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Instant noodles, categorized as part of ready-to-eat cuisine, represent a form of food that is conveniently packaged, easily served, practical, and prepared in a straightforward manner. Despite their convenience, instant noodles fall short of being considered a comprehensive food option due to their inability to fulfill the body's well-rounded nutritional requirements. A typical serving of instant noodles primarily consists of elevated levels of carbohydrates and protein, yet lacks sufficient energy, fiber, vitamins, and minerals. The consumption of instant noodles is driven by the time constraints faced by a majority of consumers, preventing them from indulging in a complete meal and preparing it from scratch. Regularly consuming instant noodles may pose health risks and hazards, given their inclusion of preservatives and low nutritional content. This study employs quantitative research methods, adhering to scientific principles by being concrete, empirical, objective, measurable, rational, and systematic. Quantitative approaches prioritize the analysis of numerical data, subsequently processed through suitable statistical methods. In conclusion, the statistical analysis conducted reveals that both preference (X1) and suitability (X2) jointly exert a significant impact on packaging quality (Y) within the scope of this research. However, it is crucial to note that 51.1% of the variation in Y remains unexplained by these two independent variables, suggesting that other factors may also contribute to determining the quality of packaging.  

This study aims to investigate the effect of the Klampid New Generation Application System on improving public services in Sawahan Subdistrict, Surabaya City. In the era of digitalization and technological transformation, application systems are one of the tools used to improve the efficiency and effectiveness of public services. Klampid New Generation is one of the application systems introduced to facilitate interaction between local governments and communities in order to improve services. The research method used used a quantitative questionnaire distributed to respondents regarding the use of the Klampid New Generation Application System and their perceptions of public services.

The aim of this research is to determine the significant influence of marketing content, especially Instagram social media, brand image and product reviews on purchasing decisions for Scarlett Whitening. This research uses quantitative research methods conducted online by distributing questionnaires to 92 respondents who use Scarlett Ehitening products in the city of Surakarta. The results of this research show that marketing marketing has a positive influence on purchasing decisions for Scarlett Whiteing, brand image influences purchasing decisions, but the product review variable has no direct influence on purchasing decisions for Scarlett Whitening products.

This research is useful for examining the impact of price and promotion on purchasing decisions for the Lazada e-commerce platform in the city of Surakarta. This type of research is associative with a sample of 100 individuals who have made purchases on Lazada. This research used purposive sampling techniques and primary data types, and collected data through questionnaires. Data analysis was carried out using a qualitative approach and used Multiple Linear Regression Analysis techniques, F Hypothesis Testing and t Hypothesis Testing, as well as the Coefficient of Determination. The research results show that: 1) There is an impact of price and promotions on purchasing decisions at Lazada for the city of Surakarta 2) There is an influence of price on purchasing decisions at Lazada for the city of Surakarta 3) There is an impact of promotions on purchasing decisions at Lazada for the city of Surakarta

Performance is the level of achievement and efficiency demonstrated by an employee in carrying out duties and responsibilities at work. Employee performance is measured to what extent he can carry out work that has certain goals and results. The purpose of writing this article is to determine the influence of communication and work relationships on employee performance. Writing this article uses literature study. The method used in this research is qualitative with literature study where the required data is collected through text study, then analyzed using content analysis techniques. Conclusion: Based on the literature study, it shows that from the 6 existing journals it was found that there is a significant influence between communication and work relations on employee performance, where the better the communication and work relations that exist, the better the employee's performance, while the worse the communication and work relations are, employee performance will also worsen where employee performance will affect the performance of a company.

The incidence of hypertension at the Tadoy Community Health Center was 29.4%. Based on the Tadoy Community Health Center Report in 2023, there were 78 cases of hypertension in pregnant women, dominated by pregnant women with HDK (50%). The short-term impact of hypertension during pregnancy can affect both the mother and the fetus. In addition to medication, therapy for pregnant women with hypertension can be given by soaking the feet in warm water and regularly consuming Ambon bananas. The purpose of this study was to determine the effect of warm water therapy and Ambon banana consumption on reducing blood pressure in pregnant women with hypertension. This type of research used a qualitative research method with a case study approach. This activity was carried out on two pregnant women with hypertension at the Tadoy Community Health Center. Providing warm water therapy was effective in reducing blood pressure in pregnant women from 150/90 mmHg at the first visit to 130/85 mmHg at the second visit and to 120/75 mmHg. Consuming bananas was also effective in reducing blood pressure from 150/90 mmHg at the first visit to 140/90 mmHg at the second visit and to 120/80 mmHg. There was a difference in effectiveness between warm water therapy and consuming Ambon bananas in reducing blood pressure in hypertensive pregnant women, where warm water therapy was more effective than Ambon bananas in lowering blood pressure. It is hoped that the results of this study can help lower blood pressure by soaking feet in warm water, so that pregnant women can do it independently and can reduce risks in pregnancy.

Pregnancy is one of the most significant phases in a woman's life, involving both physical and psychological changes. One of the psychological factors that often arise during pregnancy is stress. Stress during pregnancy can affect both maternal health and fetal development, and may even increase the risk of preterm birth. This study aims to analyze the relationship between stress levels in pregnant women and the risk of preterm birth at the UPTD Puskesmas Saritani. The study uses a quantitative design with a descriptive approach, where data was collected from 104 pregnant women screened using the Edinburgh Postnatal Depression Scale (EPDS) and birth status recorded in the medical records of the health center. The results showed that pregnant women who experienced stress had a higher likelihood of preterm birth compared to those who did not experience stress. This study is expected to contribute to the understanding of the impact of stress on maternal and fetal health and provide a foundation for the development of health programs to detect and manage stress in pregnant women, ultimately reducing preterm birth rates.

Early marriage is a reproductive health issue that remains a challenge in various regions of Indonesia, requiring effective educational interventions for adolescents. This study aims to analyze the role of midwives in reproductive health education as an effort to delay early marriage among adolescents at the Dambalo Community Health Center (UPTD Puskesmas Dambalo). The study used an analytical observational design with a cross-sectional approach and involved 30 adolescents selected through total sampling. The variables examined included the role of midwives, knowledge, attitudes, and intentions to delay marriage. Data were collected through a standardized questionnaire and analyzed using Spearman's and Chi-square tests. The results showed that the role of midwives was significantly associated with an increase in adolescents' knowledge (r = 0.579; p = 0.0008). However, no relationship was found between the role of midwives and adolescent attitudes (r = 0.264; p = 0.158). Regarding the variable of intention, all respondents (100%) expressed a desire to delay marriage until the age of ≥ 20 years, so statistical analysis could not be performed. These findings confirm that midwife education is effective in increasing adolescent knowledge, but changes in attitudes and intentions are influenced by other social factors that have been established previously. A collaborative approach between midwives, families, and schools is needed to strengthen comprehensive prevention of early marriage.

Mount Batur's jeep tourism has recently become one of the most in-demand natural tourism activities in Bali. However, behind its popularity, there is a lack of understanding regarding the management pattern and collaborative mechanisms among local actors. This study aims to analyze the dynamics of community-based tourism governance in Batur jeep tourism through a qualitative descriptive method using observation, in-depth interviews, and documentation. The research finds that while the community plays a central role in operations, there is still a semi-formal governance structure with limited documentation and control mechanisms. From the perspective of the POAC management approach, the practices excel in execution (actuating) but are weak in planning and controlling. In terms of visitor experience, the tourism product already incorporates entertainment and escapism dimensions but lacks strong educational and aesthetic components. The study concludes that the jeep tourism in Batur has succeeded in mobilizing local resources and building an economic movement, yet it requires the strengthening of management structures, storytelling-based education, and environmentally sound standard operating procedures (SOPs). These steps are essential to ensure sustainability and long-term tourist satisfaction.

Pura Goa Giri Putri is one of the spiritual tourism destinations located in Nusa Penida District, Klungkung Regency. This temple is situated at an altitude of approximately 150 meters above sea level and has a total length of about 262 meters. Pura Goa Giri Putri offers sacred spiritual value and unique natural features, yet it has not received optimal exposure in the digital realm. This study aims to design a marketing model for the eco-spiritual tourism of Pura Goa Giri Putri, Nusa Penida, Klungkung Regency, by utilizing social media as an effective promotional tool. A qualitative approach was employed in this research, with data collected through in-depth interviews with temple managers, tourism office representatives, community leaders, and tourists. The data collection techniques included participant observation, in-depth interviews, and documentation. Data analysis was conducted using a qualitative descriptive method supported by SWOT analysis. The findings reveal that the primary strengths of this tourist attraction lie in its spiritual significance and natural uniqueness within the Pura Goa Giri Putri cave. The main weakness is the limited digital promotion. Opportunities include the growing trend of spiritual tourism and the increasing use of social media, while the main threat is competition from other destinations that are more digitally prominent. Based on the SWOT analysis, a digital marketing strategy was formulated through social media, emphasizing the creation of strong visual and narrative content, collaboration with tourism influencers, and the optimization of platforms such as Instagram, YouTube, and TikTok. This marketing strategy in the form of a social media-based marketing model is expected to serve as a reference for promoting and marketing the existence of Eco-Spiritual Tourism at Pura Goa Giri Putri, especially in the island region of Nusa Penida.

This research aims to describe the role of the receptionist in carrying out their duties and responsibilities at Lanta Nice Beach Resort, Thailand, and to analyze the challenges faced during work, especially during the high season. The receptionist plays a vital role as the resort's frontliner, responsible not only for check-in and check-out services but also for handling reservations, promoting events, managing daily financial administration, and assisting with various other tasks beyond the core job description. Based on direct observation and interviews with the management, it was found that a limited number of staff is one of the main challenges, resulting in a high workload for the receptionist. This study also identifies five key strategies to face these challenges: multitasking ability, effective time management, strong interpersonal communication, mastery of reservation systems, and proactive guest service and event promotion. The findings of this research are expected to provide real insights into the dynamics of working in the hospitality industry, particularly in the front office department of a resort.

This community service activity aims to increase the financial independence of the Women Farmers Group (KWT) in Sudiang, Makassar, through a networking approach and strengthening financial literacy capacity. The main problems faced by the local KWT are the still low understanding of group financial management, limited access to financial information, and dependence on external assistance. Through socialization, training, and interactive discussions, participants were provided with an understanding of the basic concepts of financial independence, simple financial record keeping, collective fund management, and the importance of institutional networks as a sustainability strategy. The results of the activity showed an increase in members' understanding of the importance of financial literacy and the ability to design an internal financial system independently. In addition, strengthening networks with local stakeholders was also started as a first step towards finding a KWT business. The activity concluded with a question and answer session and the presentation of certificates to participants as a form of appreciation and ongoing motivation. Going forward, further mentoring is needed so that the empowerment process can continue to develop consistently. As a follow-up to this activity, a sustainable mentoring strategy is needed so that the understanding and skills that have been acquired do not just stop at the level of knowledge, but can be implemented in real life in the KWT's daily activities. This mentoring can include monitoring the group's financial records, facilitating access to microfinance institutions, and training in building partnerships with external parties such as government, academics, and the private sector. With structured mentoring, KWT is expected to be able to build a transparent and accountable financial management system and support the growth of sustainable, productive businesses. This aligns with efforts to strengthen women's independence in the agricultural sector while contributing to the welfare of families and the wider community.

This Community Service activity aims to increase the capacity of women farmer groups (KWT) in developing human resources (HR) in the agricultural sector. KWT plays a crucial role as agents of change in improving food security and family welfare. However, limited knowledge, managerial skills, and access to technology are often major obstacles. The research method used was a qualitative approach with a case study technique. Data were collected through participant observation, in-depth interviews, and Focus Group Discussions (FGDs) with KWT members. The results showed that capacity building can be achieved through several strategies, including: 1) Continuous training on innovative cultivation techniques, financial management, and agricultural product marketing; 2) Intensive mentoring by agricultural extension workers in implementing new practices; and 3) Facilitating access to resources such as capital, market information, and appropriate technology. This capacity building not only increases agricultural productivity but also strengthens women's economic independence, self-confidence, and strategic roles in decision-making at the community level. Thus, strengthening KWT in human resource development is an important investment to realize a more sustainable and gender-equitable agriculture. Furthermore, this community service activity highlights the importance of community participation in maintaining the program's sustainability. Active participation by KWT members in every stage of the program, from planning to evaluation, is crucial to ensuring that the program is tailored to local needs and conditions. Through collaboration between KWT, agricultural extension workers, and various other stakeholders, such as microfinance institutions and local governments, it is hoped that an ecosystem will be created that supports the growth and development of an inclusive and sustainable agricultural sector. This program is expected to have a long-term impact, not only on the welfare of KWT members but also on improving food security at the community level.

This community service activity aims to empower the Women Farmers Group (KWT) in Sudiang, Makassar, through capacity building in digital marketing. In the era of rapidly developing digitalization and increasingly open and competitive markets, women farmers are required to be able to master digital technology-based marketing strategies so that the local agricultural products they produce can reach a wider market, not only at the local level but also regionally and even nationally. The methods used in this activity include interactive training, direct technical assistance, as well as social media development and the use of e-commerce platforms. Special training focuses on practical skills such as creating promotions, managing Instagram Business accounts, using WhatsApp Business content, and an introduction to the basics of branding and product photography. The assistance is carried out in stages to ensure that participants not only understand the material theoretically but also are able to implement it independently. The results of the activity show a significant increase in participants' understanding and skills in using digital technology as a product marketing tool. Participants become more confident in publishing their products online and are able to manage social media accounts professionally. One of the program's key achievements is the formation of a local digital community among women's groups (KWTs), which serves as a collaborative network for sharing information, marketing strategies, and supporting joint promotions. This community opens up opportunities for sustainable, long-term collaboration to collectively increase product sales value. Overall, this activity represents a strategic step in building women's economic independence through the inclusive and applicable use of digital technology. With this training, it is hoped that women's groups (KWTs) can become active actors in the local digital economy ecosystem and compete healthily in the open market.

This study aims to explore the dynamics of the role of Human Resources Business Partners (HRBPs) in driving business strategy, with a focus on identifying challenges and supporting factors for their implementation in the Indonesian financial sector. The study employed a descriptive qualitative approach with a case study method. Data were collected through in-depth interviews with several HRBPs and line managers in financial sector companies, supported by observation and document analysis. The collected data were analyzed thematically. The results revealed three main challenges faced by HRBPs: (1) resistance to change within the HR function itself, (2) limited analytical and business competencies within HRBPs, and (3) a lack of understanding of the strategic role of HRBPs among line managers. Furthermore, the success of the HRBP role is strongly supported by three key factors: full support from top management, quality collaboration with line managers, and the use of information technology for efficiency and data analysis. This study provides practical guidance for companies, particularly in the financial sector, to optimize the strategic role of HRBPs through competency development programs, organizational culture change, and technology support. This research provides an in-depth empirical overview of the actual practices and complexities of implementing the HRBP model in the Indonesian context, a topic rarely explored.

This study aims to analyze the effectiveness of collaborative learning in enhancing business communication skills among management students. The research involved 60 undergraduate management students at STIE Ganesha, enrolled in Business Introduction and Business English courses. Conducted over four months (February–May 2025), the study employed a mixed-method approach, including quantitative and qualitative data collection. Data were gathered through questionnaires, interviews, and classroom observations. Descriptive statistics, regression analysis, and thematic coding were used to analyze the data. The results show that 78% of students gained greater confidence in presenting ideas, 65% improved their use of business terminology, and 70% became more active listeners. Regression analysis confirmed a significant influence of collaborative learning on communication skills (p < 0.05). Qualitative findings emphasized the importance of lecturers’ facilitation in managing group dynamics and addressing dominance issues among students. The study suggests that the integration of collaborative learning methods into the management curriculum is crucial for enhancing students' soft skills, preparing them for future professional challenges. Additionally, it advocates for the development of structured collaborative activities to promote effective teamwork, active engagement, and better communication outcomes in academic settings, ultimately contributing to students' overall personal and professional growth.

This study examines the implementation of the local workforce priority policy in Bekasi Regency during the first six months of the new Regent's leadership (January–June 2025). Although Bekasi is known as a large industrial area with extensive job opportunities, February 2025 data shows that the Open Unemployment Rate (TPT) remains high, at 8.87%, or far above the national average. This condition indicates that the policy based on Regional Regulation (Perda) No. 4 of 2016 has not been running optimally. The analysis results show that the policy implementation faces structural obstacles, one of which is the practice of co-optation in the form of brokering, nepotism, and rent-seeking, which undermine the principle of meritocracy. This situation has resulted in a decline in the quality of human resources recruited by companies and limited opportunities for local job seekers who actually have adequate competence. This report also discusses the legal aspects of the local priority policy, which essentially must be consistent with the principle of non-discrimination and the Supreme Court's decision emphasizing the importance of professionalism in the workplace. Thus, the existence of this policy is not only related to job opportunities, but also concerns the integrity of labor governance. To increase its effectiveness in the future, a comprehensive strategy is needed that includes strengthening regulations to be more adaptive to industry dynamics, increasing transparency and accountability in the recruitment process, developing the capacity of local human resources through targeted training programs, and strict monitoring and law enforcement mechanisms against abuses of authority. Through this integrated effort, it is hoped that the local labor priority policy in Bekasi Regency will not only be a formal instrument but will also be able to have a real impact in reducing unemployment and strengthening the competitiveness of the local workforce amidst the currents of industrial globalization.

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, playing a role not only in job creation but also in maintaining national economic stability. However, amidst the rapid development of the digital era, MSMEs face significant challenges in adopting technology to expand market reach and increase the competitiveness of local products. This research seeks to identify and develop simple innovations in designing effective digital promotional content, with a case study of the Alisa Khadijah Community of the ICMI South Tambun Branch. The analysis focuses on the actual conditions of MSMEs, the application of simple innovations in business processes and products, and digital promotional strategies that suit the characteristics of modern consumers. Through surveys and observations, it was found that the use of quality visuals, interactive elements, narrative storytelling, and internal collaboration can have a positive impact on increasing consumer visibility and engagement. The results show that most MSMEs that implement this content strategy experience a significant increase in digital interactions and product sales in a relatively short time. Furthermore, collaboration with the Cooperatives & MSMEs Office and educational institutions is a crucial factor in accelerating digital transformation, as it can provide access to technical assistance and training. Based on these findings, this study recommends the formation of innovation teams at the community level, the holding of ongoing workshops, and the development of collaborative platforms to share best practices and develop business networks. With the right approach, MSMEs can not only adapt to the digital era but also have the potential to expand their business scale and increase their competitiveness in the global market, thereby further strengthening their contribution to the Indonesian economy. This study recommends the formation of innovation teams within communities, practical workshops, and the development of collaborative platforms to increase MSME competitiveness in the digital market.

The increasing international awareness of environmental issues has had a significant impact on business orientation in various sectors, including micro, small, and medium enterprises (MSMEs). In the fashion industry, MSMEs are not only required to create innovations in product design and quality, but are also directed to adopt environmentally friendly practices that support sustainability throughout their business processes, from production to marketing. This study aims to examine in depth how the integration of green business strategies and sustainable marketing contributes to increasing the competitive advantage of fashion MSMEs in Banyumas Regency, Indonesia. This study uses a quantitative approach with a survey method involving 100 fashion MSME respondents selected based on relevant criteria. Data processing was carried out through multiple linear regression analysis accompanied by classical assumption tests with the help of SPSS software, so that the research results have a strong empirical basis. The research findings indicate a positive and significant influence, both partially and simultaneously, between the implementation of green business strategies and sustainable marketing on achieving competitive advantage. The coefficient of determination (R²) value of 0.52 indicates that the two independent variables are able to explain more than half of the variation in competitive advantage possessed by MSMEs. The implications of these results confirm that the success of MSMEs no longer depends solely on product innovation, but also on the ability to integrate sustainability aspects into internal practices and external strategies. This research enriches the literature on sustainable management, particularly in the context of MSMEs in non-urban areas, while also providing practical input for the formulation of business assistance policies that are adaptive to market dynamics and increasingly complex environmental challenges. This research provides theoretical contributions to the literature on sustainable management in the context of MSMEs in non-urban areas, as well as practical implications for the development of business assistance policies that are more adaptive to environmental challenges.

This research aims to analyze the role of brand image as a mediating variable in the relationship between electronic word of mouth (e-WOM) and purchase intention for iPhone smartphone products in Denpasar City. The study is grounded in Consumer Behavior Theory, which explains how external and internal factors influence purchasing decisions. The widespread use of e-WOM in the digital age is a significant external factor in shaping consumer perceptions. Conversely, brand image is a critical internal asset for a company to build customer trust and loyalty. By understanding the interaction among these three variables, this research is expected to provide strategic insights for marketers. The study’s population includes Denpasar residents who either use or intend to purchase an iPhone smartphone. The sample size is 100 individuals, selected using a purposive sampling technique based on specific criteria such as age, social media usage, and knowledge of iPhone products. Data was collected by distributing questionnaires to respondents. The data analysis methods used were descriptive and inferential analysis. Inferential analysis included the Classical Assumption Test to ensure the data met statistical requirements, Path Analysis to examine the direct and indirect relationships between variables, the Sobel Test to measure the significance of the mediation effect, and the Variance Accounted For (VAF) Test to determine the extent to which brand image mediates the relationship. The results show that brand image plays a partial mediating role in the effect of e-WOM on purchase intention. This indicates that e-WOM not only directly influences purchase intention but also indirectly through the formation of a positive brand image. This finding confirms the importance of brand image as a bridge connecting electronic word-of-mouth promotion with consumers’ purchasing decisions. The implications of this research are highly relevant for iPhone smartphone marketers.