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The purpose of this research is how personal branding can influence personal image with the perceptions of different generations. The development of increasingly sophisticated communication technology has brought major changes to human communication patterns. With the presence of YouTube and the content that is currently busy is culinary world content. Foodvlogger is the name for those who create content in the culinary field on YouTube. Images in the digital world are considered important because they appear to be homogeneous even though they are heterogeneous. Personal image is important for foodvloggers because they appear as individuals who are perceived by their audience. Personal branding that is built is something that can improve your image. The variety of generations that enjoy social media will be a problem in itself, with different generations because there are differences in perceived experiences, there will be differences in perception. This research was designed as a type of survey method where the goal was to test hypotheses. The focus is on explaining the relationships between variables which will ultimately be implemented for two different generations. The results can be discussed as differences in perceptions from generations Y and Z, but because the historical background and social life of the two generations are not too far apart, their assessments are also not too far apart. In other words, the personal branding and personal image of food vloggers are already well embedded in generations Y and Z. Where both generations can accept food vloggers well and see their activities on YouTube well too.

The increasing use of digital platforms in the healthcare industry has highlighted the importance of effective communication, especially in English, as it is the primary language for disseminating global health information. This study examines the linguistic aspects of English usage in health information delivery on digital platforms, focusing on clarity, accessibility, and accuracy. The research aims to analyze how linguistic features, such as word choice, sentence structure, and tone, impact the comprehension of health-related content by diverse audiences.The study employs a qualitative approach, analyzing a sample of health-related websites, social media posts, and mobile health applications. Discourse analysis is used to identify patterns and strategies in the presentation of information, particularly how technical medical terms are simplified for laypeople.The findings reveal that while most platforms aim for clarity and inclusivity, inconsistencies in language use and overly technical jargon often hinder comprehension. Additionally, the use of complex sentence structures can create barriers, especially for non-native English speakers.The study concludes that improving linguistic accessibility on digital health platforms can enhance public understanding and engagement with health information, contributing to better health outcomes. Recommendations for creating more user-friendly, linguistically accessible content are also provided.

Understanding literacy and linguistics in Indonesia, especially through novel reading, plays an important role in honing students' cognitive skills, such as critical and creative thinking. Syntax as part of linguistic studies, helps students understand language structures that support effective communication and deeper literary appreciation. This study aims to understand the structure and function of active and passive sentences in Indonesian focusing on the types of active and passive sentences and the role of sentence elements in shaping meaning. This study uses methodological and theoretical approaches with qualitative and syntactic descriptive methods to analyze the pattern of sentence function in the novel "9 of Nadira" by Leila S. Chudori. The research process involves data collection, classification, analysis, and presentation of data with listen, record, and bill techniques. The results showed that the sentence function pattern in the novel "9 of Nadira" by Leila S. Chudori uses different sentence patterns in each active and passive voice. Transitive and bitransitive active sentences have additional objects and complements, while intransitive sentences do not, and only sentences with objects can be changed to passive by undergoing changes in their predicates. This research has the benefit of providing a deeper understanding of the structure and function of active and passive sentences in Indonesian.  

The Independent Curriculum is a program from the Ministry of Education and Culture of the Republic of Indonesia that focuses on developing student competencies through a student-centered approach. This curriculum aims to shift learning from memorization and exam patterns to strengthening critical thinking skills, problem solving, effective communication, and cooperation. In Islamic education, fiqh learning has an important role because it discusses Islamic laws related to everyday life, such as worship, muamalah, and manners. This study used a qualitative descriptive method and was implemented at MTs NU Slorok for 9th grade students. The results of the study showed that the implementation of the Independent Curriculum in fiqh learning was carried out by integrating national character values, such as honesty, tolerance, and cooperation. These values are emphasized in the learning process and exemplified through everyday behavior. In addition, this curriculum also encourages student creativity and innovation by providing space to develop ideas in applying Islamic law in real life.

The study investigated the implementation of the Initiation-Response-Feedback (IRF) pattern of Coulthard and Sinclair Model in sixth-grade classroom interactions. It focused on its impact on student engagement and learning outcomes. Conducted with an English teacher and 23 students, the research utilized video recordings to analyze discourse patterns during lessons. Findings reveal that the IRF model facilitated communication by structuring interactions where teachers initiate questions, students respond, and teachers provide feedback. However, the analysis indicated that while students actively participate, their responses often consist of repetition rather than demonstrating comprehension of the material. Teacher feedback plays a crucial role in reinforcing learning, yet it also highlighted areas needing improvement in fostering deeper understanding. The study emphasizes the importance of teacher-student dialogue in creating an interactive learning environment and suggests that educators should encourage critical thinking and comprehension alongside participation. By identifying best practices within the IRF framework, this research contributes to enhancing classroom dynamics in early secondary education settings.  

This study analyzes teacher talk in the YouTube video "Differentiated Learning on Self-Introduction" from SMAN 1 Pangkalan Susu using the Flanders Interaction Analysis Category (FIAC) system. Teacher talk, which includes both direct and indirect verbal interactions, plays a critical role in fostering an engaging and effective learning environment. The research focuses on identifying patterns of teacher-student interactions that support differentiated learning, a method designed to cater to individual student needs. The results reveal that indirect talk, such as accepting feelings and giving encouragement, accounts for 60.87% of the interactions, while direct talk, like giving instructions and lecturing, constitutes 39.13%. This balance suggests a strong emphasis on student engagement through supportive communication, essential for differentiated learning environments.

In the digital era, communication technology enhances interaction quality across various sectors, including healthcare. Communication between doctors and patients can be improved through innovative digital media platforms. However, there is a knowledge gap regarding the effectiveness and implementation of digital media in doctor-patient interactions. This study aims to evaluate the impact of digital media platforms on doctor-patient communication and identify factors influencing the effectiveness of such communication. This research employs a qualitative method with a case study approach over six months, with inclusion criteria comprising doctors and patients actively using digital media. Subjects were selected through purposive sampling, involving 20 doctors and 50 patients. Data were analyzed using thematic analysis to identify critical patterns and themes. The findings indicate that digital media usage enhances the accessibility and responsiveness of communication, enables real-time health monitoring, and increases patient satisfaction through more personal and interactive communication. Factors such as doctors' digital skills, patients' preferences, and institutional support play significant roles in communication effectiveness. Digital media also reduce communication errors and improve the efficiency of health information delivery. The implications of this study suggest that integrating digital technology in medical communication enhances interaction quality and accelerates digital transformation in the healthcare sector.

In the digital era, communication technology enhances interaction quality across various sectors, including healthcare. Communication between doctors and patients can be improved through innovative digital media platforms. However, there is a knowledge gap regarding the effectiveness and implementation of digital media in doctor-patient interactions. This study aims to evaluate the impact of digital media platforms on doctor-patient communication and identify factors influencing the effectiveness of such communication. This research employs a qualitative method with a case study approach over six months, with inclusion criteria comprising doctors and patients actively using digital media. Subjects were selected through purposive sampling, involving 20 doctors and 50 patients. Data were analyzed using thematic analysis to identify critical patterns and themes. The findings indicate that digital media usage enhances the accessibility and responsiveness of communication, enables real-time health monitoring, and increases patient satisfaction through more personal and interactive communication. Factors such as doctors' digital skills, patients' preferences, and institutional support play significant roles in communication effectiveness. Digital media also reduce communication errors and improve the efficiency of health information delivery. The implications of this study suggest that integrating digital technology in medical communication enhances interaction quality and accelerates digital transformation in the healthcare sector.

This research aims to apply the K-Means Clustering method in grouping consumer interests regarding the use of services at the Binjai Post Office. The Post Office is part of a state-owned enterprise in North Sumatra Province with the main task of providing postal and logistics services. Postal services remain one of the most important means of communication, especially for sending packages, letters, and documents. However, with various services and diverse consumer needs, post offices can provide more effective and relevant services. The K-Means Clustering method is a classification technique based on machine learning algorithms used to identify patterns present in consumer interest data. The data used in this research includes various related variables, namely the type of delivery, total cost, and delivery time. The results of the clustering process conducted using 3 clusters indicate that there is a grouping of consumer data based on preferences for using delivery services. In group 1, there are (21 data points) with a centroid at coordinates (C1) 2; 4.3810; 3.5238. In group 2, there are (124 data points) with a centroid at coordinates (C2) 3; 2.0565; 3.1452. In group 3, there are (387 data points) with a centroid at coordinates (C3) 3.6925; 1.1370; 1.7209. This research shows that the application of K-Means Clustering can enhance the understanding of consumer interests and assist in the development of more targeted strategies to optimally meet needs.

Effective communication is communication that can produce a change in attitude in each individual which is visible in a communication. This research uses a qualitative approach, with data collection techniques carried out using three techniques which include interviews, documentation, and observation or security. The research was carried out by going directly to the Blitar Regency Communication, Informatics and Statistics Service which is located on Jalan Sudanco Supriyadi Number 17, Bendogerit, Sananwetan District, Blitar City, East Java. The results of this research are based on a series of analysis processes from interview data, observation and documentation, showing that effective organizational communication patterns are very important in improving employee performance at the Blitar Regency Diskominotics. By implementing clear and transparent vertical communication, both from top to bottom and from bottom to top. Meanwhile, supporting and inhibiting factors, organizational communication patterns have a significant impact on improving employee performance. Supporting factors such as continuous training, positive work environment, constructive feedback.

This study aims to explore the phenomenon of fatherlessness in family communication patterns. Fatherlessness, which refers to the lack of a father’s role either physically or psychologically, has become a significant issue in Indonesia, which ranks third in the world for fatherlessness cases. In this research, a qualitative method with a case study approach is used. Data were collected through in-depth interviews with informants who have experienced fatherlessness. The findings of the study indicate that the absence of a father has a significant impact on family communication patterns. Children who experience fatherlessness tend to have problems in interpersonal communication, decision-making, and emotion management, highlighting the importance of empathy in fatherless families. These findings are expected to raise public awareness, especially among parents, about the importance of a father's presence in the family, and contribute to the development of communication studies related to the phenomenon of fatherlessness.

This research aims to analyze the role of digital communication in improving business efficiency by focusing on the use of digital communication tools such as email, chat, and collaboration platforms. The research object consisted of 10 STIE Ganesha students of the employee class who were selected as respondents to provide insight into their experience in using digital communication tools in the context of their work. This research was carried out in May 2024 using a qualitative approach, where data was collected through in-depth interviews and thematic analysis to identify key patterns and themes related to the effectiveness of digital communication compared to traditional communication methods. The results showed that digital communication tools significantly improved operational efficiency for working students, allowing them to complete tasks more quickly and organized. However, the findings also reveal significant challenges, such as information overload and notification distractions, which can reduce productivity and focus. Therefore, while digital communication offers many advantages, it is important for individuals to develop effective management strategies to address these negative potentials, such as notification management and wise time allocation. The implications of this study underscore the importance of a deep understanding of digital communication tools and their effective application to maximize productivity in the modern business environment.

 This study aims to investigate the patterns of Indonesian use by students on social media, identify the factors that affect the use of the language, and formulate strategies to strengthen national identity through the good and correct use of Indonesian in the digital era. The research method used is a qualitative method with a literature analysis study approach. The results of the analysis show that social media has a significant role in shaping communication patterns and student lifestyles in the digital era. The use of Indonesian by students on social media tends not to be in accordance with the correct rules, influenced by global culture, the role of social media, understanding of the Indonesian language, social norms and values, and campus policies related to the Indonesian language. To strengthen national identity, the suggested strategies include Indonesian education and literacy, the role of communities and student organizations, and the implementation of campus policies that support the good and correct use of Indonesian on social media. 

Communication has a role in building an organizational climate, which has an impact on organizational culture, namely the values ​​and beliefs that are the central point of the organization. The goal of communication in the organizational process is none other than to form mutual understanding (Mutual Undestanding). In short, so that there is equality in terms of reference and experience. Lecturer communication refers to patterns and forms of communication that occur in the context of organizational networks. This research aims to determine the communication patterns of lecturers in improving the interpersonal quality of students majoring in government science at Pancasakti University, Makassar. Data collection techniques were carried out through observation, interviews and literature study. The analytical method used is qualitative analysis. The research results show that good communication between lecturers and students will certainly result in better quality students, one of which is marked by increased student academic achievement. On the other hand, poor communication between lecturers and students will actually have an impact on decreasing the student's academic achievement. The indicators for the effectiveness of interpersonal communication, namely openness, empathy, supportive attitude, positive attitude, have worked well.

Abstract  This study aims to investigate the use of netizen grammar in the Instagram comment section discussing the 2024 Election issue, with a focus on language style, conversational patterns, and their impact on public opinion and the democratic process. Employing a qualitative approach, data for this research were collected through direct observation of netizen comments on Instagram. When netizens engage in communication about political issues like the 2024 Election, the grammar they use plays a crucial role in shaping how messages are conveyed and received. This study highlights several common grammar mistakes that may occur, such as spelling errors, improper punctuation usage, and the use of impolite language. For instance, the use of "hati2" instead of "hati-hati" and inconsistent capitalization in "Pak" when used in a context of respect. Analyzing these grammar errors not only aids in understanding how netizens communicate online but also demonstrates their potential impact on public opinion. For example, grammar mistakes can diminish the quality of the message conveyed and influence how it is perceived by readers. Through specific examples, such as errors in sentences expressing prayers for a candidate, this study illustrates how grammar mistakes can reduce communication effectiveness and lower the quality of online discussions. Furthermore, the research underscores the importance of consistency in using formal language in political contexts. Formal language not only reflects politeness in communication but also strengthens public trust in the messages conveyed. Therefore, by improving understanding and practice of correct grammar, it is hoped that online political discussions can become more productive, meaningful, and constructive. The benefits of this research also extend to identifying grammar errors that can affect perceptions of political figures or issues discussed in the context of the 2024 Election. By gaining a better understanding of the dynamics of political communication on social media, it is also possible to enhance public participation in the democratic process. Overall, this study seeks to provide insights into how netizen grammar in Instagram comment sections can influence interactions and public opinions on sensitive political issues. Thus, this research is relevant not only to academics in linguistics and communication but also to political practitioners and the general public seeking a deeper understanding of social media's role in shaping political perceptions and participation.  

The study aims to analyze the speech patterns of children who have hyperactivity disorders in the classroom context. The observational approach is used in this study to learn how the children respond to the instructions given. Children with adhd tend to have difficulty understanding complex instructions, so researchers need to highlight appropriate communication patterns and avoid giving them overly complex instructions. Interactions start with conversations between language researchers and communicative behaviors, so that children with adhd can more readily understand the content of a conversation and respond favorably. The study uses descriptive qualitative research methods. The data-gathering technique used was the triangulation or fusion of observation, interviews, and documentation. The results of this study show difficulties in maintaining attention, as well as difficulties in understanding and following instructions given in conversation in children with ADHD. These observation activities provide new insights into the children's behavior and characteristics with adhd, as well as proper treatment measures to meet their needs in social interaction.

This paper investigates the impact of social media platforms on language usage and communication patterns in Kazakhstan, Monaco, and Indonesia. With the rise of digital platforms, language is constantly evolving, and new linguistic trends are emerging. The study looks at the interplay between online communication, youth culture, and the blending of languages, focusing on how social media serves as a medium for linguistic innovation and cultural expression in these three countries.

Mathematics teaching and learning faces significant challenges, including the use of language as a communication tool. So the research was carried out to determine the use and correlation of language, especially Indonesian with and in learning mathematics. The scope of this research is the use of language in mathematics and the correlation between the two. This research uses a qualitative descriptive method with literature study. From the research, it was found that language and mathematics are positively correlated and language is used to describe mathematical concepts and to explain patterns, properties and relationships between mathematical objects.

This study aims to describe the relationship between parenting styles and achievement motivation in elementary school children. Using a descriptive qualitative approach, the research analyzes various literature and secondary data sources to provide an in-depth understanding of how different parenting styles influence children's motivation to learn. The findings show that democratic parenting has the most positive impact on children's achievement motivation, characterized by two-way communication, emotional support, and responsible freedom. In contrast, authoritarian and permissive parenting styles tend to hinder children's motivational development. This study emphasizes that the synergy between appropriate parenting, a supportive learning environment, and active parental involvement significantly contributes to improving children's motivation and academic performance in elementary school.

This research investigates the impact of using the TikTok application on the communication patterns of Generation Z. TikTok has become a significant platform for this generation in conveying their expressions and interactions through creative video content. This study aims to explore how these applications influence the way Generation Z communicates, including changes in their digital self-expression. This research uses a qualitative approach to analyze how TikTok influences the dynamics of interpersonal communication, the use of visual language, and content consumption and production patterns in the current digital cultural context.