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PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DI SEKRETARIAT DAERAH KOTA BOGOR
Syaiful Anwar
; Muchammad Hamdani
; Dwi Oktiana Irawati
; Fitria Agustina Suryani
Economicus : Jurnal Ekonomi dan Manajemen
Vol 16
, No 1
(2025)
This study aims to analyze the influence of motivation (X1) and work discipline (X2) on employee performance (Y) at the Bogor City Regional Secretariat. The research method used is quantitative with a descriptive and verificative approach, collecting data through observation and distributing questionnaires to employees. The sample in this study includes all employees at the Bogor City Regional Secretariat, totaling 129 people, to fill out the motivation and work discipline variables, with one le...
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Strategi Pengembangan UMKM Kopi Melalui Business Model Canvas dan Pendekatan Swot: (Studi Kasus Toko Kopi Paul di Tajurhalang Kabupaten Bogor)
Tika Kartika Asri
; Tyara Poernomo Putri
; Mujito Mujito
; Dwi Oktiana Irawati
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to analyze the development strategy of micro, small, and medium enterprises (MSMEs) in the coffee sector using the Business Model Canvas (BMC) and SWOT Analysis approaches. A case study was conducted at Paul Coffee Shop, located in Tajurhalang, Bogor Regency. The research method employed was descriptive qualitative, with data collected through observation, interviews, and literature review. The results indicate that the current business model of Paul Coffee Shop has strengths in...
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KUE BASAH TRADISIONAL PADA USAHA MIKRO CI ALIH SUKAJADI KOTA BOGOR
Benny Osta Nababan
; Wawan Hari Subagyo
; Dwi Oktiana Irawati
; Andri Budi Susanto
; Shofie Salsabila Kalmindah
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 2
(2024)
This research aims to determine consumer purchasing decisions for traditional wet cakes at the Cialih Sukajadi micro-enterprise, Bogor City. Research data collection was carried out using a digital questionnaire technique, namely through a closed Google Form which was distributed to 100 respondents who were shown to consumers of Cialih Sukajadi and its surroundings. (1) The results of the F test research show that the independent variables (product, price, promotion and location) have a signific...
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