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This study aims to analyze the influence of Relationship Marketing (X1), Service Quality (X2) and Brand Attachment (X3) on Member Loyalty (Y) at the Usaha Sejahtera Credit Cooperative. The sample used was 100 respondents, with the sampling method using non-probability sampling with simple random sampling technique. The initial analysis on the research instrument, by transforming ordinal data to interval data using the Method of Successive Interval (MSI) then the data was further analyzed using SPSS (Statistical Product and Service Solutions) version 31. The data analysis carried out was Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test (Glejser Test), Linearity Test, Correlation, Multiple Linear Regression and Coefficient of Determination), Hypothesis Test (t test). The results of the study showed that Relationship Marketing (X1) partially had a significant effect on Member Loyalty (Y). Service Quality (X2) partially had a significant effect on Member Loyalty (Y). Brand Attachment (X3) has a partial and significant influence on Member Loyalty (Y).

The large number of fashion brands in Indonesia opens up opportunities for competition to create purchasing decisions. In the competitive world of fashion clothing, product quality and differentiation are the main keys in influencing consumer purchasing decisions. Kalula.Outfit must face pressure from GBS_Clothes and Maryam Outlet which offer more exclusive and innovative designs. This study aims to determine the Promotion, Location, and Service Quality Partially and Simultaneously on Purchasing Decisions of Kalula.Outfit consumers in West Jakarta. This type of research is quantitative. The technique for determining the population uses non-probability sampling. The population in this study is not known with certainty. Sampling uses the lemeshow formula. The sample used in this study was 97 respondents, with the accidental sampling questionnaire distribution method. In this study, the data were analyzed using the SPSS version 25 program and Microsoft Excel 2019. The results show that Promotion, Location, and Service Quality partially and simultaneously influence purchasing decisions.

The development of information technology has driven a significant transformation in business strategy, including in the automotive industry. This study aims to analyze the influence of digital marketing and service quality on the purchase decision of Honda motorcycles on the Honda Ciracas Ride. The shift from conventional to digital marketing and the high competition of the automotive industry in the East Jakarta area are important backgrounds for this study. The research method used is a quantitative approach with survey techniques through questionnaires distributed to 263 respondents who have made purchases. Data analysis was carried out using SPSS software with a series of statistical tests, including validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination. The results of the study showed that partially, digital marketing had a positive and significant effect on purchase decisions, with a t-count value of 2.355 > t-table of 1.970 and a significance of 0.019 < 0.05. The quality of service also showed a positive and significant influence, with a t-count value of 7.782 > t-table of 1.970 and a significance of 0.000 < 0.05. Simultaneously, these two variables have a significant effect on purchasing decisions, shown by the F-calculation value of 66.438 > F-table 3.030 and the significance of 0.000 < 0.05. These findings confirm the importance of optimizing digital marketing strategies and improving service quality in improving consumer purchasing decisions in the automotive sector.

The souvenir industry in Kediri has become increasingly competitive, driving business actors to strengthen their marketing strategies through brand image, service quality, and product variety. Rumah Madumongso, as one of the well-known local souvenir centers, faces challenges in maintaining consumer appeal amid the abundance of similar products available in the market. Therefore, a study is needed to examine the factors influencing consumer purchasing decisions. This research aims to analyze the influence of brand image, service quality, and product variety on purchasing decisions, both partially and simultaneously. The study applied a quantitative approach with a survey method, collecting data from 130 respondents using questionnaires distributed through accidental sampling. Data analysis was conducted using SPSS, employing validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results show that brand image and product variety have a positive but not significant effect on purchasing decisions. In contrast, service quality has a positive and significant influence, emphasizing the crucial role of service in encouraging consumers to make purchases. Simultaneously, the three variables significantly influence purchasing decisions, as indicated by an F-value of 56.740 with a significance level of 0.000. The coefficient of determination (R²) of 0.575 indicates that 57.5% of the variation in purchasing decisions is explained by brand image, service quality, and product variety, while the remaining 42.5% is influenced by other factors beyond this study. These findings highlight the need for more comprehensive marketing strategies to strengthen the competitiveness of local souvenir industries.

This study aims to empirically analyze the influence of Brand Image, Service Quality, and  Price on Guest Loyalty in CV Betah Banget Corp, an entity in the accommodation industry that faces fierce competition in the digital era. The quantitative method was used with a multiple linear regression analysis approach to test the relationships between variables. The results of the partial test showed that Brand Image had a significant influence on Guest Loyalty (Count = 2.701 > Ttable = 1.659; sig = 0.008 < 0.05), confirming that positive perception of Brand Image is a key factor in building customer loyalty. Service quality showed a very significant influence (Thcal = 7,338 > Ttable = 1,659; sig = 0.000 < 0.05), strengthening the role of service as a key driver of guest retention amid increasing consumer expectations. In contrast, the  Price variable did not show a significant influence on Guest Loyalty (Thcal = 0.709 < Ttable = 1.659; sig = 0.480 > 0.05), indicating that the  Price aspect is not a major determinant in a customer's decision to remain loyal. These findings provide strategic implications for accommodation industry players to prioritize strengthening Brand Image and improving service quality in an effort to maintain customer loyalty.

This study aims to determine and analyze the influence of product quality, service quality, and customer trust on insurance product purchasing decisions at PT AIA Financial at BCA KCP Raden Saleh, Central Jakarta. The background of this study is based on the importance of understanding the factors that influence purchasing decisions, especially in the insurance industry, which is intangible and highly dependent on customer perception and trust. This study uses primary data collected through questionnaires distributed to 47 respondents, namely PT AIA Financial customers who have purchased insurance products at the research location. The research instrument is compiled based on variable indicators whose validity and reliability have been tested. The data analysis method used is a quantitative method with a multiple linear regression analysis approach through the assistance of SPSS software version 26. Product quality is measured through the dimensions of performance, durability, suitability, and features; service quality is assessed from the aspects of reliability, responsiveness, assurance, empathy, and physical evidence; while customer trust is seen from the reliability of the company, agent integrity, and clarity of information. The results of the study indicate that product quality, service quality, and customer trust partially and simultaneously have a positive and significant effect on insurance product purchasing decisions. This means that the higher the quality of the products and services provided, and the greater the customer trust, the higher the customer's tendency to purchase PT AIA Financial's insurance products. This finding implies that the company needs to continuously maintain and improve its product quality, provide excellent service, and build and maintain customer trust through transparent communication, clear product education, and a commitment to service promises. This way, long-term relationships with customers can be maintained and customer loyalty can be enhanced.

This study aims to determine the influence of service quality, facilities, and location on guest satisfaction at New Puri Garden Hotel Semarang. In the increasingly competitive hospitality industry, understanding the factors that influence guest satisfaction is crucial for enhancing customer loyalty and business competitiveness. This research uses a quantitative approach with a survey method. The population in this study consisted of all guests staying at New Puri Garden Hotel Semarang, totaling 97 individuals. The sampling technique used was random sampling, where the entire population was taken as the sample, resulting in 97 respondents. The research instrument was a questionnaire designed based on indicators of each variable. The data analysis technique employed was multiple linear regression analysis to examine the effect of independent variables (service quality, facilities, and location) on the dependent variable (guest satisfaction). The results of the analysis show that service quality has a positive and significant effect on guest satisfaction. This is evidenced by the t-value of 3.702, which is greater than the t-table value of 1.660, with a significance value of 0.005 (< 0.05). Facilities also have a positive and significant influence on guest satisfaction, with a t-value of 3.118 > 1.660 and a significance value of 0.002 (< 0.05). Meanwhile, location has the strongest influence on guest satisfaction, with a t-value of 6.468 > 1.660 and a significance value of 0.000 (< 0.05). Based on these results, it can be concluded that partially, the three variables—service quality, facilities, and location—have a positive and significant effect on guest satisfaction. These findings indicate that improving service quality, providing adequate facilities, and choosing a strategic location are essential factors in creating a satisfying guest experience. Therefore, hotel management should prioritize the development and enhancement of these three aspects to maintain and increase customer satisfaction in a sustainable manner.

Service quality is an important aspect in a service company. In addition to providing high-quality services that result in customer satisfaction, companies also need to give customers a memorable experience when using the service. The success of a business depends on how the company is able to satisfy and delight customers. Therefore, these two variables are one of the determining factors in how customer satisfaction can be achieved. This study aims to examine the effect of Information Service Quality and Customer Experience on Customer Satisfaction at Yogyakarta International Airport both partially and simultaneously. The research design used is quantitative research using statistical data analysis  based on numbers obtained from questionnaires which are then processed using SPSS software. The sample in this study were 99 customers at Yogyakarta International Airport using purposive sampling technique. From the results of the respondents' answers that have been collected, data analysis techniques are carried out including instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing and determination coefficient tests. The research results obtained show that there is an effect of Information Service Quality (X1) on Customer Satisfaction (Y) as evidenced by a significance value of 0.017 < 0.05 and T count 2.422 > T table 1.98498. In addition, there is an effect of Customer Experience (X2) on Customer Satisfaction (Y) as indicated by a significance value of 0.000 < 0.05 and T count 6.833 > T table 1.98498. As for the simultaneous Information Service Quality (X1) and Customer Experience (X2), it shows a significant positive effect on Customer Satisfaction (Y) as evidenced by the significance value of 0.000 <0.05 and F count 95.470> F table 3.091. The results of the determination coefficient test show that Information Service Quality (X1) and Customer Experience (X2) contribute to Customer Satisfaction (Y) by 66.5% and the remaining 33.5% is influenced by other variables. It can be concluded that all H₀ is rejected and Hₐ is accepted in the three hypotheses in this study.

The aviation industry in Indonesia has experienced rapid growth in line with the increasing demand for air transportation. One of the key aspects of airline service is the check-in process, which serves as the first interaction between passengers and the airline and plays a role in shaping the customer experience. This study aims to analyze the impact of check-in counter service quality on passenger satisfaction with Super Air Jet at Sultan Aji Muhammad Sulaiman (SAMS) Sepinggan International Airport, Balikpapan. This research employs a quantitative approach using a survey method, involving 100 passenger respondents who have used Super Air Jet at least once and are aged between 17 and 40 years. The survey was conducted at Sultan Aji Muhammad Sulaiman (SAMS) Sepinggan International Airport, Balikpapan. Data analysis was performed using validity tests, reliability tests, classical assumption tests, simple linear regression, T-tests, and the coefficient of determination (R²). The results of the study indicate that the quality of check-in counter service has a positive and significant impact on passenger satisfaction. The simple linear regression test shows a regression coefficient value of 0.351 with a correlation value of 0.942. Additionally, the T-test results show a calculated t-value of 20.931, which is greater than the critical t-value of 1.660, with a significance level of 0.000 < 0.05, thereby supporting the research hypothesis. Based on these findings, it can be concluded that improving service quality at the check-in counter plays a crucial role in enhancing passenger satisfaction.

Wings Air is a low-cost airline in Indonesia and is a subsidiary of the company PT. Lion Grub. The purpose of this research is to determine the influence of service quality and brand image variables on passenger satisfaction with Wings Air at Sultan Muhammad Kaharuddin Airport, Sumbawa, both partially and simultaneously. The method used is a quantitative method with non-probability sampling and purposive sampling techniques distributed through a questionnaire of 100 respondents. This research instrument uses a Likert scale with 22 statements according to the indicators of each variable. This research uses SPSS for descriptive analysis and testing classical assumptions and hypothesis testing, namely multiple linear regression analysis tests. The service quality variable gets a t-count > t-table result of 2,809 > 1.984 with a significance value of 0.006 < 0.05 and the brand image variable gets a t-count > t-table value of 2,313 > 1,984 with a significance value of 0.023 < 0.05. The results of this research indicate that the variables of service quality and brand image have a partial effect on passenger satisfaction. The variables of service quality and brand image simultaneously influence passenger satisfaction with an f-count > f-table value of 10,975 > 3.09 and a significance of 0.000 < 0.05 with an influence size of 16.8%.

This paper explains the comparison of manual port service system to the Online Harbor Master system. The method used in this study is field research. The author conducted direct observations and interviews with the company and library research where the author obtained material or paper materials from books in the library or other reading sources related to the topic taken. The Online Harbor Master System is an open and neutral electronic portal to facilitate the exchange of data and information on port services quickly, safely, neutrally and easily which combines with related government agencies, port business entities and logistics industry players to improve better port competitiveness globally. The purpose of this study is to determine the comparison of manual port service to the Online Harbor Master System. The comparison between the manual system and the Online Harbor Master System is that manual work takes a lot of time and money. All activities must be done directly or face to face to the Harbor Master. Factors that influence are the amount of time and costs incurred, for example, applications are still manual, the queue for applications still comes to the Harbor Master or face to face, still uses a lot of paper, and all applications are not in one system. In the service process using the Online Harbor Master System, the effect felt is more efficient and makes it easier for agents to enter data on ships that want to enter the port.

This research aims to analyze the level of student satisfaction with academic administration services at the Catholic Religious Education Study Program (PKK) STPKat Santo Fransiskus Assisi Semarang in the 2024/2025 Academic Year. Effective and efficient academic administration services are an important factor in supporting the smooth teaching and learning process and improving the overall quality of education. The research method used is descriptive quantitative with a survey approach. Data was collected through a questionnaire distributed to active students of the PKK Study Program. The variables studied include speed of service, accuracy, attitude of officers, ease of procedures, and supporting facilities. The research results show that in general students feel quite satisfied with the academic administration services provided. Aspects of officer attitude and correct information received the highest satisfaction scores, while aspects of ease of procedures and supporting facilities still require improvement. It is hoped that these findings can provide input for the management of the PKK Study Program to improve the quality of academic administration services, so as to create a more conducive academic environment and support student achievement.

One topic that is often discussed in marketing management is service quality. Service quality is an indicator of the service provided by the service provider to the service recipient. Service quality is also an early indicator of customer satisfaction. The aim of this research is to find out what types of service sectors have been researched in the marketing sector, especially service quality in Serang City. This service quality research method uses qualitative methods originating from journals that have been previously researched with research questions including year of publication, field of service studied, dimensions of service quality used, and research methods. It is hoped that the results of this research can intensify research in Serang City, especially service quality related to marketing management. Considering the limited data available and the breadth of the service quality sector for the size of Serang City.

The purpose of this study is to determine the influence of motivation on employee performance through employee engagement as an intervening variable in the Surakarta City Investment and One-Stop Integrated Services Office. The sampling method used saturated sampling with a total of 58 respondents. Data collection was carried out by distributing a questionnaire at the Surakarta DPMPTSP office. The analysis technique uses PLS (Partial Least Square) with the SmartPLS 3.0 program. The results of the study show that motivation has a positive and insignificant effect on employee performance, employee engagement has a positive and significant effect on employee performance, motivation has a positive and significant effect on employee engagement, and employee engagement can mediate the influence of motivation on employee performance.

In this research, the influence of location, product variety, service quality and shop atmosphere on purchasing decisions at Marwah Kiby Pare can be explained. In this research, quantitative methods and analytical techniques used in this research are used, namely validity test, reliability test, correlation test, multiple linear test, t test (partial test), f test (simultaneous test), and coefficient of determination test. The sampling technique used in this research was incidental sampling and the sample used in this research was 99 respondents. In this research it can be concluded that location, product variety, service quality and store atmosphere have a positive and significant influence on purchasing decisions. And location, product variety, service quality and store atmosphere have a simultaneous and significant influence on purchasing decisions  

With the increasing number of airlines, competition in passenger growth and retention has become increasingly tight. Citilink, one of the leading airlines, understands the importance of providing the best service to its passengers, especially during the check-in process before flights. This research aims to analyze the quality of service provided by check-in counter staff at Citilink, particularly at PT. Gapura Angkasa at Zainuddin Abdul Madjid International Airport, Lombok.Through qualitative research methods including observation, interviews, and documentation, this study aims to understand the level of satisfaction and identify areas for improvement in the check-in counter service. Findings indicate that Citilink has implemented various strategies to enhance passenger experience, including the use of automated information systems and routine training programs for staff. The services provided adhere to established SOPs, demonstrating the airline's commitment to providing consistent, professional, and standards-compliant service.

Constantly changing business dynamics and changing customer preferences require company management to adapt. Customers who now have higher levels of wealth not only want efficient transportation, but also value comfort during travel. This means they need a comfortable vehicle, friendly service and a pleasant atmosphere to enjoy their trip. Therefore, companies must provide first-class service and satisfy their customers by highlighting added value compared to their competitors. The aim of the article is to analyze the application of authentic leadership in improving the quality of passenger service at PO. Haryanto Madura Division. The researcher used descriptive observational research methods. The descriptive research method is an Approach that aims to create an objective picture or description of a situation. .    

This research aims to determine the influence of the variables product quality (X1), price (X2) and service quality (X3) on customer satisfaction (Y) at the Sicepat Express Delivery Service, Nganjuk District Branch. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the research was 175 respondents at the Sicepat Express Delivery Service, Nganjuk District Branch. This research data was obtained through questionnaires, interviews and literature studies. The data analysis technique was carried out by describing the research data and analysis used, namely Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the research obtained the multiple linear regression equation Y = 3.185 + 0.278 0.000 < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that product quality (X1), price (X2) and service quality (X3) simultaneously and significantly influence customer satisfaction.    

This study aims to find out how the influence of education costs, services and facilities at Nurul Hikmah Pasar Kemis Vocational High School, in attracting new students' interest. The author conducted research on 91 new students at Nurul Hikmah Vocational School who were respondents using the slovin formula and the sampling technique used simple random sampling. The data analysis method used is Multiple Linear Regression with the help of SPSS. The results of data analysis in this study show that the cost of education has a significantly positive effect on attracting new students with a Tcount of 3,391, greater than a Ttable of 1,662. Service significantly does not have a direct effect on attracting new students' interest significantly. Facilities significantly have no direct effect on attracting new students' interest. Tcount is 0.546, which is smaller than Ttable 1.662. and value (sig=0.586 > 0.05). As well as the Cost of Education, Services and Facilities simultaneously influence the interest of new students significantly with fcount 4.310 > 3.101 ftable.

This study examines and analyzes the effect of online customer reviews, product quality and service quality simultaneously and partially on purchasing decisions. And knowing which variable is the most dominant in influencing purchasing decisions. The research approach used in this research is quantitative research. The criteria for selecting the sample in this study were those aged 17 and over who had bought and consumed Mie Gacoan for more than 6 months and were in the Bali region. Questionnaires were collected as many as 195 respondents, the data was then processed using multiple linear regression method. Based on the results of the analysis it is known that online customer review variables, product quality and service quality simultaneously have a positive effect on purchasing decisions. Partially online customer review variables, product quality and service quality have a positive effect on purchasing decisions. Furthermore, the results show that the online customer review variable is the most dominant variable influencing purchasing decisions