Publication Search

This community service program is designed to help MSMEs in Kedung Waringin Village utilize TikTok as a creative marketing medium. A total of 22 business actors participated in the training which included theory and practice, including understanding the TikTok algorithm, creating video content, and using features such as hashtags and TikTok Shop. The results of the training showed a significant increase. Before the training, 60% of participants did not understand digital marketing, but this figure increased to 85% after the training. In addition, 90% of participants felt that the training was relevant to their business needs, and 60% of them recorded an increase in sales of up to 30% after implementing the strategies taught. This activity provides direct benefits by improving participants' skills in digital marketing and building their confidence to use technology independently. This program shows the success of a practice-based approach and can be a model for MSME empowerment that can be applied in other areas

This research aims to educate both parents and children in sorting information on the TikTok application. The problem that will be described in this study is the lack of digital literacy education which causes a lack of awareness of credibility related to the actual facts, this study uses an analytical descriptive method with literature study techniques, the object of research is the user of the TikTok application. This research has the potential to be a reference for subsequent research.

The institution of marriage in Indonesia has long been considered a social and moral milestone. However, in the digital era, shifting gender roles and the rise of social media have significantly transformed how young women perceive marriage. This study aims to explore the perceptions of early adult women (aged 18–25) toward the #MarriageIsScary narrative on TikTok, focusing on content from the account @bobahagia19. The research employs a qualitative descriptive approach using interviews, observations, and content analysis of selected TikTok videos. The findings reveal that the #MarriageIsScary trend represents a collective expression of emotional anxiety, self-awareness, and social critique of traditional marriage norms. Participants perceived marriage as an uncertain institution, often associated with emotional instability, betrayal, and loss of autonomy. Yet, the same discourse also fostered empowerment and solidarity among women, forming what scholars describe as digital sisterhood. The discussion integrates sociological and media theories (Giddens, 1992; Papacharissi, 2015; Banet-Weiser, 2018) to illustrate how digital narratives both reflect and reshape cultural meanings of marriage in contemporary Indonesia. Overall, the study concludes that TikTok functions as a participatory space where young women redefine marital expectations through shared emotions, storytelling, and online community engagement.

This study examines how women entrepreneurs in Micro, Small, and Medium Enterprises (MSMEs) in the creative economy sector leverage digital technology to strengthen their roles in the urban tourism ecosystem. Using a qualitative approach supported by secondary data and non-intervention observations over six months in South Jakarta, the study analyzes the dynamics of digital adoption, the cultural value of creative products, and structural barriers affecting women's entrepreneurial experiences. The findings reveal that digital utilization is most prominent on easily accessible platforms such as Instagram, TikTok, and WhatsApp, while the use of more complex tools, such as marketplaces, websites, and analytics, remains limited. Women’s creative products, in subsectors like culinary, crafts, fashion, and others, prove to enrich the tourism experience and reinforce the city's destination identity. However, low digital literacy, minimal mentoring, and weak integration into the formal tourism supply chain hinder the optimization of these potentials. Additionally, the digital adoption patterns found support the Technology Acceptance Model's explanation that the perceived ease of use is a key factor in early technology adoption. This study fills an important gap in the literature by linking gender issues, digital transformation, the creative economy, and urban tourism within a unified framework. The research emphasizes the importance of strengthening digital capabilities and structured collaboration between women-led MSMEs and tourism stakeholders to enhance the sustainable competitiveness of destinations.

This study examines the role of social media in increasing consumer purchase interest in Skintific products in Indonesia, particularly in the beauty package category. Skintific successfully dominated the market by achieving sales of over IDR 70 billion in the first quarter of 2024. This success was largely driven by the effective use of digital marketing strategies on social media platforms such as TikTok and Instagram. These strategies involved creating relevant content, collaborating with influencers, and engaging directly with the audience to strengthen brand image. The findings indicate that the brand image built through social media significantly contributes to increased purchase interest and consumer loyalty. The highest sales were recorded in the 5-piece beauty package variant, highlighting consumer preference for comprehensive product offerings. Based on the study, social media is proven to be an effective channel for building a positive brand image and influencing consumer purchasing decisions in the beauty industry. 

Previous studies have shown that red ginger has the potential to treat PCOS because it has been proven to be able to reduce serum FSH, LH and estradiol and testosterone, inhibit the cyclooxygenase pathway, change the pituitary axis, inhibit lipoxygenase expression in various animal studies. The purpose of this study is to prove the potential of red ginger extract as a regulator of anti-androgenic, ovulation, estrogenic activity and reduce insulin resistance. The research design used was for experimental research using a post-test-only control group design. And for the analysis of the potential bioactivity of red ginger extract as an immunomodulatory agent computationally (Insilico). Animal care was carried out in the Pharmacology and Biomedicine Laboratory and has received approval from the Ethics Committee. The sample used was a female Wistar rat on the 56th day of the experiment (after modeling). All treatments were given orally for 28 times. Independent variable = Red ginger extract. Dependent variable = Dependent variables are 1. Hormones: Testosterone, LH, FSH 2. ovarian inflammation activation (PPARγ activation and anti-inflammatory cytokines IL-4 and ROS, NFKB, TNF a. 3. Insulin resistance (insulin, glucose, HOMA IR) and 4 Lipid profile (TG, HDL, LDL, cholesterol). Control variables are: 1) Gender; 2) Age; 3) Strain; 4) Food and beverage intake; 5) Maintenance and care. Quantitative and qualitative research data. using parametric tests, namely One-Way ANOVA after meeting the requirements for normal data distribution and the same data variance. The One-Way ANOVA statistical test is continued with the Tuckey test to determine the differences in each group.

Techniques Offer assistance with Intriped for communication that showcases products can lead to more offers and increased brand awareness. The main objective of this study was to determine how MS Glow uses effective communication strategies for product marketing to improve consumer trust and brand image, both of which can significantly increase sales and brand awareness. This scientific paper was written using a literature review and qualitative methodology (Research Library). Online resources such as Mendeley, Google Scholar, and others are used to find theories, correlations, and study the influence of book and journal variables in addition to offline resources such as libraries. Because of the questions regarding, To display communication, counting, promotions, transaction offers, and social bonds, MS Glow uses a variety of components. A key component of their communication approach is the use of social media, specifically Tiktok. MS Glow successfully educates consumers about their products through experts and influencers, which helps to increase brand awareness.

In today’s era, social media has become a driving force for increasing digital entrepreneurship. Businesses are utilizing social media sites such as Instagram, TikTok, LinkedIn, or even Facebook to brand their companies or products and interact with clients. This is great news for businesses, especially SMEs, to have low-cost access to key markets worldwide. One evident trend is the emergence of social commerce – business-to-consumer commerce without intermediaries, exclusive of other e-commerce models. However, the adoption of social media in digital entrepreneurship comes with several challenges, such as changes in algorithms that can affect content visibility and risks related to data security and user privacy. Nevertheless, social media remains useful in terms of analytics to support strategic decisions. This study shows the value of social media for entrepreneurship and technologies that help improve content personalization and consumer behavior analysis, such as artificial intelligence and big data. This study attempts to fill the gap in the literature by looking at the differences in the outcomes of social media use in developing and developed countries and the outcomes of new technologies on digital business ventures.

Social media has become an important tool in disseminating health information to the public. This study aims to analyze the influence of social media on the effectiveness of health socialization campaigns in Indonesia. Using survey methods and in-depth interviews, the results of the study indicate that platforms such as Instagram and TikTok are more effective in reaching the younger generation than traditional media. Interactivity and visualization factors of content play an important role in increasing public understanding and participation.

This study aims to determine the effect of group guidance with problem solving techniques in increasing the learning motivation of class XI.1 students at SMAN 4 Tana Toraja. The method used in this research is quantitative approach with experimental design. The sample used was 30 students from class XI.1 who were purposively selected. Group guidance intervention was conducted for 6 meetings with a focus on the application of problem solving techniques in overcoming academic problems faced by students. Data were collected using a learning motivation questionnaire that had been tested for validity and reliability. The results of data analysis showed a significant increase in students' learning motivation after being given group guidance with problem solving techniques. Based on the results of the study, it can be concluded that group guidance with problem solving techniques is effective in increasing students' learning motivation.

Xylol is a dangerous and toxic substance. The use of Xylol in the Anatomical Pathology laboratory is considered common for the stage of “cleansing” both for the process of tissue entry and sanation. Xylol is used in Anatomical Pathology laboratories because it is soluble with dehydrating agents and can disintegrate paraffin as a drying agent. Xylol is part of Gandapura oil hydrocarbons. Research aimed at finding alternative substitutes for xilol was conducted using Gandapura oil using experimental methods. Samples using Mouse Pins (Xenopsylla cheopis) can show thinning of the skin layer with connective tissue due to the use of “cleansing” agents.with Xylol 15 and 30 minutes Coconut oil 15 and 30 minutes. The parameters used are a description of the color quality of the preparation, the clarity of the preparation and the thoroughness of the preparation. The results of the study showed A1 preparations with a result of 3 bright,3 moderately bright, 2 clear, 4 MImoderately clear and 6 hours. A2 preparation with results of 2 bright, 4 moderately bright 3 clear, 3 moderately clear, and 6 minutes. Preparation B1 with a result of 4 bright 2 well-lit, 5 rows 1 fairly clear and 6 hours. B2 preparation with a result of 1 bright, 5 moderately bright, 2 clear 4 fairly clear 5 grains and 1 out of order. The use of coconut oil decrypted gives a good quality to the preparation compared to using Xylol, but it cannot be used for a long time.

The purpose of this study was to determine and analyze the effect of Price on Purchasing Decisions. To determine and analyze Promotion on Purchasing Decisions. To determine and analyze the Location on Purchasing Decisions. To determine and analyze the effect of Price, Promotion and Location on Purchasing Decisions for Subsidized KPR Houses at PT ABGI PUTRA PERKASA. In this study, an associative approach was used to determine the relationship between each variable. The data presented in the form of quantitative data, namely testing and analyzing data with numerical calculations and then drawing conclusions and testing. In this study, the object studied was a Subsidized KPR House at PT ABGI PUTRA PERKASA with an unknown population and a sample of 61 people with a sample draw using the Lemeshow formula.The results of this study are Price has a significant effect on Purchasing Decisions. Promotion has a significant effect on Purchasing Decisions. Location has a significant effect on Purchasing Decisions. And Price, Promotion and Location have a significant effect on Purchasing Decisions for Subsidized KPR Houses at PT ABGI PUTRA PERKASA.

Educational institutions currently need to be managed competently and deserve attention in today's era. Because, school competition is getting tighter. to influence the decisions of parents and prospective students in accepting new students. Schools need to have the right promotional strategy. Because the more competitive schools are, the more schools must have good and innovative promotional strategies to attract consumer interest. In an era that relies on technology and the target market that currently understands technology, educational institutions are required to adapt to technological developments, one of which is through the implementation of digital marketing-based promotional strategies. Schools can promote through Digital Marketing by using the school website or utilizing social media sites such as Facebook, Instagram, Twitter, TikTok, YouTube, and Whatsapp. The purpose of this study is to examine how digital marketing-based promotional strategies can help schools increase the interest of prospective new students. This study uses a literature study method based on various sources in the form of reference books, research results, or scientific journals. Thus, the use of the right promotional strategy, especially in using school digital marketing, can reach a wider community, school information becomes easily accessible anytime and anywhere, and this school's promotional activities will certainly be more effective and efficient.

This research is motivated by the challenges of learning in the digital era, which encourage schools to improve 21st century skills which include collaboration and communication skills by utilizing digital technology which will have a major impact on student success. The use of digital technology in learning is currently a major concern at various levels of education, including elementary schools (SD). The aim of the research is to determine the effect of using digital technology, types of effective digital technology media, and challenges in using digital technology to improve collaboration and communication skills for elementary school students. This research is based on literature study, namely a series of activities related to collecting library data, reading and taking notes, and processing research materials. The results of this research show that the use of digital technology has a big influence on improving the collaboration and communication skills of elementary school (SD) students. Types of effective digital technology media include WhatsApp groups, YouTube, TikTok, Google Classroom, Zoom, Google Meet, Canva and Powerpoint. The challenges in using digital technology are limited technological infrastructure, lack of skills and knowledge of teachers, management and maintenance of technology, choosing appropriate technological methods and media, the digital divide, safety for students and teachers, and concerns about disrupting the values ​​of local wisdom.

The increasing consumption of short-form video content, such as TikTok, Instagram Reels, and YouTube Shorts, has raised concerns regarding its impact on cognitive functions, particularly short-term memory. This study aimed to examine the effect of short duration video exposure on short-term memory performance among students at Yayasan Irtiqo Kebajikan. An experimental method with a two-group design was employed, consisting of an experimental group that watched short duration videos for 180 seconds and a control group that received no video exposure prior to the memory test. The participants were 40 students selected through random sampling. Short-term memory was measured using the ME Test, a subtest of the Intelligenz Struktur Test (IST), which assesses the ability to recall a series of words. The results of statistical analysis indicated a significant difference between the experimental and control groups (p < 0.05), with the experimental group demonstrating lower short-term memory scores. These findings suggest that exposure to short-form video content may negatively affect individuals ability to store and process information in short-term memory, highlighting the importance of managing digital media consumption among children and adolescents.

Penelitian ini menganalisis teknik penerjemahan pidato kepresidenan untuk menyampaikan pesan etis dan ide pembangunan berkelanjutan. Menggunakan pendekatan kualitatif deskriptif, studi ini menggali teknik penerjemahan seperti modulasi, kesetaraan budaya, dan adaptasi gaya bahasa, serta dampaknya pada pemahaman audiens.Hasil penelitian menunjukkan penggunaan teknik modulasi pada frasa "harnessing technological progress," diterjemahkan menjadi "memanfaatkan kemajuan teknologi," yang lebih relevan dengan konteks Indonesia. Teknik kesetaraan budaya diterapkan pada istilah "inclusive future," diadaptasi menjadi "masa depan yang inklusif dan adil," mengacu pada nilai keadilan dalam budaya lokal. Adaptasi gaya bahasa juga tampak pada frasa "emerging technologies," yang diterjemahkan langsung menjadi "teknologi baru yang berkembang."Teknik modulasi dan kesetaraan budaya dominan dalam analisis ini, menunjukkan efektivitasnya dalam menyampaikan nilai penting pidato. Penggunaan teknik penerjemahan yang tepat memfasilitasi interpretasi yang lebih jelas dan bermakna, menciptakan koneksi antara pidato presiden dan audiens lokal.

Corruption is a global issue that significantly impacts social, economic, and political aspects, particularly in developing countries like Indonesia. It undermines public trust in government institutions and contributes to social injustice, slowing economic growth and hindering overall welfare. This paper focuses on preventing corruption among the younger generation, highlighting key measures such as anti-corruption education in schools, the effective use of social media campaigns, and necessary reforms in law enforcement. By instilling values of integrity and responsibility early on, educational institutions can help shape future leaders who are prepared to combat corruption. Additionally, the effective use of social media platforms like Instagram, TikTok, and YouTube can engage the younger generation through creative and interactive content, fostering awareness and encouraging active participation in anti-corruption efforts. Reforming law enforcement to impose stricter penalties on corrupt individuals and providing protection for whistleblowers are crucial to creating a deterrent effect. Ultimately, a comprehensive approach involving education, technology, and legal reform can empower the younger generation to promote transparency and integrity, contributing to a corruption-free society and a stronger foundation for the nation’s future

This research is library research or research using library methods. The technique used to collect data is to use sources originating from books and journals that are related to the behaviorist counseling approach. The type of research used in this study is qualitative research which describes the importance of behavioristic counseling approaches and steps in dealing with juvenile delinquency. This research aims to provide an understanding regarding the behavioristic counseling approach in minimizing juvenile delinquency, especially in Sangalla District.

This study aims to analyze the implementation of green office in the SMKS YPKP TIK Sentani office environment. Green Office refers to practices and policies that aim to reduce the environmental impact of office activities through energy efficiency, waste management, and the use of environmentally friendly materials. SMKS YPKP TIK Sentani is known to have received an award as an Adiwiyata school based on the decree of the Minister of Environment and Forestry of the Republic of Indonesia No. SK.1061/MENLK/P2SDM/SDM.2/10/2023. This research method uses a qualitative approach with in-depth interviews and observations to analyze the implementation of green office in the SMKS YPKP TIK Sentani office environment. The results of the study indicate that SMKS YPKP TIK Sentani employees have been active in implementing various green initiatives, such as waste sorting, reducing plastic use, saving electricity and water, planting plants, and the importance of awareness of the implementation of green office. Recommendations for further development include increasing training on environmentally friendly practices.

Tiktok is the only social media that is widely used by shoppers to see product reviews before deciding to buy. One of the most searched content is beauty products. Research was conducted to determine the effect of brand equity and online customer reviews (OCRs) on purchasing decisions for The Originote products on the Tiktok Shop Application. This study focuses on The Originote skincare using quantitative methods. The sample used was Generation Z in Malang City with a multistage random sampling technique. Data analysis includes instrument testing, descriptive, classical assumption testing and hypothesis testing. The results of the study show that both brand equity and OCRs variables significantly contribute to purchasing decisions. Partially and simultaneously, both variables have a significant influence on purchasing decisions. To improve and strengthen brand equity, The Originote needs to upgrade the outer packaging so that the product is protected from impact. On the other hand, to improve online customer reviews, The Originote needs to create an SOP for admins to reply to customer reviews.