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Oktafianis Oktafianis; Esti Dwi Rahmawati; Khabib Alia Akhmad

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of shopping lifestyle and discounts on impulse buying among Shopee users in the Solo Raya area through the moderating variable self-control. This research uses quantitative methods. The population in this study were Shopee users in Solo Raya and had made purchases at Shopee in the last 3 months. The sampling technique in this research used purposive sampling with 97 samples. Data collection is carried out online via Google Forms. Data analysis in this research used SEM (Structural Equation Modeling) via SmartPLS 4.0 software. The results of this research show that shopping lifestyle and discounts have a significant effect on impulse buying. The results of the self-control moderation analysis are able to moderate (strengthen) the influence of lifestyle shopping and discounts on impulse buying among Shopee users in the Greater Solo area.

Almara Hawa Sukmarani; Hani Hasanah; Muhammad Djaelani; Lely Syafawi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the relationship between work motivation (X1), work  efficiency (X2), and work ethic (X3), on employee productivity (Y) at Black Campaign Coffee Shop Tangerang. The population in this study were employees of the Black Campaign Coffee Shop Tangerang. The sample in this study was 50 respondents. The sampling technique used is Proportionate Stratified Random Sampling. The instrument in this study uses a questionnaire with a measurement technique is a Likert scale. The results of this study indicate that the independent variable of work motivation (X1) has a two-way test t-table value of 1.677, the results obtained from the comparison of the t-count > t table (5.160 > 1.677) which means that work motivation has a significant influence on work productivity. , in addition to the independent variable Work Efficiency (X2) has a value of t table two-way test of 1.677, the results obtained from the comparison of the value of t count > t table (5.096 > 1.677) which means Work Efficiency has a significant influence on Work Productivity, and the independent variable work ethic (X3) has a value of t count > t table (4,593 > 1,677) which means that work ethic has a significant effect on work productivity. And simultaneously work motivation, work efficiency, and work ethic positively and significantly affect work productivity. Obtained f arithmetic > f table (15.712 > 2.81) with a significance level of 0.000 < 0.05.    

Tiara Alexta; Chintya Ones Charli; Yoga Pratama Putra; Gilbert Yonanda Zega

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to test how much influence effective leadership style and diversity inclusivity have on employee performance with employee development as an intervening variable in the education and culture office of Padang City. The data collection method is through surveys and distributing questionnaires, with a sample of 94 respondents. The analytical method used is structural equation modeling using smartpls. The research results showed that there was a significant influence of effective leadership style on employee development. There is a significant influence of diversity inclusivity on employee development. There is a significant influence of effective leadership style on employee performance. There is an insignificant effect of diversity inclusivity on employee performance. There is a significant influence of employee development on employee performance. Employee development mediates the influence of effective leadership style on employee performance. Employee development mediates the effect of diversity inclusiveness on employee performance.

Bima Farras Suddywo; Ayu Ekasari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the consumer buying behavior consequential variables consisting of, Ecolabeling, Green Branding, Green Advertising, Environmental Knowledge, and Green Consumption. The sampling method used is non-probability sampling with purposive sampling technique. A total of 200 respondents had purchased or knew about environmentally friendly products and had ecolabeling labels. Data was collected through a cross-sectional questionnaire. Then the data was analyzed using SEM Structure Equation Modeling. The results of hypothesis testing show that there is a positive influence of Ecolabeling, Green Advertising, Green Branding, Environmental Knowledge, Green Consumption on Consumer Buying Behavior. The results of this research can provide input for entrepreneurs or companies that make environmentally friendly electronic products to further increase their green marketing and also product sales.                                                                  

Fadillah Fasha; Esterlia Ginting; Murtini Girsang; Jabal Ahsan

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The main pillar in building quality individuals is education. In pursuing education, people today will go to school, where at each level there are rules that must be followed and prohibitions that must be avoided by students. This is useful for building discipline and a sense of responsibility. Motivation can be said to be a tool that can move and encourage people because it can trigger a feeling of enthusiasm and can also change individual behavior to a better place. This research aims to determine the influence of motivation on the discipline of Stambuk Entrepreneurship Students 2023, Medan State University. This research is quantitative research using the ex-post facto method. In analyzing the data that has been collected, this research uses manual calculations with Quantitative Descriptive Statistical Analysis techniques. Based on the results of the analysis, it was found that there was an influence of motivation on the discipline of the 2023 UNIMED Entrepreneurship students with X and Y correlation results of 0.58 or 58%, while the remainder, namely 0.42 (42%) was determined by other variables.

Fika Arum Septiana; Erwin Syahputra; Rike Kusuma Wardhani

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine partially and simultaneously the independent variables Product Completeness, Price and Service Quality on the dependent variable customer loyalty at Dina Swalayan (Cv. Anugerah Maju Sejahtera) Plosoharjo Pace Nganjuk. The type of research used is quantitative research with a survey method which is carried out to find numerical data as a medium for processing research data using statistical tests. The research population is all customers who have made purchases with a total population over three months, namely an estimated 870 customers. The sampling technique used was the Non Probability sampling method with a sample size of 90 respondents. The data sources for this research are primary data and secondary data by taking questionnaires directly to customers. The methods used in carrying out the analysis are validity, reliability, classical assumptions, multiple regression, T test, F test, coefficient of determination R2. The results of the research show: There is a partial influence of product completeness (X1) on customer loyalty (Y) by showing that the t test results obtained a Sig value. 0.000 < 0.005 then H0 is rejected and Ha is accepted. The partial influence of price (X2) on customer loyalty (Y) by showing the results of the t test obtained a Sig value. 0.000 < 0.05 then H0 is rejected and Ha is accepted. The partial influence of service quality (X3) on customer loyalty (Y) shows that the t test results obtained a Sig value. 0.000 < 0.05 then H0 is rejected and Ha is accepted. The simultaneous influence of product completeness (X1), price (X2), and service quality (X3) on customer loyalty by showing the F test results obtained a Sig value. 0.000 < 0.05.    

Nadia Agustini; Elistia Elistia

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.

Hayuda Akbari; Ramdani Bayu Putra; Nia Nadilla

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine and try to analyze the influence of discipline and cooperation on work productivity with job satisfaction as an intervening variable at PT. Wilmar Nabati Padang. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample of this research are employees of PT. Wilmar Nabati Padang. The research results found that there is an influence between discipline and job satisfaction. There is an influence between Collaboration on Job Satisfaction. There is an influence between discipline and work productivity. There is no influence between Collaboration on Work Productivity. There is an influence between Job Satisfaction and Work Productivity. Job Satisfaction mediates Discipline on Work Productivity. Job Satisfaction mediates Collaboration on Work Productivity.

Muhammad Zikri Dwitama Rofa; Ramdani Bayu Putra; Dodi Suryadi; Hasmaynelis Fitri

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to investigate the relationship between leadership style, level of work discipline, motivation and employee performance at the Economic Bureau of the Governor's Office of West Sumatra Province, with motivation as an intervening variable. The research method used is a qualitative approach to gain a deeper understanding of organizational dynamics. Data was collected through interviews and observations of employees and leaders at the Economic Bureau. The research results show that effective leadership styles, such as transformative and participative leadership, have a positive influence on employee motivation and performance. On the other hand, a high level of work discipline also has a positive impact on employee motivation and performance through creating a structured and supportive work environment. Employee motivation, as a mediator, plays an important role in linking leadership style, work discipline, and employee performance. This research provides valuable insight into the factors that influence employee performance in the Economic Bureau and their effectiveness on the effectiveness of economic management at the provincial level.

Luthfi Wahyu Priambudi; Moh. Saleh Udin; Heru Sutapa

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of the variables product quality (X1), price (X2) and service quality (X3) on customer satisfaction (Y) at the Sicepat Express Delivery Service, Nganjuk District Branch. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the research was 175 respondents at the Sicepat Express Delivery Service, Nganjuk District Branch. This research data was obtained through questionnaires, interviews and literature studies. The data analysis technique was carried out by describing the research data and analysis used, namely Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the research obtained the multiple linear regression equation Y = 3.185 + 0.278 0.000 < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that product quality (X1), price (X2) and service quality (X3) simultaneously and significantly influence customer satisfaction.    

Aisha Isaura Karno; Bambang Sujarwadi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The digital era development brings many factors that influence people's purchase intention, especially through digital marketing communication content. This study aims to identify whether copywriting in TikTok hyalucera moisturizer The Originote partially and simultaneously affect public purchase intention using quantitative research methods. The population in this study involves people who have and have not become consumers of the product so that it is infinite with a sample of 100 respondents obtained through simple random sampling. The results of the research analyzed using the IBM SPSS Statistics 26 program show that the copywriting elements of attention (X1) and communicate (X2) have no positive and significant effect partially with a  value of 1.259 and a significance value of 0.211 for X1 and -0.519 with a significance value of 0.605 for X2. Meanwhile, the persuade (X3) and conviction (X4) variables have a positive and significant partial effect on people's purchase intention with a  value of 3.482 and a significance value of 0.001 for X3 and a  value of 3.958 with a significance value of 0.000 for X4. Copywriting elements simultaneously have a positive and significant effect on public purchase intention with an  value of 57.329 and a significance value of 0.000. Based on the coefficient of determination (R2) test, copywriting elements have a positive and significant effect on purchase intention (Y) of 70.7% with the remaining 29.3% influenced by other factors not included in this study. Suggestions that can be given for variables X1 and X2 are making titles using the 4 U's formula and creating message content using the you-orientation method because good copywriting not only persuades and convinces, but also must attract attention and communicate.

Florentina Ajeng Tiya Pratiwi; Dody Hapsoro; Wisnu Prajogo

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to examine the effect of shopping enjoyment, hedonic shopping motivation, and price discounts on impulsive buying tendency, and impulsive buying tendency on impulsive buying behavior with self-control as a moderating variable. The sampling technique was carried out using a purposive sampling method. The questionnaire was distributed online using google form. Respondents who filled out a valid questionnaire were 190 respondents of e-commerce users to continue data processing. Researchers used two testing applications, namely SPSS version 28 and Warp PLS version 08. The results showed that H1 shopping enjoyment has a negative effect on impulsive buying tendency, H2 hedonic shopping motivation has a positive effect on impulsive buying tendency, H3 price discount has a positive effect on impulsive buying tendency, H4 impulsive buying tendency has a positive effect on impulsive buying behavior, and H5 self-control does not moderate the effect of impulsive buying tendency on impulsive buying behavior.    

Endang Hutabarat; Milda Handayani; Rini Wijayaningsih; Tyna Yunita; Hasanuddin Hasanuddin

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to determine the influence of Motivation, Organizational Culture and Discipline on Employee Performance at PT Ardisal Jasa Utama. The type of research used in this research is Quantitative Research. The sampling technique in this research was a saturated sample, namely 57 respondents. The data processing tool used in this research is SPSS software version 26. Based on the results of the research, it shows that motivation variables have a significant effect on the performance of PT. Ardisal Jasa Utama employees, organizational culture variables have a significant effect on the performance of PT.Ardisal Jasa Utama employees, discipline variables have an effect significant impact on the performance of PT Ardisal Jasa Utama employees. The research results also show that the variables of motivation, organizational culture and discipline simultaneously have a positive and significant effect on the performance of PT Ardisal Jasa Utama employees.

Muthia Willi Amanda; Mondra Neldi; Putri Azizi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of Investment Knowledge and Financial Literacy on Investment Interest in the Capital Market with the Development of Digital Technology as a Moderating Variable. The population of this study is students of the Faculty of Economics and Business, Universitas Putra Indonesia "YPTK" Padang. The sampling technique used is Simple Random Sampling with a sample of 100 students. Data collection techniques used a questionnaire and analyzed the data using Multiple Regression Analysis through the SPSS 25 application program. The results of the study indicate that Investment Knowledge and Financial Literacy have a significant effect on Investment Interest in the Capital Market with the Development of Digital Technology moderating the relationship between Investment Knowledge, Financial Literacy, and Investment Interest in the Capital Market. The Contribution of Investment Knowledge and Financial Literacy is 52.8%, and the Contribution of Investment Knowledge, Financial Literacy, and Development of Digital Technology is 54.3%.

Cristiana Vicensia Aritonang; Milda Handayani; Rini Wijayaningsih

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The Influence of Work Environment, Workload, and Motivation on Employee Performance at PT. Sun Hope Indonesia. This research aims to find out how much influence the work environment, workload and motivation have on employee performance which has an impact on PT. Sun Hope Indonesia This type of research is quantitative. The population in this study were all employees of PT. Sun Hope Indonesia in Jakarta. The sampling technique used Probability Sampling, data collection through distributing questionnaires directly and via Google from to 60 respondents, with data processing using SPSS version 27. Data that met the requirements was obtained using validity and reliability tests and classic assumption tests. The data analysis techniques used are multiple linear regression, t statistical test (partial), F test (simultaneous) and determatic test (R2). Based on the results of this research, it is stated that the Work Environment, Workload and Motivation simultaneously have a significant effect on the performance of PT employees. Sun Hope Indonesia. As well as the Work Environment variable partially having a positive and significant influence on employee performance and the Workload variable having a positive and significant influence on Employee Performance, the Motivation Variable having a positive and significant influence on Employee Performance. Based on this, it can be concluded that it is proven that the work environment, work load and motivation have a positive influence on employee performance. Each and every level of Work Environment, Workload, and Motivation has a positive influence on employee performance.   

Mita Istinawati; R.A. Nurlinda

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study examines and analyzes the effect of online customer reviews, product quality and service quality simultaneously and partially on purchasing decisions. And knowing which variable is the most dominant in influencing purchasing decisions. The research approach used in this research is quantitative research. The criteria for selecting the sample in this study were those aged 17 and over who had bought and consumed Mie Gacoan for more than 6 months and were in the Bali region. Questionnaires were collected as many as 195 respondents, the data was then processed using multiple linear regression method. Based on the results of the analysis it is known that online customer review variables, product quality and service quality simultaneously have a positive effect on purchasing decisions. Partially online customer review variables, product quality and service quality have a positive effect on purchasing decisions. Furthermore, the results show that the online customer review variable is the most dominant variable influencing purchasing decisions

Novia Ardhana; Sugeng Suroso; Ery Teguh Prasetyo

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine whether there is an effect of Job Stress and Job Satisfaction on Employee Performance at PT Sinwa Makmur Perkasa Pratama. The method used in this research is quantitative method. The population in this study amounted to 150 people. The sample collection technique in this study used Accidental sampling. The sample in this study amounted to 109 respondents obtained from calculations using the slovin formula. This study uses multiple linear regression analysis, and hypothesis testing using the t test and F test. The results of this study indicate that in the partial test (t) the work stress variable partially affects employee performance at PT. Sinwa Makmur Perkasa Pratama with a calculated t value of 2.093> t table 1.662 and sig value. 0.039 <0.05, job satisfaction variables partially affect employee performance at PT. Sinwa Makmur Perkasa Pratama with a t value of 7.179> t table 1.662 and sig value. 0.000 <0.05, and the results of the simultaneous test (F) the variables of job stress and job satisfaction simultaneously affect employee performance at PT. Sinwa Makmur Perkasa Pratama with the value of F count 29.358> F table 3.08 and sig value. 0,000 < 0,05.

Greace Ana Maria Banda Rarong; Didik Setyawan; Sugiarmasto sugiarmasto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Background: Errors in inputting medical record data are still found in health services. The phenomenon that occurs in the use of electronic medical records is still an obstacle for health workers due to the complexity of the system. So research to reduce errors in inputting electronic medical record data needs to be done. Aims: This study was conducted to examine errors in inputting medical record data. The error of medical record data is influenced by technological stress factors. In addition, technological stress which is a mediator variable is also influenced by three factors, namely technology that is realistically more advanced, compatibility and complexity. Methods: . Information collected through questionnaires distributed to health workers who meet certain criteria and using electronic medical records. A total of 200 individuals in the sample were selected, selected using nonprobability sampling techniques. To test the validity of the Strucktural Equation Model (SEM) Analysis used with the Amos method Results: The results of data analysis in this study show that technological stress has a positive impact on electronic medical record data errors. In addition, relatively more advanced technology and complexity also positively affect technology stress and compatibility negatively affect technology stress Conclusion: The application of technology for hospital administration must be easy to use without the need for more learning and compatibility between work, technology used, and people who use it to reduce stress on technology in order to facilitate the input of medical records.

Moh. Fatur Gifahri; Harifuddin Thahir; Syamsul Bahri Dg. Parani; Suryadi Samudra

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effectiveness of social media marketing instagram in the dimensions of content creation, content sharing, connecting, and community building on customer decisions Dezato BrowniesThe type of research used is descriptive qualitative. Sedarmayanti and Hidayat (2011: 33) define qualitative descriptive research as a method in finding facts about the status of a group of people, an object, a condition, an event in the present with the right interpretation. This is in line with the test results which show that social media marketing with the variables Content Creation, Content sharing, Connecting, Communitiy Building is very effective on Dezato Brownies' customer decisions. It can be concluded that social media marketing effectively increases customer awareness, interaction, and purchasing decisions, making a positive contribution to business growth. Keep in mind that customer purchasing decisions are influenced by complex factors beyond the variables studied, confirming the complexity of market dynamics and consumer behavior.

Anita Sukmawati; Sri Sundari; Marisi Pakpahan

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Previous research or relevant research has a very important role in a scientific work. Through previous or related research, theories and relationships or influences between variables can be strengthened. This article reviews the factors that influence how employee performance is influenced by the work environment, job satisfaction, and commitment to the organization in a literature review in the field of Human Resource Management. The findings from this research literature are that: 1) the work environment influences employee performance; 2) job satisfaction influences employee performance; 3) and commitment to the organization influences employee performance.