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Mega Wulan; Rita Tri Yusnita; Depy Muhamad Pauzy

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This study aims to determine the Effect of Price on Switching Barrier, Trust in brand on Switching Barrier and to determine the Effect of Price, Switching Barrier and Trust in Brand on Customer Loyalty (Survey on customers of PT. Sinar Niaga Sejahtera Garudafood Depo Tasikmalaya Distribution Division). The method used in this research is quantitative method, the research sample is 80 respondents and the analytical tool used in this research is path analysis using SPSS version 25. The method of determining the sample uses probability sampling. The results of this study indicate that the price has a significant effect on the Switching Barrier; Trust in Brand has a significant effect on Switching Barrier; Price, Switching Barrier and Trust in Brand simultaneously have a significant effect on Customer Loyalty; Price partially has no significant effect on customer loyalty; Switching Barrier partially has a significant effect on Customer Loyalty; Trust in Brand partially has a significant effect on Customer Loyalty; Price through Switching Barrier has a significant effect on Customer Loyalty; Trust in Brand through Switching Barrier has no significant effect on Customer Loyalty.

Reni Kristiani Podengge; Haryani Haryani

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

The purpose of this study was to analyze the effect of service quality, facilities and ease of access on customer satisfaction at Jenderal Ahmad Yani International Airport, Semarang. The population is all customers who travel through Jenderal Ahmad Yani International Airport, Semarang. The sample in this study used probability sampling, with a total sample of 100 respondents.The results showed that service quality had a significant positive effect on customer satisfaction (t count = 5.201 > t table = 1.658 and a significance number = 0.000 <  = 0.05). Thus, the hypothesis (H1) is that service quality has a positive effect on customer satisfaction. Facilities have a significant positive effect on customer satisfaction (t count = 2.653 > t table = 1.658 and a significance number = 0.009 <  = 0.05). Thus, the hypothesis (H2) is that facilities have a positive effect on customer satisfaction. Ease of access has a significant positive effect on customer satisfaction (t count = 3.206 > t table = 1.658 and a significance number = 0.002 <  = 0.05). Thus, the hypothesis (H3) is that ease of access has a positive effect on customer satisfaction.The regression coefficient β1 = 0.432, (signed positive) means that the better the service quality, the higher the customer satisfaction. The regression coefficient β2 = 0.222, (signed positive) means that the better the facilities provided, the higher the customer satisfaction. The regression coefficient β3 = 0.264 (signed positive) means that if the ease of access is good, the customer satisfaction will be higher at Jenderal Ahmad Yani Airport, Semarang.

Sriarianie Sriarianie; Hanik Munaddifah; Tita Ratnawati; Ludi Wishnu Wardana; Aniek Indrawati +1 more

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

There are various kinds of business applications in this country, including one of them is a business in the family. Business management education in the family is very important to ensure the survival of each family member.  This research is a systematic literature review (SLR) that discusses the success of business education and management in the family. Literature study research is a process or activity of collecting data from various literatures such as books and journals to compare the results of one research with another. There are 10 articles related to the success of business management education in the family, these 8 journals will be used in answering the next problem formulation. From several articles that have been reviewed, there are several determining factors for the success of business management education in the family including Market Assessment, Understanding Customer Satisfaction, Understanding Innovation Development, and Being Able to Find Appropriate Human Resources.

Dicky Perwira Ompusunggu; Dicky Febrian

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

This study aims to contribute knowledge about Indonesian consumer behavior and marketing strategies through social media that can help businesses increase their product sales in the increasingly competitive Murung Raya district market. A qualitative research method was used in this study. The research location is the Batu Makap Industrial Tourism Village in Murung Raya Regency. In Batu Makap village, researchers conducted structured interviews with respondents from SMEs and digital village managers. The existence of this information technology has an impact on existing markets and existing business agreements. Steps will be taken to introduce SMEs to digital marketing and attract them to participate in loan programs to use digital marketing techniques. In addition, MSME players will also learn about marketing strategies such as digital marketing, online shopping, and product development. Digital marketing enables marketing and selling products based on customer location. Some MSMEs have mastered using technology to sell their products. In developing a digital village in Makapu Village, Murung Raya District, digital marketing has enabled MSMEs to lead their marketing. Steps have been taken to introduce MSMEs to digital marketing and encourage them to participate in lending programs and use digital marketing techniques.  

Rifaldi, Aditya; Suliantoro, Adi

DINAMIKA HUKUM 2023 Universitas Stikubank

The background of this thesis is that it starts from the rapid growth of information technology-based lending service providers, apparently not balanced with adequate education to the public, causing various effects / risks that arise from the many kinds of online loans and there are still many unregistered or illegal organizing companies found as well as the potential for leaking user personal data that can be misused by the organizing company or another party One of the platforms is the Smart Credit App.   The problems that the author raises in this study are How to Arrange Online Loans on the Smart Credit Application, How are the Losses arising from online borrowing of the Smart Credit Application and How is the Responsibility of the Smart Credit Application for Losses from Customers. The research method used by the author in answering problems is Normative Juridical Research where the author tries to examine problems with existing legal rules and uses the literature study method in collecting existing legal materials. The conclusion of this thesis research is that Online Loans through the Smart “Credit Application in the people of Semarang City are regulated in Article 1320 of the Civil Code which in essence stipulates thatagreements made online must still meet the legal requirements of an agreement. The implementation is regulated in POJK regulation 77/2016 concerning Technology-based Loan Services. Customer protection in online loan agreements can be found in the Consumer Protection Law in article 7 which regulates the Obligations of Business Actors, then Article 8 which regulates things that are prohibited from being done by Business Actors, and Article 18 which regulates the provisions of matters related to the Standard Clause. ITE Law, where in Article 11 and Article 17 of the ITE Law regulates matters related to the validity of electronic agreements, OJK Regulation Number 77 / POJK / 2016 concerning Services of a Loan in the form of Money Based on Information Technology which is regulated through article 18 concerning the Form and Structure of online loan agreements. The disadvantage that often arises from the Smart Credit Application is the dissemination of personal data carried out by the Smart Credit Application because the Debtor does not make payments on time, so the debt Collector uses techniques to use the dissemination of personal data to pressure the Debtor to immediately make payments, Juridical Responsibility The Kredit Pintar application for actions committed for defamation can be held civil liability through a Tort Lawsuit as stipulated in article” 1365 of the Civil Code filed by Customers who feel aggrieved because their identity is used in the misuse of personal data.   Keywords : Online Loans, Smart Credit Applications.

Septian Andika Pratama

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to determine the effect of product quality (X1) and price (X2) on customer satisfaction (Y) at UD. Brontoseno Nganjuk. This type of quantitative research Data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples was 75 respondents at UD. Brontoseno Nganjuk. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. From the results carried out in the study, it showed that product quality (X1) and price (X2) variables on customer satisfaction (Y) at UD. Brontoseno NganjukThe research results obtained multiple linear regression equation Y = 3.230 + 0.193X1 + 0.481X2 and the results of the t-test variable product quality have a partially significant effect on customer satisfaction. Price has a significant effect partially on customer satisfaction. The results of the F test obtained Fcount results with a significance value of 0.000 <0.05. From the results of the analysis it can be concluded that Product Quality and Price have a simultaneous and significant effect on UD Customer Satisfaction. Brontoseno Nganjuk.

Anton Priyo Nugroho; Norvadewi Norvadewi; Murwani Wulansari; Farida Akbarina; Muhammad Yusuf

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

The goal of this study is to ascertain how digital entrepreneurship strategies are applied by online business organizations in West Java from an Islamic perspective. This is a field research with a qualitative approach and descriptive qualitative approaches. Data were gathered through interviews, observations, documentation, and literature searches. Data analysis approaches make use of inventory or data collection, identification, analysis, and interpretation. The study's conclusions show that the four tenets of client orientation, transparency, fair competition, and fairness serve as the foundation for the digital entrepreneurship strategy employed by online business firms in West Java. The customer-oriented philosophy is first put into practice by providing polite, soft, and friendly service and by always being prepared to offer solutions. Second, the concept of openness is put into practice, and product specifications are truly communicated. Third, the idea of fair competition is put into practice through prompt delivery, no-cost advice, special offers, and higher-quality products. Fourth, the concept of fairness is put into practice by treating customers fairly and providing them with benefits.    

Desrinawati Tindaon; Sudianto Manullang

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Administrative and banking services at PT. Bank BRI Unit Aek Kanopan (Labura) has 2 services consisting of teller services and customer service services. Teller services and customer service services often experience queues of customers coming and making service transactions. This study aims to determine the optimal level of the queuing system for teller service and customer service with the help of C Sharp application. This study discusses the shape of the queuing model. The queuing model used is Multi Channel-Multi Phase with the control notation type (M/G/2)∶ (FIFO/∞/∞). The Multi Channel-Multi Phase model is a multi-stage multiple-line queuing system method. With a FIFO (First in first out) service pattern, namely first come first served earlier and earlier out. The results of this study are based on the results of calculating arrival patterns and service time patterns, there are 2 parts to the research results consisting of teller services and customer service services. In teller service, the average customer arrival (λ) is 1.48 customers per minute, the average customer that can be served (μ) is 5.12 customers that can be served per minute, and the average level of service intensity ( ρ) is 3.78 < 1. Furthermore, in customer service, the average customer who comes (λ) is 0.83 customers who come per minute, the average customer who can be served (μ) is 0.01035 customers that can be served per minute, and the average level of service intensity (ρ) is 0.015 < 1. Based on the results of the analysis of the queue system for teller service and customer service, it can be concluded that the optimal level of teller service and customer service can be said to be sufficient effective and optimal. In order to make the service more effective, add one service line or service facilities for both services.

Budi Satrio Wibowo; Dety Mulyanti

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

The pharmacy is a pharmaceutical service facility where pharmacists practice pharmacy. In this case the pharmacist is responsible for creating good service quality according to consumer expectations and satisfaction with services. Customer satisfaction is the key to the success of a business. Satisfied customers will become loyal customers. They will tend to make repeat purchases and become product promoters, which in turn will increase the pharmacy's revenue. The purpose of writing this scientific article is to find out and review from a theoretical point of view various literature and how to analyze the quality of franchise pharmacy services on customer quality. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review, namely the analysis of pharmacy quality on customer satisfaction is influenced by product quality, service quality, price, emotional factors and cost easiness. It was concluded that after being analyzed from various theories and literature, customer satisfaction is one indicator that is widely used in measuring the service quality of a product, both goods and services. Service quality can also affect customer loyalty directly and affect customer loyalty indirectly through satisfaction. Customer satisfaction is strongly influenced by the quality of pharmacy services. For pharmacies that provide pharmaceutical services, it is also necessary to improve service quality standards. One important aspect that needs to be considered to maintain the consistency of pharmaceutical services is to maintain the attributes of each dimension of service quality provided to customers. Customers will be satisfied if their needs are met according to their expectations. In addition, it is also necessary to evaluate each service activity.

Alya Fadia; Yudhistira Arie Wijaya

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2023 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Housemart Cirebon is a trading company engaged in staple goods located on Jalan Cideng Indah, Cirebon Regency - West Java. Cirebon Housemart provides basic ingredients from national brands ranging from household needs, baby products, to body and beauty care products. At present the business activities carried out are somewhat less effective. Sales, promotions and orders are still done manually, this is less effective because there is no detailed information on what products are being sold to buyers. . Recording and checking of transaction data, customer data, goods data, is still done manually in written document archives, data loss is still very likely to occur. The development method used to design the system uses the prototype method. The results of this research are in the form of a web-based Housemart Cirebon Sales Information System that is capable of performing sales, ordering and data processing services at Cirebon Housemart so that it can increase the effectiveness and efficiency of performance and time. The hope is to be able to provide complete information regarding the ordering process, services and promotions so that it is even better at Housemart Cirebon.

Keisha Yudhistira; Rifaldi Faturrahman; Muhammad Fathur Rizki; Siti Sahara

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

The Jakarta Integrated Moda Raya Raya train (MRT), is one of the transportation options for the people of Jakarta in their activities. Inaugurated on March 24, 2019, several problems were complained about by passengers, namely regarding the perception of ease of transactions and customer value. Satisfaction with Perceived Ease of Transaction such as easy to learn, easy to use, clear, easy to understand, skillful, and easy to use. Satisfaction with Customer Value paid is due to added value, suitability of costs with benefits, ease of obtaining services. This research is intended for Jakarta MRT customers to have significant simultaneous satisfaction for using the Jakarta Integrated Moda Raya Train (MRT) according to Ticket Prices, Facilities and Perceptions of Ease of Transaction. Satisfaction of passengers of the Jakarta Integrated Moda Raya Train (MRT) on Perceptions of Transaction Ease and Customer Value which are jointly perceived, namely punctuality satisfaction, facility completeness satisfaction, price suitability satisfaction, departure schedule satisfaction, and function and facility satisfaction. This research was also conducted to find out how the quality of service or service, the perception of the price of MRT transportation services, and how the facilities on the MRT. Whether and how important service quality plays a role in the level of satisfaction of MRT passengers. The research method used in this research is descriptive research which is one type of quantitative research approach. This study uses a questionnaire distribution of questionnaires to 20 users or who have used MRT transportation services. In the questionnaire we provide choices about the quality of station facilities, train units, service quality, timeliness of departure, and how the fare is adjusted for MRT transportation services. In the study we found that service quality plays a very important role in the level of satisfaction of MRT passengers.

Argirinata Pristanto; Omega Trifena Lauren; Danisa Aryani; Siti Sahara

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

This study aims to analyze customer satisfaction with the facilities provided by Transjakarta to make it more effective and efficient. This research can also be used as a recommendation for the Transjakarta Party for future policies to improve the quality of Transjakarta Transportation. There is a method used in this study using a qualitative descriptive method which is divided into 2 types, namely Primary Data taken based on online surveys via GoogleForm and Secondary Data from additional information obtained from various books, journals or articles. After analyzing the opinions of the respondents, it can be concluded that the quality of the facilities provided by Transjakarta is quite good, but there are still several shelters with inadequate conditions, such as waiting areas. Therefore, the Provider must try to improve the quality of Transjakarta facilities, fully and evenly. So that users feel more secure and comfortable when using the Transjakarta mode of transportation.  

Alia Ingrid Pradina; Bella Trisya Almira; Natasya Putri Khalistia; Siti Sahara

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

The current digital era has an impact on e-commerce businesses. This also has an impact on the growth of logistics transportation companies to meet customer needs. Graha Trans experienced a positive impact from the booming e-commerce business. Quality assurance is needed to measure the success of a logistics transportation company and become a reference for improvement. The research method used is a literature study by collecting various related references related to the development of the quality of Graha Trans's logistics transportation. The results of the research are that Graha Trans carries out quality assurance by providing periodic checks on vehicles, providing training for employees to carry out standard operating procedures and creating services that make it easier for customers to track goods.

Sabrina Dwi Aprilia; Elsa Herliyana; Nur Syifa Karimah

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

This qualitative study aims to delve into the intricate interplay between public relation strategy, digital marketing, brand awareness, and their influence on customer loyalty. Employing a qualitative research approach, the study will utilize in-depth interviews and focus group discussions to gather rich insights from participants. A purposive sampling technique will be employed to select participants who possess relevant experiences and perspectives in the domain of interest. Data analysis will involve thematic analysis, allowing for the identification of recurring themes and patterns within the data. The findings of this research endeavor are anticipated to shed light on the nuanced relationships between the aforementioned factors and customer loyalty, offering valuable insights for businesses seeking to enhance customer retention strategies in today's competitive landscape.

Widodo Wibisono; Mohammad Hidayatul Holili

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of service quality on customer satisfaction at the Sambel Layah Restaurant, Kendal Branch. The data collection technique used a questionnaire instrument with 105 respondents, then collected and checked for validity and then presented in an informative and scientific manner. After that the data is processed in a comprehensive and descriptive-analytic manner. Then the data is tested with SEM (Structural Equation Model) statistics to determine the relationship between various variables. The results of the study stated that the hypothesis which said that Service Quality had a positive effect on Customer Satisfaction was proven significantly. This can be seen in table 5. where the service quality variable indicators for all indicators show a calculated t value that is greater than t table. t table 1.658 while t count average 3.276 which means that service quality has a positive and significant effect on customer satisfaction  

Kukuh Yulianto; Dety Mulyanti

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2023 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Productivity is something that many companies want to achieve, which will later affect the company's output in the form of results obtained, one of which is company profit, productivity is an indicator of employee performance at PT. XYZ, measured by the number of results obtained from daily activities which will impact on work results which will later be used as billing equipment for work results to customers. Taking a sample of employees in the report generation unit, the result is that the more working hours that employees go through will affect productivity the following day, this is due to employee eye fatigue working on reports in front of a computer screen. The more hours worked with additional overtime hours, the productivity will decrease.

Ida Ayu Triana; Dety Mulyanti

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

Business in the field of selling laboratory coats is intended to make it easy for analysts and student analysts to obtain laboratory coats, with good quality and affordable prices. Marketing mix is very important in the current situation where trade competition is getting tighter. With the marketing mix, we can find out the elements of the lab coat business in more detail. The method used in this research is literature study, namely by searching various written sources, both in the form of journals, archives, magazines, books, articles, and relevant documents so that the information obtained from the literature study is used as a reference. to strengthen existing arguments. Sales of laboratory coats must provide quality products at affordable prices. The application of mix marketing aims to maintain and optimize product quality, obtain competitive prices in the market, increase sales onset and increase the number of customers.

Rizki Hamdallah Habel; Mukhammad Alginat Romadhon; Marini Andriyani Putri; Siti Sahara

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

Jabodetabek Commuter Line KRL is a public transportation that is now widely used by the general public. The purpose of this study was to analyze the service quality and customer satisfaction of Jabodetabek KRL in the eyes of its users. This study uses the literacy study method in which research uses journals available in electronic media. The results of this study show that the service quality of the Jabodetabek KRL has been satisfactory for its users. However, there are still some aspects that need to be improved. Overall, the users are satisfied and the Jabodetabek KRL has a good reputation or image in the eyes of its users.

Farkhan Himie

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

Improving public services becomes an inevitability for government agencies as public service organizers. No exception for Tirta Moedal Drinking Water Perumda Semarang City, as a Regional Owned Enterprise (BUMD) is also inseparable from the demands of improving the quality of service to customers. Customer service innovation is a response to service problems that do not satisfy the community as customers. Customer dissatisfaction with customer complaints, information services and new connect services is very dominant for customer complaints. The Community Satisfaction Index (IKM) is one of the indicators of accountability for service performance in the public sector that cannot be ignored. The Community Satisfaction Index is an evaluation of the community as a customer for the performance of services provided to the community as customers that should be the basis for each service provider institution to make adjustments to customer expectations and service innovation. The rapid development of information technology also increases public awareness of its right to good service.

Nanda Vinilia Putri; Indah Listyani; Zulfia Rahmawati

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

Penelitian ini dilakukan bertujuan untuk menjelaskan Pengaruh Customer Relationship Management dan Digital Marketing terhadap Loyalitas Pelanggan pada Lembaga Global English Pare.  Variabel dalam penelitian ini adalah Customer Relationship Management (X1), Digital Marketing (X2) dan Loyalias Pelanggan (Y). Penelitian ini menggunakan teknik pengumpulan data berupa observasi, wawancara, dan penyebaran kuesioner atau angket pada pelanggan Lembaga Global English Pare. Pada penelitian ini memiliki populasi sejumlah 780 responden serta sampel sejumlah 264 responden dengan teknik analisa uji instrumen, uji prasyarat analisis, dan pengujian hipotesis diharapkan dapat menjawab tiga rumusan masalah dalam penelitian ini. Analisa dikerjakan dengan Software SPSS for Windows versi 25. Berdasarkan hasil uji yang dilakukan, maka dapat disimpulkan bahwa: 1) Customer Relationship Management (X1) secara parsial berpengaruh signifikan terhadap Loyalitas Pelanggan (Y) pada Lembaga Global English Pare; 2) Digital Marketing (X2) secara parsial berpengaruh signifikan terhadap Loyalitas Pelanggan (Y) pada Lembaga Global English Pare; 3) Customer Relationship Management (X1), Digital Marketing (X2) dan secara simultan berpengaruh signifikan terhadap Loyalias Pelanggan (Y) pada Lembaga Global English Pare.