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This article aims to describe the influence of social media on the formation and spread of slang among students at Muhammadiyah University, Maumere. Social media, such as Instagram, TikTok, and Twitter, are not only a means of interaction, but also a major catalyst in creating and disseminating new terms. This phenomenon reflects students’ linguistic creativity and is also a reflection of the dynamics of digital culture. In the context of Maumere Muhammadiyah University students, the use of slang is not just a trend, but also a tool to adapt to a dynamic social environment. New terms that are popular on social media are often adopted in daily conversations as symbols of modern and contemporary identity. However, this phenomenon also raises challenges, especially related to the preservation of formal language and traditional values in communication. This article discusses the characteristics of slang that emerges from social media, its role in forming social identity, and its impact on the use of formal language. In conclusion, social media plays a significant role in shaping student communication patterns, but efforts are needed to maintain a balance between language creativity and the use of standard language in formal contexts.

This research aims to describe forms of slang in the comments column on the Instagram account @jendamclover. This type of research is qualitative research. The data in this research is the slang language found in the comments column of the Instagram account @jendamclover. The data source in this research is the Instagram account @jendamclover. Data collection techniques in this research are observation techniques, documentation techniques, and transcription techniques. The results of the research show that the forms of use of slang in the comments column of the Instagram account @jendamclover consist of four forms, namely abbreviations, abbreviations, contractions and acronyms. The research data was found in the Instagram account @jendamclover as many as 58 data, consisting of 21 data in abbreviated form, 9 data in cutting form, 26 data in contraction form, and 2 data in acronym form.

This community service activity aims to provide solutions to the challenges faced by PT Citra Marindo in implementing digital marketing. PT Citra Marindo, a company engaged in providing products and services for the maritime industry, encounters obstacles in fully leveraging the potential of digital marketing. This activity focuses on assisting the company in improving and enhancing their digital marketing strategies. A more comprehensive digital marketing implementation was applied through various social media platforms such as Instagram, WhatsApp Business, and e-commerce platforms like Tokopedia. Additionally, business branding development included designing more attractive logos, professional product photos, and packaging that aligns with market preferences. Quality control systems were introduced to ensure high product quality, while effective promotional strategies were implemented to increase brand visibility and awareness among consumers. All steps were tailored to real-world conditions, including cost calculations for marketing elements to ensure they do not burden product prices and can be sustained. It is hoped that this activity will have a positive impact on increasing PT Citra Marindo business profits and serve as a useful reference for other businesses facing similar issues

This study examines the impact of social media on consumer purchasing decisions in e-commerce. With advancements in information technology, social media platforms such as Instagram, TikTok, and Facebook have evolved from mere promotional tools into essential means of building brand awareness and consumer trust. Social media facilitates direct interactions with consumers through visual content, customer reviews, and influencer collaborations, creating more personal and emotional shopping experiences. Additionally, features like TikTok Shop streamline promotion and purchasing processes on a single platform, offering new business opportunities. The study also highlights the role of testimonials, reviews, and influencer marketing in shaping purchasing decisions. Findings indicate that social media enhances brand awareness, fosters trust, and drives consumer loyalty, ultimately strengthening brand image in the digital marketplace.

This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results showed that digital marketing strategies involving creative content and social media optimization were able to increase branding, the number of followers, as well as consumer interaction, which overall contributed to the growth of MSMEs (Micro, Small and Medium Enterprises) in the face of market competition.

UMKM  have an important role in the Indonesian economy, but the biggest challenge they face is limited marketing and consumer reach. This research aims to analyze the use of digital marketing through social media as a marketing strategy in Kampoeng Jadoel UMKM  . The research method used is descriptive qualitative with data collection techniques in the form of observation, interviews and literature study. The research results show that the use of social media such as Instagram, Facebook and WhatsApp can significantly increase brand awareness and market reach of Kampoeng Jadoel UMKM  . Through interesting content and active interaction strategies with customers, UMKM  are able to increase sales and consumer loyalty. Digital marketing has proven to be an effective, efficient and affordable solution for MSMEs in developing their business in the digital era.

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era

Low fiber consumption among university students increases the risk of chronic diseases such as coronary heart disease, and diabetes. Many students prioritize convenient eating habits and are influenced by peer groups, often overlooking the importance of fiber intake in their daily diet. This educational program aims to enhance students' knowledge about the benefits of fiber consumption through interactive audio and visual media. The program applies the Health Belief Model (HBM) theory to design educational content in the form of videos and posters distributed via the social media platform Instagram. Involving 26 student respondents from various faculties at Halu Oleo University, the results showed a significant improvement in students' understanding of the health benefits of fiber, types of fiber-rich foods, and the role of fiber in preventing chronic diseases. Education through engaging media successfully increased students' motivation to improve their dietary habits by incorporating more fiber into their diets.

Instant Noodle Consumption Education Among University Students is a program aimed at raising awareness of the dangers of excessive instant noodle consumption and the importance of a balanced diet. A situational analysis using a questionnaire based on the Health Belief Model (HBM) provided foundational information on students' perceptions of instant noodles, serving as the basis for developing educational media. Next, a combination of poster and educational video media was used to encourage students to limit their instant noodle consumption. Educational content was shared through the social media platform Instagram to reach a larger student audience, leveraging this platform's capacity for rapid and widespread information dissemination. The results showed an increase in students' awareness about balanced nutrition and the health impacts of instant noodles. Ongoing education is expected to help foster healthier eating habits among students.

The growth of digital technology has significantly transformed the marketing strategies employed by micro, small, and medium enterprises. Within an increasingly competitive digital marketing ecosystem, high-quality visual branding serves as a crucial component in capturing consumer attention and enhancing brand awareness. However, the enterprises frequently encounter constraints related to budget, technology, and expertise in producing effective visual content. In response to these challenges, Rabbithall Studio offers a solution by providing affordable, high-quality content, particularly for enterprises that operating in the foods and beverages sector. This research aims to design a Business Model Canvas (BMC) for Rabbithall Studio to effectively support the digital marketing strategy of MSMEs. A descriptive qualitative approach is used to analyze key elements in the BMC, such as customer segments, value propositions, distribution channels, and cost structure. The research findings reveal that Rabbithall Studio has a strategic business model, focusing on providing aesthetic and Instagrammable product photography services, along with copywriting support. This study offers a strategic guide for MSMEs to adopt visual and content-based marketing to enhance their competitiveness in the digital market.

Social media has become a strategic platform to support education and promotion, including in the energy sector. This research aims to optimize the role of Instagram as a means of electricity education and promotion of the Electrifying Lifestyle at PT PLN (Persero) UP3 Surabaya Utara. The research method uses a qualitative approach with descriptive analysis, based on observation of company Instagram account activities, interviews, and social media performance data. The results show that the utilization of interactive features such as stories, reels, and informative feeds can increase audience engagement and strengthen public understanding of electricity-based services and lifestyles. This study concludes that optimizing content strategy, consistency of posts, and collaboration with local communities are effective in expanding reach and supporting the company's digital transformation.

Bahasa Indonesia as an official communication tool had grammatical guidelines such as Ejaan Bahasa Indonesia yang Disempurnakan (EYD) V, which was used to regulate the use of letters, punctuation, and word writing. One important aspect of this grammar was the correct use of capital letters. Unfortunately, there were still many errors in applying this rule, both in scientific and non-scientific writing. This study aimed to analyze the capitalization errors in the three winning letters of the Writing a Letter to the Minister of Education and Culture competition published on the Instagram account @kemdikbud.ri. This research used a qualitative method to examine the errors in capitalization in more depth. The results showed that most errors occurred in using capital letters at the beginning of sentences and proper names, and there were also inappropriate capital letters in the middle of sentences. Further education on capitalization was still needed, especially to improve good and correct writing skills according to Indonesian language guidelines.

As technology rapidly advances, the internet and social media have become an integral part of everyday life. Social media, which has evolved significantly since the Web 2.0 and 3.0 eras, plays a crucial role in communication and marketing. In this context, Bank Syariah Indonesia utilizes social media as a marketing tool to reach customers, particularly the millennial generation, who are highly reliant on digital technology. This study aims to explore the application of social media in the marketing of Islamic bank products and how brand image influences customer decisions. The use of social media platforms such as Instagram, Facebook, Twitter, and TikTok allows the Islamic bank to introduce products and expand its market reach more efficiently. Furthermore, the research indicates that marketing through social media significantly influences consumer purchase intent and strengthens brand image. The bank's brand image is also influenced by product quality, responsive customer service, and the company's reputation, all of which contribute to increased customer trust. With the right digital marketing strategy, the Islamic bank can enhance operational efficiency, strengthen its market position, and provide better services to customers.

The growth of the digital era has brought changes in the operations of Micro, Small, and Medium Enterprises (MSMEs). The key to the success of MSMEs today can be supported by branding and the use of social media. The use of social media is still not optimal. However, business actors already have a fairly inherent branding, namely ECO which means "Delicious". The writer here is a facilitator to bridge business actors to enter the digital world and help market it through social media. In addition, the author also physically assisted in the form of making a logo, creating a new menu, creating social media accounts (Instagram), creating video content, giving banners and giving new aprons to help increase sales and cleanliness of Nasi Uduk Ayam Geprek ECO

The purpose of this study was to determine how brand image, product quality, online promotion, and product trust level influence consumer decisions to purchase products at CV. Tenun Mulia Gemilang. This study used a questionnaire distributed through social media in the form of Instagram and Whatsapp. This study involved 100 people who were selected randomly. Multiple linear regression analysis was used to analyze the data to evaluate the model between the established variables. The results showed that brand image, product quality, online promotion and product trust level have a significant influence on consumer purchasing decisions for woven products. This study suggests that business actors pay attention to brand image, product quality, and online promotion to increase customer trust and ultimately influence their purchasing decisions. Thus, CV. Tenun Mulia Gemilang can increase consumer product purchasing decisions.

This study discusses the role of social media in enhancing brand awareness among Generation Z (Gen Z), a group known for their digital savvy and high reliance on technology. Gen Z, born between 1997 and 2012, are highly connected consumers on social media platforms such as Instagram, TikTok , and YouTube . Social media has become a major channel for building and increasing brand awareness due to its ability to reach a wide audience , interact directly, and provide a personalized experience. Through a literature review, this article identifies factors that influence the effectiveness of social media in increasing brand awareness. awareness , including choosing the right platform, relevant and engaging content, and user engagement. In addition, the study also discusses the challenges that brands face in building awareness among Gen Z, such as information overload and the tendency of audiences to be more critical of advertising. The results of this review can provide insights for marketers in designing more effective social media strategies for the younger generation and help brands stay relevant in an increasingly competitive market.

This research aims to determine the influence of social media on language change slang among teenagers. Slang can be interpreted as puns and language styles used by teenagers to express themselves, and is often used in communication between peers. Slang itself has experienced development and modification from generation to generation. Nowadays, with the increasing popularity of social media, these platforms are becoming a forum for teenagers to share information, interact and develop new ideas. The method used in this research is a qualitative method through literature study from various social media, for example TikTok, Instagram, Facebook and X. Research results shows that social media plays a very important role in spreading new terms and slang among teenagers. Many slang words and creative terms emerged as a result the influence of trends and culture circulating on social media, which creates ways of communication which is more relaxed and flexible. Using slang on social media also helps teenagers form their identity, while creating differences in the way they communicate between the older and younger generations. Apart from that, this research also found that social media allows teenagers to adapt quickly to change Language.

In the digital era, competition in the graphic design industry is increasingly competitive, requiring businesses to innovate and adapt with effective strategies. This study aims to develop business strategies using the Business Model Canvas (BMC) for Trikarasu Design, a start-up in the graphic design field. Employing a qualitative descriptive approach and literature study method, the research maps the nine BMC elements to analyze opportunities and challenges faced. The findings reveal that BMC aids Trikarasu Design in identifying product value propositions, customer segments, and relevant distribution channels. Digital promotion strategies through social media platforms like Instagram and TikTok are proven effective in enhancing visibility and fostering personal relationships with customers. This study provides practical contributions in the form of BMC-based strategies that support the sustainability and growth of Trikarasu Design in the dynamic graphic design market.

MSMEs (Enterprises, Micro, Small and Medium Enterprises) play a crucial role in the economy in Indonesia, but many MSME owners (Micro, Small and Medium Enterprises) have not maximized digital technology in their business activities, so they cannot develop and explore technological advances. Seblak MSMEs in Kedung Waringin are one of the businesses that have great potential to compete and promote in digital technology. This community service activity aims to provide digital content creation training to Seblak MSME actors in Kedung Waringin. This training includes creating attractive product photos, creating simple promotional videos, as well as marketing techniques through social media such as Instagram and Tiktok. The methods used in the training include discussions, and content creation practices. The results of this activity showed an increase in participants' understanding of the importance of digital content in supporting promotions and abilities in creating relevant and interesting Seblak content in Kedung Waringin. With this training, it is hoped that MSMEs will carry out more effective digital promotions so that they can increase their competitiveness through this training. The number of participants is expected to be approximately 20 participants of Seblak MSMEs in Kedung Waringin so that they can create maximum results

This study aims to determine the effect of the use of the BijakDemokrasi.Id Website (bijakmemilih.framer.website) on increasing political literacy of the Young Generation and to be able to find out the Implementation of the Movement that has been carried out by the Bijak Memilih Team in increasing Political Literacy of the Young Generation. The Use of the BijakDemokrasi.Id Website (bijakmemilih.framer.website) is used to be able to increase Political Literacy of the Young Generation towards a healthier Indonesian Democratic Climate. This study uses Quantitative Methodology with a Correlational design. The population of this study were active Users and Visitors to the BijakDemokrasi.Id Website (bijakmemilih.framer.website) and for the sample in this study as many as 100 Respondents using the Simple Random Sampling Technique. The Data Collection Technique from this study used a Closed Questionnaire with Likert Scale Statements distributed via Google Form through Distribution using Social Media Instagram, X, Tiktok, and also Whatsapp Media to Respondents who met the Inclusive Criteria that had been determined. Furthermore, the Correlation Technique used is Product Moment Correlation. The Results of the Research Hypothesis Test showed that based on the calculated r value (Pearson Correlation), the calculated r value was 0.559 > r table 0.361. So, it can be concluded that there is a relationship or Correlation between the BijakDemokrasi.Id Website Variable (bijakmemilih.framer.website) and the Young Generation Political Literacy Improvement Variable and the relationship between the Two Variables is Positive.