to 99 people. The research analysis method used is validity test, reliability test, normality test, multiple linear regression, f test and t test and coefficient of determination. The research findings show that the marketing strategy and product quality simultaneously affect business development with the results of the Fcount test of 145.528 and a significance value of <0.05. Based on multiple linear regression analysis, the coefficient of determination is 75.2%. The t-test value of the marketing strategy variable is 3.372 and the t-test value of the product quality variable is 8.102, both variables have a significance of <0.05 so it can be concluded that partially the two independent variables affect the dependent variable.

This study aims to determine the effect of ujrah and tabarru' funds on investment income in Islamic life insurance companies in Indonesia for the 2016-2021 period, the effect of Ujrah on investment income in Islamic life insurance companies in Indonesia for the 2016-2021 period, the effect of Tabarru' funds on investment income in Islamic life insurance companies in Indonesia for the 2016-2021 period, do Ujrah and Tabarru' Funds affect investment income in Islamic life insurance companies in Indonesia for the 2016-2021 period, and how much influence do Ujrah and Tabarru' Funds have on investment income in life insurance companies sharia in Indonesia for the 2016-2021 period. The method used in this study is quantitative, by taking financial data samples from 6 companies in the 2016-2021 period, namely PT Asuransi Jiwa Manulife Indonesia, PT Prudential Life Assurance, PT Asuransi Takaful Keluarga, PT Asuransi Jiwa Sinarmas MSIG, PT Asuransi Jiwa Central Asia Raya. , PT. BNI Life Insurance Syariah. Based on the results of the calculation of the simultaneous regression coefficient test (Test f) it can be concluded that the variable Ujrah (X1) and Tabarru' Funds (X2) have an effect on investment income (Y), namely Fcount 159.129 > Ftable 3.28, with a significance value of 0.000 <0 ,05. And test the coefficient of determination (R2) of 0.900. This shows that the Ujrah and Tabarru Fund variables have an effect on investment income, namely 90.0%, while the remaining 10.0% is influenced by other variables that are not included and not examined in this study.    

This study aims to test whether social media, motivation, knowledge and benefits influence the investment interest of the Z generation of STIE Surakarta students in the capital market. This research uses a quantitative method, the population in this study is 287, the sampling technique of this study is using purosive sampling. with the criteria of 7th Semester STIE Surakarta Accounting Study Program students. The data was distributed through questionnaires distributed via whatsapp grub class or personal WhatsApp to 7 semester 7 accounting students STIE Surakarta Study Program and obtained 125 respondents. The data analysis technique used in this study used regression multiple linear through the SPSS 25 program. The results of this study indicate that social media and knowledge do not affect the investment interest of the STIE Surakarta generation of students in the capital market, while the motivational and benefit variables affect the investment interest of the next generation. z STIE Surakarta students in the fashion market. Therefore, the z generation must be interested in investing in the capital market in order to provide long-term support. This research can help the whole community, especially young people, to better understand and be interested in investing in the capital market.

The purpose of this study is to analyze the effect of compensation, motivation, communication and workload on employee morale. This type of research is a quantitative approach using survey methods. Sources of data used are primary data and secondary data. The population in this study are employees of PT XYZ. The number of samples used were 103 employees. The sampling technique uses probability sampling with simple random sampling or simple random sampling. Data collection techniques using a questionnaire. Data analysis in this study used descriptive analysis, multiple linear regression test, t test, f test and coefficient of determination test. The results showed that compensation has a significant effect on morale, motivation has a significant influence on morale, communication has a significant influence on morale and workload has a significant influence on employee morale at PT XYZ. Simultaneously compensation, motivation, communication and workload have a significant influence on employee morale.

This research aims to analyze the effect of Business Risk and Asset Structure on the Capital Structure of Manufacturing Companies in the Basic and Chemical Industry Sector listed on the Indonesia Stock Exchange. The sample in this study were 35 basic and chemical industry sector companies listed on the Indonesia Stock Exchange using the Purposive Sampling method for the 2018-2020 period. Based on multiple linear regression analysis, the variables of Business Risk and Asset Structure have an effect on Capital Structure with the equation Y = 2,968 – 7,865X1 – 2,355X2 + e. From the t-test, it was found that the variable X1 Business Risk had a significant effect on the Capital Structure with t count value is [-7,171] > t table [1,983] and sig 0,000 < 0,05. Then H1 is accepted. Variable X2 Asset Structure had a significant effect on Capital Structure with t count value is [-4,988] > t table [1,983] and sig 0.000 <0.05. Then H2 is accepted. From the F test, it was found that Business Risk and Asset Structure have a simultaneous effect on Capital Structure with f count [32,694] > f table 3,090 and a significance 0,000 < 0,05. Then H3 is accepted. From the coefficient of determination test the value of R square is 0.391. This means that the independent variables of Business Risk and Asset Structure affect the Capital Structure by 39.1% while the remaining 60.9% is influenced by other variables.

Abstract. In an effort to create customer retention, the company improves product quality, service and purchasing power suitability so that consumers can feel satisfaction in using the product and create barriers to switching to Hanasui products at Beauty Shoppy Jombang. The purpose of this study is to determine the influence in maintaining customer satisfaction and switching barriers to customer retention in customers of Hanasui brand products at Beauty Shoppy Jombang by using quantitative methods. The total population in this study is 150 customers. This study uses multiple linear regression analysis techniques and hypothesis testing. The results of this study indicate that customer satisfaction and switching barriers have a significant effect on customer retention of Hanasui products at Beauty Shoppy Jombang.