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ANALISIS KEPUASAN MASYARAKAT TERHADAP PELAYANAN UNIT REAKSI CEPAT (URC) DINAS PERHUBUNGAN KABUPATEN BOGOR
Wawan Hari Subagyo
; Arry Muhammad Yusuf
Economicus : Jurnal Ekonomi dan Manajemen
Vol 16
, No 2
(2026)
This study evaluates service performance and community satisfaction with the URC services of the Bogor Regency Transportation Agency and identifies service indicators that require improvement. The research adopts a descriptive quantitative approach with 70 URC service users as respondents, and data were collected through questionnaires. Data analysis was conducted using the Service Quality (SQ), Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA) methods. The results sho...
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PENGARUH CONTENT MARKETING, SISTEM CASH ON DELIVERY (COD) DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TIKTOK SHOP DI KOTA BOGOR
Economicus : Jurnal Ekonomi dan Manajemen
Vol 16
, No 2
(2026)
This study investigates the influence of Content Marketing, Cash On Delivery (COD) system, and Online Customer Review (OCR) on purchasing decisions for products on TikTok Shop in Bogor City. Rapid advancements in digital marketing, particularly the rise of social commerce platforms like TikTok Shop, underscore the importance of these factors. Using a quantitative method with a causality approach, the research involved a sample of 100 respondents who had made transactions on TikTok Shop in Bogor....
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ANALISIS KEGAGALAN PENANGANAN PARKIR LIAR DI KAWASAN STADION PAKANSARI KABUPATEN BOGOR
Wawan Hari Subagyo
; Muhlis
; Ferdian Ardiliansyah
Economicus : Jurnal Ekonomi dan Manajemen
Vol 16
, No 1
(2025)
This study uses a qualitative approach with data collection methods of interviews, field observations, and documentation studies. The analysis was conducted using the Fishbone Diagram method and simple weighting. The results of the study indicate that the main causes of the failure of illegal parking management include the lack of official parking spaces, weak supervision and law enforcement, suboptimal inter-agency coordination, and resistance from the community and surrounding businesses. Fish...
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PENGARUH KUALITAS PRODUK, CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA KONSUMEN DI KABUPATEN BOGOR
Mujito Mujito
; Benny Osta Nababan
; Wawan Hari Subagyo
; Nur Hapifah
Economicus : Jurnal Ekonomi dan Manajemen
Vol 15
, No 1
(2024)
This research aims to determine the influence of product quality, brand image, price, and promotion on purchasing decisions for Scarlett Whitening products among customers in Bogor Regency. This research uses quantitative methods and a type of causality research using data in the form of numbers and analyzed using statistical analysis, to determine the influence of variables (X), namely product quality, brand image, price and promotion on purchasing decisions for Scarlett Whitening products as v...
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KUE BASAH TRADISIONAL PADA USAHA MIKRO CI ALIH SUKAJADI KOTA BOGOR
Benny Osta Nababan
; Wawan Hari Subagyo
; Dwi Oktiana Irawati
; Andri Budi Susanto
; Shofie Salsabila Kalmindah
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 2
(2024)
This research aims to determine consumer purchasing decisions for traditional wet cakes at the Cialih Sukajadi micro-enterprise, Bogor City. Research data collection was carried out using a digital questionnaire technique, namely through a closed Google Form which was distributed to 100 respondents who were shown to consumers of Cialih Sukajadi and its surroundings. (1) The results of the F test research show that the independent variables (product, price, promotion and location) have a signific...
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MARTABAK PIZZA ORINS CABANG PONDOK GEDE JAKARTA
Tika Kartika Asri
; Mujito Mujito
; Wawan Hari Subagyo
; Kezia Yuniar Event Napitupulu
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 1
(2023)
The purpose of this study was to determine the effect of marketing mix variables partially or simultaneously on purchasing decisions for Martabak Pizza Orins Pondok Gede Jakarta Branch. The results showed that: (1) The results of hypothesis testing partially proved that product quality and promotion variables had an effect on purchasing decisions with a calculated t value of product quality variable of 2.938 > t table of 1.984 with a significance value of 0.000 <0.05. Meanwhile, price and...
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PENGARUH LOKASI DAN LAMA USAHA TERHADAP PENDAPATAN PEDAGANG DI PASAR CIBINONG KABUPATEN BOGOR
Wawan Hari Subagyo
; Benny Osta Nababan
; Mujito Mujito
; Novia Dwi Jayanti
Economicus : Jurnal Ekonomi dan Manajemen
Vol 13
, No 2
(2023)
This study was conducted to determine the effect of business location and length of business on the income of traders in Cibinong Market, Bogor Regency. The results of the study proved that: (1) The results of the hypothesis test partially proved that business location affected the income of traders in Cibinong Market, Bogor Regency, this was shown by the value of t calculating the variable business location of 2.625 > t table 1.660 with a significance value of 0.010 < 0.10. (2) The result...
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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI GRABBIKE DI KELURAHAN BOJONGGEDE
Wawan Hari Subagyo
; Dulloh Rafsanjani
Economicus : Jurnal Ekonomi dan Manajemen
Vol 12
, No 2
(2022)
This study aims to determine the effect of service quality and price on customer satisfaction using GrabBike transportation services in Bojonggede Village. In this study, the population is customers who use Grabbike online motorcycle taxi transportation services in Bojonggede Village because the number of population to be studied is not identified (unidentified), so in this paper the authors took a sample of 100 people/respondent. The results of the study show: (1) Service Quality and Price Vari...
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KEPUASAN KARYAWAN TERHADAP PELAYANAN PENGEMUDI (DRIVER) MOBIL OPERASIONAL DI PT SARANA MULTI INFRASTRUKTUR (PERSERO)
Wawan Hari Subagyo
; Dedi Stiyadi
Economicus : Jurnal Ekonomi dan Manajemen
Vol 12
, No 1
(2021)
The objectives of this study are knowing the condition of the service quality of the operational car driver for the employees of PT Sarana Multi Infrastruktur (Persero), this is to find out how employees are satisfied with the operational car driver service at PT Sarana Multi Infrastruktur (Persero) and to find out the gap analysis of employee satisfaction with operational car driver services at PT Sarana Multi Infrasrtuktur (Persero). The results of the analysis show that the variables that sat...
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PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN PADA PRODUK DAGING SAPI SEGAR DI WARUNG PANGAN SEHAT KOTA BOGOR
Wawan Hari Subagyo
; Ari Widiyastuti
Economicus : Jurnal Ekonomi dan Manajemen
Vol 11
, No 1
(2020)
The purpose of this study was to determine how consumers' perceptions of the marketing mix of fresh beef products at Warung Pangan Sehat. This type of research uses descriptive quantitative. The sampling technique used is accidental sampling technique. Determination of the sample using the Slovin formula so that the sample obtained is 100 respondents. And data analysis techniques using the tools SPSS and WMS.Based on the results of the analysis discussion using the Weight Mean Score (WMS). The r...
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