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This research aims to analyze the level of student satisfaction with academic administration services at the Catholic Religious Education Study Program (PKK) STPKat Santo Fransiskus Assisi Semarang in the 2024/2025 Academic Year. Effective and efficient academic administration services are an important factor in supporting the smooth teaching and learning process and improving the overall quality of education. The research method used is descriptive quantitative with a survey approach. Data was collected through a questionnaire distributed to active students of the PKK Study Program. The variables studied include speed of service, accuracy, attitude of officers, ease of procedures, and supporting facilities. The research results show that in general students feel quite satisfied with the academic administration services provided. Aspects of officer attitude and correct information received the highest satisfaction scores, while aspects of ease of procedures and supporting facilities still require improvement. It is hoped that these findings can provide input for the management of the PKK Study Program to improve the quality of academic administration services, so as to create a more conducive academic environment and support student achievement.

This study aims to test how much influence Product Quality and Brand Equity have on Consumer Purchasing Decisions by Increasing Sales as an Intervening Variable on Scarlet Whitening Skincare Products (Case Study on Students of Putra Indonesia University "YPTK" Padang). The sample in this study amounted to 108 respondents in scarlet whitening skincare customers. This population is 2021 management students of Putra Indonesia University YPTK Padang.The results of this study are (1) There is a positive and significant influence between Product Quality on Sales Increase in Scarlet Whitening Skincare Products. (2) There is a positive and significant influence between Brand Equity on Sales Increase in Scarlet Whitening Skincare Products. (3) There is a positive and significant influence between Product Quality on Purchasing Decisions on Scarlet Whitening Skincare Products. (4) There is a negative and insignificant influence between Brand Equity on Purchasing Decisions on Scarlet Whitening Skincare Products. (5) There is a positive and significant influence between Sales Increase on Purchasing Decisions on Scarlet Whitening Skincare Products. (6) Sales Increase mediates Product Quality on Purchasing Decisions on Scarlet Whitening Skincare Products (7) Sales Increase mediates Brand Equity on Purchasing Decisions on Scarlet Whitening Skincare Products.

This research aims to analyze the influence of work engagement, work environment, and organizational learning on organizational commitment at the Nawangan Community Health Center. The sample in this study was 50 respondents who worked at the Nawangan Community Health Center. The data collection technique used was a survey method with the research instrument used was a questionnaire. The results of the instrument test stated that the data in this study was proven to be valid and reliable. The Classical Assumption Test states that the data in this study is normally distributed and produces a regression model that is free from multicollinearity and heteroscedasticity. The results of this research prove that: (1) Work Engagement has a positive and significant effect on Organizational Commitment, (2), Work Environment has a positive and significant effect on Organizational Commitment, (3) Organizational Learning has a positive and significant effect on Organizational Commitment

The ongoing Russia-Ukraine conflict has become one of the most complex issues in global geopolitics, with far-reaching impacts on world security, economy and stability. This research aims to analyze the root causes of conflict, resolution efforts that have been made, as well as the effectiveness of conflict management based on historical and academic approaches. This research uses a qualitative method with a literature study approach to explore information from various credible sources. The research results show that this conflict was triggered by the long history of relations between the two countries, especially since the collapse of the Soviet Union, followed by the annexation of Crimea in 2014 and military invasion in 2022. Even though various diplomatic efforts and economic sanctions have been implemented, tensions still continue due to the incompatibility of geopolitical interests between Russia and Western countries. This study highlights the need for a multilateral approach based on international mediation to create sustainable peace. It is hoped that this article can contribute to academic understanding regarding international conflicts and strategies for resolving them.

This study aims to test how much influence Price and Customer Experience have on Sales Level with Brand Image as an Intervening Variable at Kopi Kenangan Ruko Sutomo in Padang City. The sample in this study amounted to 100 respondents on customers at Kopi Kenangan. This population is customers of Kopi Kenangan Ruko Sutomo in Padang City. The results of this study are (1) There is a positive and significant influence between Price and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (2) There is a positive and significant influence between Customer Experience and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (3) There is a positive and significant influence between Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (4) There is a negative and insignificant influence between Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (5) There is a positive and significant influence between Brand Image and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (6) Brand Image is able to mediate Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (7) Brand Image is able to mediate Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City.

This research analyzes the effectiveness of Wismilak Diplomat's sponsorship of the 2024 Presidential Cup Sapi Sono and Karapan Sapi cultural events as a marketing strategy to increase brand awareness and brand image in Madura. Using qualitative methods with a case study approach, this research examines the impact of sponsorship on audience engagement and brand perception through branding elements, interactive activities and digital media. The research results show that culture-based sponsorship has a positive impact on brand awareness and image, especially through direct interaction with the audience and broad media exposure. However, there are challenges in optimizing digital media and the effectiveness of branding elements at event locations. Therefore, more adaptive and innovative sponsorship strategies are needed to increase the impact of culture-based marketing in the future.

This study aims to determine the effect of ROE, EPS, DER, and ROA on PBV. This type of research is quantitative research. The data for this study were obtained through secondary data. The population in this study were all property companies listed on the IDX for the 2019-2022 period. The sample in this study was 44 financial reports with the sampling technique using purposive sampling. Data analysis technique using eviews. The results of the study showed that the partial t-test results of the ROE and EPS variables had an effect on PBV with a significance value of less than 0.05. The DER and ROA variables had a negative effect on PBV with a significance value greater than 0.05. The results of the simultaneous F-test of ROE, EPS, DER, and ROA on PBV had a positive and significant effect with a significance value less than 0.05.

Competition in this world is getting tighter, including in the business world, this is due to the large number of companies competing to dominate market share, because globalization is a challenge for business people to maintain the opportunities they have and obtain or achieve new opportunities. The topic of employee performance has become a concern among academics in the last decade. The main reason is that employee performance is closely related to organizational productivity and achievement and vice versa. Increasing employee performance can be driven by talent management. Apart from talent management, another factor in efforts to improve employee performance is Employee Engagement. This research is quantitative research using a survey research design. The sample in this study consisted of 100 employees of PT. Oscarmas Heavy Equipment taken through Purposive Sampling Technique. The data collection instrument is a questionnaire with a Likert Scale format consisting of five alternative answers. Data from filling out the questionnaire will be analyzed using the Partial Least Square (PLS) technique. The research results show that the Talent Management variable has a significant influence on Employee Engagement and Employee Performance, the Employee Engagement variable has a significant influence on Employee Performance and the Employee Engagement variable is able to mediate the Talent Management variable on Employee Performance.

This research analyzes the satisfaction level of PERISAI agents regarding BPJS Ketenagakerjaan regulations at the Darmo Surabaya Branch Office. The PERISAI program, launched in 2018, represents a strategic innovation in the agency system to expand membership, particularly in the Non-Wage Recipient (BPU) sector. The study employs a qualitative approach with a case study design, involving participatory observation over four months (September-December 2024), in-depth interviews, and documentation analysis. Results indicate that the PERISAI policy transformation since May 2022, particularly the increase in contribution incentives from 7.5% to 15%, has positively impacted agent motivation. The reward system combining financial and non-financial incentives through gathering programs and point systems proves effective in building loyalty. Success in achieving BPU participant acquisition targets is influenced by agents' ability to develop personal approaches and build local community networks. The integration of digital platforms in acquisition processes and performance monitoring enhances operational efficiency. Capacity development programs through cross-generational communication training and social security fund management provide a strong foundation for PERISAI agents' task execution.

This study aims to analyze the effect of competence and organizational culture on employee development at PT. Midi Utama Indonesia Tbk Branch Makassar. Competence refers to the skills, knowledge, and attitudes possessed by employees, while organizational culture refers to the values, norms, and practices within the company. Employee development is the company's efforts to improve the quality of human resources through training, education, and career opportunities. This research uses a quantitative approach with a survey method, where data was collected through questionnaires distributed to employees at the Makassar branch. Data analysis was conducted using multiple regression techniques to test the simultaneous effect of competence and organizational culture on employee development. The findings indicate that to enhance employee development, PT. Midi Utama Indonesia Tbk Branch Makassar needs to focus on improving competence through appropriate training and fostering an organizational culture that supports innovation and learning. This study provides recommendations for the company to better optimize development programs that focus on competence and a positive work culture to improve employee quality.

This study aims to determine how much influence the work environment (X) has on job satisfaction (Y) at PT SEMEN BOSOWA MAROS. This type of research is quantitative. The data source was obtained from the PT Semen Bosowa Maros Office and the object of the study was carried out by distributing questionnaires to employees. The sampling technique used was a saturated sample where the entire population was 94 respondents. The results of the respondent study were tested with validity tests, reliability tests, partial tests (t-tests) data analysis techniques included descriptive analysis and simple regression analysis. Based on the results of statistical analysis to test the significance of the influence of the work environment on job satisfaction using the t test, it can be seen in table 4.11 that the calculated t value is 29.728, with a significance level of 0.000. Because the calculated t> t table (29.728,> 1.986) or the significance of t <5% (0.000 <0.05), then based on a simple analysis between the independent variable (X) work environment and the dependent variable (Y) job satisfaction, these results indicate that the work environment has a positive and significant influence on job satisfaction.  

Packaged Drinking Water (PDW) has now become one of the most practical products dominating the market, offering a variety of advantages and benefits. The fierce competition among PDW producers drives consumers to be increasingly discerning and selective in making purchasing decisions. Consumer choices are often influenced by pressing needs, which have recently shifted toward a preference for more natural food and beverage products. However, amidst the fast-paced modern lifestyle, instant products remain a favored solution due to the convenience they offer. By leveraging store atmosphere strategies, this business has successfully stayed competitive and maintained its presence in the market. The relationship between store atmosphere and consumer purchase interest is significant, as first impressions often serve as a critical factor in consumer evaluations of a store. Elements such as exterior design, overall interior, store layout, and interior displays play a vital role in creating that appeal. This study aims to analyze the extent to which store atmosphere influences purchase interest in the Club brand bottled water. The research methodology involves distributing questionnaires to 100 respondents as the primary data source.

Human resources are an important aspect in a small group, organization or company. Human resources must be managed properly to be able to create a good workforce to provide optimal results. Even though technology is currently developing very rapidly, it does not mean that it does not require human labor anymore, because the company's goals do not depend on technology but on quality human resources. This study aims to determine the effect of work discipline, motivation and loyalty on employee performance partially and simultaneously. This study uses a type of quantitative research through an associative approach with a Likert scale. The sampling technique used is purposive sampling technique with a sample of 105 respondents from PT Majau Inti Jaya employees. This study uses Statistical Package for the Social Science (SPSS Version 26) software to test the hypothesis. The results of this study indicate that there is a significant effect on motivation and loyalty while work discipline has no significant effect on employee performance. However, simultaneously the three variables have a significant influence on employee performance

In the increasingly fierce business competition, understanding the factors that influence consumer buying interest is crucial. This study analyzes the effect of product quality and price on consumer purchase intention of Tofu Baxo Ibu Pudji in Pamularsih, Semarang City. Using a quantitative survey method, data was collected from 50 respondents through questionnaires. The results showed that product quality and price have a strong and positive relationship with consumer buying interest. The correlation test shows that product quality has a calculated r value of 0.68 and price of 0.62, both of which are greater than r table (0.2787), indicating a significant relationship. Partial regression test (t-test) shows that product quality (t count = 38.83) and price (t count = 6.96) have a significant effect on purchase intention (t table = 2.01063). The simultaneous test (F-test) shows that product quality and price together have a significant effect on buying interest with an F value of 26.1168 (F table = 3.200). The coefficient of determination (R2) shows that product quality and price explain 52.63% of the variation in consumer buying interest, while 47.37% is influenced by other factors. The results of this study provide insight for business owners in improving quality and pricing strategies to increase competitiveness and sales volume.

This study aims to determine the impact of implementing Augmented Reality (AR) features on mobile shopping applications on purchasing decisions of Generation Z consumers, especially first-time buyers. The research method uses a quantitative approach, the study involved 385 Generation Z respondents (aged 18-25 years) who were using AR features for shopping for the first time. The results of multiple linear regression analysis show that AR Visual Quality (X1), AR Interactivity (X2) and AR Ease of Use (X3) have a significant positive effect on Purchasing Decisions (p <0.000). The study revealed that 78.5% of AR features influence Generation Z in deciding to purchase on mobile shopping applications. In this case, it can be concluded that the presence of AR features can reduce Gen Z's hesitation in deciding to purchase for first-time buyers. Key factors influencing purchasing decisions include AR visualization quality, ease of use, and feature interactivity.

Ther success of a company depends on the work achievements of employees. The purpose of this study is to determine the influence of democratic leadership style, job satisfaction, and organizational citizenship behavior partirally and simultaneously on the performance of employees of the National Land Agency of Gianyar Regency. A total of 65 ermployees became the population in this study and by using saturated sampling, a sample of 65 respondents was obtained. The data analysis used in this study is the classical assumptiron test, multiple linear regression analysirs, determination analysis, partial significance test (t-test), and simultaneous significance test (F-test). The results of the study prove that democratic leadership style, job satisfaction, and organizational citizenship behavior partially and simultanerously have a positive and significant effect on employee performance at the National Land Agency of Gianyar Regency. An employeer who has a leader with the right leadership styler, will creater job satisfaction in the minds of employeers which will later increaser the effectiveness of employeers at work and have an impact on improving employeer performance.

The success of a company depends on the work achievements of employees. Communication between fellow employees and superiors, employees' emotional intelligence, and work climate determine the performance produced by employees. The purpose of this study is to determine the influence of communication, emotional intelligence, and work climate partially and simultaneously on the performance of Prasi Hospitality employees. A total of 70 employees became the population in this study and by using saturated sampling, a sample of 70 respondents was obtained. The data analysis used in this study is the classical assumption test, multiple linear regression analysis, determination analysis, partial significance test (t-test), and simultaneous significance test (F-test). The results of the study prove that communication, emotional intelligence, and work climate partially and simultaneously have a positive and significant effect on employee performance at Prasi Hospitality. Communication between fellow employees that is well established, supported by high emotional intelligence and a good work climate, tends to encourage employees to achieve optimal performance.

The spice tea business, as part of the traditional beverage sector, has great potential to be developed as a pioneering entrepreneurship amidst increasing public awareness of a healthy lifestyle and consumption of natural-based products. Opportunities and challenges faced in developing this spice tea business as a form of entrepreneurial innovation based on local traditions. The main opportunities for developing the spice tea business lie in the diversity of spices in Indonesia, market trends that support organic and herbal products, and the potential for export to the global market. In addition, the sustainability of this business can also be improved through flavor innovation, modern packaging, and digital marketing strategies. However, the main challenges faced include limited capital, fluctuations in raw material prices, competition with modern beverage products, and low digital literacy among business actors.  

The application of technology-based human resource (HR) management in education is becoming increasingly important to enhance the quality of management and the development of teachers’ competencies. Technology, particularly through the use of Management Information Systems (SIM) and Learning Management Systems (LMS), enables more efficient data management and flexible professional development for teachers. However, its implementation faces key challenges such as limited infrastructure and low digital skills among some teachers. This study uses the Systematic Literature Review (SLR) method to analyze relevant sources in order to identify the role of technology in HR management in education and the challenges faced in its implementation. The findings show that the application of technology in HR management in education has a positive impact on efficiency and teacher competence. However, the biggest challenges are limited infrastructure and digital skills of teachers. Policies supporting infrastructure improvements and digital training for teachers are necessary to ensure that technology can be optimally used to improve the quality of education in Indonesia.

In the midst of increasingly complex globalization, organizations must continue to innovate and maximize the potential of existing resources to achieve competitive advantage. Human Resource Management (HRM) plays a strategic role in managing employees as important organizational assets. This research uses a Systematic Literature Review (SLR) approach to review various literatures that discuss the relationship between HRM strategies and achieving competitive advantage. The results of the literature analysis show that effective HRM strategies, including competency-based recruitment, employee development through training and education, fair reward systems, and the use of technology such as Human Resource Information System (HRIS), can improve organizational performance and competitiveness. In addition, transparent performance management and good internal communication are also important supporting factors. Nonetheless, challenges in implementing HRM strategies remain, such as changes in organizational culture and budget constraints, which require an adaptive approach. This research provides insights into how the right HRM strategy can contribute to the achievement of competitive advantage in the face of fast-changing global market dynamics.