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This study aims (1) to determine the marketing strategy used by Cafe Bree Sweetandfreeze Banjarmasin in increasing sales. (2) To find out marketing strategies that can be implemented by utilizing SWOT analysis to improve marketing performance at Cafe Bree Sweetandfreezee in Banjarmasin. The method in this study uses a qualitative descriptive method. The informants in the study were the Owners of Cafe Bree Sweetandfreeze Banjarmasin. Data collection techniques used in this study are observation techniques, interviews and documentation studies. The results of the study show that Cafe Bree Sweetandfreeze Banjarmasin uses various marketing strategies, such as advertising promotions, collaboration with influencers, new product development and creating Instagramable photo areas. The SWOT analysis shows strengths in product quality, cafe design and strategic location, while weaknesses relate to understanding customer preferences and digital marketing. The cafe has opportunities in forging local partnerships and leveraging social media, but faces threats from intense competition and changing consumer trends. In conclusion, Cafe Bree Sweetandfreezee Banjarmasin can capitalize on strengths, overcome weaknesses and seize opportunities to strengthen their brand and increase their market share.

ABC Gift Shop provides ordering and purchasing of souvenirs for weddings, birthdays, graduations, and other events. So far, customers are served through online orders via Instagram and offline orders that come directly to the store location. This study aims to look at the implementation of ongoing business processes and see how far the results of the evaluation can identify opportunities for improvement and recommendations for improving ABC Shop's business processes. The research method uses descriptive qualitative through interviews with informants and observations of online and offline ordering services at ABC Stores. The results of the study show that there are deficiencies in the online ordering process, such as online ordering data that is entered manually and recapitulated so that the queue process and order completion take a long time and the queues can even be swapped. Opportunities for improvement and recommendations for improvement, in this case, are being able to improve existing business processes and providing an information system for ordering souvenirs that is more flexible than social media Instagram and according to the needs of Toko ABC..

The development of information technology, in terms of the internet is increasing and increasingly making people feel more comfortable to carry out various activities. The transportation business is also not spared from advances in internet technology. Online motorcycle taxis and taxis are a business opportunity that takes advantage of the development of internet technology. Traditional motorcycle taxis and taxis can only be found at the base or contacted by telephone. However, the current access can be accessed using an Android-based application. The emergence of transportation businesses such as Go-jek, Grab, Maxim and Indriver is proof that information technology has also penetrated into public transportation. The type of research used is quantitative research using multiple linear regression analysis techniques. The population in this study were 100 Go-ride service users in Solo Raya. The data collection technique used is questionnaire using the Linkert scale. The conclusions of this study are (1) There is a significant influence between service quality on customer satisfaction, (2) There is no significant influence between brand image on customer satisfaction, (3) There is a significant influence between price perceptions on customer satisfaction, (4) Simultaneously service quality, brand image and price perceptions have an effect on customer satisfaction.

This design is designed in such a way as to produce an alternative media for consumers from Velocity Burger & Coffee to know more about the products being sold and what merchandise is provided by Velocity Burger & Coffee. The problem identified is the number of visitors or customers who do not know what products they sell, and what facilities are provided by Velocity Burger & Coffee. To find a way out of the above problems, the SWOT analysis method is used which stands for strengths, weaknesses, opportunities, threats. This method begins with finding and understanding the problems experienced based on data, then proceed with designing the media from the results of previous data analysis, then developing or designing from the initial design, and the final design results are disseminated through several digital platforms or print outs. This design will produce an output, namely media posters, roll up banners as media to convey information regarding products and merchandise sold by Velocity Burger & Coffee. Making media posters and roll up banners has proven effective in increasing awareness and attracting people to buy food and beverage products from Velocity Burger & Coffee. This is evident from the fact that the message conveyed in the poster media is easily understood by the target audience. And besides designing the main media, several supporting media were also designed, such as: Posters, Roll Up Banners, Social Media, Totebags, Accessories, T-shirts, Lighters, and Stickers.

Abstract. In an effort to create customer retention, the company improves product quality, service and purchasing power suitability so that consumers can feel satisfaction in using the product and create barriers to switching to Hanasui products at Beauty Shoppy Jombang. The purpose of this study is to determine the influence in maintaining customer satisfaction and switching barriers to customer retention in customers of Hanasui brand products at Beauty Shoppy Jombang by using quantitative methods. The total population in this study is 150 customers. This study uses multiple linear regression analysis techniques and hypothesis testing. The results of this study indicate that customer satisfaction and switching barriers have a significant effect on customer retention of Hanasui products at Beauty Shoppy Jombang.    

Maju Jaya shop which is located on Jl. Fatmawati Raya No. 74 Semarang City. Toko Maju Jaya itself is engaged in selling computers and accessories. Toko Maju Jaya itself has 7 employees who work as a technician 1 person, marketing 2 people, inventory / warehouse 1 person, shop 1 person and administration 1 person. So far, customers come from the city of Semarang and its surroundings, such as Kendal, Pati, Jepara, Kudus, Demak, Ambarawa, Ungaran and Purwodadi

The rapid development of the internet greatly affects business changes. Many business activities have changed with the availability of the internet today. One of the significant changes in business activity is marketing or marketing. Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others. Marketing is also the process of designing and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. E-marketing describes company efforts to inform, communicate, promote and market products and services via the internet. Electronic marketing utilizes network technology to coordinate market share research, assist product development, develop strategies and tactics to attract customers, provide online distribution. This web-based marketing system with SMS Gateway facilities can assist companies in capturing new customers and providing optimal service to existing customers. This web-based marketing system with SMS Gateway facilities will later be integrated with a database that will store the required data. Packaging is an important marketing tool, not only as a wrapper but also as a differentiator between the company's products and similar products from competitors. Packaging (packaging) is a process related to the design and manufacture of a container (container) or wrapper (wrapper) for a product. Each product should have an attractive packaging design, containing information on the product name, company name, net weight, expiration date, composition, nutritional content, Indonesian National Standard or SNI, Hazard Analytical Critical Control Point (HACCP) and halal marking. 2. In making the packaging design there are aesthetic and identity factors, there should be the words and the Bananation logo, and use a combination of several colors, and add various images to make the packaging more colorful and catchy so that it is easier for everyone to remember. Security and distribution factors must also be a concern of the company without compromising aesthetic value by using corrugated paper type cardboard on the outside and food grade plastic material on the inside so that it is guaranteed durability in shipping and is also environmentally friendly

Service quality can be measured by comparing the perceptions between expected services and services received and felt by patients. Patient satisfaction is the level of patient feelings after comparing with his expectations. A patient if he is satisfied with the value provided by a product or service then it is very likely to become a customer for a long time. The purpose of this study was to analyze the relationship between service quality in the registration section and patient satisfaction for pregnant women at the highlands sub-district, Binjai sub-district health center, Kota Binjai in 2023. The type of research used in this study was analytic with a cross-sectional approach. Cross sectional is a research approach that emphasizes the time of measurement/observation of independent variable data and depends only once at a time. The chi-square test results obtained a p value of 0.0050.005. This means that there is a significant relationship between the quality of the registration section and the satisfaction of pregnant women. Reliability where the p value = 0.000. Responsiveness with p value = 0.000. Assurance with a p value = 0.000. Empaty with p value = 0.002.

This type of research is associative research which aims to determine the effect of Customer Experience and Satisfaction on Repurchasing Decisions at Foodbox Kota Bima. The population in this study were all people in Kota Bima who had bought from Foodbox Kota Bima. The sample was determined by accidental sampling technique with 70 respondents. The data collection method used was observation, questionnaire (questionnaire), and library research. Data analysis techniques used in this study were instrument tests (validity and reliability tests), multiple linear regression analysis, correlation coefficients, coefficients of determination, T-tests, and F-tests, using the SPSS program. The results of the analysis using the t test show that the independent variable, namely Customer Experience (X1), has no significant effect on the repurchase decision (Y), and satisfaction (X2) has a positive and significant effect on the dependent variable, namely the repurchase decision (Y). Then the results of the analysis using the F test show that the two independent variables, namely Customer Experience (X1) and Satisfaction (X2), simultaneously have a significant effect on the dependent variable, namely Repeat Buyer Decision (Y).

This Bottled Drinking Water Factory (AMDK) is drinking water that is packaged and processed through electronic machines and is safe to drink. It is processed according to quality standards and in accordance with applicable techniques and meets the specified requirements so that bottled drinking water is safe for consumption by the public. This study aims to determine the service quality strategy carried out by the Abillaits AMDK factory in the Ambunten subdistrict, Sumenep Regency. Which was carried out using a qualitative approach method. Methods of data collection using observation, interviews, and documentation. With 1 key informant and 6 supporting informants. Data analysis techniques using data collection, data reduction, data presentation, and drawing conclusion.  The results of research conducted at the Abillaits AMDK factory show 2  strategies implemented by the Abillaits AMDK factory in Ambunten in an effort to meet customer satisfaction, namely the basic and main strategy. Basic service strategies such as thanking customers, communicating with customers. Listening to customer complints and neat appearance. The main strategy is the services provided in accordance with SOP, fast and responsive, competitive advantage, building good relationships with customers, and timeliness.

Quality Service Telephone Operator implementation is quite good, but in some dimensions of service indicators are still not satisfactory in serving guests or customers who visit and stay . The lack of speed in serving guests so that guests wait long to be serve, guests often have to try and repeat phone calls to get a response from officers operators in this case guests do not feel the comfort and satisfaction with the services provided by staff. The qualitative method used to examine the condition of natural objects, where the researcher as the key instrument and using data collection by observation, interviews and document research. In terms of responsiveness is still lacking due to the lack of speed in serving guests who need assistance. So is the form of direct services that there are still obstacles in communication , technical issues weak telecommunications network is the main thing for in hibitor maximum service. From these results it can be concluded that should be directed to improving the quality of service to guests or customers .

Along with these developments, there has been intense competition in the hotel industry, which requires hotel management not only to rely on physical facilities but must be able to maximize their intangible assets. Management's ability to manage assets together is what differentiates a hotel from being superior to other hotels both in terms of innovation and performance because each hotel has different characteristics, resources and market share. Careful management will always make differentiation so that it can always meet a competitive advantage that is difficult for competitors to imitate.

One type of competence that is crucial that must be managed by the banking industry is service. Future challenges will be increasingly severe and increasingly rapid technological advances require the banking sector to provide the best services in order to be able to compete in an increasingly tight business environment. The purpose of this study is to explore the factors that influence customer satisfaction in the banking industry in Indonesia. This research focuses on evaluating service quality, customer loyalty and security in improving customer satisfaction. This research is an empirical research built with primary data by distributing a questionnaire survey and getting 204 bank customers involved in the research. Furthermore, the data was processed using the SPSS program version 25 through validity and reliability testing. The findings showed that all variables studied affected customer satisfaction in the banking sector in Central Java. This research produced findings that show there is a positive and significant influence between service quality and customer loyalty to customer satisfaction; The findings also showed a negative correlation between security and customer satisfaction. The findings in this study provide additional new insights into studies related to service quality assessment in the banking sector in Central Java and Indonesia.

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada

PT Bank Syariah Indonesia has become one of the banking companies which currently has problems that have reduced public distrust. Therefore, this study will look for the influence of customer relationships and reference groups on customer loyalty and customer satisfaction as intervening variables at PT Bank Syariah. Collecting data in this study using quantitative methods. The results of the research show that Customer Relationship has a very large influence on Customer Loyalty. Likewise, Reference Groups also have a very significant influence on Customer Loyalty. So it can be said that Customer Relationship and Reference Groups are very important to be maintained by Pt. Islamic Bank.  

This study aims to determine the effect of service quality on customer satisfaction, determine the effect of location on customer satisfaction, and to determine the effect of Service Quality and Location on Customer Satisfaction of Beauty Glow Skincare Trenggalek Distributor. The number of samples in this study amounted to 110 respondents. The results of this study indicate that partially Service Quality has a positive and significant effect on Customer Satisfaction with a tcount> ttable value of 10.311> 1.982, partially Location has a positive and significant effect on Customer Satisfaction with a tcount<ttable value of 5.157> 1.982, simultaneously quality service and location have a positive and significant effect on customer satisfaction with a value of Fcount>Ftable, namely 80.989>3.09. The coefficient of determination value of 59.5% shows that Service Quality and Location affect Customer Satisfaction and the remaining 40.5%.

Bank financial institutions in Indonesia can generally be divided into Islamic banks and conventional banks. Basically, both Islamic banks and conventional banks carry out activities to collect and distribute funds to the public, but all forms of activities carried out by Islamic banks must be in accordance with sharia principles. Competition between Conventional Banks and Islamic Banks in Indonesia is one of the things that has become the focus of attention of banking managers, especially with regard to customers, moreover, Indonesian Islamic Banks are still relatively new as a result of the unification of several Islamic Banks. This study aims to see how much influence product knowledge, promotions and word of mouth have on people's understanding of choosing Islamic banks. This research is a research with a quantitative approach and uses primary data. The population in this study is the people of Jambi City, especially those who adhere to Islam. The population in this study is the people who adhere to Islam in the city of Jambi, which is 612,162 people. The sampling technique used is probability sampling so that the number of samples used is 100 respondents. The results of the study show that together the variables of product knowledge, promotion and word of mouth influence people's understanding of choosing Islamic banks. Likewise with the individual, the results of the study show that the variables of product knowledge, promotion and word of mouth have an effect on people's understanding of choosing an Islamic bank with the significance level of each variable being the same, namely equal to 0.000 and the tcount value of each variable is 3.809 for X1, 3,617 for X2 and 5,823 for X3.

the marketing mix of beekeeping products applied to the Lanceng Honey Bee UMKM in Talang Village is still not effective so that sales are still not optimal. At the time of writing this was more focused on honey products which are the flagship product of the Lanceng Honey Bee MSME in Talang Village. This study used a qualitative method where the author made direct observations at the research location, namely beekeeping at the Klanceng Honey Bee UMKM in Talang Village. To obtain primary data, the authors visited beekeeping locations several times directly to obtain the secondary data, the authors conducted a literature search. The results of observations at the Klanceng Honey Bee UMKM in Talang Village show that the marketing channel applied is a simple marketing channel or a marketing channel at the lower level which only consists of Lawang Honey Picking Agrotourism as producers and consumers as customers of the product

The purpose of this study is to analyze the safety operational process in fiberglass shipbuilding, identify the types of risk causes that hinder the construction of fiberglass boats and propose recommended actions needed to overcome the risks in CV ERA FIBERBOAT by using theoretical research methods. Identification of risks in the process of building new ships, namely employees, materials, work equipment, payment of construction costs, working drawings have revisions. Determining the risk rating of the new ship building process: very high; inappropriate equipment, height; late payment / paying, medium; working drawings have revisions, low; materials arrive late, very low; employees procrastinate. Mitigating risks in the process of building new ships: employees delay work with mitigation, namely the director of the company provides the opportunity for employees to rest so that employees do not get sick, materials arriving late are mitigated by means of shipyard companies providing an easy-to-find address point so that the sender of materials does not having difficulty finding the address of the shipyard, working drawings have revisions that can be mitigated by means the company must always make an existence to the customer in every work process so that there is no miscommunication

This study aims to explain the importance of socializing the application of social media in the development of Micro, Small and Medium Enterprises (MSMEs) in Blitar City. Social media has become a very effective tool in building relationships with customers, marketing products and increasing business visibility. However, there are still many MSMEs in Blitar City that have not utilized the potential of social media optimally. Through outreach, MSMEs owners will be provided with a better understanding of social media and how to use it as an effective marketing tool. This outreach will involve training and increasing knowledge on relevant social media platforms, online marketing strategies, creating engaging content, and measuring and analyzing social media performance. It is hoped that by socializing the use of social media, MSMEs in Blitar City will be able to make better use of social media to promote their products and services, reach a wider audience, and increase their online presence. With the increase in online presence, it is hoped that there will be an increase in the overall turnover and growth of MSMEs in Blitar City.