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PENGARUH CONTENT MARKETING, SISTEM CASH ON DELIVERY (COD) DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TIKTOK SHOP DI KOTA BOGOR
Mujito
; Muhlis
; Wawan Hari Subagyo
; Yuliyanti
Economicus : Jurnal Ekonomi dan Manajemen
Vol 16
, No 2
(2026)
This study investigates the influence of Content Marketing, Cash On Delivery (COD) system, and Online Customer Review (OCR) on purchasing decisions for products on TikTok Shop in Bogor City. Rapid advancements in digital marketing, particularly the rise of social commerce platforms like TikTok Shop, underscore the importance of these factors. Using a quantitative method with a causality approach, the research involved a sample of 100 respondents who had made transactions on TikTok Shop in Bogor....
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STRATEGI PENGEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) KEMBANG GOYANG BUNGA MATAHARI DI KECAMATAN CIBINONG KABUPATEN BOGOR
Tika Kartika Asri
; Mujito
; Zeze Zakaria Hamzah
; I Gusti Ayu Darma Cintia
Economicus : Jurnal Ekonomi dan Manajemen
Vol 16
, No 2
(2026)
This study aims to analyze the internal factor and external factors of the Kembang Goyang Bunga Matahari Micro, Small, and Medium Enterprise (MSME) and to determine the appropriate development strategy to be implemented. The results of the study show that: (1) based on the results of the IFE matrix calculations, it is known that the highest score on the strength factor is a quality and durable product and an affordable product price with a total score of 3.75 for each. Meanwhile, the highest sco...
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PENGARUH LIVE STREAMING (MELIPUTI : INTERAKSI, WAKTU NYATA DAN ALAT PROMOSI) SHOPEE TERHADAP KEPUTUSAN PEMBELIAN DI KONTER RADJA CELL BOJONG GEDE KABUPATEN BOGOR
Tika Kartika Asri
; Syaiful Anwar
; Mujito
; Adinda Nurul Ikhsani
Economicus : Jurnal Ekonomi dan Manajemen
Vol 16
, No 1
(2025)
This study aims to determine the effect of Shopee Live Streaming (including interaction, real-time, and promotional tools) on purchasing decisions at the Radja Cell Counter in Bojonggede, Bogor Regency. The results of this study indicate that all variables, namely interaction, real time, and promotional tools simultaneously have a positive and significant influence on purchasing decisions with Fcount> Ftable (18.796> 2.14) with a significance level of 0.001 <0.10. Then the results of th...
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PENGARUH HARGA, PRODUK, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO FURNITURE MEDIA JEPARA DI CIBINONG KABUPATEN BOGOR
Mujito
; Muchammad Hamdani
; Ananda Oktaviana
Economicus : Jurnal Ekonomi dan Manajemen
Vol 16
, No 1
(2025)
This study aims to determine the effect of Price, Product, Promotion, and Location partially and simultaneously on Purchase Decisions at Media Jepara Furniture Store in Cibinong, Bogor Regency. The results of this study concluded that (1) The hypothesis results show that the price variable has a positive and significant effect on purchase decisions with a calculated t-value of 2.021 ˃ the table t-value of 1.984 and a significance value of 0.046 ˂ 0.10. (2) The product variable has a positive and...
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ANALISIS PENGARUH HARGA, KEMUDAHAN PENGGUNAAN DAN ULASAN KONSUMEN DARING TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA DI BOGOR
Muhlis
; Mujito
; Novita Anggraeni
; Silma Mausuli
Economicus : Jurnal Ekonomi dan Manajemen
Vol 16
, No 1
(2025)
This study aims to analyze the influence of price, ease of use, and online consumer reviews on purchasing decisions at the Tokopedia marketplace in Bogor. The variables studied were price, ease of use, and online consumer reviews as independent variables, while purchasing decisions were the dependent variable. A quantitative approach with a causality research strategy was used, and data was collected from 100 respondents who are Tokopedia users in Bogor using a questionnaire. The data analysis t...
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