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PENGARUH GRATIS ONGKOS KIRIM, LIVE STREAMING DAN AFFILLIATE TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DI KABUPATEN BOGOR
Mujito Mujito
; Benny Osta Nababan
; Muhlis Muhlis
; Wulan Kurniawati
Economicus : Jurnal Ekonomi dan Manajemen
Vol 15
, No 2
(2025)
This Research is a type of quantitative research, namely research that uses data in the form of number analyzed using statistic analysis. This study aims to determine the influence of free shipping, live streaming, and affiliate marketing on purchasing decisions on Shopee e-commerce in Bogor Regency. The variables of Free Shipping, Live Streaming, and Affiliate toward the purchase decision resulted in an F calculated value of 21.724 with an F table value of 2.14. Therefore, 21.724 ≥ 2.14 and the...
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PENGARUH KUALITAS PRODUK, CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA KONSUMEN DI KABUPATEN BOGOR
Mujito Mujito
; Benny Osta Nababan
; Wawan Hari Subagyo
; Nur Hapifah
Economicus : Jurnal Ekonomi dan Manajemen
Vol 15
, No 1
(2024)
This research aims to determine the influence of product quality, brand image, price, and promotion on purchasing decisions for Scarlett Whitening products among customers in Bogor Regency. This research uses quantitative methods and a type of causality research using data in the form of numbers and analyzed using statistical analysis, to determine the influence of variables (X), namely product quality, brand image, price and promotion on purchasing decisions for Scarlett Whitening products as v...
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KUE BASAH TRADISIONAL PADA USAHA MIKRO CI ALIH SUKAJADI KOTA BOGOR
Benny Osta Nababan
; Wawan Hari Subagyo
; Dwi Oktiana Irawati
; Andri Budi Susanto
; Shofie Salsabila Kalmindah
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 2
(2024)
This research aims to determine consumer purchasing decisions for traditional wet cakes at the Cialih Sukajadi micro-enterprise, Bogor City. Research data collection was carried out using a digital questionnaire technique, namely through a closed Google Form which was distributed to 100 respondents who were shown to consumers of Cialih Sukajadi and its surroundings. (1) The results of the F test research show that the independent variables (product, price, promotion and location) have a signific...
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ANALISIS KEPUASAN TERHADAP KUALITAS PELAYANAN PADA BENGKEL MOBIL NEGRO PALEMBANG SUMATERA SELATAN
Mujito Mujito
; Benny Osta Nababan
; Muhlis Muhlis
; Rani Destriana
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 1
(2023)
This research aims to determine the level of service performance and consumer expectations as well as service indicators that are the company's priorities. This type of research is quantitative descriptive research. The number of samples is 100 samples with data analysis including service quality analysis, CSI analysis and IPA analysis (Importance Performance Analysis). The research results show that: (1) Based on the results of the gap analysis, it can be seen that almost all indicators have ne...
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PENGARUH KESADARAN WAJIB PAJAK, SANKSI PAJAK DAN PROGRAM SAMSAT J’BRET TERHADAP KEPATUHAN WAJIB PAJAK PADA KANTOR SAMSAT KOTA BOGOR
Muhlis Muhlis
; Benny Osta Nababan
; Zeze Zakaria Hamzah
; Kitty Emma Wandasari
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 1
(2023)
This study was conducted to determine the effect of Taxpayer Awareness, Tax Sanctions and the SAMSAT J'bret Program partially or simultaneously on Taxpayer Compliance at the SAMSAT Office in Bogor City. The variables in this study consist of independent variables, namely Taxpayer Awareness, Tax Sanctions and the SAMSAT J'bret Program while the dependent variable is Taxpayer Compliance. This type of research is quantitative. The research was conducted directly at the SAMSAT Bogor City Office loca...
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NILAI EKONOMI AIR BUANGAN AC (AIR CONDITIONER) SEBAGAI SUMBER ALTERNATIF UNTUK PEMENUHAN KEBUTUHAN AIR DI KANTOR PEMERINTAHAN KABUPATEN BOGOR
Benny Osta Nababan
; Yesi Dewita Sari
; Mujito Mujito
; Rini Kusumawati
; Mutiara Saripah
; Silma Mausuli
; Rusli Dwianto
; I Gusti Ayu Darma Cintia
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 1
(2023)
Reusing AC wastewater is a potentially limited water resource. This research aims to: determine the quality of AC wastewater, estimate the availability of AC wastewater in Bogor Regency government offices, and analyze the economic value of the availability of AC wastewater in Bogor Regency Government Offices. The method used in this research is a technical analysis of water quality tests, quantitative descriptive tabulation calculations to obtain the amount of AC wastewater in each SKPD, and WTP...
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ANALISIS ABNORMAL RETURN SAHAM SEBELUM DAN SESUDAH PENGUMUMAN COVID-19 DI INDONESIA
Zeze Zakaria Hamzah
; Benny Osta Nababan
; Heru Satria Rukmana
; Monica Dyanti Sitinjak
Economicus : Jurnal Ekonomi dan Manajemen
Vol 13
, No 2
(2023)
This study aims to determine and analyze whether there is a difference in the average abnormal return before and after the announcement of the Covid-19 virus was first confirmed in Indonesia, to find out and analyze whether there is a difference in the average security return variability before and after the announcement of the Covid-19 virus. First confirmed in Indonesia and to find out and analyze whether there is a difference in the average trading volume activity before and after the announc...
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PENGARUH LOKASI DAN LAMA USAHA TERHADAP PENDAPATAN PEDAGANG DI PASAR CIBINONG KABUPATEN BOGOR
Wawan Hari Subagyo
; Benny Osta Nababan
; Mujito Mujito
; Novia Dwi Jayanti
Economicus : Jurnal Ekonomi dan Manajemen
Vol 13
, No 2
(2023)
This study was conducted to determine the effect of business location and length of business on the income of traders in Cibinong Market, Bogor Regency. The results of the study proved that: (1) The results of the hypothesis test partially proved that business location affected the income of traders in Cibinong Market, Bogor Regency, this was shown by the value of t calculating the variable business location of 2.625 > t table 1.660 with a significance value of 0.010 < 0.10. (2) The result...
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ANALISIS LAPORAN KEUANGAN UNTUK MENILAI KINERJA KEUANGAN SEBELUM DAN KETIKA PADEMI COVID-19 PT SEMEN INDONESIA (PERSERO) Tbk PERIODE 2017-2021
Benny Osta Nababan
; Muhlis Muhlis
; Zeze Zakaria Hamzah
; Anisa Choerunisa
Economicus : Jurnal Ekonomi dan Manajemen
Vol 13
, No 2
(2023)
This study aims to measure the ability of financial performance at PT Semen Indonesia (PERSERO) Tbk. before and during the Covid-19 pandemic Period 2017 – 2021 This research uses a type of comparative research with a quantitative approach, which is research that has the nature of comparing data to see similarities and differences in some facts and the nature of the object of research based on a framework of thought. This study uses secondary data obtained from company financial reports accessed...
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PENGARUH BAURAN PEMASARAN (7P) TERHADAP KEPUTUSAN SEWA KENDARAAN DI PT SURYA SUDECO (TUNAS RENT)
Benny Osta Nababan
; Dasmansyah Adyas
; Muhlis Muhlis
; Rully Adriana
Economicus : Jurnal Ekonomi dan Manajemen
Vol 13
, No 1
(2022)
Fulfilling the need for transportation equipment is not only fulfilled by buying but, can also be done through a rental system. As a result, the vehicle rental business has become a very lucrative business opportunity, both corporate and individual. Efforts to seize a fairly large market share require the right strategy so that business owners can achieve the targets that have been set and can increase the number of management units (units in contract). This study aims to determine the effect of...
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