Strategi Komunikasi dalam Citra Merek Kepercayaan Konsumen pada Keunggulan Produk MS Glow

April Laksana ; Ehan Farhan ; Muhammad Farhan Hidayatullah ; Hana Zulfia ; Siti Dhifah Umairah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial 📅 2024 Vol 2, No 4 🔗 DOI: 10.59581/harmoni-widyakarya.v2i4.4283
Abstract
Techniques Offer assistance with Intriped for communication that showcases products can lead to more offers and increased brand awareness. The main objective of this study was to determine how MS Glow uses effective communication strategies for product marketing to improve consumer trust and brand image, both of which can significantly increase sales and brand awareness. This scientific paper was written using a literature review and qualitative methodology (Research Library). Online resources such as Mendeley, Google Scholar, and others are used to find theories, correlations, and study the influence of book and journal variables in addition to offline resources such as libraries. Because of the questions regarding, To display communication, counting, promotions, transaction offers, and social bonds, MS Glow uses a variety of components. A key component of their communication approach is the use of social media, specifically Tiktok. MS Glow successfully educates consumers about their products through experts and influencers, which helps to increase brand awareness.
Keywords
Communication Strategy; Brand Image; MS Glow
How to Cite

April Laksana, et al. (2024). Strategi Komunikasi dalam Citra Merek Kepercayaan Konsumen pada Keunggulan Produk MS Glow. Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 2(4). https://doi.org/10.59581/harmoni-widyakarya.v2i4.4283

April Laksana; Ehan Farhan; Muhammad Farhan Hidayatullah; Hana Zulfia; Siti Dhifah Umairah, "Strategi Komunikasi dalam Citra Merek Kepercayaan Konsumen pada Keunggulan Produk MS Glow," Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 2, no. 4, 2024.

April Laksana; Ehan Farhan; Muhammad Farhan Hidayatullah; Hana Zulfia; Siti Dhifah Umairah. "Strategi Komunikasi dalam Citra Merek Kepercayaan Konsumen pada Keunggulan Produk MS Glow." Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 2, no. 4, 2024.

April Laksana; Ehan Farhan; Muhammad Farhan Hidayatullah; Hana Zulfia; Siti Dhifah Umairah. "Strategi Komunikasi dalam Citra Merek Kepercayaan Konsumen pada Keunggulan Produk MS Glow." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 4 (2024).

April Laksana, et al. (2024) 'Strategi Komunikasi dalam Citra Merek Kepercayaan Konsumen pada Keunggulan Produk MS Glow', Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 2(4). doi: 10.59581/harmoni-widyakarya.v2i4.4283.

April Laksana; Ehan Farhan; Muhammad Farhan Hidayatullah; Hana Zulfia; Siti Dhifah Umairah. Strategi Komunikasi dalam Citra Merek Kepercayaan Konsumen pada Keunggulan Produk MS Glow. Harmoni: Jurnal Ilmu Komunikasi dan Sosial. 2024;2(4).

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