Peran Relationship Marketing, Kualitas Pelayanan, dan Brand Attachment terhadap Loyalitas Anggota Koperasi Kredit Usaha Sejahtera di Cengkareng, Jakarta Barat

Alouisius Freddy Kurnia Sandy ; Yugi Setyarko
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirau... 📅 2026 Vol 4, No 2 🔗 DOI: 10.61132/maeswara.v4i2.2532
Abstract
This study aims to analyze the influence of Relationship Marketing (X1), Service Quality (X2) and Brand Attachment (X3) on Member Loyalty (Y) at the Usaha Sejahtera Credit Cooperative. The sample used was 100 respondents, with the sampling method using non-probability sampling with simple random sampling technique. The initial analysis on the research instrument, by transforming ordinal data to interval data using the Method of Successive Interval (MSI) then the data was further analyzed using SPSS (Statistical Product and Service Solutions) version 31. The data analysis carried out was Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test (Glejser Test), Linearity Test, Correlation, Multiple Linear Regression and Coefficient of Determination), Hypothesis Test (t test). The results of the study showed that Relationship Marketing (X1) partially had a significant effect on Member Loyalty (Y). Service Quality (X2) partially had a significant effect on Member Loyalty (Y). Brand Attachment (X3) has a partial and significant influence on Member Loyalty (Y).
Keywords
Brand Attachment; Credit Cooperative; Member Loyalty; Relationship Marketing; Service Quality
How to Cite

Alouisius Freddy Kurnia Sandy & Yugi Setyarko (2026). Peran Relationship Marketing, Kualitas Pelayanan, dan Brand Attachment terhadap Loyalitas Anggota Koperasi Kredit Usaha Sejahtera di Cengkareng, Jakarta Barat. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 4(2). https://doi.org/10.61132/maeswara.v4i2.2532

Alouisius Freddy Kurnia Sandy; Yugi Setyarko, "Peran Relationship Marketing, Kualitas Pelayanan, dan Brand Attachment terhadap Loyalitas Anggota Koperasi Kredit Usaha Sejahtera di Cengkareng, Jakarta Barat," Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 4, no. 2, 2026.

Alouisius Freddy Kurnia Sandy; Yugi Setyarko. "Peran Relationship Marketing, Kualitas Pelayanan, dan Brand Attachment terhadap Loyalitas Anggota Koperasi Kredit Usaha Sejahtera di Cengkareng, Jakarta Barat." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 4, no. 2, 2026.

Alouisius Freddy Kurnia Sandy; Yugi Setyarko. "Peran Relationship Marketing, Kualitas Pelayanan, dan Brand Attachment terhadap Loyalitas Anggota Koperasi Kredit Usaha Sejahtera di Cengkareng, Jakarta Barat." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 4, no. 2 (2026).

Alouisius Freddy Kurnia Sandy & Yugi Setyarko (2026) 'Peran Relationship Marketing, Kualitas Pelayanan, dan Brand Attachment terhadap Loyalitas Anggota Koperasi Kredit Usaha Sejahtera di Cengkareng, Jakarta Barat', Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 4(2). doi: 10.61132/maeswara.v4i2.2532.

Alouisius Freddy Kurnia Sandy; Yugi Setyarko. Peran Relationship Marketing, Kualitas Pelayanan, dan Brand Attachment terhadap Loyalitas Anggota Koperasi Kredit Usaha Sejahtera di Cengkareng, Jakarta Barat. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan. 2026;4(2).

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